📌 Core Information
🔹 Job Title: Associate Manager, Brand Marketing
🔹 Company: Gap Inc.
🔹 Location: New York, NY (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🚀 Job Overview
The Associate Manager, Brand Marketing role focuses on supporting the Integrated Marketing team in planning, executing, and reporting integrated marketing plans. This collaborative position ensures clear and consistent messaging across all marketing touchpoints, enhancing the brand experience both online and in-store.
🔹 Key aspects of this role include:
- Owning seasonal requests and tentpole promotions end-to-end
- Collaborating with the Director and other managers to create compelling seasonal messaging
- Planning and executing integrated marketing plans and journey mapping approaches
- Leveraging data-driven insights to inform marketing plans and journey maps
- Ensuring clarity and consistency of messaging across all channels and platforms
🔹 ASSUMPTION: This role requires a strong understanding of marketing channels, audience engagement, and brand experience. It also demands excellent collaboration and communication skills to work effectively with various teams.
📋 Key Responsibilities
✅ Ownership of seasonal requests and tentpole promotions: Partner with site merch and/or retail teams to ensure seasonal refreshes are made when needed. Own promos that are not connected to specific product hooks (like F&F, Gap Cash, Seasonal Sales and Peak) end to-end.
✅ Support Integrated Marketing Team: Collaborate with the Director and four other managers to create compelling seasonal messaging across all marketing touchpoints.
✅ Planning and Execution: Focus on the details of planning and execution across all channels and platforms, working with Brand Managers to establish integrated marketing plans and journey mapping approaches.
✅ Data-Driven Insights: Leverage audience data from media partners, insights, competitive, and customer data from strategy partners to inform marketing plans and journey maps.
✅ Customer Journey: Ensure clarity and consistency of messaging, identifying pain points and successes to enhance marketing content execution and overall brand experience.
[Continue with all responsibilities from the original description]
🔹 ASSUMPTION: This role requires a high level of attention to detail, strong organizational skills, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
🔹 Education: Bachelor's degree in Marketing, Business, or a related field.
🔹 Experience: 2-5 years of experience in Brand Building, Consumer Insights/Data, or a related field. Experience in analytics is a plus.
🔹 Required Skills:
- Proven experience in brand building and consumer insights
- Strong understanding of marketing/media channels, audience, product, and brand experience
- Ability to drive alignment between channels, creative, and non-marketing partners like Merch and Design
- Obsession with product, storytelling, and the customer journey
- High level attention to detail
- Strong communication and collaboration skills
🔹 Preferred Skills:
- Experience with data analysis and reporting tools
- Familiarity with project management software
- Knowledge of the retail industry
🔹 ASSUMPTION: Candidates with experience in fast-paced environments and a proven track record of driving results will be well-suited for this role.
💰 Compensation & Benefits
🔹 Salary Range: $80,000 - $110,000 per year (Based on industry standards for mid-level marketing roles in New York City)
🔹 Benefits:
- Competitive health, dental, and vision insurance
- 401(k) plan with company match
- Generous merchandise discount
- Tuition reimbursement
- Employee stock purchase plan
🔹 Working Hours: Full-time, 40 hours per week. This role may require occasional overtime during peak seasons.
🔹 ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
🔹 Industry: Retail
🔹 Company Size: 10,001+ employees
🔹 Founded: 1969
🔹 Company Description: Gap Inc., a house of iconic brands, is the largest specialty apparel company in America. Its Old Navy, Gap, Banana Republic, and Athleta brands offer clothing, accessories, and lifestyle products for men, women, and children. Since 1969, Gap Inc. has created products and experiences that shape culture, while doing right by employees, communities, and the planet. Gap Inc. products are available worldwide through company-operated stores, franchise stores, and e-commerce sites. Fiscal year 2023 net sales were $14.9 billion.
🔹 Company Specialties: Fashion & Apparel, IT/E-Commerce, Retail, Supply Chain, Inventory Management, and Design & Merchandising
🔹 Company Website:
jobs.gapinc.com
🔹 ASSUMPTION: Gap Inc. offers a wide range of career opportunities and a diverse work environment. Its large size allows for extensive growth and learning opportunities.
📊 Role Analysis
🔹 Career Level: Mid-level
🔹 Reporting Structure: This role reports directly to the Director of Integrated Marketing.
🔹 Work Arrangement: On-site, with the option for remote work during peak seasons.
🔹 Growth Opportunities:
- Potential advancement to Manager or Senior Manager roles within the Integrated Marketing team
- Opportunities to work on cross-functional projects and gain exposure to other areas of the business
🔹 ASSUMPTION: This role offers a unique opportunity to gain experience in integrated marketing and brand management within a large, established retail company.
🌍 Location & Work Environment
🔹 Office Type: Hybrid (On-site and remote)
🔹 Office Location(s): New York, NY (55 Thomas Street) and San Francisco, CA (2 Folsom Street)
🔹 Geographic Context: The New York office is located in the heart of Manhattan, offering easy access to public transportation and numerous amenities.
🔹 Work Schedule: Full-time, with flexible hours during peak seasons.
🔹 ASSUMPTION: The hybrid work arrangement allows for a balance between collaboration and remote work, catering to different work styles and preferences.
💼 Interview & Application Insights
🔹 Typical Process: Phone screen → Virtual interview with Hiring Manager → Virtual interview with Director → Final interview with cross-functional team → Offer
🔹 Key Assessment Areas: Marketing strategy, data analysis, communication skills, and cultural fit
🔹 Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Be prepared to discuss your understanding of marketing channels, audience engagement, and brand experience
- Showcase your ability to collaborate and drive alignment between different teams and stakeholders
🔹 ATS Keywords: Brand Building, Consumer Insights, Data Analysis, Marketing Strategy, Collaboration, Customer Journey Mapping, Attention to Detail, Creative Experimentation, Communication, Project Management, Data-Driven Decision Making, Problem Solving, Seasonal Planning, Content Creation, Cross-Functional Coordination, Customer Obsession
🔹 ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their qualifications and fit for the position.
🛠️ Tools & Technologies
- Google Workspace (Google Docs, Sheets, Slides)
- Project management software (e.g., Asana, Trello, or Jira)
- Data analysis and reporting tools (e.g., Tableau, Power BI, or Google Data Studio)
- Marketing automation platforms (e.g., Marketo, HubSpot, or Salesforce Marketing Cloud)
🔹 ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for success in this role.
👔 Cultural Fit Considerations
🔹 Company Values: Act with Integrity, Prioritize People, Win Together, Embrace Change, and Reach for Remarkable
🔹 Work Style: Collaborative, data-driven, innovative, and customer-focused
🔹 Self-Assessment Questions:
- How have you demonstrated alignment with Gap Inc.'s values in your previous roles?
- How do you approach collaborating with cross-functional teams to drive results?
- How do you stay up-to-date with industry trends and consumer behavior?
🔹 ASSUMPTION: Candidates who demonstrate a strong fit with Gap Inc.'s values and work style will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing the needs of various teams and stakeholders
- Adapting to a fast-paced, dynamic work environment
- Navigating a large, complex organization with numerous departments and teams
🔹 ASSUMPTION: Candidates should be prepared to manage multiple priorities and adapt to change in this role.
📈 Similar Roles Comparison
- Associate Marketing Manager (Similar role, may have more focus on channel-specific marketing)
- Brand Marketing Coordinator (Similar role, may have less strategic responsibilities)
- Integrated Marketing Manager (Similar role, may have more oversight and leadership responsibilities)
🔹 ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, making it an attractive opportunity for mid-level marketing professionals.
📝 Sample Projects
- Developing and executing a seasonal marketing campaign, including messaging, creative assets, and channel plans
- Conducting customer research to inform marketing strategies and improve the customer journey
- Collaborating with cross-functional teams to launch a new product or collection
🔹 ASSUMPTION: These sample projects provide a sense of the types of initiatives candidates may work on in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Gap Inc.?
- What are the most pressing challenges facing the Integrated Marketing team, and how can this role help address them?
- How does Gap Inc. support the professional development and growth of its employees?
- What is the team's approach to collaboration and cross-functional partnerships?
🔹 ASSUMPTION: These questions will help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through
this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for interviews by researching Gap Inc., the role, and the team
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
