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Associate Field Marketing Manager - East

Rubrik Job Board
Full-time
Remote
Worldwide
πŸ“ Field Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Associate Field Marketing Manager - East

πŸ”Ή Company: Rubrik

πŸ”Ή Location: Philadelphia, New York, New Jersey (Remote OK)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 30, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing regional marketing plans to drive demand generation initiatives
  • Overseeing marketing events and supporting healthcare and alliance marketing efforts
  • Collaborating with sales teams and channel partners to strengthen market awareness
  • Managing regional field marketing budget and tracking lead flow
  • Analyzing program results and communicating with key stakeholders

ASSUMPTION: This role requires a high level of autonomy and strategic thinking to create and execute effective marketing plans that drive revenue growth.

πŸ“‹ Key Responsibilities

βœ… Develop and execute regional marketing plans to build pipeline and drive revenue goals

βœ… Work with marketing and sales teams to create and execute regional marketing programs tailored to local markets and target accounts

βœ… Support the healthcare GTM by aligning and leveraging various healthcare campaigns, events, and alignment with healthcare reps in the region

βœ… Support the Rubrik alliances focus by working strategically with alliance partners on GTM strategies and campaigns

βœ… Build and maintain relationships with channel partners and key go-to-market ecosystem partners to strengthen our value propositions, create broader market awareness, and generate new business opportunities

βœ… Partner with various cross-functional teams to deliver a comprehensive portfolio of marketing programs to help meet and exceed marketing targets

βœ… Track lead flow to ensure appropriate sales channels follow up with event attendees and campaign responders in a timely manner

βœ… Manage to key metrics and monitor KPIs in Salesforce and Tableau

βœ… Manage quarterly regional field marketing budget

βœ… Analyze program results and business contribution through data-driven reporting and analytics

βœ… Communicate with key stakeholders by creating a high level of awareness, excitement, and adoption of marketing programs

βœ… Support all corporate initiatives, give actionable feedback, share best practices, and serve as an advocate and marketing information source for the region

βœ… Assist the Tri-state and Canada marketing team as needed

ASSUMPTION: This role requires strong project management skills and the ability to manage multiple campaigns concurrently while pivoting as needs change.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent experience

Experience: 5+ years of experience in relevant field or event marketing roles within a fast-paced, high-growth technology company

Required Skills:

  • Strong field and channel marketing expertise
  • Ability to create, manage, and execute multiple marketing campaigns concurrently
  • Excellent project management, negotiation, decision-making, and strategic thinking skills
  • Ability to build trusting, collaborative relationships with peers, sales teams, distributors, resellers, and customers
  • Strong sense of accountability and ownership
  • Experience with marketing automation, CRM (Salesforce.com), GSuite, and Splash (preferred)

Preferred Skills:

  • Experience with healthcare marketing
  • Experience with alliance marketing

ASSUMPTION: Candidates with experience in healthcare and alliance marketing may have an advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: $124,400 - $186,600 USD (Based on U.S. location and factors including job-related skills, experience, and relevant education or training)

Benefits:

  • Bonus potential
  • Equity
  • Benefits

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on U.S. location and relevant factors. Actual salary may vary based on individual qualifications and company discretion.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Rubrik operates in the software development industry, focusing on data security and cloud management solutions.

Company Size: Rubrik has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Rubrik was founded in 2014 and has since grown to become a publicly traded company.

Company Description:

  • Rubrik is on a mission to secure the world’s data with its Zero Trust Data Securityβ„’ platform
  • The company helps organizations achieve business resilience against cyberattacks, malicious insiders, and operational disruptions
  • Rubrik Security Cloud, powered by machine learning, secures data across enterprise, cloud, and SaaS applications

Company Specialties:

  • Ransomware recovery
  • Cloud data management
  • Cyber resiliency solutions
  • Backup and recovery
  • Ransomware detection

Company Website: Rubrik.com

ASSUMPTION: Rubrik's focus on data security and cloud management makes it an attractive employer for candidates interested in these fields.

πŸ“Š Role Analysis

Career Level: This role is at the mid-level management stage, requiring strategic thinking and experience in field marketing.

Reporting Structure: The Associate Field Marketing Manager reports directly to the Marketing team and collaborates with sales teams and channel partners.

Work Arrangement: This role is remote-friendly, with the expectation of traveling within the territory up to 20%.

Growth Opportunities:

  • Proven success in this role may lead to advancement opportunities within the marketing department or broader organization
  • Expanding skills in healthcare and alliance marketing may open up additional career paths
  • Gaining experience in managing teams and mentoring junior marketing professionals can enhance career prospects

ASSUMPTION: Success in this role may provide opportunities for career growth within Rubrik's expanding marketing department.

🌍 Location & Work Environment

Office Type: Rubrik has multiple office locations, but this role is remote-friendly with a focus on the East Coast.

Office Location(s): Philadelphia, New York, New Jersey (Remote OK)

Geographic Context:

  • The East Coast region offers a mix of urban and suburban environments with diverse cultural and professional opportunities
  • Rubrik's offices are located in major metropolitan areas with access to public transportation and amenities
  • The region is home to a thriving tech industry with numerous networking and professional development opportunities

Work Schedule: Full-time (40 hours per week) with flexibility for remote work

ASSUMPTION: The remote-friendly nature of this role allows for greater flexibility in work-life balance and access to a wider talent pool.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • Behavioral and situational interview with the hiring manager
  • Final interview with the marketing team and potential stakeholders
  • Background check and offer extension

Key Assessment Areas:

  • Strategic thinking and planning skills
  • Communication and presentation skills
  • Project management and organizational skills
  • Collaboration and teamwork skills
  • Cultural fit and alignment with Rubrik's values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant marketing experience and skills
  • Demonstrate your understanding of Rubrik's products and target markets in your application materials
  • Prepare examples of successful marketing campaigns you've executed in the past
  • Research Rubrik's competitors and unique value proposition to show your industry knowledge
  • Follow up with the hiring manager after your interview to express your interest in the role

ATS Keywords: Field Marketing, Channel Marketing, Event Planning, Marketing Strategy, Demand Generation, Healthcare Marketing, Alliance Marketing, CRM, Salesforce, Marketing Automation, Project Management

ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant keywords and demonstrate their understanding of Rubrik's products and target markets.

πŸ› οΈ Tools & Technologies

  • Marketing automation tools (e.g., Marketo, Pardot)
  • CRM (Salesforce.com)
  • GSuite
  • Splash
  • Tableau

ASSUMPTION: Familiarity with marketing automation tools, CRM, and data visualization platforms is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric
  • Innovative
  • Collaborative
  • Accountable
  • Inclusive

Work Style:

  • Fast-paced and dynamic
  • Data-driven and analytical
  • Team-oriented and collaborative
  • Adaptable and resilient
  • Results-focused

Self-Assessment Questions:

  • How do you align with Rubrik's customer-centric value in your approach to marketing?
  • Describe a time when you had to adapt to a significant change in a marketing campaign. How did you handle it?
  • How do you ensure that your marketing efforts are data-driven and results-focused?

ASSUMPTION: Applicants should assess their fit with Rubrik's values and work style to ensure a successful and fulfilling career at the company.

⚠️ Potential Challenges

  • Managing multiple marketing campaigns concurrently may require strong organizational skills and time management
  • Collaborating with various teams and stakeholders may present communication challenges
  • Working remotely may require self-motivation and discipline to maintain productivity
  • Travel requirements may impact work-life balance

ASSUMPTION: Applicants should consider their ability to manage multiple priorities, communicate effectively, and work remotely before applying for this role.

πŸ“ˆ Similar Roles Comparison

  • Compared to other field marketing roles, this position places a greater emphasis on healthcare and alliance marketing
  • Rubrik's focus on data security and cloud management sets it apart from other technology companies
  • Career paths in field marketing may vary depending on the industry and company size

ASSUMPTION: Applicants should research Rubrik's unique value proposition and compare it to other companies in the industry to ensure a good fit.

πŸ“ Sample Projects

  • Developing and executing a regional marketing plan to drive demand generation for a new product launch
  • Collaborating with healthcare reps to create targeted marketing campaigns for the healthcare industry
  • Partnering with alliance partners to create co-marketing campaigns and events

ASSUMPTION: Applicants should prepare examples of marketing projects they've worked on in the past to demonstrate their skills and experience.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30-60-90 days?
  • How does this role collaborate with the sales teams and channel partners to drive revenue growth?
  • What are the most significant challenges facing the marketing department, and how can this role address them?
  • What opportunities are there for growth and advancement within the marketing department or broader organization?
  • How does Rubrik support work-life balance for remote employees?

ASSUMPTION: Applicants should ask thoughtful questions to demonstrate their interest in the role and gain a better understanding of the company culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant marketing experience and skills
  • Prepare examples of successful marketing campaigns you've executed in the past
  • Research Rubrik's products and target markets to demonstrate your industry knowledge
  • Follow up with the hiring manager after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.