📌 Core Information
🔹 Job Title: Associate Manager, Digital Media Planning
🔹 Company: Canadian Tire Corporation
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 5-7 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Providing day-to-day client support with a focus on digital campaign planning and performance
- Developing tactical digital media plans using a mix of internal and external audiences
- Identifying digital media opportunities and ensuring they can be measured and reported in Google Analytics
- Staying up-to-date with digital media trends and technologies
- Managing work back schedules, budget summaries, plan delivery, and campaign reports
- Engaging with digital media partners to build and manage CTC’s digital media marketplace
- Increasing use of automated media buying in CTC’s media mix
- Leading media planning with an audience-first approach
ASSUMPTION: This role requires a strong understanding of digital media planning and performance marketing, as well as the ability to manage multiple projects and stakeholders.
📋 Key Responsibilities
✅ Champion a customer-focused culture to develop client relationships across internal and external stakeholders
✅ Develop tactical digital media plans by leveraging a mix of internal 1P audiences, 3P audiences to drive desired business results
✅ Identify digital media opportunities that can drive revenue and ensure they can be measured and reported in Google Analytics
✅ Bring a business results-focused perspective into media planning, over and above standard media KPIs
✅ Stay ahead of the curve by constantly evaluating the latest trends in digital media
✅ Manage work back schedules, budget summaries, plan delivery, and campaign reports
✅ Engage in direct conversations with digital media partners to build and manage CTC’s digital media marketplace
✅ Work with internal parties to increase use of automated media buying in CTC media mix and increase digital marketing agility
✅ Ensure media planning is led with an audience-first approach to deliver the right message to the right consumer at the right time across the marketing funnel
ASSUMPTION: This role involves a high level of collaboration with both internal and external stakeholders, as well as a strong focus on data-driven decision making.
🎯 Required Qualifications
Education: College or university degree in Marketing, Economics, Business, Finance, or related discipline
Experience: 5-7 years of professional digital marketing experience, with a specific focus on Performance Marketing
Required Skills:
- Demonstrated experience in media buying platforms, ad serving, and relationship management
- Knowledge of full-funnel marketing and the effective use of data to prepare for the cookie-less world
- Well-versed in digital marketing technologies as well as understanding the programmatic ecosystem like DSPs, SSPs, DMPs
- Experience using planning tools across platforms including but not limited to Meta/Snapchat/Pinterest/TikTok Ads Manager, Google Ads, DV360, etc.
- The ability to demonstrate experience operating across a complex matrixed organization
Preferred Skills:
- Bilingual (English/French) would be an asset
ASSUMPTION: Strong analytical skills and the ability to work independently are essential for this role.
💰 Compensation & Benefits
Salary Range: CAD 80,000 - 120,000 per year (Based on industry standards for a Marketing Manager role in Toronto)
Benefits:
- Store discounts
- Supported learning through the Triangle Learning Academy
- Canadian Tire Profit Sharing
- Retirement and savings programs for eligible employees
- Mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, with a focus on automotive, hardware, and houseware, as well as financial services, petroleum, sporting goods, and apparel
Company Size: 10,001+ employees, making it a large enterprise with a complex organizational structure
Founded: 1922, with a rich history and well-established brand in Canada
Company Description:
- One of Canada’s most admired and trusted companies
- Offers a wide range of products and services through its retail, financial services, and real estate segments
- Committed to innovation, customer focus, and community support
Company Specialties:
- Retail (automotive, hardware & houseware)
- Financial Services
- Petroleum
- Sporting Goods and Apparel
Company Website: http://corp.canadiantire.ca/
ASSUMPTION: Canadian Tire Corporation is a well-established company with a strong brand and a diverse range of products and services. Its large size and complex organizational structure may present unique challenges and opportunities for employees.
📊 Role Analysis
Career Level: Mid-level management, with the opportunity to grow into a senior role
Reporting Structure: This role reports to the Manager, Digital Media Planning
Work Arrangement: On-site, with the possibility of hybrid or remote work in the future
Growth Opportunities:
- Advancement to a senior management role within the digital media planning team
- Expansion into other areas of marketing or management within the company
- Opportunities to work on high-impact projects and initiatives
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both professionally and personally.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): 2180 Yonge St, Toronto, Ontario M4S 2B9, CA
Geographic Context:
- Toronto is a multicultural city with a diverse population
- The office is located in the Yonge-Eglinton neighborhood, with easy access to public transportation and amenities
- The city offers a wide range of cultural, recreational, and entertainment options
Work Schedule: Full-time, typically Monday to Friday, with some flexibility for remote work
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the team or other stakeholders
- Background check and reference check
Key Assessment Areas:
- Digital media planning and strategy
- Data analysis and interpretation
- Project management and organization
- Communication and stakeholder management
Application Tips:
- Highlight relevant experience and achievements in digital media planning and performance marketing
- Tailor your resume and cover letter to emphasize your fit for this role and the company
- Prepare examples of successful digital media campaigns you have managed
- Research the company and be prepared to discuss how your skills and experience align with their mission and values
ATS Keywords: Digital Media Planning, Performance Marketing, Media Buying, Google Analytics, Programmatic Ecosystem, DSPs, SSPs, DMPs, Marketing Funnel
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the team.
🛠️ Tools & Technologies
- Media buying platforms (e.g., Meta, Google Ads, DV360)
- Ad serving tools (e.g., Google Tag Manager, Adobe Experience Manager)
- Relationship management tools (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and the projects at hand.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer focus
- Integrity
- Community involvement
- One team, one dream
Work Style:
- Collaborative
- Data-driven
- Adaptable
- Results-oriented
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends in digital media?
- Can you provide an example of a time when you had to manage multiple projects and stakeholders?
- How do you approach data analysis and interpretation to inform your media planning strategies?
ASSUMPTION: Canadian Tire Corporation values employees who are innovative, customer-focused, and committed to working collaboratively to achieve results.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Keeping up with the fast-paced and ever-changing digital media landscape
- Working in a complex, matrixed organization
- Adapting to a large company culture after working in a smaller or more agile environment
ASSUMPTION: These challenges can be overcome with strong project management skills, a willingness to learn and adapt, and a collaborative work style.
📈 Similar Roles Comparison
- This role is similar to a Digital Media Manager or Performance Marketing Manager role, but with a greater focus on tactical planning and execution
- In comparison to other marketing roles, this position requires a strong understanding of digital media platforms and technologies
- Career progression may include moving into a senior management role within the digital media planning team or expanding into other areas of marketing or management
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with the opportunity to grow and develop both personally and professionally.
📝 Sample Projects
- Developing a comprehensive digital media plan for a major product launch
- Optimizing a campaign's performance using data analysis and A/B testing
- Managing a team of junior media planners to execute multiple campaigns simultaneously
ASSUMPTION: These projects are intended to provide examples of the types of tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader organization?
- How does the company support the professional development and growth of its employees?
- What are the biggest challenges facing the digital media planning team currently, and how can this role help address them?
- How does the company approach diversity, equity, and inclusion in its hiring and workplace practices?
- What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
ASSUMPTION: These questions are designed to help you better understand the role, the team, and the company culture, as well as to demonstrate your interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful digital media campaigns you have managed
- Research the company and be prepared to discuss how your skills and experience align with their mission and values
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
