📌 Core Information
🔹 Job Title: Associate Director, Social Media Channel Lead
🔹 Company: Biogen
🔹 Location: Cambridge, Massachusetts, United States
🔹 Job Type: Full-time, Hybrid (Tues-Thurs on-site)
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and leading social media strategies for healthcare professionals and patients
- Collaborating with cross-functional teams and agencies to execute campaigns
- Optimizing social media performance using data-driven insights
- Building strong relationships with stakeholders and driving strategic thought leadership
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and analytical skills to succeed in a complex, matrixed environment.
📋 Key Responsibilities
✅ Develop and implement social media strategies for HCP and patient engagement in partnership with marketing, insights, and creative/media agency teams
✅ Collaborate with cross-functional partners and agencies to build a collaborative working relationship and develop strategy and execute as one team
✅ Lead the development of social media measurement plans and coordinate enterprise-level social listening initiatives
✅ Leverage insights and analytics to identify opportunities for improvement across campaigns and tactics
✅ Serve as the Social Media Excellence cross-functional business partner during annual planning and develop playbooks for marketing and cross-functional teams
✅ Work with content approval teams to optimize creative review processes
ASSUMPTION: This role requires a strong understanding of social media platforms, creative development, and data analysis to drive successful campaigns.
🎯 Required Qualifications
Education: BA/BS required, MBA preferred
Experience: Minimum of 7 years of Pharma/Biotech digital marketing experience, with at least 3 years focused on social media
Required Skills:
- Proven track record developing and executing social media marketing campaigns
- Strong analytical skills and data-driven strategic thinking
- Demonstrated resilience and ability to influence in a complex stakeholder environment
- Experience with social media platforms: Meta, Pinterest, Reddit, TikTok
- Creative/marketing agency experience a plus
Preferred Skills:
- Experience with social media listening tools
- Fluency in additional languages
ASSUMPTION: Candidates with a strong background in digital marketing, social media, and data analysis will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $161,000 - $222,000 (based on provided information)
Benefits:
- Medical, Dental, Vision, & Life insurances
- Fitness & Wellness programs
- Short- and Long-Term Disability insurance
- Paid vacation, holidays, and sick time
- Paid Maternity and Parental Leave
- 401(k) program participation with company matched contributions
- Employee stock purchase plan
- Tuition reimbursement
- Employee Resource Groups participation
Working Hours: Full-time, typically 40 hours per week, with flexibility for some remote work
ASSUMPTION: The provided salary range is based on the information given and may vary depending on the candidate's skills, experience, and internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Biotechnology Research
Company Size: 5,001-10,000 employees (Mid-sized)
Founded: 1978
Company Description:
- Biogen is a leading biotechnology company that pioneers innovative science to deliver new medicines
- Focuses on transforming patients' lives and creating value for shareholders and communities
- Headquartered in Cambridge, MA, with international headquarters in Baar, Switzerland
Company Specialties:
- Biotechnology
- Research & Development
- Pharmaceuticals
Company Website: http://www.biogen.com
ASSUMPTION: Biogen is a well-established company with a strong focus on innovation and patient care, providing a stable environment for employees to grow and succeed.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: This role reports to the Director, North American Business Insights & Operations and works closely with the US marketing team and agency of record
Work Arrangement: Hybrid (Tues-Thurs on-site, with some flexibility)
Growth Opportunities:
- Potential to advance to a Director or higher-level role within the marketing department
- Opportunities to work on diverse brands and campaigns
- Chance to collaborate with cross-functional teams and develop leadership skills
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both professionally and personally.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): 225 Binney Street, Cambridge, MA 02142, US
Geographic Context:
- Cambridge is a city in Middlesex County, Massachusetts, and is considered part of the Greater Boston area
- Known for its rich history, vibrant culture, and strong biotechnology industry
- Offers a mix of urban and suburban living, with easy access to public transportation
Work Schedule: Full-time, typically 40 hours per week, with some flexibility for remote work
ASSUMPTION: The Cambridge office location provides a dynamic and innovative work environment, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the marketing team and agency representative
- Final interview with the Director, North American Business Insights & Operations
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Social media expertise and platform knowledge
- Data analysis and interpretation skills
- Cross-functional collaboration and stakeholder management
Application Tips:
- Highlight relevant experience and achievements in digital marketing and social media
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare for behavioral and situational interview questions that focus on your problem-solving, collaboration, and leadership skills
ATS Keywords: Digital Marketing, Social Media Strategy, Campaign Planning, Data Analysis, Creative Development, Cross-Functional Collaboration, Stakeholder Management, Social Media Platforms, Performance Measurement, Customer Engagement, Best Practices Development, Social Listening, Marketing Insights, Resilience, Influencing Skills, Operational Excellence
ASSUMPTION: Biogen uses Applicant Tracking Systems (ATS) to filter and rank job applications based on relevant keywords and phrases. Including these keywords in your resume and cover letter can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Social media platforms: Meta, Pinterest, Reddit, TikTok
- Social media listening tools (e.g., Brand24, Hootsuite Insights, Sprout Social)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Patient-centricity
- Integrity
- Accountability
- Respect
Work Style:
- Collaborative and cross-functional
- Data-driven and strategic
- Agile and adaptable
- Results-oriented
Self-Assessment Questions:
- Do you thrive in a dynamic, matrixed environment with multiple stakeholders?
- Are you comfortable working with creative agencies and pulling through platform best practices?
- Can you balance strategic thinking with a solutions-oriented mindset and a sense of urgency?
ASSUMPTION: Biogen values candidates who are innovative, patient-centric, and results-driven, with a strong work ethic and a collaborative mindset.
⚠️ Potential Challenges
- Managing multiple stakeholders and agencies with competing priorities
- Keeping up with the fast-paced and ever-changing social media landscape
- Balancing strategic thinking with day-to-day tactical execution
- Working in a hybrid environment with some remote team members
ASSUMPTION: These challenges require strong communication, project management, and stakeholder management skills to overcome successfully.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Social Media Strategist position, but with a greater emphasis on cross-functional collaboration and stakeholder management
- Unlike other marketing roles, this position requires a deep understanding of social media platforms and best practices
- Career progression may include moving into a Director or higher-level role within the marketing department
ASSUMPTION: Candidates should compare this role to similar positions in the industry to better understand the unique requirements and opportunities it offers.
📝 Sample Projects
- Developing a comprehensive social media strategy for a new product launch, including platform-specific tactics and KPIs
- Optimizing social media campaign performance using data-driven insights and A/B testing
- Collaborating with cross-functional teams to create and execute a social media listening initiative to gather insights on brand perception and customer needs
ASSUMPTION: These sample projects demonstrate the types of tasks and responsibilities required for success in this role, and candidates should be prepared to discuss their relevant experience and achievements.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the US marketing department?
- How does this role fit into the overall marketing strategy for Biogen's portfolio of products?
- What are the key priorities for this role in the first 90 days?
- How does Biogen support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how is it supported in this role?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and provides valuable information to help you make an informed decision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your relevant experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving, collaboration, and leadership skills
- Research Biogen's company culture and values to ensure a strong fit
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
