📌 Core Information
🔹 Job Title: Associate Director, Search Engine Marketing & Optimization
🔹 Company: BeiGene (BeOne Medicines)
🔹 Location: Remote (US)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-17
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (US)
🚀 Job Overview
Key aspects of this role include:
- Leading SEO and SEM strategies across global web properties and marketing campaigns
- Managing SEO activities, including keyword research, content optimization, and website enhancements
- Developing, optimizing, and managing paid search campaigns across various platforms
- Analyzing performance data and refining strategies to maximize ROI
- Collaborating with cross-functional teams to align SEO, SEM, and campaigns with broader initiatives
ASSUMPTION: This role requires a high level of expertise in both SEO and SEM, with a strong focus on data-driven decision-making and continuous learning to stay updated on industry trends and best practices.
📋 Key Responsibilities
✅ SEO Strategy & Execution: Manage all SEO activities, including keyword research, content optimization, and website enhancements to improve rankings across major search engines. Implement tracking codes from analytics platforms and analyze web data to drive the success of marketing campaigns. Provide recommendations and execute/manage strategies for content development in coordination with SEO goals. Monitor and evaluate Web analytics dashboards and reports to develop and recommend SEO strategies.
✅ SEM Campaign Management: Responsible for strategy, developing, partnering, and optimizing paid search campaigns across various platforms to drive traffic, conversions, and revenue growth. Manage global PPC campaigns, analyze performance data, and refine strategies to maximize return on investment (ROI). Develop A/B testing strategies to improve ad performance and user engagement.
✅ Performance Analysis & Optimization: Monitor, analyze, and report on both SEM and SEO performance using analytics platforms such as Google Analytics, Google Ads, Google Search Console, and other reporting tools. Track keyword rankings, organic traffic trends, paid search performance, and overall website visibility to identify opportunities for improvement. Adjust bidding strategies, budgets, and targeting criteria to enhance SEM campaign effectiveness while also refining on-page and off-page SEO strategies. Develop and maintain dashboards to track key performance indicators (KPIs) for both paid and organic search efforts.
✅ Cross-Functional Collaboration: Partner and collaborate with teams across marketing, medical affairs, and corporate affairs to align with SEO, SEM, and campaigns with broader initiatives. Stay updated on industry trends, search engine algorithm changes, and best practices to maintain a competitive edge. Educate and promote learnings to across teams.
ASSUMPTION: This role requires a high level of technical proficiency in SEO and SEM, as well as strong analytical and communication skills to collaborate effectively with cross-functional teams and stakeholders.
🎯 Required Qualifications
Education: BA, BBA, or BS in Marketing, Business, Digital Media or a related field.
Experience: 10+ years of expertise in managing SEM and SEO campaigns with a proven track record of success.
Required Skills:
- Global expertise in Google Ads, Microsoft Ads, Google Analytics, Google Search Console, and other relevant SEM/SEO tools
- Strong analytical skills with experience in data-driven decision-making for both paid and organic search strategies
- Proficiency in keyword research, audience targeting, and bid management, as well as on-page and off-page SEO tactics
- Experience conducting technical SEO audits, optimizing website architecture, and collaborating with development teams to implement best practices
- Familiarity with content optimization, link-building strategies, and schema markup
- Experience with A/B testing, conversion rate optimization (CRO), and landing page improvements for both organic and paid campaigns
- Ability to manage multiple campaigns and projects simultaneously while meeting deadlines
- Strong communication, presentation, and analytical skills with the ability to present insights, reports, and recommendations to stakeholders
Preferred Skills:
- Experience working in a global biotechnology or pharmaceutical company
- Fluency in multiple languages
ASSUMPTION: Given the global nature of the role and the company, candidates with experience working in a multinational environment and familiarity with diverse cultures may have an advantage.
💰 Compensation & Benefits
Salary Range: $148,200.00 - $198,200.00 annually
Benefits:
- Medical, Dental, Vision
- 401(k), FSA/HSA
- Life Insurance
- Paid Time Off
- Wellness
- Stock Options, Equity
Working Hours: Full-time, with up to 25% travel required
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the United States. Actual compensation packages may vary based on factors such as job-related skills, experience, and specific work location.
📌 Applicant Insights
🔍 Company Context
Industry: Biotechnology Research. BeiGene (BeOne Medicines) focuses on developing innovative medicines and partnering with the global community to help as many patients with cancer as possible.
Company Size: 10,001+ employees. As a large organization, BeiGene offers opportunities for career growth and collaboration with diverse teams.
Founded: 2010. BeiGene has been operating for over a decade, providing ample time for the company to establish itself and grow in the biotechnology industry.
Company Description:
- Effective March 17, 2025, the U.S. subsidiary of BeiGene, Ltd. changed its name to BeOne Medicines USA, Inc., ahead of the anticipated global rebranding to BeOne Medicines Ltd. and redomiciliation to Switzerland, pending shareholder approval
- The company is committed to driving excellence, bold ingenuity, and collaborative spirit through its twelve global competencies
- BeiGene is an equal opportunity employer and values diversity
Company Specialties:
- targeted therapy
- immuno-oncology
- hematology
- oncology
- and cancer
Company Website: http://www.beigene.com
ASSUMPTION: As BeiGene is in the process of rebranding, applicants should be prepared for potential changes in the company's name and branding materials.
📊 Role Analysis
Career Level: Mid to Senior-level role, requiring extensive experience and expertise in SEO and SEM.
Reporting Structure: This role reports directly to the Head of Digital Strategy and Enablement.
Work Arrangement: Remote (US), with up to 25% travel required.
Growth Opportunities:
- Potential to lead and mentor junior team members as the company grows
- Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
- Potential to take on additional responsibilities and advance within the digital strategy and enablement team
ASSUMPTION: Given the company's rapid growth, there may be opportunities for career advancement and expansion of responsibilities in the future.
🌍 Location & Work Environment
Office Type: Remote (US)
Office Location(s): N/A (Remote position)
Geographic Context:
- Remote work allows for flexibility and a better work-life balance
- Applicants should have a reliable internet connection and a suitable home office setup
- Working remotely requires strong self-motivation, time management, and communication skills
Work Schedule: Full-time, with up to 25% travel required. The work schedule is flexible, with core hours between 9:00 AM and 5:00 PM EST.
ASSUMPTION: While this role is remote, applicants should be prepared for occasional travel to attend meetings, conferences, or company events.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- Technical assessment or case study presentation
- Final round interview with the team
- Background check and offer extension
Key Assessment Areas:
- Technical SEO and SEM expertise
- Data analysis and interpretation skills
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant SEO and SEM experience and achievements in your resume
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a remote team environment
- Tailor your cover letter to demonstrate your understanding of the role and the company's mission
ATS Keywords: Search Engine Marketing, Search Engine Optimization, Google Ads, Microsoft Ads, Google Analytics, Data Analysis, Keyword Research, Content Optimization, Technical SEO, PPC Campaigns, A/B Testing, Conversion Rate Optimization, Collaboration, Performance Analysis, Reporting, Strategic Planning
ASSUMPTION: As BeiGene is a large company with a structured hiring process, applicants should expect a thorough and comprehensive interview experience.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Ads
- Google Analytics
- Google Search Console
- Google Tag Manager
- SEMrush or similar SEO tools
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The tools and technologies listed are subject to change based on the company's evolving needs and industry trends.
👔 Cultural Fit Considerations
Company Values:
- Patients First
- Driving Excellence
- Bold Ingenuity
- Collaborative Spirit
Work Style:
- Results-oriented and data-driven
- Collaborative and team-focused
- Adaptable and open to change
- Continuous learner and problem solver
Self-Assessment Questions:
- How do you prioritize and manage multiple projects and deadlines in a remote work environment?
- Can you provide an example of a time when you identified a trend or insight through data analysis and used it to drive business impact?
- How do you stay updated on industry trends and best practices in SEO and SEM, and how do you apply this knowledge to your work?
ASSUMPTION: BeiGene values candidates who are passionate about fighting cancer and align with the company's mission, vision, and values.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously may require strong time management and organizational skills
- Working remotely may present unique challenges, such as maintaining focus and productivity in a home office environment
- Occasional travel may be required, which could disrupt personal schedules and routines
- Keeping up with industry trends and best practices in SEO and SEM may require continuous learning and adaptation
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development in the role.
📈 Similar Roles Comparison
- Compared to other SEO and SEM roles, this position requires a higher level of technical expertise and experience
- Working in the biotechnology industry may present unique challenges and opportunities, such as working on campaigns for life-saving medicines
- Career paths in SEO and SEM can vary depending on the industry and the company's size and structure
ASSUMPTION: Applicants should research the biotechnology industry and BeiGene specifically to better understand the unique aspects of this role and the company.
📝 Sample Projects
- Developing and executing a global SEO strategy for a new product launch, resulting in a 30% increase in organic traffic and a 20% increase in conversions
- Optimizing PPC campaigns for a targeted therapy, leading to a 15% reduction in cost per acquisition and a 25% increase in revenue
- Conducting a comprehensive technical SEO audit and implementing recommendations, which improved the website's crawlability, page speed, and mobile-friendliness, leading to a 15% increase in organic traffic
ASSUMPTION: These sample projects demonstrate the kind of high-impact initiatives expected in this role, focusing on data-driven decision-making and continuous optimization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the digital strategy and enablement team?
- How does the company support the professional development and growth of its employees, particularly in the digital marketing field?
- Can you provide an example of a time when the company successfully collaborated with external partners or agencies to achieve a common goal?
- How does the company measure and track the success of its SEO and SEM campaigns, and how are these metrics used to inform strategy and decision-making?
- What are the most significant challenges facing the digital strategy and enablement team in the coming year, and how can this role contribute to addressing them?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and the company, and can help you better understand the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant SEO and SEM experience and achievements
- Write a cover letter that demonstrates your understanding of the role and the company's mission
- Prepare for a technical assessment or case study presentation, focusing on your SEO and SEM expertise
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
