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Associate Director, US HCP Marketing- Dermatology

Bristol Myers Squibb
Full-time
On-site
Princeton, New Jersey, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Associate Director, US HCP Marketing - Dermatology

πŸ”Ή Company: Bristol Myers Squibb

πŸ”Ή Location: Princeton, NJ, USA

πŸ”Ή Job Type: Full-Time, Hybrid

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 29, 2025

πŸ”Ή Experience Level: Mid-Senior level (5-10 years)

πŸ”Ή Remote Status: On-site and hybrid work required

πŸš€ Job Overview

Key aspects of this role include:

  • Developing insights-driven marketing strategies for dermatology products
  • Collaborating with cross-functional teams to execute integrated launch plans
  • Managing HCP marketing budgets and agency partners
  • Traveling up to 30% for business purposes

ASSUMPTION: This role requires a balance of strategic thinking, cross-functional collaboration, and project management skills. It is ideal for candidates with a strong marketing background in the pharmaceutical or biotech industry, preferably with HCP marketing experience.

πŸ“‹ Key Responsibilities

βœ… Developing insights that drive differentiated strategy and tactics

βœ… Supporting the development and execution of integrated launch plans

βœ… Driving strategy and timely execution of key components of the HCP marketing plan

βœ… Managing HCP marketing budget and invoicing

βœ… Effectively partnering with HCP AOR to provide clear expectations, guidance, and feedback

βœ… Overseeing the execution of a brand plan that delivers high-quality, strategic resources on time and within budget

ASSUMPTION: The role involves a high degree of collaboration and requires strong project management skills to ensure projects are delivered on time and within budget.

🎯 Required Qualifications

Education: BS/BA degree required, MBA preferred

Experience: Minimum of 5 years of industry (pharmaceutical/biotech or related agency) marketing experience, with a focus on HCP marketing

Required Skills:

  • Proven ability to develop insights and drive strategy
  • Strong project management skills
  • Ability to manage budgets and track spending
  • Experience working in a matrixed environment
  • Demonstrated ability to navigate internal medical, legal, and regulatory review processes
  • Ability to adapt to change and deliver strong performance

Preferred Skills:

  • Immunology and/or experience working on large pharmaceutical brands

ASSUMPTION: Candidates with a strong background in marketing, project management, and budget tracking will be most successful in this role. Experience in the pharmaceutical or biotech industry is highly preferred.

πŸ’° Compensation & Benefits

Salary Range: $150,000 - $180,000 per year (estimated, based on industry standards for mid-senior level marketing roles in the pharmaceutical industry)

Benefits:

  • Competitive benefits package
  • Flexibility and work-life balance
  • Opportunities for professional growth and development

Working Hours: Full-time, with a hybrid work arrangement requiring on-site presence at least 50% of the time

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-senior level marketing roles in the pharmaceutical industry. The actual salary may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Bristol Myers Squibb is a leading global biopharmaceutical company focused on discovering, developing, and delivering innovative medicines for patients with serious diseases.

Company Size: 10,001+ employees (global), with a large presence in Princeton, NJ

Founded: 1887 (as Bristol-Myers Company), with a rich history and numerous breakthroughs in pharmaceuticals

Company Description:

  • Bristol Myers Squibb is committed to transforming patients' lives through science
  • The company has a strong focus on innovation, urgency, accountability, inclusion, and integrity
  • Bristol Myers Squibb offers uniquely interesting work and life-changing careers

Company Specialties:

  • Biotechnology
  • Innovation
  • Great place to work
  • Pharmaceuticals
  • Research and development
  • Healthcare

Company Website: http://www.bms.com

ASSUMPTION: Bristol Myers Squibb is a well-established company with a strong focus on innovation and patient care. The company offers a supportive culture that promotes global participation in clinical trials and encourages employees to apply their unique perspectives to their work.

πŸ“Š Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: The Associate Director reports directly to the Marketing Manager and works closely with cross-functional teams, including Regional Marketing, Market Research, Congress Planning, Omnichannel, Medical, Patient Access Support and Solutions, Sales, Promotional Review, and Finance.

Work Arrangement: Hybrid work arrangement, with at least 50% on-site presence required

Growth Opportunities:

  • Potential career progression into senior marketing roles or management positions
  • Opportunities to work on multiple brands and therapeutic areas
  • possibility to gain experience in different aspects of marketing, such as brand management, launch planning, or promotional strategy

ASSUMPTION: This role offers significant growth opportunities for candidates looking to advance their careers in marketing within the pharmaceutical industry.

🌍 Location & Work Environment

Office Type: Hybrid (onsite and remote work arrangement)

Office Location(s): Princeton, NJ, USA

Geographic Context:

  • The Princeton office is located in central New Jersey, with easy access to major highways and public transportation
  • The area offers a mix of urban and suburban living, with a variety of cultural, recreational, and dining options
  • Princeton is home to a vibrant business community, with many pharmaceutical and biotech companies based in the area

Work Schedule: Full-time, with a hybrid work arrangement requiring on-site presence at least 50% of the time

ASSUMPTION: The hybrid work arrangement offers flexibility while maintaining a strong on-site presence to foster collaboration and innovation.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screening
  • In-person or virtual interview with the hiring manager
  • Final interview with key stakeholders
  • Background check and offer

Key Assessment Areas:

  • Marketing strategy and insights development
  • Project management and budget tracking skills
  • Cross-functional collaboration and communication
  • Adaptability and problem-solving skills

Application Tips:

  • Highlight your marketing experience, particularly in the pharmaceutical or biotech industry
  • Demonstrate your ability to develop insights-driven strategies and execute projects on time and within budget
  • Showcase your experience working in a matrixed environment and collaborating with cross-functional teams

ATS Keywords: Marketing strategy, insights development, project management, budget tracking, cross-functional collaboration, pharmaceutical industry, biotech industry, HCP marketing

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on marketing experience and strategic thinking.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Project management tools (e.g., Asana, Trello, JIRA)
  • Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
  • Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be learned on the job if necessary.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Passion for patients and patients-first mindset
  • Innovation and continuous learning
  • Urgency and accountability
  • Inclusion and diversity
  • Integrity and respect

Work Style:

  • Collaborative and team-oriented
  • Data-driven and strategic
  • Adaptable and resilient
  • Focused on delivering results and driving performance

Self-Assessment Questions:

  • Do you have a passion for patients and a patient-first mindset?
  • Are you comfortable working in a matrixed environment and collaborating with cross-functional teams?
  • Do you have strong project management skills and the ability to deliver results on time and within budget?

ASSUMPTION: Bristol Myers Squibb values candidates who are passionate about patients, innovative, urgent, accountable, inclusive, and integrity-driven. Successful candidates will be able to thrive in a collaborative, data-driven, and adaptable work environment.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Navigating a matrixed environment and collaborating with various stakeholders
  • Adapting to change and pivoting quickly as priorities shift
  • Balancing strategic thinking with tactical execution

ASSUMPTION: This role presents unique challenges that require strong project management, adaptability, and strategic thinking skills.

πŸ“ˆ Similar Roles Comparison

  • Compared to other marketing roles in the pharmaceutical industry, this role places a greater emphasis on HCP marketing and cross-functional collaboration
  • Unlike other marketing roles, this role requires a strong understanding of the pharmaceutical industry and regulatory processes
  • Career progression in this role may lead to senior marketing roles or management positions within the pharmaceutical industry

ASSUMPTION: This role is unique in its focus on HCP marketing and cross-functional collaboration within the pharmaceutical industry.

πŸ“ Sample Projects

  • Developing a targeted marketing campaign for dermatology products, including messaging, channel strategy, and tactics
  • Managing the execution of a brand plan, including the development and delivery of strategic resources on time and within budget
  • Collaborating with cross-functional teams to execute an integrated launch plan for a new dermatology product

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and tactical nature of the role and the skills required to succeed.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics for this role?
  • How does this role fit into the broader marketing strategy for dermatology products?
  • What are the key priorities for this role in the first 90 days?
  • How does Bristol Myers Squibb support the professional growth and development of its employees?
  • What is the company's approach to work-life balance and flexibility?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, allowing you to make an informed decision about the opportunity.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link: https://jobs.bms.com/careers/job/137467813245-associate-director-us-hcp-marketing-dermatology-princeton-nj-us
  • Tailor your resume to highlight your marketing experience, particularly in the pharmaceutical or biotech industry
  • Write a cover letter that demonstrates your understanding of the role and your fit for the position
  • Prepare examples of your marketing work, including campaigns, projects, or strategies you've developed and executed
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.