Associate - Influencer Marketing

📌 Core Information

🔹 Job Title: Associate - Influencer Marketing

🔹 Company: Only Much Louder

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Full-time, On-site

🔹 Category: Entertainment Providers

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Not remote-friendly

🚀 Job Overview

Key aspects of this role include:

• Developing and executing influencer marketing strategies and creative campaigns
• Identifying and qualifying new influencer talent
• Negotiating and contracting influencers on behalf of clients
• Providing ongoing reviews of influencer contracted deliverables
• Building relationships with prominent influencers and thought leaders

ASSUMPTION: This role requires a strong entrepreneurial drive and the ability to deliver impactful and engaging content solutions throughout the year. Candidates should have a deep understanding of the branded content and cultural landscape in India and a strong commitment to delivering results.

📋 Key Responsibilities

✅ Develop and execute influencer marketing strategies and creative campaigns

✅ Ongoing identification and qualification of new influencer talent

✅ Negotiate and contract influencers on behalf of clients, particularly in securing advertising rights for the content

✅ Provide recommendations on contracted deliverables per influencer and activation strategies

✅ Provide ongoing reviews of influencer contracted deliverables

✅ Identify and build relationships with prominent influencers and thought leaders

✅ Attend relevant events for networking and business purposes

✅ Research relevant industry experts, competitors, target audience and users

✅ Liaising with the marketing team to create and coordinate marketing strategies that work across different channels

ASSUMPTION: The role requires strong analytical, planning, and execution skills, as well as the ability to work effectively with both internal teams and external partners. Successful candidates will have a proven track record in influencer marketing and a deep understanding of digital trends and creator ecosystems.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Business, or a related field

Experience: 2-5 years of experience in working with youth-centric brands on social media channels and influencer marketing

Required Skills:

• Proven experience in developing and executing social media campaigns
• Strong analytical and planning skills
• Excellent communication and negotiation skills
• Ability to build and maintain relationships with influencers and clients
• Familiarity with influencer marketing platforms and tools

Preferred Skills:

• Experience with influencer marketing agencies or platforms
• Knowledge of emerging influencer marketing trends and strategies
• Fluency in multiple languages (Hindi, English, and regional languages)

ASSUMPTION: Successful candidates will have a strong understanding of the Indian digital landscape, creator ecosystems, and influencer marketing trends. They will also be able to work effectively in a fast-paced, dynamic environment and thrive under pressure.

💰 Compensation & Benefits

Salary Range: INR 600,000 - 1,200,000 per annum (Estimated based on industry standards for role, experience level, and location)

Benefits:

• Free mental health care for all team members
• Gender-neutral parental leave policies
• Insurance policies that extend to in-laws
• Monthly mandatory offs

Working Hours: 40 hours per week, with flexibility for remote work on occasion

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Only Much Louder is a market-leading entertainment company specializing in influencer marketing, branded content, and artist management. They have a strong presence in India and work with global brands to create engaging content and experiences.

Company Size: Medium-sized (201-500 employees)

Founded: 2001

Company Description:

• Only Much Louder is a market-leading, full-service creative and entertainment business network that has instigated pop culture for over two decades by creating iconic moments across television, digital content, fan experiences, branded entertainment, and in the artist-creators community.
• They have built India’s independent music and comedy scene from the ground-up and won the first-ever Branded Content and Entertainment Cannes Lion for ‘Dewarists’.
• The company has a strong footprint in over 22 countries and works with global brands to create engaging content and experiences.

Company Specialties:

• Artist Management
• Content Production
• Branded Content
• Influencer Marketing
• Advertising
• OTT Fiction and Non-Fiction Development & Production

Company Website: http://www.oml.in

ASSUMPTION: Only Much Louder is a dynamic and innovative company that offers a unique opportunity for candidates to work in a creative and fast-paced environment. They value diversity, inclusion, and collaboration, and offer a supportive work culture that prioritizes employee well-being and growth.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The role reports directly to the Head of Influencer Marketing or a similar senior position within the company's influencer marketing division.

Work Arrangement: The role is primarily on-site, with occasional remote work flexibility. The work arrangement may vary depending on the candidate's preferences and the company's policies.

Growth Opportunities:

• The role offers opportunities for career growth within the influencer marketing division and the broader company.
• Candidates may have the opportunity to take on more responsibilities and advance to senior roles as they gain experience and demonstrate their skills.
• The company's diverse business divisions and international presence also provide opportunities for lateral moves and exposure to different aspects of the entertainment industry.

ASSUMPTION: The role offers a unique opportunity for candidates to gain experience in influencer marketing and work with a diverse range of clients and brands. Successful candidates will have the opportunity to grow both personally and professionally within the company.

🌍 Location & Work Environment

Office Type: On-site, with a casual and creative work environment

Office Location(s): Mumbai, Maharashtra, India

Geographic Context:

• Mumbai is the capital city of the Indian state of Maharashtra and is the largest city in the country by population.
• The city is known for its diverse culture, vibrant entertainment industry, and thriving nightlife.
• Mumbai is also a major commercial and financial hub, with a strong economy and numerous job opportunities.

Work Schedule: The work schedule is typically Monday to Friday, with occasional weekend work depending on project demands and events.

ASSUMPTION: The role may require candidates to work flexible hours, including evenings and weekends, to attend events, meet with clients, and manage influencer campaigns. Successful candidates will be able to manage their time effectively and prioritize their workload to meet deadlines and deliver results.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening with the hiring manager or a member of the HR team
• In-person or virtual interview with the hiring manager and relevant team members
• Final round of interviews or assessments, if applicable
• Background and reference checks

Key Assessment Areas:

• Candidates' understanding of influencer marketing trends and strategies
• Their ability to analyze and interpret data to inform campaign decisions
• Their communication and negotiation skills, particularly in working with influencers and clients
• Their cultural fit with the company and team

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for the role
• Demonstrate your understanding of the Indian influencer marketing landscape and your familiarity with the company's work
• Prepare examples of successful influencer marketing campaigns you've worked on or ideas for potential campaigns
• Showcase your ability to think strategically and creatively about influencer marketing challenges and opportunities

ATS Keywords: Influencer marketing, social media campaigns, digital trends, creator ecosystems, branded content, communication skills, negotiation, relationship building, data analysis, strategy development

ASSUMPTION: The interview process may vary depending on the company's hiring practices and the specific needs of the role. Candidates should be prepared to discuss their relevant experience, skills, and career goals in detail and provide specific examples of their work in influencer marketing.

🛠️ Tools & Technologies

• Social media platforms (Instagram, Facebook, Twitter, TikTok, etc.)
• Influencer marketing platforms and tools (BrandSnob, Upfluence, etc.)
• Data analysis and visualization tools (Google Analytics, Tableau, etc.)
• Project management tools (Asana, Trello, etc.)
• Communication and collaboration tools (Slack, Microsoft Teams, etc.)

ASSUMPTION: The specific tools and technologies required for the role may vary depending on the company's internal systems and the candidate's areas of expertise. Successful candidates will be able to demonstrate their proficiency in relevant tools and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Build opportunities for our artists, brands, and fans
• Be reliable and efficient
• Make mistakes, but only learn from them to build resilience
• Take care of ourselves and our colleagues
• Be committed to equality and inclusion
• Be mindful of the strain on the Earth's resources and be committed to reversing the trend with our behaviors where possible

Work Style:

• Collaborative and team-oriented
• Adaptable and open to feedback
• Results-driven and proactive
• Creative and innovative
• Committed to continuous learning and improvement

Self-Assessment Questions:

• How do you align with the company's values, particularly in your approach to work and collaboration?
• How do you ensure that your work contributes to the company's commitment to equality, inclusion, and sustainability?
• How do you approach learning from mistakes and building resilience in your professional life?

ASSUMPTION: Only Much Louder values diversity, inclusion, and collaboration, and seeks candidates who share these commitments. Successful candidates will be able to demonstrate their alignment with the company's values and contribute positively to the work environment.

⚠️ Potential Challenges

• The role may require candidates to work flexible hours, including evenings and weekends, to manage influencer campaigns and attend events
• The role may involve travel, depending on the company's events and client needs
• The role may require candidates to manage multiple projects and deadlines simultaneously
• The role may involve working with a diverse range of clients, each with their unique needs and expectations

ASSUMPTION: The role offers a unique opportunity for candidates to gain experience in influencer marketing and work with a diverse range of clients and brands. Successful candidates will be able to manage their time effectively, prioritize their workload, and adapt to the demands of the role.

📈 Similar Roles Comparison

• This role is similar to influencer marketing coordinator or manager positions in other entertainment or marketing agencies
• The role may differ in the scope of responsibilities, the size of the team, and the company's focus on the Indian entertainment industry
• The role may offer unique opportunities for career growth and exposure to different aspects of the entertainment industry

ASSUMPTION: The role offers a unique opportunity for candidates to gain experience in influencer marketing and work with a diverse range of clients and brands. Successful candidates will be able to leverage their experience and skills to advance within the company and the broader entertainment industry.

📝 Sample Projects

• Developing and executing a social media campaign for a major brand launch, including influencer partnerships and content creation
• Managing a long-term influencer marketing strategy for a client, including quarterly reviews and optimizations
• Conducting market research and analysis to identify trends and opportunities in the influencer marketing landscape

ASSUMPTION: The role offers a unique opportunity for candidates to gain experience in influencer marketing and work with a diverse range of clients and brands. Successful candidates will be able to demonstrate their ability to manage projects, analyze data, and develop strategic insights to drive results.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader influencer marketing strategy and goals of the company?
• What are the key challenges facing the influencer marketing team, and how can this role help address them?
• How does the company support the professional development and growth of its employees in this role?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: The interview questions provided are intended to help candidates better understand the role, the company's goals, and the expectations for their success. Successful candidates will be able to ask insightful questions that demonstrate their understanding of the role and their commitment to contributing to the company's mission.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills for the role
• Prepare for phone or video screening and in-person or virtual interviews by researching the company and practicing your responses to common interview questions
• Follow up with the hiring manager or HR team after your interview to express your interest in the role and inquire about next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.