📌 Core Information
🔹 Job Title: Associate Manager, E-Commerce Marketing
🔹 Company: Conagra Brands
🔹 Location: Chicago, Illinois
🔹 Job Type: Full-Time, Hybrid (3 days in office)
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving eCommerce growth and managing digital shelf content for Conagra's brands.
- Collaborating with cross-functional teams to align eCommerce brand objectives and marketing programs.
- Managing agency and vendor relationships to optimize eCommerce performance.
- Keeping up-to-date with industry trends and emerging technologies.
ASSUMPTION: This role requires a balance of strategic thinking, cross-functional collaboration, and hands-on execution to drive eCommerce success for Conagra's brands.
📋 Key Responsibilities
✅ Deliver net sales for eCommerce in line with strategy while managing advertising and promotion budget.
✅ Collaborate with various teams to align eCommerce brand objectives into content creation strategies and tactical plans.
✅ Foster retailer relationships through knowledge sharing, joint planning, and finding opportunities to test and learn together.
✅ Manage internal processes and external vendors to ensure updated digital product content and data attributes for all relevant Conagra products across eTail channels.
✅ Manage relationships with agency partners and platforms, ensuring content is distributed effectively and efficiently.
✅ Build and implement content development and creation plans that demonstrate delivery against business and initiative objectives, supporting continuous improvement/optimization.
✅ Manage budgets and relationships with key agencies, vendors, and resources.
✅ Keep abreast of industry news, technologies, trends, and opportunities, piloting and implementing emerging technologies for e-commerce.
✅ Drive development of eCommerce creative (in partnership with Marketing), ensuring the eCommerce experience is on-brand and aligned with marketing to drive acquisition, sales, and retention.
ASSUMPTION: This role involves a mix of strategic planning, project management, and hands-on execution to optimize Conagra's eCommerce presence.
🎯 Required Qualifications
Education: Bachelor's Degree
Experience: 3+ years of experience in eCommerce, digital marketing, and technology
Required Skills:
- Proven experience in creating copy and creative across the digital shelf (2+ years).
- Demonstrated depth of UX experience, communications strategy, eCommerce marketing systems, tools & platforms, and segmentation decisions in an eCommerce environment.
- Data-driven with the ability to connect dots between historical learning, data sets, and future opportunities.
- Keen understanding of the Grocery eCommerce and marketing technology landscape.
- Passion for digital & eCommerce space. Demonstrated understanding of key players and concepts in digital.
- Familiarity with digital shelf principles, analytics, and challenges.
- Ability to quickly adapt into a new organization and make an immediate impact through a positive and proactive nature, high energy level, and credible experience.
- Experience in working with multi-functional teams and external agency/vendor partners.
Preferred Skills:
- Experience with specific eCommerce platforms and tools used by Conagra or its partners.
- Fluency in Spanish or other languages relevant to Conagra's customer base.
ASSUMPTION: Candidates with experience in the CPG industry and familiarity with Conagra's brands may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $79,000 - $115,000 per year
Benefits:
- Comprehensive healthcare plans, wellness incentive program, mental wellbeing support, and fitness reimbursement.
- Great pay, bonus incentive opportunity, matching 401(k), and stock purchase plan.
- Career development opportunities, employee resource groups, on-demand learning, and tuition reimbursement.
- Paid-time off, parental leave, flexible work-schedules (subject to your location and role), and volunteer opportunities.
Working Hours: Full-time (40 hours/week), with a hybrid work arrangement requiring 3 days in the office.
ASSUMPTION: The salary range provided is an estimate based on market data for similar roles in the Chicago area. Actual compensation may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Conagra Brands operates in the food and beverage industry, with a focus on packaged foods. The company has a rich heritage and a strong portfolio of iconic and emerging brands.
Company Size: Conagra Brands has 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: 1919, with a headquarters in Chicago, Illinois.
Company Description:
- Conagra Brands has a rich heritage of making great food and aspires to have the most impactful, energized, and inclusive culture in the food industry.
- The company combines a deep understanding of marketplace and business conventions with an entrepreneurial spirit, focusing on transforming how they do business.
- Conagra's portfolio of iconic and emerging food brands continues to evolve to offer contemporary choices for every occasion.
Company Specialties:
- Marketing
- Finance
- R&D
- Brand
- Sales
- Human Resources
- Communications
- Legal
- Supply Chain
- IT
- and Engineering
Company Website: http://www.conagrabrands.com
ASSUMPTION: Conagra Brands' large size and diverse portfolio provide ample opportunities for career growth and exposure to various aspects of the food industry.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, with opportunities for growth and advancement within the eCommerce marketing function.
Reporting Structure: The Associate Manager reports directly to the Senior Director, E-Commerce.
Work Arrangement: This role follows a hybrid work arrangement, requiring employees to be on-site for 3 days a week.
Growth Opportunities:
- Progression to a Senior Manager or Director role within the eCommerce marketing team.
- Expansion into other marketing disciplines or functional roles within Conagra Brands.
- Opportunities to work on high-impact projects and initiatives, driving significant business results.
ASSUMPTION: Given Conagra Brands' size and diverse portfolio, there are numerous opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Conagra Brands' headquarters is located in the Merchandise Mart Plaza in Chicago, Illinois, offering a modern and collaborative work environment.
Office Location(s): 222 Merchandise Mart Plaza, Chicago, Illinois 60654, US
Geographic Context:
- Chicago, Illinois, is a major metropolitan area with a diverse population and a vibrant food and beverage industry.
- The Merchandise Mart Plaza is centrally located, offering easy access to public transportation and various amenities.
- The area is known for its rich cultural scene, with numerous museums, theaters, and music venues nearby.
Work Schedule: Full-time (40 hours/week), with a hybrid work arrangement requiring 3 days in the office.
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, catering to different work preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume review.
- Phone or video screen with the Talent Acquisition team.
- In-depth interviews with the hiring manager and cross-functional team members.
- Final interview with the Senior Director, E-Commerce.
Key Assessment Areas:
- Candidates' understanding of the eCommerce landscape and Conagra's brands.
- Problem-solving skills and ability to develop and implement strategic plans.
- Collaboration and communication skills, with a focus on working effectively with cross-functional teams.
- Adaptability and ability to thrive in a dynamic and fast-paced environment.
Application Tips:
- Highlight relevant eCommerce and digital marketing experience, with a focus on content creation and management.
- Tailor your resume and cover letter to emphasize skills and experiences that align with the required qualifications and key responsibilities.
- Prepare for behavioral interview questions that assess your problem-solving, collaboration, and adaptability skills.
ATS Keywords: eCommerce, digital marketing, content creation, cross-functional collaboration, strategic planning, budget management, agency management, emerging technologies, data-driven decision making, Conagra Brands, CPG industry
ASSUMPTION: Conagra Brands' interview process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best fit for the role and the organization.
🛠️ Tools & Technologies
- eCommerce platforms (e.g., Amazon, Walmart, Target)
- Digital shelf analytics tools (e.g., OneSpace, Salsify)
- Marketing automation platforms (e.g., Adobe Experience Manager, Salesforce)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with relevant eCommerce platforms, digital shelf analytics tools, and marketing automation platforms is beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- External focus
- Broad-mindedness
- Agility
- Leadership by all
- Focus on results
Work Style:
- Collaborative and cross-functional
- Data-driven and strategic
- Adaptable and responsive to change
- Focused on driving results and continuous improvement
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional environment?
- Are you comfortable working with data and using it to inform strategic decisions?
- Can you adapt to change and pivot strategies as needed?
- Are you results-driven and focused on continuous improvement?
ASSUMPTION: Conagra Brands values a diverse and inclusive work environment, with a focus on fostering a culture of collaboration, innovation, and results-driven performance.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities.
- Keeping up with the fast-paced and ever-evolving eCommerce landscape.
- Adapting to a hybrid work environment and maintaining productivity.
- Navigating a large organization and building effective relationships across various teams.
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and adaptability skills, as well as a results-driven mindset.
📈 Similar Roles Comparison
- Compared to other eCommerce marketing roles, this position places a greater emphasis on cross-functional collaboration and managing agency relationships.
- Conagra Brands' large portfolio and diverse customer base offer unique opportunities for growth and exposure to various aspects of the food industry.
- Career progression in this role may involve moving into a senior management or director role within the eCommerce marketing function or expanding into other marketing disciplines or functional roles within Conagra Brands.
ASSUMPTION: This role offers a unique blend of strategic planning, project management, and hands-on execution, providing a well-rounded experience for candidates interested in eCommerce marketing careers.
📝 Sample Projects
- Developing and implementing a content syndication strategy to improve digital shelf presence and drive sales for a key Conagra brand.
- Collaborating with cross-functional teams to launch a new eCommerce campaign, including creative development, platform integration, and performance optimization.
- Conducting a comprehensive audit of Conagra's digital shelf presence and developing a roadmap to address gaps and optimize performance across key retailers.
ASSUMPTION: These sample projects highlight the strategic, collaborative, and hands-on nature of the Associate Manager, E-Commerce Marketing role at Conagra Brands.
❓ Key Questions to Ask During Interview
- Can you describe the eCommerce marketing team's structure and how this role fits within it?
- How does Conagra Brands support the growth and development of its employees in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Conagra Brands approach cross-functional collaboration and decision-making?
- What are the most challenging aspects of this role, and how can they be effectively managed?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and provides valuable information to help you make an informed decision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences, with a focus on eCommerce and digital marketing.
- Prepare for behavioral interview questions that assess your problem-solving, collaboration, and adaptability skills.
- Research Conagra Brands and the CPG industry to demonstrate your understanding and enthusiasm for the role.
- Follow up with the hiring manager or talent acquisition team within one week of submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
