📌 Core Information
🔹 Job Title: Associate Manager, DTC Marketing & Digital Strategy
🔹 Company: The Wonderful Company
🔹 Location: Los Angeles, California, United States
🔹 Job Type: Full-time, Hybrid (In-office Monday-Wednesday, Remote Thursday-Friday)
🔹 Category: Marketing
🔹 Date Posted: April 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (with in-office requirement)
🚀 Job Overview
Key aspects of this role include:
- Managing day-to-day marketing efforts to drive direct-to-consumer sales and deepen customer engagement across digital channels
- Collaborating with cross-functional teams to lead campaign planning and execution across three wine brands
- Developing and authoring annual brand plans that set vision, priorities, and performance goals for DTC
- Shaping DTC campaign strategies and tactics that drive DTC growth across wine sales, gifting, hospitality visitation, wine club recruitment, and events
- Working closely with DTC Brand Manager and Sales Channel teams to ensure alignment and successful execution of marketing initiatives
ASSUMPTION: This role requires a high level of organization, strategic thinking, and strong communication skills to manage multiple priorities and stakeholders effectively.
📋 Key Responsibilities
✅ Develop and author annual brand plans that set vision, priorities, and performance goals for DTC
✅ Shape DTC campaign strategies and tactics that drive DTC growth across wine sales, gifting, hospitality visitation, wine club recruitment, and events
✅ Assess audience segments and consumer purchasing behavior to inform targeting strategies, personalize creative messaging, and optimize campaign performance across channels
✅ Create offer strategies that balance growth objectives with profitability by aligning conversion targets, media costs, and customer lifetime value
✅ Collaborate with DTC Brand Manager to build and maintain a strategic digital content calendar that aligns messaging, seasonal priorities, and brand storytelling across channels
✅ Author clear, actionable agency briefs for all DTC marketing initiatives to ensure timely, on-brand campaign delivery
✅ Review and refine DTC marketing creative to ensure alignment with brand messaging, offer strategy, audience insights, and channel-specific best practices
✅ Partner with DTC Brand Manager and Wonderful Agency to shape compelling social creative for DTC audiences, including organic content and native (long, short-form) content
ASSUMPTION: This role involves a mix of strategic planning, creative direction, and cross-functional collaboration to drive successful marketing campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or related field required
Experience: 3-5 years of experience in DTC marketing, brand management, or consumer marketing; experience in wine, beverage alcohol, or luxury consumer goods preferred
Required Skills:
- Strategic thinking with experience leading marketing planning from annual strategy through execution and ongoing optimization
- Solid understanding of digital advertising, social media marketing, and consumer promotion strategy
- Strong analytical skills with the ability to translate data into actionable consumer insights
- Excellent written and verbal communication skills, with a track record of successful cross-functional project management
- Highly organized self-starter with the ability to manage multiple priorities in a fast-paced environment with minimal supervision
- Strong sense of urgency, adaptability, and problem-solving mindset
- Proficiency in Microsoft Excel and PowerPoint; experience with platforms like Klaviyo, Attentive, Shopify, GA 4 a plus
Preferred Skills:
- Experience in the wine, beverage alcohol, or luxury consumer goods industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the wine or luxury consumer goods industry may have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $95,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.
Benefits:
- Thriving wellness community with access to top-notch medical coverage, comprehensive vision and dental plans, and a 401k with match eligibility
- Career advancement opportunities with clear paths for progression and internal mobility across diverse business units
- Focused learning and development resources, including People Manager and leadership training, webinars, and eLearning courses
- Empowering mentorship program to connect with colleagues and drive career growth
- Continuous improvement training to empower employees to drive significant, positive change in the workplace
- Building a healthy society by improving social determinants of health and giving back to the community through Wonderful CSR and Wonderful Giving initiatives
Working Hours: Full-time, with a hybrid work arrangement (in-office Monday-Wednesday, remote Thursday-Friday)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Final compensation will be determined based on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: The Wonderful Company operates in the food and beverage manufacturing industry, focusing on nut production, processing, and distribution. They are part of a larger, privately held company with a diverse portfolio of brands, including Wonderful Pistachios, Wonderful Almonds, Wonderful Halos, FIJI Water, POM Wonderful, JUSTIN Wine, and Teleflora.
Company Size: The Wonderful Company has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and internal mobility.
Founded: The Wonderful Company was founded by Stewart Resnick and Lynda Resnick in 1987. They started with a focus on agriculture and have since expanded into various consumer goods and services.
Company Description:
- The Wonderful Company is a vertically integrated pistachio and almond grower and processor, delivering over 350 million pounds of nuts globally each year.
- They supply both industrial and retail customers, offering high-quality, consistent supply and adherence to rigorous food safety standards.
- The company's nuts can be found in stores nationwide under the flagship retail brands of Wonderful® Pistachios and Wonderful® Almonds.
Company Specialties:
- Nut production and processing
- Health and wellness
- CPG (Consumer Packaged Goods)
- And agriculture
Company Website: http://www.wonderfulpistachiosandalmonds.com
ASSUMPTION: The Wonderful Company's diverse portfolio of brands and commitment to health and wellness provide unique opportunities for growth and career development within the organization.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, requiring strategic thinking, cross-functional collaboration, and strong communication skills.
Reporting Structure: The Associate Manager, DTC Marketing & Digital Strategy will report directly to the DTC Brand Manager and work closely with cross-functional teams, including Wonderful Agency and Sales Channel teams.
Work Arrangement: This is a hybrid role with an in-office requirement Monday-Wednesday and the option to work remotely on Thursday and Friday.
Growth Opportunities:
- Progression to a senior management role within the DTC marketing team or other departments within The Wonderful Company
- Expanding responsibilities and leadership opportunities as the company continues to grow and diversify its brand portfolio
- Internal mobility across the organization's diverse business units and brands
ASSUMPTION: This role offers strong growth potential within The Wonderful Company's diverse portfolio of brands and business units.
🌍 Location & Work Environment
Office Type: The Wonderful Company's headquarters is located in Los Angeles, California, with additional offices in Paso Robles, California.
Office Location(s): 11444 W. Olympic Blvd., Suite 310, Los Angeles, CA 90064, US and 11680 Chimney Rock Road, Paso Robles, CA 99354, US
Geographic Context:
- Los Angeles, California: A large, diverse city with a thriving business environment and numerous cultural attractions
- Paso Robles, California: A small city located in the Central Coast region, known for its wine production and scenic beauty
Work Schedule: Full-time, with a hybrid work arrangement (in-office Monday-Wednesday, remote Thursday-Friday)
ASSUMPTION: The hybrid work arrangement offers flexibility while maintaining a strong connection to the company's culture and teams.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers website
- Phone or video screening with the HR department
- Behavioral and skills-based interview with the hiring manager and/or team members
- Final interview with the DTC Brand Manager or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication abilities
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with The Wonderful Company's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this specific role
- Demonstrate your understanding of the wine industry and The Wonderful Company's brand portfolio
- Prepare examples of your marketing campaign planning, execution, and optimization experiences
- Research The Wonderful Company's culture and values to show your enthusiasm and alignment with the organization
ATS Keywords: DTC Marketing, Brand Management, Consumer Marketing, Digital Advertising, Social Media Marketing, Consumer Promotion Strategy, Analytical Skills, Project Management, Organizational Skills, Creative Direction, Cross-Functional Collaboration, Audience Targeting, Campaign Planning, Offer Strategy, Marketing Strategy, Wine Industry, Luxury Consumer Goods
ASSUMPTION: Including relevant ATS keywords in your resume and cover letter will improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Microsoft Excel and PowerPoint
- Klaviyo, Attentive, Shopify, GA 4 (preferred)
- Additional digital marketing and project management tools
ASSUMPTION: Proficiency in relevant marketing and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Upholding ethical standards and acting with honesty and transparency
- Respect: Valuing diversity, promoting inclusivity, and treating everyone with kindness and consideration
- Excellence: Pursuing continuous improvement, setting high standards, and delivering outstanding results
Work Style:
- Collaborative: Working closely with cross-functional teams to achieve shared goals
- Adaptable: Embracing change and responding effectively to new challenges and opportunities
- Data-driven: Making informed decisions based on analysis and insights
Self-Assessment Questions:
- How do your personal values align with The Wonderful Company's core values of integrity, respect, and excellence?
- How do you approach working with diverse teams and stakeholders to achieve shared objectives?
- Describe a time when you had to adapt to significant changes in your work environment or project scope. How did you approach this challenge, and what was the outcome?
ASSUMPTION: Assessing your cultural fit with The Wonderful Company's values and work style is crucial for success in this role.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders in a fast-paced environment
- Balancing growth objectives with profitability in marketing campaign planning and execution
- Adapting to changes in the wine industry and consumer behavior
- Working effectively in a hybrid work arrangement, balancing in-office and remote work
ASSUMPTION: Addressing these potential challenges proactively and effectively will be essential for success in this role.
📈 Similar Roles Comparison
- Compared to other DTC marketing roles, this position offers a unique blend of strategic planning, creative direction, and cross-functional collaboration within the wine industry
- Working for The Wonderful Company provides exposure to a diverse portfolio of brands and business units, offering strong growth potential and career development opportunities
- This role requires a higher level of experience and strategic thinking than entry-level marketing positions, but offers a clear path for progression within the organization
ASSUMPTION: Understanding the unique aspects of this role and The Wonderful Company's culture will help you determine if this opportunity aligns with your career goals and expectations.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to drive wine club recruitment and retention for one of The Wonderful Company's premium wine brands
- Collaborating with cross-functional teams to create and launch a new product line, including market research, branding, and go-to-market strategy
- Analyzing customer data to identify trends and insights, and using these findings to inform marketing strategy and improve campaign performance
ASSUMPTION: These sample projects illustrate the strategic, creative, and analytical aspects of the Associate Manager, DTC Marketing & Digital Strategy role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for The Wonderful Company's wine brands?
- What are the key priorities for the DTC marketing team in the first 90 days, and how can I contribute to their successful execution?
- How does The Wonderful Company support the professional development and growth of its employees?
- What are the most challenging aspects of working in a hybrid environment, and how can I best adapt to them?
- How does The Wonderful Company foster a culture of innovation and continuous improvement within its marketing teams?
ASSUMPTION: Asking thoughtful, informed questions during the interview process will demonstrate your interest in the role and The Wonderful Company's mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this specific role
- Prepare examples of your marketing campaign planning, execution, and optimization experiences
- Research The Wonderful Company's culture and values to show your enthusiasm and alignment with the organization
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
