📌 Core Information
🔹 Job Title: Associate Manager, Digital Marketing (Amazon)
🔹 Company: Newell Brands
🔹 Location: Hoboken, New Jersey, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Lead execution of digital activation and Amazon digital media campaigns
- Collaborate with cross-functional teams to develop effective media plans
- Track campaign performance and drive growth
- Manage Amazon Advertising and Retailer Media campaigns
- Analyze sales lift and performance trends to optimize media mix
ASSUMPTION: This role requires a strong understanding of digital marketing, eCommerce, and Amazon Advertising platforms. The ideal candidate will have experience working in a consumer-packaged goods (CPG) or fast-moving consumer goods (FMCG) industry.
📋 Key Responsibilities
✅ Lead execution of full-funnel marketing strategy on/off Amazon platforms to drive overall brand and eCommerce growth plans, including:
- Amazon Search & Display
- Amazon Streaming TV (STV) / Online Video (OLV)
- Additional off-platform Amazon media tactics
✅ Partner with Amazon Sales team, internal planning, integrated marketing, brand marketing teams, in-house creative and production teams, primary media partners, and analytics to achieve aligned priorities and goals
✅ Leverage analytics tools to understand customer activation and digital campaign performance to identify key insights to help drive growth
✅ Support on strategic projects around content development for Amazon marketing campaigns, paid digital media performance recaps, and Amazon Brand Store management
✅ Execute setup and management of campaigns in alignment with business goals and reporting expectations
✅ Support in development of best practices for campaign, ad group/ad set, targeting, and creative execution
✅ Deliver budget pacing to track and optimize elements of digital advertising campaigns across a given time period
✅ Determine improvements to campaign performance by narrowing or broadening targeting, changing campaign goals or inputs, shifting budget, switching creatives/copy, A/B testing platform features, etc.
ASSUMPTION: This role involves a high level of collaboration with various teams and requires strong communication and project management skills.
🎯 Required Qualifications
Education: BS/BA or University degree in Business or similar field
Experience: 2-4 years of digital marketing and/or eCommerce work experience
Required Skills:
- Demonstrated ability to drive improvement of digital KPIs via a strong analytical mindset
- Ability to operate independently given direction and bring ideas and solutions to issues raised
- Strong communication skills with an ability to educate and influence cross-functional teams, key stakeholders, and external partners regarding the opportunity in this unique channel
- Strong problem-solving capabilities with a record of finding feasible solutions to complex problems, especially in a fluid, multi-stakeholder environment with incomplete information and tight timeline
Preferred Skills:
- Experience working in a consumer-packaged goods (CPG), fast-moving consumer goods (FMCG), consumer durables industry, and/or Retail
- Experience with Amazon Advertising and/or Retailer Media
ASSUMPTION: While not explicitly stated, experience with Amazon Advertising and/or Retailer Media is highly preferred for this role.
💰 Compensation & Benefits
Salary Range: $75,000 - $100,000 per year (Based on industry standards for a Marketing Manager role with 2-5 years of experience in the Consumer Goods industry and the New York City metropolitan area)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off and holidays
- Employee discounts on Newell Brands products
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Newell Brands operates in the manufacturing industry, focusing on consumer goods and household products.
Company Size: Newell Brands is a large corporation with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: Newell Brands was founded in 1903 and has since grown into a leading global consumer goods company.
Company Description:
- Newell Brands is a leading global consumer goods company with a strong portfolio of well-known brands
- The company is focused on delighting consumers by lighting up everyday moments
- Newell Brands is committed to operating sustainably and responsibly
Company Specialties:
- Marketing and Commercial Products
Company Website: http://www.newellbrands.com
ASSUMPTION: Newell Brands is a well-established company with a strong brand portfolio and a commitment to sustainability and responsible business practices.
📊 Role Analysis
Career Level: This role is at the manager level, offering opportunities for career growth and leadership development.
Reporting Structure: The Associate Manager, Digital Marketing reports directly to the Senior Manager, Digital Marketing and works closely with cross-functional teams, including sales, integrated marketing, brand marketing, in-house creative and production teams, primary media partners, and analytics.
Work Arrangement: This is an on-site role based in Hoboken, New Jersey, with the possibility of occasional remote work.
Growth Opportunities:
- Potential career progression to Senior Manager or Director level within the Digital Marketing team
- Opportunities to work on high-impact projects and collaborate with diverse teams
- Access to learning and development resources to enhance skills and advance career growth
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with potential for career advancement and exposure to various aspects of the business.
🌍 Location & Work Environment
Office Type: Newell Brands' Hoboken office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 6655 Peachtree Dunwoody Rd, Atlanta, GA 30328, US
Geographic Context:
- Hoboken is a vibrant city located in New Jersey, just across the Hudson River from New York City
- The city offers a mix of urban and suburban living, with a rich cultural scene and easy access to outdoor recreation
- New Jersey is home to a diverse range of industries, including finance, healthcare, and technology
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with occasional remote work opportunities
ASSUMPTION: The Hoboken office offers a dynamic work environment with easy access to New York City and a variety of cultural and recreational activities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR team
- In-depth behavioral and technical interviews with the hiring manager and cross-functional team members
- Final interview with the Senior Manager, Digital Marketing
- Background check and offer extension
Key Assessment Areas:
- Digital marketing and eCommerce expertise
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Problem-solving abilities and adaptability
- Alignment with Newell Brands' core values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Newell Brands' business and the specific needs of this role
- Prepare examples of your past achievements in digital marketing and eCommerce campaigns
- Follow up with the HR team or hiring manager after your interview to express your interest in the role
ATS Keywords: Digital Marketing, eCommerce, Amazon Advertising, Retailer Media, Campaign Management, Budget Management, Cross-Functional Collaboration, Content Development, Performance Analysis, Sales Lift Analysis, Brand Marketing
ASSUMPTION: Newell Brands uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Amazon Advertising Platform
- Amazon Retailer Media Platform
- Google Analytics
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with Amazon Advertising and Retailer Media platforms, as well as relevant analytics and project management tools, is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Teamwork
- Passion for Winning
- Ownership & Leadership
Work Style:
- Collaborative and cross-functional team environment
- Fast-paced and dynamic, with a focus on driving results
- Data-driven decision-making and continuous improvement
- Opportunities for career growth and development
Self-Assessment Questions:
- Do you align with Newell Brands' core values, particularly Integrity and Teamwork?
- Are you comfortable working in a fast-paced, dynamic environment with a focus on driving results?
- Do you have strong communication and collaboration skills, and are you able to work effectively with cross-functional teams?
ASSUMPTION: Newell Brands values candidates who demonstrate a strong fit with their core values and work style, as well as a passion for driving results and continuous improvement.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously may require strong organizational skills and adaptability
- Working with Amazon Advertising and Retailer Media platforms may present unique challenges and learning curves
- Collaborating with cross-functional teams may require strong communication and project management skills
- Occasional remote work may present distractions or challenges in maintaining productivity
ASSUMPTION: While this role offers numerous opportunities for growth and development, it also presents unique challenges that require strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Compared to other Digital Marketing Manager roles, this position focuses more on Amazon-specific advertising and eCommerce strategies
- In the consumer goods industry, Newell Brands is a large corporation with a diverse portfolio of brands, offering more opportunities for career growth and exposure to various aspects of the business
- Career paths for this role may include progression to Senior Manager or Director level within the Digital Marketing team or transition to other marketing or commercial roles within Newell Brands
ASSUMPTION: This role offers unique opportunities for growth and development within Newell Brands' Digital Marketing team and the broader consumer goods industry.
📝 Sample Projects
- Developing and executing a comprehensive Amazon advertising strategy for a new product launch
- Analyzing and optimizing Amazon advertising campaigns to improve sales lift and ROI
- Collaborating with cross-functional teams to create engaging content for Amazon marketing campaigns and Brand Store management
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and collaborative opportunities available in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the broader digital marketing strategy for Newell Brands?
- What are the most significant challenges facing the Digital Marketing team currently, and how can this role help address them?
- What opportunities are there for professional development and growth within this role and Newell Brands?
- How does Newell Brands support work-life balance for its employees?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and allows you to better understand the company's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your past achievements in digital marketing and eCommerce campaigns
- Follow up with the HR team or hiring manager after your interview to express your interest in the role
- If selected for the final interview, be prepared to discuss your approach to digital marketing strategy, campaign management, and data-driven decision-making
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
