Associate Manager Brand

📌 Core Information

🔹 Job Title: Associate Manager Brand

🔹 Company: Conagra Brands

🔹 Location: Mississauga, Ontario, Canada

🔹 Job Type: Hybrid (3 days on-site, 2 days remote)

🔹 Category: Marketing

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Supporting and leading key initiatives to achieve financial and marketplace targets
• Managing the brand's P&L and executing marketing plans
• Driving innovation projects and managing the brand's equity
• Collaborating with cross-functional teams and external partners
• Presenting to senior leadership and building strong relationships

ASSUMPTION: This role requires a strong understanding of the consumer-packaged goods industry, with a focus on marketing and brand management. The ideal candidate will have experience in developing and executing marketing programs and managing P&Ls.

📋 Key Responsibilities

✅ Planning, Execution, and P&L Management (60%):

• Participate in building the Annual Operating Plan (AOP) for the brand
• Support revenue growth management activities: Integrated Margin Management/Pricing, Trade Efficiency Support, and MAPS
• Anticipate future business needs and proactively gain alignment with cross-functional partners
• Deliver annual financial targets for assigned brands/portfolio(s)
• Ensure brand initiatives are consistent with agreed-upon goals, priorities, and strategies
• Drive revenue growth management activities via integrated Margin Management, Cost Reduction initiatives, and Pricing recommendations
• Leverage demand-centered insights and jobs theory for the brand
• Manage brand equity (language, vision, strategy)
• Create and execute comprehensive marketing activation plans
• Ensure effectiveness of working relationship with Commercial Strategy Management Team (CSM)
• Support the commerce marketing team (Shopper) in the execution of customer programs

ASSUMPTION: The responsibilities listed above are based on the job description provided. However, the specific tasks and priorities may vary depending on the brand and the current business needs.

🎯 Required Qualifications

Education: Bachelor’s Degree required

Experience: At least 3 years of marketing experience in the consumer-packaged goods industry. Food CPG is a definite asset.

Required Skills:

• Proven ability to deliver initiatives that have contributed significant gains in market share, revenue, and volume growth, and process efficiencies
• Ability to make sound business decisions that balance a variety of factors in a complex operating environment and ultimately achieve optimal outcomes
• Good strategic and analytic capabilities, comfortable utilizing data to support business decisions
• Experience working with a cross-functional team, including sales, finance, research, and operations
• Demonstrated organizational, prioritization, and multi-tasking skills
• Strong interpersonal and communication skills (both written and verbal) and excellent project management skills

Preferred Skills:

• Experience with integrated Margin Management, Cost Reduction initiatives, and Pricing recommendations
• Familiarity with demand-centered insights and jobs theory
• Knowledge of the Canadian consumer-packaged goods industry

ASSUMPTION: The required and preferred skills listed above are based on the job description provided. However, the specific skills and qualifications may vary depending on the brand and the current business needs.

💰 Compensation & Benefits

Salary Range: $62,000 - $91,000 per year

Benefits:

• Health: Comprehensive healthcare benefits, mental wellbeing support, and wellness spending account
• Wealth: Great pay, bonus incentive opportunity, wealth accumulation program, and access to discounts
• Growth: Career development opportunities, employee resource groups, on-demand learning, and tuition reimbursement
• Balance: Paid-time off, flexible work-schedules, Employee & Family Assistance Program, and volunteer opportunities

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on the job description and industry standards for similar roles. The actual salary may vary depending on the candidate's experience, skills, and the company's internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Services

Company Size: 10,001+ employees

Founded: 1919

Company Description:

• Conagra Brands has a rich heritage of making great food and aims to have the most impactful, energized, and inclusive culture in food.
• The company's portfolio includes iconic and emerging food brands, such as POGO®, VH Sauces®, and Orville Redenbacher®.
• Conagra Brands is committed to embracing new solutions that positively impact its team, the communities it serves, and the health of the planet.

Company Specialties:

• Marketing
• Finance
• R&D
• Brand
• Sales
• Human Resources
• Communications
• Legal
• Supply Chain
• IT
• and Engineering

Company Website: http://www.conagrabrands.com

ASSUMPTION: Conagra Brands is a well-established company with a diverse portfolio of iconic and emerging food brands. The company's focus on innovation and sustainability sets it apart in the food and beverage industry.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The Associate Brand Manager reports directly to the Brand Manager or a similar role within the Marketing organization.

Work Arrangement: Hybrid (3 days on-site, 2 days remote)

Growth Opportunities:

• Promotional opportunities within the Marketing organization
• Lateral career opportunities to another Brand portfolio and categories, Commerce/Shopper Marketing, Demand Science, or across cross-functional teams

ASSUMPTION: The Associate Brand Manager role offers opportunities for career growth within the Marketing organization and across different functional teams. The specific growth opportunities may vary depending on the brand and the company's current business needs.

🌍 Location & Work Environment

Office Type: Hybrid (3 days on-site, 2 days remote)

Office Location(s): Mississauga, Ontario, Canada

Geographic Context:

• Mississauga is a major city in the Greater Toronto Area (GTA) with a population of over 700,000
• The GTA is the most populous metropolitan area in Canada and the fourth-largest in North America
• The region is home to a diverse range of industries, including finance, technology, and healthcare

Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (with a 1-hour lunch break)

ASSUMPTION: The hybrid work arrangement allows for flexibility and a better work-life balance. The specific work schedule may vary depending on the brand and the company's current business needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Marketing and brand management skills
• Analytical and strategic thinking
• Communication and presentation skills
• Collaboration and teamwork
• Cultural fit and alignment with Conagra Brands' values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for the Associate Brand Manager role
• Prepare for behavioral and situational interview questions that focus on your marketing and brand management skills
• Research Conagra Brands' company culture and values to demonstrate your fit with the organization

ATS Keywords: Marketing, Brand Management, P&L, Consumer Insights, Innovation, Project Management, Cross-Functional Teamwork, Data Analysis, Strategic Planning, Communication, Collaboration

ASSUMPTION: The interview process for the Associate Brand Manager role may vary depending on the brand and the company's current business needs. It is essential to research Conagra Brands' company culture and values to demonstrate your fit with the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, JIRA)
• Data analysis tools (e.g., Excel, Google Analytics, Tableau)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)

ASSUMPTION: The tools and technologies listed above are commonly used in marketing and brand management roles. The specific tools required may vary depending on the brand and the company's current business needs.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• External focus
• Broad-mindedness
• Agility
• Leadership by all
• Focus on results

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Data-driven and analytical
• Strategic and forward-thinking
• Results-focused and accountable

Self-Assessment Questions:

• How do your personal values align with Conagra Brands' company values?
• How do you approach working in a hybrid work environment, and what strategies do you use to maintain productivity and collaboration?
• How do you balance multiple priorities and manage your time effectively in a fast-paced, dynamic work environment?

ASSUMPTION: Conagra Brands values a diverse and inclusive work environment that fosters collaboration, innovation, and growth. Candidates who demonstrate a strong cultural fit and alignment with the company's values are more likely to succeed in the Associate Brand Manager role.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced, dynamic work environment
• Collaborating effectively with cross-functional teams and external partners
• Adapting to changes in the market and consumer behavior
• Balancing short-term and long-term innovation projects
• Managing a hybrid work arrangement and maintaining productivity and collaboration

ASSUMPTION: The Associate Brand Manager role presents unique challenges that require strong organizational, prioritization, and multi-tasking skills. Candidates who can effectively manage multiple priorities, adapt to changes, and collaborate with diverse teams are more likely to succeed in this role.

📈 Similar Roles Comparison

• The Associate Brand Manager role is similar to other mid-level marketing and brand management positions, such as Brand Manager, Associate Product Manager, or Marketing Manager.
• However, the Associate Brand Manager role focuses more on supporting and driving key initiatives to achieve financial and marketplace targets, rather than managing a brand portfolio independently.
• Career paths for similar roles may vary depending on the industry, company size, and individual career goals.

ASSUMPTION: The Associate Brand Manager role offers a unique opportunity to gain experience in key aspects of brand management, marketing, and innovation while working closely with cross-functional teams and senior leadership.

📝 Sample Projects

• Developing and executing a comprehensive marketing activation plan for a new product launch
• Conducting consumer research and analyzing data to inform brand strategy and positioning
• Managing the brand's P&L and delivering annual financial targets
• Collaborating with the Commercial Strategy Management Team to optimize go-to-market strategy and trade spend effectiveness
• Supporting the commerce marketing team in the execution of customer programs

ASSUMPTION: The sample projects listed above are based on the job description provided. However, the specific projects and priorities may vary depending on the brand and the company's current business needs.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader marketing and brand management strategy for the company?
• What are the most significant challenges facing the brand in the current market landscape, and how can this role help address them?
• How does the company support the professional development and growth of its employees in marketing and brand management roles?
• What is the company's approach to innovation and staying competitive in the consumer-packaged goods industry?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and the company. It also provides an opportunity to assess the fit between your career goals and the company's expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for the Associate Brand Manager role
• Prepare for behavioral and situational interview questions that focus on your marketing and brand management skills
• Research Conagra Brands' company culture and values to demonstrate your fit with the organization
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.