📌 Core Information
🔹 Job Title: Associate Director, Video Partnerships
🔹 Company: IPG Mediabrands
🔹 Location: New York, NY, United States
🔹 Job Type: Full-Time
🔹 Category: Advertising & Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: Mid-Senior Level (5-10 years of experience)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading strategic direction for video partnerships
- Managing client media investments
- Collaborating with internal teams to align with client KPIs
- Delivering high-quality video plans
- Negotiating media partnerships and resolving issues
- Preparing and delivering proposals to various audiences
ASSUMPTION: This role requires a strong understanding of the video space, media research, and systems. The ideal candidate will have experience in media buying, planning, and client presentation, with a solid grasp of data analysis and quantitative skills.
📋 Key Responsibilities
Client:
- Collaborate with Comms Design, Analytics, and Client Advice and Management to ensure alignment with and delivery against client KPIs
- Interact positively with clients to gain their trust and demonstrate value
- Identify synergistic and/or targeted opportunities on an ongoing basis for clients to further drive their business
Internal:
- Accountable for video plan output timeliness, accuracy, and overall excellence
- Instrumental in managing client’s media investment; responsible for the smooth running of day-to-day activities
- Direct staff in the day-to-day activities of their group(s)
- Plans, directs, supervises, and coordinates work activities of subordinates and handles all personnel requirements for immediate staff including training and development
- Primary contact for Strategy, Comms Design, and Analytics groups
- Inspire while leading by example in developing, motivating, mentoring, and coaching their team
- Ensure that all direct reports master the skills and organizational savvy required for advancement
- Adept at communicating effectively across all levels
- Provide partner selection recommendation and justification designed to deliver on client KPIs using the most sophisticated use of data and analytics, via multi-faceted, cross-channel strategic partnerships, while delivering maximum strategic value and efficiency
- Develop processes and manage team to ensure superior in-flight stewardship, optimization, delivery, and (cross-platform) post-analysis – but also able to free up more time for creative approaches to each client’s business
- Resolve major issues with media partners
- Prepare and deliver proposals to various audiences
Commercial:
- Provide Partnerships support for various New Business pitches including costs exercises
- Support and collaborate with all MB SBU’s for maximum effectiveness and seamless integration onto client business
- Support MAGNA aggregate negotiations across appropriate channels
Required Qualifications
Education:
- Bachelor's degree in Marketing, Advertising, Business, or a related field
Experience:
- At least 6 years of relevant experience, including 3 years in a supervisory role
- National broadcast media buying experience required with a demonstrated solid technical and negotiating skills
- Experience writing and delivering presentations
- Understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
- Solid understanding of media data sources in terms of what is measured, the method, and information reported
- Fluent in mathematical concepts with an ability to translate data into well-articulated ideas
- Knowledge of all media types
- Solid understanding of research tools
- Knowledge of buying, planning, client presentation, and reporting
- Superior written and verbal communication and presentation skills
- Superior analytical abilities and quantitative skills, including math proficiency
- Ability to effectively utilize media research and reporting resources
- Technical proficiency, particularly with media systems and MS Excel, Word, and PowerPoint
Desired Qualifications
- 6+ years relevant experience including 3+ years supervisory experience preferred
- Able to successfully manage multiple full-service accounts
- Strong organizational, interpersonal, and managerial skills
- Detailed awareness of client business issues, industry trends, consumer trends, promotional resources, market status, and competition
- Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
- Prior experience in media planning, buying, or partnership development within the sports industry is highly desirable.
- Experience in successfully onboarding new clients, including understanding their business needs, establishing effective communication channels, and developing tailored media strategies, is a significant plus.
- Demonstrated critical thinking and problem-solving abilities
💰 Compensation & Benefits
Salary Range: $110,000 - $120,000 USD per year
Benefits:
- Medical and dental coverage
- 401(k) plans
- Flex spending
- Life insurance
- Disability
- Employee discount program
- Employee stock purchase program
- Paid family benefits
- Discretionary time off days
- Company-wide Appreciation Weeks and Wellness Days
Working Hours: Full-time (40 hours per week)
📌 Applicant Insights
🔍 Company Context
- Industry: Advertising & Marketing
- Company Size: 10,001+ employees
- Founded: 1937 (as Interpublic Group; IPG Mediabrands founded in 2008)
- Company Description: IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative, and Mediahub, and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at [www.ipgmediabrands.com](http://www.ipgmediabrands.com).
- Company Specialties: Media Planning & Buying, Automation & Programmatic, Digital Media, Branding Content, Media Barter, Online, Mobile, Social Media Marketing, Sponsorship and Sports Marketing, ROI and Consumer Research, Hyper-Local and Multicultural Marketing, and Out-Of-Home Advertising
📊 Role Analysis
- Career Level: Mid-Senior Level (5-10 years of experience)
- Reporting Structure: Reports directly to the Director of Video Partnerships
- Work Arrangement: On-site, full-time (40 hours per week)
- Growth Opportunities: Potential to advance to Director or higher-level roles within the Video Partnerships team or broader IPG Mediabrands organization
🌍 Location & Work Environment
- Office Type: Corporate office in Midtown Manhattan, New York City
- Office Location(s): 100 W 33rd St, New York, NY 10001, US
- Geographic Context: New York City offers a vibrant and diverse cultural scene, with numerous entertainment, dining, and recreational options. The office is conveniently located near major transportation hubs, including Grand Central Terminal and Penn Station.
- Work Schedule: Standard full-time workweek, with potential for flexible hours or remote work arrangements based on team needs and performance
💼 Interview & Application Insights
- Typical Process: Phone or video screening, followed by on-site or virtual interviews with the hiring manager and other team members. Final round may include a presentation or case study.
- Key Assessment Areas: Problem-solving skills, strategic thinking, communication, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and teamwork
- Research IPG Mediabrands and the Video Partnerships team to demonstrate your understanding of the business and role
- Practice your presentation skills, as you may be asked to deliver a client pitch or case study during the interview process
🛠 Tools & Technologies
- Media systems (e.g., Strata, Mediaocean, or similar)
- Microsoft Office Suite (Excel, Word, PowerPoint)
- Presentation software (e.g., Keynote, Prezi, or similar)
- Data analysis tools (e.g., Excel, Google Analytics, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
👔 Cultural Fit Considerations
- Company Values: IPG Mediabrands values include collaboration, innovation, accountability, and a commitment to diversity, equity, and inclusion. The ideal candidate will embody these values and contribute to a positive, inclusive work environment.
- Work Style: The Video Partnerships team values a dynamic, fast-paced work environment where team members are expected to be proactive, adaptable, and results-driven. Strong communication and interpersonal skills are essential for success in this role.
⚠️ Potential Challenges
- Managing multiple clients and projects simultaneously, often with tight deadlines
- Navigating complex media landscapes and partner relationships
- Balancing strategic thinking with day-to-day tactical execution
- Adapting to a dynamic and evolving media industry
📈 Similar Roles Comparison
- Role Differences: This role focuses specifically on video partnerships, while related roles may have a broader scope, such as Media Director or Senior Account Manager.
- Industry-Specific Context: The video advertising landscape is constantly evolving, with new platforms and technologies emerging regularly. This role requires a deep understanding of the video advertising ecosystem and the ability to adapt to change.
📝 Sample Projects
- Developing a targeted video advertising strategy for a major CPG brand, considering factors such as audience demographics, channel preferences, and brand messaging
- Negotiating a complex media partnership with a major streaming platform to secure optimal placement and pricing for a high-profile entertainment client
- Managing a cross-platform video campaign for a direct-to-consumer e-commerce brand, optimizing performance across multiple channels and devices
💡 Key Questions to Ask During Interview
- What are the most significant challenges facing the Video Partnerships team currently, and how can this role help address them?
- How does this role collaborate with other departments within IPG Mediabrands, such as Strategy, Comms Design, and Analytics?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does IPG Mediabrands support the professional development and growth of its employees?
- What are the most important qualities and skills for someone to succeed in this role and within the Video Partnerships team?
🛠️ Next Steps for Applicants
To apply for this position:
- Submit your application through the [linked provided link](https://job-boards.greenhouse.io/mediabrands/jobs/4781230007).
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare for the application process, including phone or video screening, on-site or virtual interviews, and potentially a presentation or case study.
- Follow up with the hiring manager after your interview, expressing your interest in the role and addressing any concerns or questions that may have arisen during the process.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
