Associate Manager, Brand Activation - Waterman

📌 Core Information

🔹 Job Title: Associate Manager, Brand Activation - Waterman

🔹 Company: Newell Brands

🔹 Location: London, City of, United Kingdom

🔹 Job Type: Fixed-term contract (6 months)

🔹 Category: Marketing

🔹 Date Posted: April 18, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Hybrid (3 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing brand innovation and communication strategies for the Waterman brand
• Managing product portfolios, new product development, and brand communication plans
• Collaborating with cross-functional teams and external agencies
• Analyzing market trends and customer insights to inform brand strategies
• Working in a fast-paced, dynamic environment with a focus on winning

ASSUMPTION: This role requires a proactive, independent worker with strong communication and project management skills, as well as the ability to thrive in a multicultural environment.

📋 Key Responsibilities

✅ Brand Strategy: Lead the enhancement of the brand’s image and its connection with customers. Uphold the brand’s standards and champion its values across the organisation. Oversee product packaging to ensure consistency with the brand’s message and contributes to global design initiatives.

✅ Innovation: Generate and prioritise innovative ideas for the brand. Collaborate with research and insights teams to strategise new product launches. Advocate for new concepts to senior management and oversee their implementation. Direct the lifecycle management of products, including strategic planning for various regions and sales channels.

✅ Activation: Develop and implement long-term brand communication strategies. Construct a comprehensive marketing plan encompassing advertising, promotions, and sales tactics. Set marketing objectives and monitor the annual budget. Liaise with agencies to align on and achieve the brand’s communication objectives. Evaluate project outcomes and measure their impact on brand success.

✅ Insights: Gain an in-depth understanding of the brand’s clientele through research and analysis. Spread knowledge of customer behavior and market trends across the company. Monitor marketing and quality metrics to assess their influence on brand performance.

✅ Pricing: Formulate pricing strategies based on market analysis. Participate in pricing evaluations to optimise brand value. Assess the impact of pricing decisions on the brand’s reputation. Identify optimal timing for promotional activities based on consumer trends.

ASSUMPTION: This role requires a strategic mindset, with the ability to balance both creative and analytical thinking.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (2-5 years) in brand activation or brand marketing roles, including managing marketing plans across various consumer touchpoints, as well as at the point of purchase. Experience with new product launches, from concept to market success.

Required Skills:

• Proficient in MS Excel, PowerPoint, Outlook, and Teams
• Solid understanding of pricing strategies
• Ability to translate marketing objectives into strategies and plans
• Strong communication skills, both written and verbal
• Proactive and independent working style
• Flexibility and adaptability in a fast-paced environment
• Ability to collaborate with multicultural and cross-functional teams
• Problem-solving aptitude

Preferred Skills:

• Fluency in Japanese or English
• Experience working with international markets (Japan and USA)
• Knowledge of the Waterman brand

ASSUMPTION: Candidates with experience in the stationery or office supplies industry may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (pro-rated for the 6-month contract)

Benefits:

• Flexible hybrid working system (3 days in the office, 2 days at home per week)
• Unlimited access to LinkedIn Learning (17,000+ courses for professional and personal development)
• Corporate Citizenship Philosophies (environmentally sustainable and socially sensitive business practices)
• Discounts on products from brands like Parker, DYMO, Sharpie, Contigo, and others
• Employee Referral Program (opportunity to get a bonus)
• Global Employee Assistance Program (confidential support for employees and their families)
• Access to Employee Resource Groups (foster Diversity & Inclusion)
• Core Values: Integrity, Teamwork, Passion for Winning, Ownership, Leadership

Working Hours: Full-time (37.5 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on the candidate's qualifications and Newell Brands' internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Newell Brands operates in the manufacturing sector, focusing on consumer goods. They own a portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, and Yankee Candle, among others.

Company Size: Newell Brands is a large corporation with over 10,000 employees globally. This size allows for extensive resources and opportunities for career growth, but it may also mean more bureaucracy and less agility compared to smaller companies.

Founded: Newell Brands was founded in 1903 and has since grown into a global leader in its industry.

Company Description:

• Newell Brands is a leading global consumer goods company with a strong portfolio of well-known brands
• The company is focused on delighting consumers by lighting up everyday moments
• Newell Brands is committed to environmentally sustainable and socially sensitive business practices

Company Specialties:

• Marketing and Commercial Products

Company Website: www.newellbrands.com

ASSUMPTION: Newell Brands' extensive brand portfolio and global presence offer candidates the opportunity to work on well-known products and gain international experience.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The Associate Manager, Brand Activation reports directly to the Director, Brand Marketing. This role is part of a five-person team based in London.

Work Arrangement: Hybrid (3 office days per week, 2 days working remotely)

Growth Opportunities:

• Potential to take on additional responsibilities and advance within the brand marketing team
• Opportunities to work on international projects and gain global experience
• Access to professional development resources, such as LinkedIn Learning, to enhance skills and advance career growth

ASSUMPTION: This role offers a unique opportunity to work on a fixed-term contract, allowing candidates to gain valuable experience in brand activation without committing to a long-term position.

🌍 Location & Work Environment

Office Type: Newell Brands' London office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 6655 Peachtree Dunwoody Rd, Atlanta, GA 30328, US (headquarters); London, City of, United Kingdom (role-specific location)

Geographic Context:

• The London office is located in the Hammersmith area, offering easy access to public transportation and nearby amenities
• London is a multicultural city with a vibrant business environment, providing ample opportunities for networking and professional growth
• The city's diverse population and cultural scene contribute to a dynamic and inclusive work environment

Work Schedule: Full-time (37.5 hours per week), with flexible hybrid working arrangements (3 office days, 2 remote days per week)

ASSUMPTION: The flexible hybrid working arrangement allows employees to balance their professional and personal lives more effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Newell Brands careers portal
• Initial phone interview with the recruiter to assess qualifications and cultural fit
• In-depth interview with the hiring manager to discuss the role's requirements and the candidate's suitability
• Final interview with senior leadership to evaluate the candidate's strategic thinking and problem-solving skills
• Background check and reference verification for the successful candidate

Key Assessment Areas:

• Brand strategy and innovation
• Communication and presentation skills
• Analytical and problem-solving abilities
• Cultural fit and adaptability
• Understanding of the Waterman brand and its target audience

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of the Waterman brand and its target audience in your application materials
• Prepare for behavioral interview questions that focus on your problem-solving skills and brand management experience
• Research Newell Brands and the Waterman brand to show your enthusiasm and preparation for the role

ATS Keywords: Brand Activation, Brand Marketing, Pricing Strategies, New Product Launches, Marketing Plans, Consumer Touchpoints, Point of Purchase, Market Analysis, Customer Insights, Advertising, Promotions, Sales Tactics, Product Portfolio, Brand Communication Plans, Innovation, Problem Solving, Market Trends, Brand Strategy, Brand Image, Brand Values, Packaging, Global Design Initiatives, Marketing Objectives, Budget Monitoring, Agency Liaison, Project Outcomes, Research and Analysis, Customer Behavior, Market Trends, Pricing Decisions, Promotional Activities, Consumer Trends, Brand Performance, Brand Success, Brand Reputation, Strategic Planning, Lifecycle Management, Product Management, Brand Champion, Brand Standards, Brand Values, Brand Connection, Customer Insights, Market Research, Brand Communication, Brand Innovation, Brand Development, Brand Launch, Brand Management, Brand Marketing, Brand Strategy, Brand Activation, Brand Portfolio, Brand Pricing, Brand Positioning, Brand 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