📌 Core Information
🔹 Job Title: Associate Manager, Content
🔹 Company: Affinity Global Inc
🔹 Location: Mumbai (Malad)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for Affinity's AdTech products
- Creating engaging content for various platforms, including social media, email, and blog
- Collaborating with cross-functional teams to ensure consistent brand messaging
- Analyzing web analytics to optimize content performance and engagement
- Staying updated with industry trends and incorporating them into content strategy
ASSUMPTION: This role requires a strong understanding of B2B marketing, content strategy, and SEO to drive engagement and conversions.
📋 Key Responsibilities
✅ Write, edit, and proofread content for various platforms, ensuring brand voice and tone consistency
✅ Develop and maintain a cross-platform content calendar and strategy
✅ Collaborate with sales, design, and product teams to conceptualize and promote marketing collateral
✅ Increase following and engagement across prominent social media channels
✅ Provide editorial, creative, and technical support to team members
✅ Track web analytics to ascertain content engagement levels and optimize performance
✅ Manage content across all platforms, including email and social media
✅ Create compelling stories about Affinity's products and their impact on the advertising technology industry
✅ Execute the development and execution of deliverables, including sell sheets, decks, presentations, case studies, email marketing, newsletters, blogs, white papers, guides, landing pages, websites, social media marketing, and videos
✅ Be comfortable working with research and distribution tools like SEMRush, HubSpot, Mailchimp, content success monitoring tools, etc.
ASSUMPION: This role involves a mix of creative and analytical tasks, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Journalism, Communications, Marketing, or a related field
Experience: Minimum 5 years of experience in technical content creation and/or publishing, with a focus on B2B marketing
Required Skills:
- Proven experience in technical content creation and/or publishing
- Strong understanding of SEO techniques (both on-page and off-page)
- Excellent verbal and written communication skills
- Ability to distill complex areas into compelling copy
- Proven experience in developing recruitment and retention driving content
- Familiarity with brands and brand management
- Experience in data storytelling and spotting trends
- Comfortable using marketing tools (e.g., WordPress, HubSpot, SEMRush, Mailchimp)
Preferred Skills:
- Experience working in a creative agency
- Fluency in additional languages
ASSUMPION: Candidates should have a strong portfolio showcasing their ability to create engaging and informative content tailored to a B2B audience.
💰 Compensation & Benefits
Salary Range: INR 12,00,000 - 18,00,000 per annum (Based on experience and industry standards for the role)
Benefits:
- Health insurance and wellness programs
- Retirement savings plans
- Employee stock purchase plan
- Generous vacation and time-off policies
- Flexible work arrangements
- Professional development opportunities
- Employee referral bonuses
Working Hours: Full-time (40 hours per week), with flexible work arrangements available
ASSUMPION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and Affinity's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Affinity operates in the AdTech industry, helping publishers discover better ways to monetize and enabling advertisers to reach the right audiences through new touchpoints. They focus on developing solutions that push past today’s limits and open up new opportunities in a privacy-first ad infrastructure.
Company Size: Affinity is a mid-sized company with 201-500 employees, providing a collaborative and dynamic work environment.
Founded: Affinity was founded in 2006 and has since grown to operate across 10+ markets in Asia, the US, and Europe.
Company Description:
- Affinity is a leading global AdTech company, empowering publishers to maximize revenue and enabling advertisers to reach their ideal audiences.
- Led by in-house tech, product, and engineering teams, Affinity unlocks new market opportunities across the digital ecosystem—venturing beyond the walled gardens to deliver innovative, privacy-friendly ad solutions.
- Affinity offers a broad array of AdTech solutions, including VEVE, SitePlug, mCanvas, Opinary, NucleusLinks, and Yield Solutions, fueling the company to drive value across the purchase funnel for the advertiser and publisher ecosystem.
Company Specialties:
- Rich Media + Video mobile ads
- Display SSP
- Yield Optimization
- Direct Navigation
- XML Ad Feeds
- AdTech
Company Website: http://www.affinity.com
ASSUMPTION: Affinity's focus on innovation and privacy-friendly ad solutions sets it apart in the competitive AdTech landscape.
📊 Role Analysis
Career Level: This role is at the manager level, offering opportunities for strategic decision-making and team leadership.
Reporting Structure: The Associate Manager, Content will report directly to the Marketing Manager or a similar role within Affinity's Marketing department.
Work Arrangement: This role is on-site, with flexible work arrangements available, including remote work options for qualified candidates.
Growth Opportunities:
- Progression to a senior management role within Affinity's Marketing department
- Expanding responsibilities and team leadership opportunities as Affinity grows
- Potential cross-functional moves into related departments, such as Product or Business Development
ASSUMPTION: Affinity's growth and expansion present numerous opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: Affinity's Mumbai office is a modern, collaborative workspace located in Malad, offering a dynamic and energetic work environment.
Office Location(s): 7th Floor, WeWork Malad, Spectrum Towers, Mindspace, Malad west, Mumbai, Maharashtra 400064, IN
Geographic Context:
- Mumbai is the capital city of the Indian state of Maharashtra and is the most populous city in India, with a population of over 20 million.
- Mumbai is a major commercial and financial hub, with a thriving AdTech industry and numerous opportunities for professional growth and development.
- The Malad area is a rapidly growing suburb of Mumbai, offering affordable housing options and convenient access to the city's major business districts.
Work Schedule: Affinity's work schedule is typically Monday to Friday, with flexible hours and remote work options available for qualified candidates.
ASSUMPTION: Mumbai's vibrant business ecosystem and Affinity's modern office space provide an ideal work environment for the Associate Manager, Content role.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening to assess communication skills and cultural fit
- In-depth behavioral and situational interviews to evaluate problem-solving skills and strategic thinking
- Final round interviews with senior leadership to discuss career growth opportunities and expectations
- Background and reference checks before extending an offer
Key Assessment Areas:
- Content creation and strategy development skills
- SEO knowledge and experience
- Communication and interpersonal skills
- Analytical and problem-solving abilities
- Cultural fit and alignment with Affinity's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your portfolio or writing samples to demonstrate your content creation abilities
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research Affinity's company culture and values to ensure a strong cultural fit
- Follow up with the hiring manager after the interview to express your interest in the role and address any remaining questions
ATS Keywords: Content Strategy, SEO, B2B Marketing, Technical Writing, Brand Management, Data Storytelling, Marketing Tools, Content Management, AdTech, Marketing Collateral, Social Media Marketing
ASSUMPTION: Affinity's hiring process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best match for the role and the company.
🛠️ Tools & Technologies
- Content Management Systems (e.g., WordPress)
- Marketing Automation Tools (e.g., HubSpot)
- SEO Tools (e.g., SEMRush)
- Email Marketing Platforms (e.g., Mailchimp)
- Analytics Tools (e.g., Google Analytics, Google Search Console)
- Project Management Tools (e.g., Asana, Trello)
- Design Tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: Familiarity with these tools is essential for the Associate Manager, Content role, as they are commonly used in the marketing and advertising industries.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Affinity encourages creativity and continuous learning to drive progress and growth
- Collaboration: Affinity fosters a team-oriented work environment, with a focus on collective success
- Integrity: Affinity upholds ethical standards and conducts business with honesty and transparency
- Accountability: Affinity holds its employees responsible for their actions and decisions, promoting a culture of ownership and responsibility
- Diversity: Affinity values and promotes diversity, inclusion, and equal opportunity for all employees
Work Style:
- Affinity's work environment is dynamic and fast-paced, with a focus on meeting tight deadlines and delivering high-quality work
- Affinity encourages a healthy work-life balance, with flexible work arrangements and remote work options available
- Affinity values open communication and collaboration, with a focus on active listening and constructive feedback
- Affinity promotes a culture of continuous learning and professional development, with regular training and development opportunities
Self-Assessment Questions:
- How do you align with Affinity's core values, particularly innovation and collaboration?
- How do you approach managing multiple projects and deadlines in a fast-paced work environment?
- How do you incorporate feedback and make revisions to your content based on input from stakeholders?
- How do you stay up-to-date with industry trends and incorporate them into your content strategy?
- How do you balance work-life responsibilities while maintaining productivity and job satisfaction?
ASSUMPTION: Affinity's company culture emphasizes innovation, collaboration, and continuous learning, with a focus on driving collective success and promoting a healthy work-life balance.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced work environment
- Balancing creativity and data-driven decision-making in content strategy
- Adapting to changes in the AdTech industry and Affinity's product offerings
- Collaborating effectively with cross-functional teams, including sales, design, and product teams
- Ensuring consistent brand messaging and tone across various platforms and content types
ASSUMPTION: The Associate Manager, Content role presents numerous challenges and opportunities for professional growth and development, requiring strong organizational skills, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- Compared to other content management roles, the Associate Manager, Content role at Affinity offers more strategic decision-making and team leadership opportunities
- Affinity's focus on innovation and privacy-friendly ad solutions sets it apart from competitors in the AdTech industry
- The Associate Manager, Content role at Affinity requires a strong understanding of B2B marketing, content strategy, and SEO, with a focus on driving engagement and conversions
- Compared to content management roles at larger enterprises, the Associate Manager, Content role at Affinity offers more opportunities for career advancement and professional development as the company grows
ASSUMPTION: The Associate Manager, Content role at Affinity presents unique opportunities for career growth and professional development, with a focus on driving innovation and strategic decision-making in the AdTech industry.
📝 Sample Projects
- Developing a comprehensive content strategy for Affinity's AdTech products, including SEO optimization and cross-platform promotion
- Creating engaging and informative content for Affinity's website, blog, and social media channels, tailored to a B2B audience
- Managing Affinity's email marketing campaigns, including newsletters and targeted email blasts, to drive user engagement and conversions
- Collaborating with Affinity's design and product teams to create visually appealing and user-friendly marketing collateral, including sell sheets, decks, and presentations
- Analyzing web analytics to optimize content performance and engagement, and reporting on key metrics and trends to stakeholders
ASSUMPTION: The Associate Manager, Content role at Affinity offers a diverse range of projects and responsibilities, requiring strong organizational skills, adaptability, and a strategic mindset.
❓ Key Questions to Ask During Interview
- Can you describe the company's content strategy and how this role fits into it?
- How does Affinity approach collaboration and teamwork, particularly between marketing, sales, design, and product teams?
- What are the most significant challenges facing the AdTech industry, and how does Affinity plan to address them?
- How does Affinity support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) used to measure the success of the content management team, and how are they tracked and reported?
ASSUMPTION: Asking insightful questions during the interview demonstrates your interest in the role and the company, and provides valuable information to help you make an informed decision about your career.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio or writing samples showcasing your content creation abilities
- Research Affinity's company culture and values to ensure a strong cultural fit
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Follow up with the hiring manager after the interview to express your interest in the role and address any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
