π Core Information
πΉ Job Title: Associate E-Commerce Writer
πΉ Company: Hearst
πΉ Location: New York, NY, United States
πΉ Job Type: Full time
πΉ Category: Media Production
πΉ Date Posted: 2025-05-13
πΉ Experience Level: 2-5 years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Writing commerce-driven beauty content for ELLE's digital platform
- Collaborating with the Commerce Lead and Beauty Director to create engaging and traffic-generating stories
- Staying up-to-date with beauty trends, celebrity news, and product launches
- Meeting traffic and commerce KPIs using data-driven insights
ASSUMPTION: This role requires a strong understanding of the beauty industry, excellent writing skills, and the ability to work well under deadlines.
π Key Responsibilities
β
Write approximately 15-20 e-comm or SEO-driven beauty stories per month
β
Craft beauty content that attracts readers and drives purchases, including coverage of major commerce tentpoles
β
Organize and attend deskside meetings with beauty brands to stay informed about new product launches and beauty news
β
Call in new products for the team to test and shoot for upcoming stories
β
Stay up-to-date on celebrity beauty news and trends and write them up quickly and cleanly when needed
β
Contribute to ELLE's social media platforms by pitching relevant beauty-related posts
β
Stay up-to-date on all of ELLE.com's beauty stories and suggest relevant pieces to the Commerce Lead for inclusion in the weekly newsletter
β
Help meet traffic and commerce KPIs by using data analysis tools to inform future stories and optimize shopping content
β
Conduct interviews with celebrities, beauty experts, and other specialists in a timely, thorough manner to include in digital stories
β
Test out new, trendy, and relevant beauty products to create original, informative, and accurate content pieces
β
Brainstorm new franchise ideas for both ELLE.com and its social platforms to foster both audience growth and commerce revenue potential
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work collaboratively with the team.
π― Required Qualifications
Education: Bachelor's degree in Journalism, English, Communications, or a related field
Experience: 2-3 years of experience writing for an editorial platform covering beauty
Required Skills:
- Excellent writing skills with a strong voice and the ability to create engaging content
- Strong organizational skills and the ability to manage multiple projects and deadlines
- Familiarity with traffic and commerce KPI tools such as Looker, Google Analytics, and Pattern & Shape
- Passion for beauty products, trends, and commerce, with a deep knowledge of new and indie beauty brands
- Collaborative and creative mindset, always willing to pitch new stories and pick up new tasks
- Attention to detail and clean copy with a receptiveness to feedback
Preferred Skills:
- Experience with SEO best practices and content optimization
- Familiarity with social media platforms and content creation
- Experience working with beauty brands and PR agencies
ASSUMPTION: Candidates with experience in beauty journalism and a strong portfolio of published work will be highly competitive for this role.
π° Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (Based on industry standards for a mid-level editorial role in New York City)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Hearst products and services
Working Hours: Full-time, Monday-Friday, with occasional evening and weekend work as needed
ASSUMPTION: Salary range is based on industry standards for a mid-level editorial role in New York City. Actual salary may vary based on experience and qualifications.
π Applicant Insights
π Company Context
Industry: Hearst is a global, diversified information, services, and media company with a mission to inform audiences and improve lives. The company's portfolio includes television stations, newspapers, magazines, cable television networks, and more.
Company Size: Hearst has over 10,000 employees worldwide. As a large company, Hearst offers opportunities for career growth and development.
Founded: Hearst was founded in 1887 and has a rich history in the media industry.
Company Description:
- Hearst is a leading global, diversified information, services, and media company with a mission to inform audiences and improve lives.
- The company's portfolio includes television stations, newspapers, magazines, cable television networks, and more.
- Hearst is committed to leading with purpose and innovating for the future.
Company Specialties:
- Television
- Digital
- Magazines
- Entertainment
- Publishing
- Business Media
- Cable
- Radio
- Real Estate
- Syndication
- Marketing
Company Website: http://www.hearst.com
ASSUMPTION: Hearst's diverse portfolio and large size offer opportunities for career growth and development within the media industry.
π Role Analysis
Career Level: This role is a mid-level position within the editorial department at Hearst.
Reporting Structure: The Associate E-Commerce Writer will report directly to the Commerce Lead and work closely with the Beauty Director.
Work Arrangement: This is an on-site role based in New York, NY. The work arrangement may include occasional evening and weekend work as needed.
Growth Opportunities:
- Progression to a Senior Writer or Editor role within the beauty vertical
- Expansion into other editorial or commerce roles within Hearst's diverse portfolio
- Opportunities to work on high-profile projects and events, such as Amazon Prime Day and Cyber Week
ASSUMPTION: This role offers opportunities for career growth and development within Hearst's editorial department and across the company's diverse portfolio.
π Location & Work Environment
Office Type: Hearst's New York office is a modern, collaborative workspace with open-plan offices and meeting rooms.
Office Location(s): 300 West 57th Street, New York, NY 10019, US
Geographic Context:
- New York City is a major media hub with numerous opportunities for networking and professional development
- The city offers a vibrant cultural scene, with numerous museums, theaters, and restaurants
- New York City has a diverse and multicultural population, providing a rich source of inspiration and ideas for beauty content
Work Schedule: The work schedule for this role is full-time, Monday-Friday, with occasional evening and weekend work as needed.
ASSUMPTION: The on-site work environment at Hearst's New York office is collaborative and dynamic, with opportunities for professional growth and development.
πΌ Interview & Application Insights
Typical Process:
- Initial resume screening
- Phone or video screen with the Hiring Manager
- In-person or virtual interview with the Hiring Manager and a member of the editorial team
- Final interview with the Beauty Director
- Job offer
Key Assessment Areas:
- Writing samples and portfolio
- Interview questions focused on beauty industry knowledge, writing skills, and ability to meet deadlines
- Cultural fit and alignment with Hearst's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a portfolio or samples of your beauty writing, demonstrating your ability to create engaging and informative content
- Prepare for interview questions that assess your knowledge of the beauty industry, writing skills, and ability to meet deadlines
- Research Hearst's company culture and values to demonstrate your cultural fit and alignment
ATS Keywords: E-Commerce Writing, SEO, Content Creation, Deadline Management, Product Roundups, Social Media, Google Analytics, Data Analysis, Collaboration, Creativity, Attention to Detail, Trend Awareness, Interviewing, Beauty Knowledge, Commerce Focus, Audience Engagement
ASSUMPTION: The application process for this role is competitive, and candidates with strong writing samples, relevant experience, and a passion for beauty products and trends will be most successful.
π οΈ Tools & Technologies
- Content Management System (CMS)
- SEO tools (e.g., SEMrush, Ahrefs)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Data analysis tools (e.g., Google Analytics, Looker)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for candidates applying for this role.
π Cultural Fit Considerations
Company Values:
- Integrity
- Quality
- Innovation
- Collaboration
- Diversity
- Inclusion
Work Style:
- Collaborative and team-oriented
- Fast-paced and deadline-driven
- Creative and innovative
- Data-driven and analytical
Self-Assessment Questions:
- Do you have a strong passion for beauty products, trends, and commerce?
- Are you able to work well under deadlines and manage multiple projects simultaneously?
- Do you have excellent writing skills and the ability to create engaging and informative content?
- Are you comfortable working in a collaborative and dynamic team environment?
ASSUMPTION: Candidates who align with Hearst's company values and work style will be most successful in this role.
β οΈ Potential Challenges
- Meeting tight deadlines and managing multiple projects simultaneously
- Keeping up with the fast-paced and ever-changing beauty industry
- Working in a collaborative and dynamic team environment with varying priorities and demands
- Occasional evening and weekend work as needed
ASSUMPTION: Candidates who are organized, detail-oriented, and able to work well under pressure will be best equipped to handle these challenges.
π Similar Roles Comparison
- This role is similar to other editorial or commerce roles within the beauty vertical, but with a specific focus on e-commerce and traffic generation
- Compared to other editorial roles, this position requires a strong understanding of SEO best practices and data-driven insights
- Career progression in this role may include advancement to a Senior Writer or Editor position within the beauty vertical or expansion into other editorial or commerce roles within Hearst's diverse portfolio
ASSUMPTION: Candidates should research similar roles within the beauty vertical and consider their career goals when applying for this position.
π Sample Projects
- Creating a comprehensive product roundup for a major commerce tentpole, such as Amazon Prime Day or Cyber Week
- Writing a timely and informative story on a breaking celebrity beauty news story
- Conducting an interview with a beauty expert or specialist to create an engaging and informative digital story
ASSUMPTION: Candidates should be prepared to discuss their relevant writing samples and portfolio pieces during the interview process.
β Key Questions to Ask During Interview
- What are the most important priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall editorial strategy for ELLE's beauty vertical?
- What opportunities are there for career growth and development within this role and the company?
- How does the editorial team collaborate and communicate with the commerce team to create engaging and traffic-generating content?
- What is the work-life balance like for this role, and how does the team support one another in meeting deadlines and managing workloads?
ASSUMPTION: Candidates should prepare thoughtful and insightful questions to ask during the interview process to demonstrate their interest in the role and the company.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a portfolio or samples of your beauty writing, demonstrating your ability to create engaging and informative content
- Prepare for interview questions that assess your knowledge of the beauty industry, writing skills, and ability to meet deadlines
- Follow up with the Hiring Manager one week after submitting your application to confirm receipt and reiterate your interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.