Associate Director, US Payer Marketing

📌 Core Information

🔹 Job Title: Associate Director, US Payer Marketing

🔹 Company: CSL

🔹 Location: United States

🔹 Job Type: On-site

🔹 Category: Not Specified

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading US value, access, and reimbursement strategy for CSL Behring’s pipeline assets.
• Collaborating with global commercial development, medical, and market access teams.
• Creating marketing, access, and reimbursement strategies to achieve optimal pricing.
• Developing and aligning launch readiness plans across multiple channels.

ASSUMPTION: This role requires extensive collaboration within CSL and with external partners to drive commercial success for new product launches, assuming a dynamic marketing approach is needed.

📋 Key Responsibilities

✅ Develop and execute market access strategic and tactical plans.

✅ Establish and maintain product access and reimbursement across channels.

✅ Manage channel marketing budget and external consultants/vendors.

✅ Coordinate, implement, and track effectiveness of channel strategies.

✅ Engage with key internal stakeholders to ensure alignment with business objectives.

✅ Forge relationships with key external channel customers and understand market conditions.

ASSUMPTION: Responsibilities suggest a diverse skill set in both technical market analysis and interpersonal relationship management, aiming at preserving product differentiation and market competitiveness.

🎯 Required Qualifications

Education: BS/BA required, MBA or advanced degree preferred

Experience: Minimum of 8 years in healthcare, with at least 5 years in brand marketing, market access, or related fields

Required Skills:

• Strong analytical skills
• Exceptional written and verbal presentation skills
• Advanced proficiency in Excel and PowerPoint

Preferred Skills:

• Experience with channel partners such as specialty pharmacies and GPOs
• Project management skills

ASSUMPTION: The role anticipates candidates with a mix of analytical prowess and practical marketing experience, preferring those familiar with pharmaceutical market nuances.

💰 Compensation & Benefits

Salary Range: Not specified, typically competitive in the pharmaceutical industry

Benefits:

• Health care coverage from day one
• Financial protection and planning resources
• Support for work-life balance needs

Working Hours: 40 hours per week, standard full-time schedule

ASSUMPTION: Given the seniority of the position, compensation is presumed to be in line with industry standards for executive roles in pharmaceutical marketing.

📌 Applicant Insights

🔍 Company Context

Industry: Pharmaceutical Manufacturing, a sector focused on innovative medicine creation and distribution

Company Size: 10,001+ employees, indicating extensive resources and a robust global presence

Founded: Not Specified, but part of CSL Group with over 100 years in healthcare

Company Description:

• Global leader in plasma protein biotherapeutics
• Pioneers in the treatment of rare and serious diseases
• Commitment to high-quality medicine development

Company Specialties: Not specified

Company Website: https://www.cslplasma.com/

ASSUMPTION: The company’s large size and international presence suggest a well-established corporate structure with significant growth opportunities for employees.

📊 Role Analysis

Career Level: Mid to senior-executive level, focusing on strategic market leadership

Reporting Structure: Reporting to senior management within the marketing division

Work Arrangement: Primarily on-site, indicating close interaction with teams and stakeholders

Growth Opportunities:

• Advancing to senior leadership roles within CSL
• Cross-functional mobility into other strategic business areas
• Potential for global role transitions within CSL’s worldwide operations

ASSUMPTION: The position is positioned for individuals looking to deepen their expertise in strategic market roles while leveraging opportunities for career advancement.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): Boca Raton, Florida headquarters; potential travel to other facilities

Geographic Context:

• Centrally located with access to major US health markets
• Hub for pharmaceutical and medical innovation
• Proximity to significant healthcare networks and partners

Work Schedule: Full-time, Monday to Friday, with flexibility as required by project demands

ASSUMPTION: The on-site requirement suggests a collaborative work culture emphasizing in-person communication and teamwork, with room for flexible arrangements based on project needs.

💼 Interview & Application Insights

Typical Process:

• Initial application and resume submission
• Screening interviews with HR
• Technical interview with hiring managers
• Final interview with senior leadership

Key Assessment Areas:

• Market access strategy expertise
• Ability to manage and execute business plans
• Proven stakeholder engagement

Application Tips:

• Highlight experience with pharmaceutical market access
• Emphasize strategic project management skills
• Demonstrate evidence of successful cross-functional collaboration

ATS Keywords: Healthcare, Marketing Strategy, Payer Relations, Reimbursement Strategies

ASSUMPTION: The typical process suggests comprehensive evaluation of both technical and cultural fit, with an emphasis on strategic acumen and leadership potential.

🛠️ Tools & Technologies

• Advanced Excel for data analysis
• PowerPoint for presentations
• Industry-specific CRM and data tools

ASSUMPTION: The role likely involves using industry-standard analytics and presentation software to communicate strategies effectively to stakeholders.

👔 Cultural Fit Considerations

Company Values:

• Commitment to patient welfare and medical excellence
• Diversity and inclusion in the workplace
• Continuous improvement and innovation

Work Style:

• Collaborative and team-oriented
• Proactive problem-solving approach
• Adaptability to changing market conditions

Self-Assessment Questions:

• Can I effectively lead market strategy implementations?
• Am I capable of engaging diverse stakeholder groups?
• Do I thrive in a dynamic and innovative work environment?

ASSUMPTION: The company culture values innovative thinking coupled with strong collaborative efforts, potentially suiting candidates who are strategic and communicative.

⚠️ Potential Challenges

• Navigating complex healthcare regulations
• Balancing diverse stakeholder interests
• Adapting to rapid market changes
• Coordinating cross-channel marketing efforts

ASSUMPTION: Challenges are assumed to be typical of high-level market strategy roles in pharmaceutical companies, where dynamic problem-solving is crucial.

📈 Similar Roles Comparison

• Compared to a Marketing Director, this role is more specialized in market access
• Focused heavily on strategic implementation rather than solely on oversight
• Requires more direct interaction with external partners than product management roles

ASSUMPTION: Comparisons indicate this role's focus on tactical strategic execution, distinguishing it from broader marketing leadership positions.

📝 Sample Projects

• Developing a launch readiness plan for a new treatment
• Leading a pricing and reimbursement initiative for pipeline products
• Executing a market analysis project to identify potential channel opportunities

ASSUMPTION: Projects likely involve extensive cross-functional collaboration and market strategy development given the role’s strategic nature.

❓ Key Questions to Ask During Interview

• What is CSL’s approach to market access strategy within emerging markets?
• How does this role interact with global stakeholders?
• What strategies have been most effective in past product launches?
• How does CSL measure the success of market access strategies?
• What are the biggest challenges CSL faces in market access today?

ASSUMPTION: These questions are designed to reveal insights into company strategy and alignment with market trends, suggesting candidates’ preparedness and strategic thinking.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant market access and strategic planning experience
• Prepare for a multi-stage interview process involving strategic and technical evaluations
• Be ready to discuss past successful market strategies
• Connect with current employees on LinkedIn to get insights about the role and company culture

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.