Associate Manager-Acquisition (Current Account)

📌 Core Information

🔹 Job Title: Associate Manager-Acquisition (Current Account)

🔹 Company: IDFC FIRST Bank

🔹 Location: Patiāla, Punjab, India

🔹 Job Type: Full-Time

🔹 Category: Banking

🔹 Date Posted: 2025-04-28

🔹 Experience Level: 0-4 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Direct customer interaction and business acquisition of current accounts
• Proactive registration and activation of acquired customers to direct banking channels
• Meeting and exceeding defined targets for new customer acquisitions
• Supporting Sales Manager in catchment mapping and scoping exercise
• Ensuring adherence to selling norms and SOPs defined by the organization

ASSUMPTION: This role requires a proactive and customer-centric approach, with a focus on driving business growth through effective customer acquisition and relationship management.

📋 Key Responsibilities

✅ Acquire NTB Current account customers in the identified segment and generate references from the specified catchment area

✅ Ensure acquisition of high quality current accounts in terms of product mix, segments, and constitution mix

✅ Proactively register and activate acquired customers to direct banking channels

✅ Meet and exceed defined targets for new customer acquisitions by analyzing transaction banking needs of the customer

✅ Assist and support the Sales Manager in catchment mapping and scoping exercise

✅ Provide regular feedback to SM/RM on opportunities and customer needs

✅ Ensure adherence to selling norms and SOPs defined by the organization

✅ Ensure strict compliance with internal guidelines and external regulations

✅ Ensure quality sourcing in line with the Bank's policy

ASSUMPTION: The role requires strong communication skills, market awareness, and a deep understanding of customer needs to effectively drive business acquisition and growth.

🎯 Required Qualifications

Education: Graduate - Any discipline

Experience: 0-4 years in the BFSI industry, specifically in sales

Required Skills:

• Customer interaction
• Business acquisition
• Sales
• Customer feedback
• Catchment mapping
• Compliance
• Market awareness
• Customer needs
• Collaboration
• Product knowledge

Preferred Skills:

• Proven track record in customer acquisition
• Familiarity with banking products and services

ASSUMPTION: Candidates with relevant experience in sales and a strong customer focus are likely to excel in this role.

💰 Compensation & Benefits

Salary Range: INR 4-8 lakhs per annum (Estimated, based on industry standards for the role and experience level)

Benefits:

• Best in class compensation package
• Valuable service awards

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary based on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Banking, with a focus on retail and commercial banking services

Company Size: 10,001+ employees (Enterprise-level)

Founded: 2015 (Merged from IDFC Bank and Capital First)

Company Description:

• IDFC FIRST Bank offers a comprehensive range of banking services, including retail, MSME, rural, startups, cash & wealth management, corporate & government banking, working capital, trade finance, and treasury solutions
• Committed to ethical, customer-friendly, digital, and socially responsible banking principles
• Focuses on financial inclusion and social responsibility, serving over 40 million customers

Company Specialties:

• Commercial & Wholesale Banking
• Consumer financing
• Banking Services
• Retail Banking
• Investment Banking
• Project Financing

Company Website: http://www.idfcfirstbank.com/

ASSUMPTION: IDFC FIRST Bank is a well-established financial institution with a strong focus on customer-centric banking services and financial inclusion.

📊 Role Analysis

Career Level: Junior Management

Reporting Structure: Reports directly to the Sales Manager (SM) or Relationship Manager (RM)

Work Arrangement: On-site, full-time position with a 40-hour workweek

Growth Opportunities:

• Progression to senior management roles within the sales department
• Expansion of responsibilities based on performance and organizational needs

ASSUMPTION: This role offers opportunities for career growth and development within the sales department, with a focus on driving business acquisition and customer relationship management.

🌍 Location & Work Environment

Office Type: Branch office

Office Location(s): Patiāla, Punjab, India

Geographic Context:

• Patiāla is a city in the Indian state of Punjab
• Punjab is known for its agricultural economy and cultural heritage
• The office is located in a bustling urban area with easy access to public transportation

Work Schedule: Monday to Saturday, with flexible hours based on business needs

ASSUMPTION: The work environment is dynamic and customer-focused, with a strong emphasis on driving business growth through effective customer acquisition and relationship management.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Face-to-face interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Customer acquisition strategies
• Sales skills and techniques
• Market awareness and customer needs analysis
• Compliance and regulatory knowledge

Application Tips:

• Highlight relevant sales experience and customer acquisition successes in your resume
• Prepare examples of how you've exceeded sales targets and driven business growth in previous roles
• Demonstrate your understanding of the banking industry and IDFC FIRST Bank's products and services in your cover letter

ATS Keywords: Customer acquisition, business development, sales, banking, retail banking, customer relationship management, market awareness, compliance

ASSUMPTION: The interview process focuses on assessing the candidate's sales skills, market awareness, and customer-centric approach, with a strong emphasis on driving business growth through effective customer acquisition and relationship management.

🛠️ Tools & Technologies

• Customer Relationship Management (CRM) software
• Banking software and systems
• Microsoft Office Suite

ASSUMPTION: The role requires proficiency in using CRM software and banking systems to effectively manage customer relationships and drive business acquisition.

👔 Cultural Fit Considerations

Company Values:

• Ethical banking practices
• Customer-centric approach
• Digital and socially responsible banking

Work Style:

• Proactive and customer-focused
• Collaborative and team-oriented
• Adaptable and responsive to changing market conditions

Self-Assessment Questions:

• Do you have a proven track record of driving business growth through effective customer acquisition and relationship management?
• Are you comfortable working in a dynamic and customer-focused environment?
• Do you possess strong communication skills and market awareness?

ASSUMPTION: IDFC FIRST Bank values employees who are proactive, customer-centric, and adaptable, with a strong focus on driving business growth through effective customer acquisition and relationship management.

⚠️ Potential Challenges

• Meeting and exceeding defined targets for new customer acquisitions
• Ensuring quality sourcing in line with the Bank's policy
• Maintaining strict compliance with internal guidelines and external regulations
• Adapting to changes in the banking industry and market conditions

ASSUMPTION: The role presents challenges in meeting and exceeding sales targets, ensuring quality sourcing, and maintaining compliance with relevant guidelines and regulations.

📈 Similar Roles Comparison

• This role differs from other sales and business development positions in its focus on customer acquisition and relationship management within the banking industry
• Industry-specific context includes a strong emphasis on ethical, customer-friendly, and socially responsible banking practices
• Career path comparison involves progression from junior management to senior management roles within the sales department

ASSUMPTION: This role offers a unique opportunity to drive business growth through effective customer acquisition and relationship management within the banking industry, with a focus on ethical and socially responsible banking practices.

📝 Sample Projects

• Developing and implementing a targeted customer acquisition campaign for a specific segment or catchment area
• Analyzing customer needs and transaction banking data to identify opportunities for upselling and cross-selling banking products and services
• Collaborating with other branch departments and functions to provide products and service offerings to customers, ensuring customer centricity

ASSUMPTION: Sample projects involve driving business acquisition and growth through effective customer acquisition and relationship management, with a focus on understanding customer needs and providing tailored banking solutions.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development of its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does the company measure the success of this role, and what key performance indicators (KPIs) should I focus on?
• What opportunities exist for growth and advancement within the sales department?

ASSUMPTION: Key questions to ask during the interview focus on understanding the role's priorities, challenges, and growth opportunities, as well as the company's approach to employee development and support.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume to highlight relevant sales experience and customer acquisition successes
• Demonstrate your understanding of the banking industry and IDFC FIRST Bank's products and services in your cover letter
• Prepare examples of how you've exceeded sales targets and driven business growth in previous roles
• Follow up with the hiring manager one week after submission to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.