📌 Core Information
🔹 Job Title: Associate Director, US Milvexian HCP Marketing
🔹 Company: Bristol Myers Squibb
🔹 Location: Princeton, New Jersey, United States
🔹 Job Type: Full-Time
🔹 Category: Pharmaceuticals
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Driving HCP marketing strategy and execution for milvexian across AF, ACS, and SSP indications
- Managing agencies and vendors to deliver against targeted scope of work
- Ensuring tactical execution aligns with brand strategy and HCP insights across key channels
- Collaborating cross-functionally with marketing teams, sales, market access, and medical affairs
- Managing HCP marketing budget and invoicing
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to thrive in a matrixed environment. Previous HCP marketing experience and launch experience are highly desirable.
📋 Key Responsibilities
✅ Drive strategy and execution of the HCP tactical marketing plan and management of agencies/vendors
✅ Ensure tactical execution, including messaging and creative, is rooted in the brand strategy and HCP insights and is pulled through across key channels
✅ Work closely with internal stakeholders and key agency partners to deliver against targeted scope of work
✅ Manage HCP marketing budget and invoicing
✅ Support internal review processes and work with external partners to ensure timely and accurate preparation of tactical projects
✅ Partner with market research and analytics colleagues to identify, analyze, and report key performance indicators
✅ Work cross-functionally with marketing teams, sales, Market Access, Patient Access Support Solutions, BI&A, and Medical to ensure executional alignment
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and influencing skills to drive results.
🎯 Required Qualifications
Education: Bachelor's degree required
Experience: Minimum 5 years of industry experience (pharmaceutical/biotech or related agency) required, with HCP marketing experience highly desirable
Required Skills:
- Proven ability to drive a culture of accountability and collaboration in a matrixed environment
- Demonstrated ability to successfully navigate internal MLR (medical, legal, regulatory) review processes
- Demonstrated project management experience
- Demonstrated ability to track and manage budgets
- Demonstrated ability to adapt to change
- Track record of delivering strong performance in previous roles
Preferred Skills:
- Cardiovascular and/or launch experience
ASSUMPTION: Candidates with previous HCP marketing experience and launch experience are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 (Estimated, based on industry standards for this role and experience level)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- Retirement savings plans with company match
- Tuition assistance and professional development opportunities
- Generous paid time off and holiday schedule
Working Hours: Full-time, typically 9:00 AM - 5:00 PM EST, with flexibility for remote work
ASSUMPTION: Salary range is estimated based on industry standards for this role and experience level. Actual salary may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Bristol Myers Squibb operates in the pharmaceutical manufacturing industry, focusing on biotechnology, innovation, and healthcare.
Company Size: With over 10,000 employees, Bristol Myers Squibb is a large organization that offers opportunities for growth and collaboration.
Founded: Bristol Myers Squibb was founded in 1887 and has since grown into a global leader in biopharma.
Company Description:
- Bristol Myers Squibb is committed to transforming patients' lives through science, with a focus on oncology, hematology, immunology, cardiovascular disease, and fibrosis.
- The company fosters a culture of innovation, collaboration, and inclusion, with a mission to help patients prevail over serious disease.
- Bristol Myers Squibb offers competitive benefits and professional development opportunities to support employee growth and success.
Company Specialties:
- Biotechnology
- Innovation
- Great place to work
- Pharmaceuticals
- Research and development
- Healthcare
Company Website: http://www.bms.com
ASSUMPTION: Bristol Myers Squibb is a well-established company with a strong reputation in the biopharma industry. The company's focus on innovation and patient care makes it an attractive employer for professionals seeking to make a meaningful impact.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Vice President, US Brand Lead, milvexian.
Reporting Structure: The Associate Director, US Milvexian HCP Marketing will report directly to the Vice President, US Brand Lead, milvexian.
Work Arrangement: This role is a hybrid position, requiring 2 days on-site at the Princeton, NJ office.
Growth Opportunities:
- Progression to a Vice President or Director role within the US HCP team or other brand teams
- Expansion of responsibilities to include additional brands or indications
- Development of leadership skills through mentorship and training programs
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and advance to leadership positions within the organization.
🌍 Location & Work Environment
Office Type: Bristol Myers Squibb's Princeton office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): 3401 Princeton Pike, Lawrence Township, NJ 08648, US
Geographic Context:
- The Princeton area offers a high quality of life, with excellent schools, cultural attractions, and recreational opportunities.
- The office is conveniently located near major highways and public transportation.
- The region is home to a thriving biopharma industry, providing ample networking and career development opportunities.
Work Schedule: Full-time, typically 9:00 AM - 5:00 PM EST, with flexibility for remote work
ASSUMPTION: The Princeton office provides a collaborative and engaging work environment, with easy access to amenities and recreational opportunities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- On-site or virtual interview with the hiring manager and other stakeholders
- Final round interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication skills
- Ability to manage and influence stakeholders
- Adaptability and resilience in the face of change
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Be prepared to discuss your experience with HCP marketing, agency management, and project management
- Demonstrate your understanding of the pharmaceutical industry and Bristol Myers Squibb's mission and values
ATS Keywords: HCP marketing, agency management, project management, pharmaceutical industry, brand strategy, cross-functional collaboration
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, cross-functional collaboration, and adaptability skills, as well as their cultural fit with the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and project management tools, as well as familiarity with marketing automation and analytics tools.
👔 Cultural Fit Considerations
Company Values:
- Patient focus
- Innovation
- Urgency
- Accountability
- Inclusion
- Integrity
Work Style:
- Collaborative and team-oriented
- Agile and adaptable to change
- Results-driven and accountable for delivering high-quality work
- Committed to continuous learning and professional development
Self-Assessment Questions:
- How do you demonstrate patient focus in your work?
- Can you provide an example of a time when you drove innovation in a previous role?
- How do you balance urgency with accountability to ensure high-quality work?
- How do you foster a culture of inclusion and collaboration in a matrixed environment?
ASSUMPTION: Bristol Myers Squibb values candidates who align with their core values and demonstrate a strong work ethic, commitment to professional development, and a collaborative mindset.
⚠️ Potential Challenges
- Managing multiple stakeholders and agencies to deliver against targeted scope of work
- Navigating internal MLR review processes and ensuring timely and accurate preparation of tactical projects
- Adapting to change and pivoting strategies as needed to meet business objectives
- Balancing on-site and remote work responsibilities in a hybrid work arrangement
ASSUMPTION: This role presents unique challenges that require strong project management, communication, and adaptability skills to succeed.
📈 Similar Roles Comparison
- This role differs from other HCP marketing roles in its focus on launch preparations for multiple indications (AF, ACS, and SSP) and cross-functional collaboration with a broad range of stakeholders
- Bristol Myers Squibb's size and global presence offer more extensive resources and growth opportunities compared to smaller biopharma companies
- Career progression in this role may involve expanding responsibilities to additional brands or indications, rather than moving into a different functional area
ASSUMPTION: This role offers unique opportunities for growth and development within the US HCP team and the broader organization.
📝 Sample Projects
- Developing and executing a launch plan for milvexian across AF, ACS, and SSP indications, including messaging, creative, and channel strategy
- Managing agencies and vendors to deliver against targeted scope of work, ensuring tactical execution aligns with brand strategy and HCP insights
- Collaborating cross-functionally with marketing teams, sales, market access, and medical affairs to ensure executional alignment and successful launch execution
ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of this role, requiring strong project management, communication, and collaboration skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the US HCP team and how this role fits into the broader organization?
- How does Bristol Myers Squibb support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Bristol Myers Squibb foster a culture of innovation and collaboration, and what opportunities are there for growth and development within the organization?
- What is the work-life balance like for this role, and how does the hybrid work arrangement support employees' needs?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, enabling you to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your experience with HCP marketing, agency management, and project management
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
