H

Associate E-Commerce Writer

Hearst
Full-time
On-site
New York, New York, United States
✍️ Copywriting & Content Writing

πŸ“Œ Core Information

πŸ”Ή Job Title: Associate E-Commerce Writer

πŸ”Ή Company: Hearst

πŸ”Ή Location: New York, NY, United States

πŸ”Ή Job Type: Full time

πŸ”Ή Category: Media Production

πŸ”Ή Date Posted: 2025-05-13

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Writing commerce-driven beauty content for ELLE's digital platform
  • Collaborating with the Commerce Lead and Beauty Director to create engaging and traffic-generating stories
  • Staying up-to-date with beauty trends, celebrity news, and product launches
  • Meeting traffic and commerce KPIs using data-driven insights

ASSUMPTION: This role requires a strong understanding of the beauty industry, excellent writing skills, and the ability to work well under deadlines.

πŸ“‹ Key Responsibilities

βœ… Write approximately 15-20 e-comm or SEO-driven beauty stories per month

βœ… Craft beauty content that attracts readers and drives purchases, including coverage of major commerce tentpoles

βœ… Organize and attend deskside meetings with beauty brands to stay informed about new product launches and beauty news

βœ… Call in new products for the team to test and shoot for upcoming stories

βœ… Stay up-to-date on celebrity beauty news and trends and write them up quickly and cleanly when needed

βœ… Contribute to ELLE's social media platforms by pitching relevant beauty-related posts

βœ… Stay up-to-date on all of ELLE.com's beauty stories and suggest relevant pieces to the Commerce Lead for inclusion in the weekly newsletter

βœ… Help meet traffic and commerce KPIs by using data analysis tools to inform future stories and optimize shopping content

βœ… Conduct interviews with celebrities, beauty experts, and other specialists in a timely, thorough manner to include in digital stories

βœ… Test out new, trendy, and relevant beauty products to create original, informative, and accurate content pieces

βœ… Brainstorm new franchise ideas for both ELLE.com and its social platforms to foster both audience growth and commerce revenue potential

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work collaboratively with the team.

🎯 Required Qualifications

Education: Bachelor's degree in Journalism, English, Communications, or a related field

Experience: 2-3 years of experience writing for an editorial platform covering beauty

Required Skills:

  • Excellent writing skills with a strong voice and the ability to create engaging content
  • Strong organizational skills and the ability to manage multiple projects and deadlines
  • Familiarity with traffic and commerce KPI tools such as Looker, Google Analytics, and Pattern & Shape
  • Passion for beauty products, trends, and commerce, with a deep knowledge of new and indie beauty brands
  • Collaborative and creative mindset, always willing to pitch new stories and pick up new tasks
  • Attention to detail and clean copy with a receptiveness to feedback

Preferred Skills:

  • Experience with SEO best practices and content optimization
  • Familiarity with social media platforms and content creation
  • Experience working with beauty brands and PR agencies

ASSUMPTION: Candidates with experience in beauty journalism and a strong portfolio of published work will be highly competitive for this role.

πŸ’° Compensation & Benefits

Salary Range: $55,000 - $70,000 per year (Based on industry standards for a mid-level editorial role in New York City)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) plan with company match
  • Paid time off (vacation, sick, and holidays)
  • Employee discounts on Hearst products and services

Working Hours: Full-time, Monday-Friday, with occasional evening and weekend work as needed

ASSUMPTION: Salary range is based on industry standards for a mid-level editorial role in New York City. Actual salary may vary based on experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Hearst is a global, diversified information, services, and media company with a mission to inform audiences and improve lives. The company's portfolio includes television stations, newspapers, magazines, cable television networks, and more.

Company Size: Hearst has over 10,000 employees worldwide. As a large company, Hearst offers opportunities for career growth and development.

Founded: Hearst was founded in 1887 and has a rich history in the media industry.

Company Description:

  • Hearst is a leading global, diversified information, services, and media company with a mission to inform audiences and improve lives.
  • The company's portfolio includes television stations, newspapers, magazines, cable television networks, and more.
  • Hearst is committed to leading with purpose and innovating for the future.

Company Specialties:

  • Television
  • Digital
  • Magazines
  • Entertainment
  • Publishing
  • Business Media
  • Cable
  • Radio
  • Real Estate
  • Syndication
  • Marketing

Company Website: http://www.hearst.com

ASSUMPTION: Hearst's diverse portfolio and large size offer opportunities for career growth and development within the media industry.

πŸ“Š Role Analysis

Career Level: This role is a mid-level position within the editorial department at Hearst.

Reporting Structure: The Associate E-Commerce Writer will report directly to the Commerce Lead and work closely with the Beauty Director.

Work Arrangement: This is an on-site role based in New York, NY. The work arrangement may include occasional evening and weekend work as needed.

Growth Opportunities:

  • Progression to a Senior Writer or Editor role within the beauty vertical
  • Expansion into other editorial or commerce roles within Hearst's diverse portfolio
  • Opportunities to work on high-profile projects and events, such as Amazon Prime Day and Cyber Week

ASSUMPTION: This role offers opportunities for career growth and development within Hearst's editorial department and across the company's diverse portfolio.

🌍 Location & Work Environment

Office Type: Hearst's New York office is a modern, collaborative workspace with open-plan offices and meeting rooms.

Office Location(s): 300 West 57th Street, New York, NY 10019, US

Geographic Context:

  • New York City is a major media hub with numerous opportunities for networking and professional development
  • The city offers a vibrant cultural scene, with numerous museums, theaters, and restaurants
  • New York City has a diverse and multicultural population, providing a rich source of inspiration and ideas for beauty content

Work Schedule: The work schedule for this role is full-time, Monday-Friday, with occasional evening and weekend work as needed.

ASSUMPTION: The on-site work environment at Hearst's New York office is collaborative and dynamic, with opportunities for professional growth and development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial resume screening
  • Phone or video screen with the Hiring Manager
  • In-person or virtual interview with the Hiring Manager and a member of the editorial team
  • Final interview with the Beauty Director
  • Job offer

Key Assessment Areas:

  • Writing samples and portfolio
  • Interview questions focused on beauty industry knowledge, writing skills, and ability to meet deadlines
  • Cultural fit and alignment with Hearst's values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Include a portfolio or samples of your beauty writing, demonstrating your ability to create engaging and informative content
  • Prepare for interview questions that assess your knowledge of the beauty industry, writing skills, and ability to meet deadlines
  • Research Hearst's company culture and values to demonstrate your cultural fit and alignment

ATS Keywords: E-Commerce Writing, SEO, Content Creation, Deadline Management, Product Roundups, Social Media, Google Analytics, Data Analysis, Collaboration, Creativity, Attention to Detail, Trend Awareness, Interviewing, Beauty Knowledge, Commerce Focus, Audience Engagement

ASSUMPTION: The application process for this role is competitive, and candidates with strong writing samples, relevant experience, and a passion for beauty products and trends will be most successful.

πŸ› οΈ Tools & Technologies

  • Content Management System (CMS)
  • SEO tools (e.g., SEMrush, Ahrefs)
  • Social media management platforms (e.g., Hootsuite, Buffer)
  • Data analysis tools (e.g., Google Analytics, Looker)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for candidates applying for this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Quality
  • Innovation
  • Collaboration
  • Diversity
  • Inclusion

Work Style:

  • Collaborative and team-oriented
  • Fast-paced and deadline-driven
  • Creative and innovative
  • Data-driven and analytical

Self-Assessment Questions:

  • Do you have a strong passion for beauty products, trends, and commerce?
  • Are you able to work well under deadlines and manage multiple projects simultaneously?
  • Do you have excellent writing skills and the ability to create engaging and informative content?
  • Are you comfortable working in a collaborative and dynamic team environment?

ASSUMPTION: Candidates who align with Hearst's company values and work style will be most successful in this role.

⚠️ Potential Challenges

  • Meeting tight deadlines and managing multiple projects simultaneously
  • Keeping up with the fast-paced and ever-changing beauty industry
  • Working in a collaborative and dynamic team environment with varying priorities and demands
  • Occasional evening and weekend work as needed

ASSUMPTION: Candidates who are organized, detail-oriented, and able to work well under pressure will be best equipped to handle these challenges.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other editorial or commerce roles within the beauty vertical, but with a specific focus on e-commerce and traffic generation
  • Compared to other editorial roles, this position requires a strong understanding of SEO best practices and data-driven insights
  • Career progression in this role may include advancement to a Senior Writer or Editor position within the beauty vertical or expansion into other editorial or commerce roles within Hearst's diverse portfolio

ASSUMPTION: Candidates should research similar roles within the beauty vertical and consider their career goals when applying for this position.

πŸ“ Sample Projects

  • Creating a comprehensive product roundup for a major commerce tentpole, such as Amazon Prime Day or Cyber Week
  • Writing a timely and informative story on a breaking celebrity beauty news story
  • Conducting an interview with a beauty expert or specialist to create an engaging and informative digital story

ASSUMPTION: Candidates should be prepared to discuss their relevant writing samples and portfolio pieces during the interview process.

❓ Key Questions to Ask During Interview

  • What are the most important priorities for this role in the first 30, 60, and 90 days?
  • How does this role fit into the overall editorial strategy for ELLE's beauty vertical?
  • What opportunities are there for career growth and development within this role and the company?
  • How does the editorial team collaborate and communicate with the commerce team to create engaging and traffic-generating content?
  • What is the work-life balance like for this role, and how does the team support one another in meeting deadlines and managing workloads?

ASSUMPTION: Candidates should prepare thoughtful and insightful questions to ask during the interview process to demonstrate their interest in the role and the company.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Include a portfolio or samples of your beauty writing, demonstrating your ability to create engaging and informative content
  • Prepare for interview questions that assess your knowledge of the beauty industry, writing skills, and ability to meet deadlines
  • Follow up with the Hiring Manager one week after submitting your application to confirm receipt and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.