📌 Core Information
🔹 Job Title: Associate Director, SEO
🔹 Company: Brainlabs
🔹 Location: New York City, United States
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Shaping and overseeing SEO campaigns for clients
- Defining campaign objectives and measuring success
- Mentoring and growing SEO capabilities within the team
- Contributing to the development of SEO best practices
ASSUMPTION: This role requires a balance of strategic thinking and hands-on delivery, with a focus on driving client success through effective SEO campaigns.
📋 Key Responsibilities
✅ Using practice knowledge to deliver highly successful campaigns that outperform KPIs, to budget and on-time
✅ Effectively tracking and optimizing campaigns
✅ Developing and implementing guidelines and processes
✅ Contributing to the development of the SEO best-practice roadmap
✅ Acting as a point of escalation for client teams, ensuring work is delivered to standard and on time
✅ Leading and mentoring others across the practice to grow capability and knowledge
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and team leadership to drive SEO success for clients.
🎯 Required Qualifications
Education: Not specified
Experience: 4+ years of SEO delivery experience, including enterprise-level experience
Required Skills:
- Strong SEO delivery knowledge
- Excellent presentation skills and strong data analysis and reporting skills
- Strong attention to detail, methodical, and process-oriented
- Confident, dynamic, engaging, and authentic communicator
- Passionate about growing the knowledge of those around you
Preferred Skills:
- Experience with automation, processes, and technology adoption/development
- Understanding of how other channels work and optimize together
ASSUMPTION: Candidates should have a proven track record in SEO delivery, with a strong focus on driving client success through data-driven strategies and effective communication.
💰 Compensation & Benefits
Salary Range: $100,000 - $110,000 USD (based on the provided pay range)
Benefits:
- Not specified; applicants should inquire during the interview process
Working Hours: Full-time, estimated 40 hours per week
ASSUMPTION: The salary range is based on the provided pay range, and benefits information is not available. Applicants should inquire about benefits during the interview process.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 501-1,000 employees (according to LinkedIn)
Founded: 2012
Company Description:
- Brainlabs is a High-Performance media agency, focused on delivering profitable and sustained business impact through data-driven media strategies
- The company recruits outstanding people and develops their expertise, organizing them into dedicated Industry teams centered around clients
- Brainlabs uses real-time data about real people to craft strategies and build media plans based on insights, not pre-purchased inventory
Company Specialties:
- PPC, Google Analytics, Programmatic, Paid Social, CRO, SEO, Google Marketing Platform, Consultancy, Tech, Creative, Data Science, Data Strategy, Influencer, Media Strategy, Media Planning, Organic Social, DOOH, Retail Media, and TV & Audio
Company Website: http://www.brainlabsdigital.com
ASSUMPTION: Brainlabs is a well-established advertising agency with a strong focus on data-driven strategies and client-centric teams.
📊 Role Analysis
Career Level: Mid-level to senior, with a focus on strategic planning and team leadership
Reporting Structure: Reports to the Director, SEO
Work Arrangement: On-site, with an estimated start date of June 2025
Growth Opportunities:
- Potential to grow within the SEO team or explore other areas of the business
- Opportunity to mentor and develop junior team members
- Possibility to contribute to the development of SEO best practices and influence the wider team
ASSUMPTION: This role offers opportunities for career growth through team leadership, strategic planning, and contributing to the development of SEO best practices.
🌍 Location & Work Environment
Office Type: On-site, with a focus on collaboration and teamwork
Office Location(s): New York City, United States
Geographic Context:
- New York City is a major global hub for advertising and media
- The office is located in a central business district, offering easy access to public transportation and amenities
- The city offers a diverse range of cultural, entertainment, and dining options
Work Schedule: Full-time, with an estimated 40-hour workweek
ASSUMPTION: The on-site work environment at Brainlabs' New York City office is designed to foster collaboration and teamwork, with a focus on driving client success through effective SEO strategies.
💼 Interview & Application Insights
Typical Process:
- Initial screening interview
- Skills interview with the team
- Final interview with the hiring manager
Key Assessment Areas:
- SEO knowledge and experience
- Communication and presentation skills
- Problem-solving and strategic thinking
- Team leadership and mentoring capabilities
Application Tips:
- Highlight relevant SEO experience and achievements in your resume
- Prepare examples of successful SEO campaigns you've led or contributed to
- Demonstrate your understanding of Brainlabs' approach to SEO and how you can contribute to the team's success
ATS Keywords: SEO delivery, enterprise-level experience, campaign optimization, data analysis, reporting, attention to detail, process-oriented, communication, mentoring, continuous learning
ASSUMPTION: The interview process at Brainlabs is designed to assess candidates' SEO knowledge, communication skills, and strategic thinking, as well as their ability to lead and mentor team members.
🛠️ Tools & Technologies
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs, etc.)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
ASSUMPTION: Candidates should be comfortable using a range of SEO tools, data analysis software, and project management platforms to drive campaign success and collaborate effectively with the team.
👔 Cultural Fit Considerations
Company Values:
- Winning together
- Continuous development
- Creating a company we can all be proud of
Work Style:
- Collaborative and team-oriented
- Focused on driving client success through data-driven strategies
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you align with Brainlabs' culture code and values?
- How comfortable are you working in a collaborative, team-oriented environment?
- How do you approach continuous learning and professional development?
ASSUMPTION: Brainlabs values a collaborative, team-oriented work environment, with a strong focus on driving client success through data-driven strategies and continuous learning.
⚠️ Potential Challenges
- Managing multiple client campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up with the latest SEO trends and algorithm changes, demanding continuous learning and adaptation
- Balancing strategic planning and hands-on campaign management, requiring a versatile skill set
- Working in a fast-paced, dynamic environment, with a focus on delivering results and driving client success
ASSUMPTION: This role presents challenges related to time management, continuous learning, and balancing strategic planning with hands-on campaign management in a fast-paced environment.
📈 Similar Roles Comparison
- This role differs from other SEO roles in its focus on strategic planning, team leadership, and mentoring, as well as its requirement for enterprise-level experience
- Brainlabs' approach to SEO emphasizes data-driven strategies and real-time data analysis, setting it apart from other agencies
- Career progression in this role may involve growing within the SEO team or exploring other areas of the business, depending on individual interests and skills
ASSUMPTION: This role offers unique opportunities for strategic planning, team leadership, and mentoring, with a focus on driving client success through data-driven SEO strategies.
📝 Sample Projects
- Developing and implementing a comprehensive SEO strategy for a large enterprise client, driving significant organic traffic growth and revenue
- Conducting a thorough SEO audit of a mid-sized e-commerce website, identifying and addressing technical and on-page optimization opportunities
- Leading a team in executing a large-scale SEO campaign for a major brand launch, resulting in significant media coverage and organic traffic
ASSUMPTION: These sample projects demonstrate the range of SEO responsibilities and leadership opportunities in this role, from strategic planning and execution to team management and mentoring.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the SEO practice?
- How does Brainlabs support the professional development and growth of its SEO team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Brainlabs approach collaboration and knowledge-sharing across different teams and practices?
- What are the most rewarding and challenging aspects of working in the SEO team at Brainlabs?
ASSUMPTION: These interview questions are designed to provide insight into the team dynamics, professional development opportunities, and day-to-day responsibilities of the Associate Director, SEO role at Brainlabs.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://job-boards.eu.greenhouse.io/brainlabs/jobs/4584259101
- Tailor your resume to highlight relevant SEO experience and achievements
- Prepare a cover letter demonstrating your understanding of Brainlabs' approach to SEO and how you can contribute to the team's success
- Prepare examples of successful SEO campaigns you've led or contributed to, showcasing your skills and expertise
- Follow up with the hiring team one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
