Associate Manager-Acquisition (Household)

📌 Core Information

🔹 Job Title: Associate Manager-Acquisition (Household)

🔹 Company: IDFC FIRST Bank

🔹 Location: Navi Mumbai, Maharashtra, India

🔹 Job Type: Full-Time

🔹 Category: Banking

🔹 Date Posted: May 30, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Acquiring new customers for the bank's savings accounts
• Identifying potential customers and contacting them through various channels
• Explaining the benefits and features of the savings products
• Closing sales and ensuring customer satisfaction
• Maintaining long-term relationships with customers

ASSUMPTION: This role requires strong sales and customer acquisition skills, as well as the ability to work independently and meet targets.

📋 Key Responsibilities

✅ Acquire new customers for the bank's savings accounts in the identified segment and reference generation from the specified catchment area

✅ Ensure high quality of customer acquisition in terms of constitution, product, and segment mix

✅ On-board and activate customers on digital platforms

✅ Assist Senior Sales Manager in catchment mapping and branch scoping exercises

✅ Provide regular feedback to Senior Sales Manager and Branch Manager on customer requirements and potential opportunities

✅ Ensure adherence to sales compliance and SOPs defined by the organization

✅ Quality source and ensure strict compliance on internal and external guidelines and regulations

✅ Regularly conduct activities in the catchment to acquire good quality, HNI customers and build a strong visibility for IDFC First Bank

✅ Work on key central initiatives and seek regular referrals from existing customers

✅ Collaborate with other team members and support functions to provide products and service offerings to customers

ASSUMPTION: The role involves a significant amount of customer interaction and requires strong communication and interpersonal skills.

🎯 Required Qualifications

Education: Bachelor’s degree in Engineering / Technology / Math’s / Commerce / Arts / Science / Biology / Business / Computers / Management

Experience: 0 to 2 years of relevant experience

Required Skills:

• Customer acquisition and sales skills
• Digital platform knowledge
• Customer relationship management
• Compliance and feedback skills
• Mapping, referrals, and collaboration skills
• Sourcing and quality assurance skills
• Product knowledge and segment mix understanding
• On-boarding and activation skills

Preferred Skills:

• Previous experience in banking or a related field
• Fluency in multiple languages

ASSUMPTION: Candidates with relevant experience in sales or customer acquisition roles may have an advantage in this position.

💰 Compensation & Benefits

Salary Range: INR 4-6 LPA (Estimated based on industry standards for the role and experience level)

Benefits:

• Medical insurance
• Retirement benefits
• Employee discounts
• Performance-based incentives

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is an estimate and may vary based on individual performance and company policies.

📌 Applicant Insights

🔍 Company Context

Industry: Banking

Company Size: 10,001+ employees (Large enterprise)

Founded: 2015 (Merged from IDFC Bank and Capital First)

Company Description:

• IDFC FIRST Bank offers a comprehensive range of banking services, including Retail, MSME, Rural, Startups, Cash & Wealth Management, Deposits, Corporate & Government Banking, Working Capital, Trade Finance, and Treasury Solutions.
• The bank follows ethical, customer-friendly, digital, and socially responsible banking principles.
• It is known for its customer-friendly products, such as zero-fee banking and lifetime-free credit cards.

Company Specialties:

• Commercial & Wholesale Banking
• Consumer financing
• Banking Services
• Retail Banking
• Investment Banking
• Project Financing

Company Website: http://www.idfcfirstbank.com/

ASSUMPTION: IDFC FIRST Bank is a large, established bank with a strong focus on ethical and customer-friendly banking practices.

📊 Role Analysis

Career Level: Mid-level (Associate Manager)

Reporting Structure: Reports to Senior Sales Manager and Branch Manager

Work Arrangement: On-site, full-time

Growth Opportunities:

• Potential career progression to Senior Sales Manager or other management roles
• Opportunities to work on key central initiatives and gain exposure to various aspects of banking
• Possibility to develop skills in customer acquisition, sales, and relationship management

ASSUMPTION: This role offers opportunities for career growth and skill development within the banking industry.

🌍 Location & Work Environment

Office Type: Corporate office (IDFC FIRST Bank Tower, The Square, C-61, G Block, Bandra-Kurla Complex, Bandra (East), Mumbai, Maharashtra 400 051, IN)

Office Location(s): Navi Mumbai, Maharashtra

Geographic Context:

• Navi Mumbai is a well-developed city with excellent infrastructure and connectivity
• The office is located in the Bandra-Kurla Complex, a major commercial hub
• The city offers a mix of urban and suburban living, with numerous residential options

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with flexibility based on business needs)

ASSUMPTION: The work environment is corporate and professional, with a focus on ethical and customer-friendly banking practices.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Face-to-face interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Sales and customer acquisition skills
• Communication and interpersonal skills
• Problem-solving and analytical skills
• Adaptability and learning agility

Application Tips:

• Highlight relevant experience in sales, customer acquisition, or a related field
• Demonstrate strong communication and interpersonal skills in your resume and interview
• Showcase your understanding of the banking industry and IDFC FIRST Bank's products and services

ATS Keywords: Customer acquisition, sales, digital platforms, customer relationship management, compliance, feedback, mapping, referrals, collaboration, sourcing, quality assurance, product knowledge, segment mix, on-boarding

ASSUMPTION: The application process may vary based on the specific needs of the hiring manager or the HR department.

🛠️ Tools & Technologies

• Customer relationship management (CRM) software
• Salesforce
• Microsoft Office Suite
• Digital banking platforms

ASSUMPTION: The specific tools and technologies used may vary based on the department or team's requirements.

👔 Cultural Fit Considerations

Company Values:

• Ethical banking practices
• Customer-centric approach
• Digital and socially responsible banking

Work Style:

• Professional and corporate environment
• Focus on sales and customer acquisition targets
• Collaborative and team-oriented approach

Self-Assessment Questions:

• Do you have strong sales and customer acquisition skills?
• Are you comfortable working in a corporate environment and meeting targets?
• Do you have strong communication and interpersonal skills?

ASSUMPTION: IDFC FIRST Bank values ethical and customer-friendly banking practices, and candidates should be able to demonstrate a strong fit with these values.

⚠️ Potential Challenges

• Meeting sales targets and customer acquisition goals
• Adapting to the corporate work environment and banking industry standards
• Ensuring compliance with internal and external guidelines and regulations
• Managing customer expectations and maintaining long-term relationships

ASSUMPTION: These challenges can be overcome with strong sales skills, a customer-centric approach, and a commitment to ethical banking practices.

📈 Similar Roles Comparison

• Compared to other sales or customer acquisition roles, this position focuses specifically on acquiring new customers for savings accounts
• In the banking industry, this role is similar to other sales or business development roles, with a focus on customer acquisition and relationship management
• Career progression in this role may lead to management or leadership positions within the banking industry

ASSUMPTION: This role is unique in its focus on acquiring new customers for savings accounts, but it shares similarities with other sales or business development roles in the banking industry.

📝 Sample Projects

• Developing and implementing a customer acquisition strategy for a new savings account product
• Conducting market research to identify potential customers and understand their needs
• Collaborating with other teams to create targeted marketing campaigns and promotional materials

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role contribute to the overall success of the bank's savings account products?
• What opportunities are there for career growth and development within the bank?
• How does the bank support employees in meeting sales targets and customer acquisition goals?
• What is the work-life balance like for this role, and how does the bank support employees in maintaining a healthy work-life balance?

ASSUMPTION: These questions demonstrate a strong interest in the role and a commitment to understanding the company's values and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the official job posting
• Tailor your resume to highlight your sales, customer acquisition, and banking experience
• Prepare a cover letter that demonstrates your understanding of the role and your fit with the company's values
• Be prepared to discuss your relevant experience and skills in the interview
• Follow up with the hiring manager or HR department after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.