📌 Core Information
🔹 Job Title: Associate Integrated Marketing Manager
🔹 Company: CPA.com (CPA2biz.com)
🔹 Location: Durham, North Carolina
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: March 21, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Supporting integrated marketing plans to drive customer awareness and demand for CPA.com product portfolios
- Executing marketing activities across various channels, including email, search, social media, advertising, tradeshows, webinars, and events
- Collaborating with internal and external partners to set and meet project deadlines
- Analyzing marketing performance and providing insights to optimize activities
- Creating compelling content for various marketing channels and platforms
ASSUMPTION: This role requires a strong understanding of B2B marketing principles and a proven track record of executing integrated marketing campaigns that have met or exceeded goals.
📋 Key Responsibilities
✅ Assists in the execution of targeted and integrated marketing plans for specific CPA.com product portfolios
✅ Leverages marketing channels to design and execute campaigns that drive customer interest and demand for products
✅ Drafts compelling copy for content marketing, including emails, ads, blogs, social media posts, web pages, FAQs, tip sheets, and other enablement tools
✅ Supports project management needs, collaborating with internal and external partners and agencies to set and meet deadlines
✅ Develops timely marketing reports and provides insights on analytics to help optimize marketing activities
✅ Maintains and updates marketing calendars and folders
✅ Drives targeted campaigns utilizing automation and CRM tools, segmenting audience based on profile criteria and/or activities and behavior
✅ Collaborates with senior marketing management on other tactics as needed, meeting project requirements and deadlines
✅ Ongoing and active review of performance to optimize campaigns and efforts based on KPIs
✅ Develops and executes testing strategies, measuring and monitoring performance, and recommending new offers, creative, or tactics to boost performance
✅ Monitors, tracks and reports on ad placements
✅ Provides support with business review data and PowerPoint decks
✅ Coordinates, supports and builds promotional campaigns for webinars, including pre- and post-event campaigns
✅ Performs other essential duties as required
ASSUMPTION: This role requires strong organizational skills, the ability to work under tight deadlines, and the capacity to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree with relevant major
Experience: 2-4+ years of B2B marketing experience, with a bonus for experience in the accounting profession or technology company
Required Skills:
- Experience implementing integrated marketing plans and campaigns that have met or exceeded goals
- Strong verbal, written, visual/presentation and communication skills
- Ability to work under tight deadlines, navigate competing priorities, and effectively adjust work plans to respond to emergent challenges or opportunities
- Ability to work independently to accomplish agreed upon objectives and to evaluate results
- Knowledge of marketing, search and social media best practices
- Proficiency in marketing automation platforms, CRM solutions, email marketing, social media, and SEO/SEM campaigns (required)
- Strong analytical skills including the ability to recognize patterns and opportunities through data
Preferred Skills:
- Experience with Pardot and Salesforce
- Experience with A/B testing
- Strong attention to detail
ASSUMPTION: Candidates with additional experience in the accounting or technology sectors may have an advantage in understanding the target audience and industry-specific nuances.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 per year (Based on industry standards for a mid-level marketing role in Durham, NC)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexibility for hybrid work arrangement
ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level marketing role in Durham, NC. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Accounting
Company Size: 51-200 employees
Founded: 2001
Company Description:
- CPA.com empowers CPAs and businesses with innovative technology solutions to help them drive sustainable success for their clients and organizations
- The company develops solutions in-house or in partnership with leading technology providers
- CPA.com is a subsidiary of the American Institute of CPAs and powers key market-facing websites such as the AICPA Store, AICPA.org, and IFRS.com
Company Specialties:
- Accounting/Financial Conferences
- Business Advisory Cloud Solutions
- Publications
- Webcasts
- Subscriptions
- CPE Self-Study
- Professional Services/Consulting
- Learning Management Systems
Company Website: http://www.cpa.com
ASSUMPTION: CPA.com is a dynamic and fast-growing organization that offers opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports to the Senior Marketing Manager
Work Arrangement: Hybrid (2-3 days per week on-site, with flexibility for remote work)
Growth Opportunities:
- Potential for career advancement within the marketing department or other areas of the organization
- Opportunities to work on diverse projects and gain exposure to various aspects of the business
- Chance to collaborate with and learn from experienced marketing professionals
ASSUMPTION: This role offers opportunities for professional growth and development within a supportive and collaborative work environment.
🌍 Location & Work Environment
Office Type: Hybrid (2-3 days per week on-site, with flexibility for remote work)
Office Location(s): 220 Leigh Farm Rd, Durham, NC 27707, US
Geographic Context:
- Durham is part of the Research Triangle region of North Carolina, known for its strong tech industry and high quality of life
- The area offers a variety of cultural attractions, outdoor activities, and a vibrant food scene
- Durham is home to several major universities and research institutions
Work Schedule: Full-time (40 hours per week), with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with key stakeholders
- Background check and offer
Key Assessment Areas:
- Marketing skills and experience
- Communication and presentation skills
- Analytical and problem-solving skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Be prepared to discuss your experience with integrated marketing campaigns and provide examples of successful projects
- Showcase your understanding of the accounting industry and how your skills and experience align with the role
ATS Keywords: Integrated Marketing, Email Marketing, Social Media, Content Creation, Project Management, Analytics, CRM Tools, SEO, SEM, A/B Testing, Attention to Detail, Communication Skills, Collaboration, Marketing Automation, B2B Marketing, Deadline Management
ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, experience, and cultural fit for the role and company.
🛠️ Tools & Technologies
- Pardot
- Salesforce
- Marketo or Hubspot
- SEO and SEM tools (e.g., Google Analytics, SEMrush, Ahrefs)
- Social media management tools (e.g., Hootsuite, Buffer)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
ASSUMPTION: Proficiency in marketing automation platforms, CRM solutions, email marketing, social media, and SEO/SEM campaigns is required for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovative
- Fast-paced
- Flexible
- Engaged
- Accountable
- Collaborative
- Authentic
- Innovative
Work Style:
- Team-oriented
- Results-driven
- Adaptable
- Proactive
- Data-informed
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with internal and external partners to meet project deadlines?
- Do you have a strong attention to detail and a commitment to producing high-quality work?
ASSUMPTION: CPA.com values a diverse and inclusive work environment that fosters collaboration, innovation, and accountability.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced, dynamic environment with shifting priorities
- Collaborating effectively with internal and external partners
- Adapting to changes in marketing strategies and tactics
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Specialist role, but with a greater focus on integrated marketing campaigns and project management
- Unlike other marketing roles, this position requires a strong understanding of the accounting industry and its unique marketing challenges
- Career progression in this role could lead to opportunities in senior marketing management or other areas of the business
ASSUMPTION: This role offers a unique opportunity to apply marketing skills and experience in the accounting industry, with potential for career growth and development.
📝 Sample Projects
- Developing and executing an integrated marketing campaign to launch a new CPA.com product portfolio
- Analyzing marketing performance data to optimize campaigns and improve ROI
- Collaborating with internal and external partners to create compelling content for various marketing channels and platforms
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing calendar for CPA.com and how this role would contribute to its development and execution?
- How does this role collaborate with other departments and teams within CPA.com to ensure consistent messaging and branding?
- What are the most significant marketing challenges facing CPA.com, and how does this role address them?
- How does CPA.com support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how are they measured and reported?
ASSUMPTION: These questions demonstrate a strong understanding of the role and a commitment to driving marketing success for CPA.com.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful integrated marketing campaigns you've executed in the past
- Be ready to discuss your experience with integrated marketing campaigns and provide examples of successful projects
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
