📌 Core Information
🔹 Job Title: Associate Director, US Integrated Marketing
🔹 Company: Bumble Inc.
🔹 Location: Austin, Texas, United States (Remote)
🔹 Job Type: Full-time, On-site (Remote work available)
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (On-site and Remote)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategy and integrated go-to-market plans
- Managing external and internal partners to create integrated campaigns
- Ensuring seamless execution of campaigns within budget and on time
- Collaborating cross-functionally to drive holistic plans against key market business metrics
- Analyzing consumer and audience insights to inform actionable marketing plans
ASSUMPTION: This role requires a strategic thinker with a proven track record in brand, integrated, or strategic marketing, ideally in consumer tech or culturally-driven brands.
📋 Key Responsibilities
✅ Lead the development and execution of marketing strategy and integrated go-to-market plans
✅ Manage external and internal partners to develop integrated campaigns, spearhead brief writing, provide strategic feedback, review creative assets, develop go-to-market plans and decks, and manage campaign execution, performance analysis, and reports.
✅ Ensure all campaigns are executed on time and within budget through effective project management
✅ Collaborate cross-functionally with internal creative, PR, Media, Product marketing, Partnerships, and Growth teams to drive holistic plans against key market business metrics
✅ Oversee day-to-day collaboration with our media agency, ensuring strategic alignment, seamless execution, and continuous optimization across paid channels.
✅ Analyze consumer and audience insights to translate them into actionable marketing plans
✅ Inspire and empower the US Integrated Marketing Team through thoughtful leadership, strategic oversight, and unwavering support to drive bold, cohesive brand initiatives
✅ Execute strategic partnerships that align with Bumble’s brand values and assist with driving brand awareness and user acquisition
✅ Oversee US influencer marketing plans, partnering with internal teams, agency partners, and creators to develop culturally resonant, brand-aligned campaigns that spark conversation
✅ Be data-driven in all decision-making, monitoring the effectiveness of marketing campaigns on brand awareness and user acquisition
✅ Leverage global learnings and adapt them to market strategy; develop and share in-market learnings based on key successes and failures
ASSUMPTION: This role requires strong strategic marketing expertise, with a proven ability to translate business objectives into impactful, insight-driven campaigns.
🎯 Required Qualifications
Education: Bachelor’s degree; MBA or Master’s is a plus.
Experience: 8-10 years of experience in brand, integrated, or strategic marketing, ideally in consumer tech, lifestyle, or culturally-driven brands
Required Skills:
- Proven track record of launching multi-channel campaigns that drive both emotional connection and measurable results.
- Experience in marketing and/or media with deep expertise and understanding of the US market
- Creative problem-solving skills and a solutions-oriented mindset
- Ability to work to tight deadlines, adjust to changes in priorities, and balance short-term needs with long-term strategic initiatives
- Solid understanding of the media landscape, channels, and measurement
- Strong analytical skills to determine campaign success and market performance
- Experience using data and metrics to measure impact and pivot accordingly
- Proven ability to cultivate and lead high-performing teams with empathy, vision, and a commitment to growth and collaboration.
Preferred Skills:
- Experience with influencer marketing
- Familiarity with the dating app industry
ASSUMPTION: This role requires a strong strategic thinker with a proven track record in brand, integrated, or strategic marketing, ideally in consumer tech or culturally-driven brands.
💰 Compensation & Benefits
Salary Range: $129,000 - $160,000 a year
Benefits:
- Medical
- Dental
- Vision
- 401(k) match
- Unlimited Paid Time Off Policy
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is based on the company's standard ranges for this role and function, as well as geographic location. Benefits are subject to change and may vary based on the employee's location and role.
📌 Applicant Insights
🔍 Company Context
Industry: Bumble Inc. operates in the Software Development industry, focusing on creating healthy and equitable relationships through Kind Connections.
Company Size: Bumble Inc. has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Bumble was founded in 2014 by Whitney Wolfe Herd, with Badoo, a pioneer in web and mobile dating products, founded in 2006.
Company Description:
- Bumble Inc. is the parent company of Bumble, Badoo, Bumble For Friends, and Geneva.
- The Bumble platform enables people to build healthy and equitable relationships through Kind Connections.
- Bumble connects people across dating (Bumble Date), friendship (Bumble For Friends), and professional networking (Bumble Bizz).
Company Specialties:
- Dating apps
- Social networking
- Relationship-building platforms
Company Website: team.bumble.com
ASSUMPTION: Bumble Inc. is a mission-driven company focused on creating a world where all relationships are healthy and equitable through Kind Connections.
📊 Role Analysis
Career Level: This role is at the senior leadership level, requiring strategic thinking, team management, and cross-functional collaboration.
Reporting Structure: The Associate Director will report directly to the VP of US Marketing and oversee the US Integrated Marketing Team.
Work Arrangement: This role is hybrid, with a mix of on-site and remote work. The specific work arrangement may vary based on the employee's location and team needs.
Growth Opportunities:
- Potential for career progression within the marketing department or the broader organization.
- Opportunities to work on high-impact campaigns and drive brand awareness and user acquisition.
- Chance to develop leadership skills and mentor team members.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's brand and business goals.
🌍 Location & Work Environment
Office Type: Bumble Inc. has an on-site office in Austin, Texas, with remote work options available.
Office Location(s): Austin, Texas
Geographic Context:
- Austin is known for its vibrant tech industry, live music scene, and outdoor activities.
- The city offers a diverse range of neighborhoods and a relatively low cost of living compared to other major US cities.
- Austin's central location in the US makes it an ideal hub for marketing efforts targeting the North American market.
Work Schedule: The work schedule is typically Monday through Friday, with the possibility of occasional weekend work or off-hours communication due to the nature of marketing campaigns.
ASSUMPTION: The Austin office provides a collaborative and dynamic work environment, with opportunities for in-person collaboration and team-building activities.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the Talent Acquisition team
- Behavioral and situational interview with the hiring manager
- Case study or presentation task to assess strategic thinking and problem-solving skills
- Final interview with the VP of US Marketing or another senior leader
Key Assessment Areas:
- Strategic marketing expertise and ability to develop integrated campaigns
- Leadership skills and team management capabilities
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with Bumble's values
Application Tips:
- Highlight relevant marketing experience and campaign successes in your resume and cover letter.
- Tailor your application materials to demonstrate your understanding of Bumble's brand and mission.
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments.
- Research Bumble's competitors and industry trends to showcase your knowledge and insights during the interview process.
ATS Keywords: Integrated Marketing, Brand Strategy, Campaign Management, Project Management, Analytical Skills, Team Leadership, Strategic Thinking, Marketing Mix, Paid Media, Influencer Marketing, Consumer Insights, Data-Driven Decision Making
ASSUMPTION: The application process for this role may include assessments or tasks designed to evaluate the candidate's strategic marketing expertise, leadership skills, and cultural fit.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
- Project management software (e.g., Asana, Trello)
- Design and creative tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The specific tools and technologies used may vary based on the employee's role and responsibilities within the US Integrated Marketing Team.
👔 Cultural Fit Considerations
Company Values:
- Kindness
- Confidence
- Humility
- Integrity
- Boundless Creativity
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and responsive to change
- Innovative and creative
Self-Assessment Questions:
- How do you embody Bumble's core values in your daily work?
- Describe a time when you had to pivot a marketing strategy due to changing circumstances. How did you approach this challenge, and what was the outcome?
- How do you foster a collaborative and inclusive team environment where creativity and innovation thrive?
ASSUMPTION: Bumble Inc. values a diverse and inclusive work environment, with a strong emphasis on kindness, confidence, and humility.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities in a fast-paced, dynamic environment
- Balancing short-term campaign execution with long-term strategic initiatives
- Adapting to changes in market trends, consumer behavior, and competitive landscape
- Ensuring consistent brand messaging and visual identity across various marketing channels and touchpoints
ASSUMPTION: The Associate Director, US Integrated Marketing role presents unique challenges and opportunities for growth and impact within the organization.
📈 Similar Roles Comparison
- This role differs from other marketing leadership positions in its focus on integrated, cross-channel marketing strategies tailored to the US market.
- Compared to global marketing roles, this position requires a deep understanding of the US market and consumer behavior, as well as the ability to adapt global learnings to local market needs.
- Career progression in this role may lead to broader marketing leadership or general management opportunities within the organization.
ASSUMPTION: This role offers a unique blend of strategic marketing, leadership, and cross-functional collaboration, with the potential for significant impact on Bumble's brand and business goals.
📝 Sample Projects
- Developing and executing a multi-channel campaign to launch a new product or feature in the US market
- Conducting market research and analysis to identify opportunities for brand growth and user acquisition
- Managing and optimizing paid media campaigns across various channels to maximize brand awareness and user acquisition
- Collaborating with internal teams and external partners to create culturally resonant, brand-aligned influencer marketing campaigns
ASSUMPTION: The specific projects and initiatives undertaken in this role will vary based on the employee's strategic priorities, market needs, and business objectives.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing organization and company strategy?
- What are the most significant challenges facing the US Integrated Marketing Team, and how can this role address them?
- How does Bumble Inc. support the professional growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Bumble Inc. foster a culture of innovation and creativity within its marketing teams?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to driving brand success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, as well as your alignment with Bumble's brand and values.
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments.
- Research Bumble's competitors and industry trends to showcase your knowledge and insights during the interview process.
- Follow up with the hiring manager or Talent Acquisition team one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
