📌 Core Information
🔹 Job Title: Associate Director, US HCP Marketing - Dermatology
🔹 Company: Bristol Myers Squibb
🔹 Location: Princeton, NJ, USA
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site and hybrid work required
🚀 Job Overview
Key aspects of this role include:
- Developing insights-driven marketing strategies for dermatology products
- Collaborating with cross-functional teams to execute integrated launch plans
- Managing HCP marketing budgets and agency partners
- Traveling up to 30% for business purposes
ASSUMPTION: This role requires a balance of strategic thinking, cross-functional collaboration, and project management skills. It is ideal for candidates with a strong marketing background in the pharmaceutical or biotech industry, preferably with HCP marketing experience.
📋 Key Responsibilities
✅ Developing insights that drive differentiated strategy and tactics
✅ Supporting the development and execution of integrated launch plans
✅ Driving strategy and timely execution of key components of the HCP marketing plan
✅ Managing HCP marketing budget and invoicing
✅ Effectively partnering with HCP AOR to provide clear expectations, guidance, and feedback
✅ Overseeing the execution of a brand plan that delivers high-quality, strategic resources on time and within budget
ASSUMPTION: The role involves a high degree of collaboration and requires strong project management skills to ensure projects are delivered on time and within budget.
🎯 Required Qualifications
Education: BS/BA degree required, MBA preferred
Experience: Minimum of 5 years of industry (pharmaceutical/biotech or related agency) marketing experience, with a focus on HCP marketing
Required Skills:
- Proven ability to develop insights and drive strategy
- Strong project management skills
- Ability to manage budgets and track spending
- Experience working in a matrixed environment
- Demonstrated ability to navigate internal medical, legal, and regulatory review processes
- Ability to adapt to change and deliver strong performance
Preferred Skills:
- Immunology and/or experience working on large pharmaceutical brands
ASSUMPTION: Candidates with a strong background in marketing, project management, and budget tracking will be most successful in this role. Experience in the pharmaceutical or biotech industry is highly preferred.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 per year (estimated, based on industry standards for mid-senior level marketing roles in the pharmaceutical industry)
Benefits:
- Competitive benefits package
- Flexibility and work-life balance
- Opportunities for professional growth and development
Working Hours: Full-time, with a hybrid work arrangement requiring on-site presence at least 50% of the time
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-senior level marketing roles in the pharmaceutical industry. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Bristol Myers Squibb is a leading global biopharmaceutical company focused on discovering, developing, and delivering innovative medicines for patients with serious diseases.
Company Size: 10,001+ employees (global), with a large presence in Princeton, NJ
Founded: 1887 (as Bristol-Myers Company), with a rich history and numerous breakthroughs in pharmaceuticals
Company Description:
- Bristol Myers Squibb is committed to transforming patients' lives through science
- The company has a strong focus on innovation, urgency, accountability, inclusion, and integrity
- Bristol Myers Squibb offers uniquely interesting work and life-changing careers
Company Specialties:
- Biotechnology
- Innovation
- Great place to work
- Pharmaceuticals
- Research and development
- Healthcare
Company Website: http://www.bms.com
ASSUMPTION: Bristol Myers Squibb is a well-established company with a strong focus on innovation and patient care. The company offers a supportive culture that promotes global participation in clinical trials and encourages employees to apply their unique perspectives to their work.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: The Associate Director reports directly to the Marketing Manager and works closely with cross-functional teams, including Regional Marketing, Market Research, Congress Planning, Omnichannel, Medical, Patient Access Support and Solutions, Sales, Promotional Review, and Finance.
Work Arrangement: Hybrid work arrangement, with at least 50% on-site presence required
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions
- Opportunities to work on multiple brands and therapeutic areas
- possibility to gain experience in different aspects of marketing, such as brand management, launch planning, or promotional strategy
ASSUMPTION: This role offers significant growth opportunities for candidates looking to advance their careers in marketing within the pharmaceutical industry.
🌍 Location & Work Environment
Office Type: Hybrid (onsite and remote work arrangement)
Office Location(s): Princeton, NJ, USA
Geographic Context:
- The Princeton office is located in central New Jersey, with easy access to major highways and public transportation
- The area offers a mix of urban and suburban living, with a variety of cultural, recreational, and dining options
- Princeton is home to a vibrant business community, with many pharmaceutical and biotech companies based in the area
Work Schedule: Full-time, with a hybrid work arrangement requiring on-site presence at least 50% of the time
ASSUMPTION: The hybrid work arrangement offers flexibility while maintaining a strong on-site presence to foster collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with key stakeholders
- Background check and offer
Key Assessment Areas:
- Marketing strategy and insights development
- Project management and budget tracking skills
- Cross-functional collaboration and communication
- Adaptability and problem-solving skills
Application Tips:
- Highlight your marketing experience, particularly in the pharmaceutical or biotech industry
- Demonstrate your ability to develop insights-driven strategies and execute projects on time and within budget
- Showcase your experience working in a matrixed environment and collaborating with cross-functional teams
ATS Keywords: Marketing strategy, insights development, project management, budget tracking, cross-functional collaboration, pharmaceutical industry, biotech industry, HCP marketing
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on marketing experience and strategic thinking.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be learned on the job if necessary.
👔 Cultural Fit Considerations
Company Values:
- Passion for patients and patients-first mindset
- Innovation and continuous learning
- Urgency and accountability
- Inclusion and diversity
- Integrity and respect
Work Style:
- Collaborative and team-oriented
- Data-driven and strategic
- Adaptable and resilient
- Focused on delivering results and driving performance
Self-Assessment Questions:
- Do you have a passion for patients and a patient-first mindset?
- Are you comfortable working in a matrixed environment and collaborating with cross-functional teams?
- Do you have strong project management skills and the ability to deliver results on time and within budget?
ASSUMPTION: Bristol Myers Squibb values candidates who are passionate about patients, innovative, urgent, accountable, inclusive, and integrity-driven. Successful candidates will be able to thrive in a collaborative, data-driven, and adaptable work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Navigating a matrixed environment and collaborating with various stakeholders
- Adapting to change and pivoting quickly as priorities shift
- Balancing strategic thinking with tactical execution
ASSUMPTION: This role presents unique challenges that require strong project management, adaptability, and strategic thinking skills.
📈 Similar Roles Comparison
- Compared to other marketing roles in the pharmaceutical industry, this role places a greater emphasis on HCP marketing and cross-functional collaboration
- Unlike other marketing roles, this role requires a strong understanding of the pharmaceutical industry and regulatory processes
- Career progression in this role may lead to senior marketing roles or management positions within the pharmaceutical industry
ASSUMPTION: This role is unique in its focus on HCP marketing and cross-functional collaboration within the pharmaceutical industry.
📝 Sample Projects
- Developing a targeted marketing campaign for dermatology products, including messaging, channel strategy, and tactics
- Managing the execution of a brand plan, including the development and delivery of strategic resources on time and within budget
- Collaborating with cross-functional teams to execute an integrated launch plan for a new dermatology product
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and tactical nature of the role and the skills required to succeed.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role fit into the broader marketing strategy for dermatology products?
- What are the key priorities for this role in the first 90 days?
- How does Bristol Myers Squibb support the professional growth and development of its employees?
- What is the company's approach to work-life balance and flexibility?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, allowing you to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.bms.com/careers/job/137467813245-associate-director-us-hcp-marketing-dermatology-princeton-nj-us
- Tailor your resume to highlight your marketing experience, particularly in the pharmaceutical or biotech industry
- Write a cover letter that demonstrates your understanding of the role and your fit for the position
- Prepare examples of your marketing work, including campaigns, projects, or strategies you've developed and executed
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
