📌 Core Information
🔹 Job Title: Associate, Google Led Growth
🔹 Company: HelloFresh
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Hybrid (Flexible Hybrid Approach)
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing paid search accounts for Factor Canada
- Collaborating with internal and external teams for campaign execution
- Analyzing campaign performance and making data-driven decisions
- Optimizing a substantial marketing budget to meet company objectives
ASSUMPTION: This role requires a strong understanding of paid search marketing and the ability to work effectively with various teams to optimize campaigns and drive business growth.
📋 Key Responsibilities
✅ Serve as the primary point of contact for internal and external teams, overseeing all aspects of campaign management, budgeting, and weekly optimization
✅ Assist in strategically planning, executing, and optimizing paid search campaigns
✅ Align campaign performance with business goals on a daily level, focusing on activation, retention, and reactivation metrics
✅ Regularly analyze and report on campaign KPIs to key stakeholders during monthly and quarterly business reviews
✅ Partner with internal teams to optimize campaign performance, such as Creative, BI, CRM, etc.
✅ Conduct advanced A/B tests and provide comprehensive analysis to identify business opportunities
ASSUMPTION: This role involves a high level of responsibility and requires strong organizational skills, attention to detail, and the ability to work effectively with various teams to optimize campaign performance.
🎯 Required Qualifications
Education: Bachelor’s degree with a strong academic record
Experience: 3-4+ years of experience in Paid Search, either from an agency or client-side role
Required Skills:
- Proficient in hands-on paid search campaign management (Google ads and Bing ads in text search, Display, YouTube, PMAX, Shopping, and App Install)
- Familiarity with performance marketing metrics (CPC, CVR, CTR, CAC, LTV) and the ability to use data to drive daily performance optimizations
- Strong quantitative and analytical skills, proficient in working with large data sets using Excel or Google Sheets
- Detail-oriented, able to find efficiencies and opportunities across multiple data sources
- Familiarity with the fast-paced, demanding, and analytical environment
- Positive mindset towards challenges and new opportunities
Preferred Skills:
- Knowledge of Paid Search bidding, targeting, and optimization
- Familiarity with tag management and app tracking setup and troubleshooting
- Experience working with performance marketing metrics and platform reporting
- Strong organizational skills and project management ability
- Google and Bing Ads certified
ASSUMPTION: Candidates with a strong academic background and relevant experience in performance marketing or highly commercial roles are likely to be successful in this position.
💰 Compensation & Benefits
Salary Range: CAD 70,000 - CAD 90,000 per year (Estimated based on industry standards for a role of this level and location)
Benefits:
- Box Discount - Amazing discounts on 1 box per week!
- Health & Wellness - Health and dental benefits from day 1, Headspace app access, and 25% discount on GoodLife fitness memberships
- Vacation & PTO - Generous vacation and PTO to help create a good work-life balance
- Family Benefits - Parental leave top-up program for expectant parents
- Growth & Development - Development opportunities and investment in continued learning through the organization-wide L&D fund
- Work Hard & Have Fun - Team socials and engaging company days
- Diversity & Inclusion Initiatives - Impactful ERGs like FreshPride, Women Empowered, and LIMES
Working Hours: Full-time, 40 hours per week, with a flexible hybrid approach (minimum of 2 days in office per week)
ASSUMPTION: The estimated salary range is based on industry standards for a role of this level and location. The benefits listed are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: HelloFresh operates in the consumer services industry, focusing on delivering high-quality, sustainable, and nutritious meals directly to customers' doors.
Company Size: HelloFresh is a large company with over 10,000 employees globally, providing ample opportunities for career growth and development.
Founded: HelloFresh was founded in 2011 in Berlin, Germany, and has since expanded to multiple countries, including Canada.
Company Description:
- HelloFresh is on a mission to change the way people eat, forever!
- The company delivers high-quality, pre-portioned ingredients and recipes for different meal occasions through its six brands.
- HelloFresh Group consists of six brands that provide customers with high-quality food and recipes for different meal occasions.
Company Specialties:
- Sourcing fresh and organic ingredients
- Creating tasty and balanced recipes
- Delivering always for free
- Valuing customers' feedback
- Sustainable and nutritious meals
- Valuing diversity and striving to maintain an inclusive environment
Company Website: https://www.hellofresh.com/
ASSUMPTION: HelloFresh is a well-established company in the meal kit and food delivery industry, with a strong focus on sustainability, quality, and customer satisfaction.
📊 Role Analysis
Career Level: This role is at the associate level, which typically requires 2-5 years of relevant experience.
Reporting Structure: The Associate, Google Led Growth will report directly to the Manager, Google Led Growth, North America.
Work Arrangement: This role follows a flexible hybrid approach, with a minimum of 2 days in office per week.
Growth Opportunities:
- Potential to advance to a Manager or Senior Associate role within the Google Led Growth team
- Opportunities to work on various campaigns and gain experience in different aspects of paid search marketing
- Chance to collaborate with and learn from experienced team members and industry experts
ASSUMPTION: This role offers opportunities for career growth and development within the Google Led Growth team and the broader HelloFresh organization.
🌍 Location & Work Environment
Office Type: HelloFresh's Toronto office is a modern, collaborative workspace designed to facilitate teamwork and innovation.
Office Location(s): 41 Dovercourt Road, Unit 2, Toronto, Ontario M6J 3C2, Canada
Geographic Context:
- Toronto is a multicultural city with a vibrant food scene and numerous attractions
- The office is located in the trendy West Queen West neighborhood, offering easy access to public transportation, restaurants, and shops
- Toronto has a humid continental climate, with warm, humid summers and cold, snowy winters
Work Schedule: Full-time, 40 hours per week, with a flexible hybrid approach (minimum of 2 days in office per week)
ASSUMPTION: The work environment at HelloFresh's Toronto office is collaborative, innovative, and focused on driving business growth through high-quality products and exceptional customer service.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Talent Acquisition team
- Behavioral and technical interviews with the hiring manager and team members
- Final interview with the Director or VP of Marketing
- Background check and onboarding
Key Assessment Areas:
- Paid search campaign management skills
- Analytical and problem-solving skills
- Attention to detail and organizational skills
- Cultural fit and alignment with HelloFresh's values
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on paid search campaign management, data analysis, and project management
- Tailor your cover letter to demonstrate your understanding of the role and your fit with HelloFresh's company culture
- Prepare for behavioral and technical interview questions by researching HelloFresh's business, industry trends, and the specific requirements of the role
ATS Keywords: Paid Search, Google Ads, Bing Ads, Performance Marketing, Data Analysis, Project Management, A/B Testing, Campaign Optimization, Marketing Budget, Stakeholder Communication, Team Collaboration
ASSUMPTION: The interview process for this role is likely to be comprehensive, focusing on both technical skills and cultural fit to ensure the best possible match for the position.
🛠️ Tools & Technologies
- Google Ads
- Bing Ads
- Excel or Google Sheets
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The tools and technologies required for this role are standard in the paid search marketing industry and can be learned or improved upon with relevant experience and training.
👔 Cultural Fit Considerations
Company Values:
- Quality is our passion
- We take ownership
- We are data-driven
- We prioritize sustainability
- We foster an inclusive environment
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Data-driven and analytical
- Focused on continuous improvement
- Committed to work-life balance
Self-Assessment Questions:
- Do you have a strong passion for quality and a commitment to delivering exceptional results?
- Are you comfortable working in a fast-paced, dynamic environment and able to adapt to change?
- Do you have a data-driven mindset and the ability to make informed decisions based on data analysis?
- Are you committed to fostering an inclusive work environment and promoting diversity, equity, and inclusion?
- Do you prioritize sustainability and have a commitment to promoting environmentally responsible practices?
ASSUMPTION: HelloFresh values candidates who are passionate about quality, data-driven, collaborative, and committed to fostering an inclusive work environment.
⚠️ Potential Challenges
- Managing a large marketing budget and optimizing campaign performance can be challenging and stressful at times
- Working with multiple internal and external teams may require strong communication and project management skills to ensure effective collaboration and coordination
- Analyzing and reporting on campaign KPIs can be time-consuming and may require working outside of regular business hours to meet deadlines
- The fast-paced nature of the role may require working flexible hours and being available for occasional on-call duties
ASSUMPTION: While this role offers numerous opportunities for career growth and development, it also presents several challenges that require strong organizational skills, attention to detail, and the ability to work effectively under pressure.
📈 Similar Roles Comparison
- This role is similar to a Paid Search Manager or Senior Paid Search Specialist position, but with a focus on managing a larger marketing budget and working with a broader range of teams
- Unlike other paid search marketing roles, this position requires a strong focus on data-driven decision-making and optimizing campaign performance to meet business objectives
- Career paths for this role may include advancing to a Manager or Senior Associate position within the Google Led Growth team or transitioning to a broader marketing or management role within HelloFresh
ASSUMPTION: This role is unique in its focus on managing a large marketing budget and optimizing campaign performance to drive business growth, but it shares similarities with other paid search marketing roles in terms of required skills and career progression opportunities.
📝 Sample Projects
- Developing and executing a comprehensive campaign optimization strategy to improve CTR, CVR, and ROAS for a major client
- Collaborating with the creative team to design and implement A/B tests for ad copy and visual elements to improve campaign performance
- Analyzing campaign performance data to identify trends and make data-driven recommendations for budget allocation and campaign optimization
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Associate, Google Led Growth position, focusing on campaign optimization, data analysis, and collaboration with internal teams.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Google Led Growth team and how this role fits into the broader marketing organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does HelloFresh support the professional development and growth of its employees, particularly in the marketing department?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in these areas?
- How does HelloFresh foster a culture of diversity, equity, and inclusion, and what initiatives are in place to promote these values?
ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and provides an opportunity to gain a better understanding of the company culture, team dynamics, and expectations for success in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and achievements in paid search campaign management, data analysis, and project management
- Write a cover letter that demonstrates your understanding of the role and your fit with HelloFresh's company culture
- Prepare for behavioral and technical interview questions by researching HelloFresh's business, industry trends, and the specific requirements of the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
