📌 Core Information
🔹 Job Title: Associate Manager, Global Brand Marketing
🔹 Company: Mattel
🔹 Location: El Segundo, California
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (On-site and Remote)
🚀 Job Overview
Key aspects of this role include:
- Supporting global brand marketing for Barbie
- Collaborating with regional commercial marketing teams
- Working cross-functionally with product design, packaging, and development teams
- Analyzing business performance and trends
- Presenting strategic marketing plans to large audiences
ASSUMPTION: This role requires a strong understanding of global marketing, consumer trends, and data analysis. Experience in product development and a passion for pop culture, fashion, arts, and entertainment are also crucial.
📋 Key Responsibilities
✅ Develop and execute global marketing campaigns for Barbie
✅ Collaborate with regional commercial marketing teams to ensure needs are met and campaigns are executed locally
✅ Work with cross-functional teams to bring innovative and compelling Barbie products to market on time and on budget
✅ Gain buy-in for global product strategies and executional commitment from internal partners
✅ Prepare and deliver presentations to convey strategic marketing messages and drive brand strategy and products
✅ Monitor key trends, brands, and competitors' performance in all markets
✅ Lead global business reporting and analysis
✅ Take initiative to clarify business needs and challenges, and work with team and cross-functional partners to find solutions
ASSUMPTION: This role involves a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously. Strong communication and interpersonal skills are essential for success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years (2 years with MBA) experience in marketing, preferably in product development
Required Skills:
- Strong organizational skills with attention to detail
- Excellent communication skills (written and verbal)
- Analytical and financial orientation with creative thinking
- Strong presentation skills
- Highly organized, adaptable, and detail-oriented with strong follow-up skills
- Excellent time management, planning, and project execution skills
- Strong interpersonal skills with the ability to build solid collaborative relationships
- Proficient in PowerPoint, Outlook, Word, and Excel
Preferred Skills:
- Experience with consumer trends and data analysis
- Familiarity with the Barbie brand
- Experience working in a global marketing role
ASSUMPTION: While not explicitly stated, experience in the toy industry or with the Barbie brand would be beneficial but not required.
💰 Compensation & Benefits
Salary Range: $115,000 - $125,000 USD (Indicative of projected hiring range, final offer may vary based on work location, skills, and experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Mattel products
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time, hybrid work arrangement (on-site and remote)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role with 5-10 years of experience. Benefits may vary based on the employee's location and role.
📌 Applicant Insights
🔍 Company Context
Industry: Mattel is a leading global toy and family entertainment company, operating in the manufacturing industry.
Company Size: Mattel has 10,001+ employees, providing a large and diverse work environment.
Founded: Mattel was founded in 1945, with a rich history in the toy industry.
Company Description:
- Mattel is the owner of iconic brand portfolios, including Barbie, Hot Wheels, Fisher-Price, and American Girl
- The company engages consumers through toys, content, consumer products, digital, and live experiences
- Mattel is recognized as a Great Place to Work™ and one of Fast Company’s Best Workplaces for Innovators
Company Specialties:
- Toys and Entertainment
- Brand Management
- Consumer Products
- Digital and Live Experiences
Company Website: https://about.mattel.com/
ASSUMPTION: Working at Mattel offers opportunities to collaborate with iconic brands and contribute to the wonder of childhood through play.
📊 Role Analysis
Career Level: This role is at the manager level, with opportunities for growth and development within Mattel's global marketing team.
Reporting Structure: The Associate Manager, Global Brand Marketing reports directly to the Manager, Global Marketing.
Work Arrangement: This role has a hybrid work arrangement, with a combination of on-site and remote work.
Growth Opportunities:
- Progression to a Manager or Senior Manager role within the global marketing team
- Expansion into other brand marketing or product development roles within Mattel
- Development of leadership and management skills through mentorship and training programs
ASSUMPTION: This role offers opportunities for career growth and development within Mattel's global marketing team.
🌍 Location & Work Environment
Office Type: Mattel's headquarters is a modern office space with collaborative work environments.
Office Location(s): 333 Continental Blvd, El Segundo, California 90245, US
Geographic Context:
- El Segundo is a city in Los Angeles County, California, with a population of approximately 165,000
- The area offers a mix of urban and suburban living, with easy access to beaches, parks, and entertainment
- El Segundo is home to several major corporations, providing a diverse and dynamic job market
Work Schedule: Full-time, with a hybrid work arrangement (on-site and remote)
ASSUMPTION: Working in El Segundo, California, offers a pleasant work environment with access to various amenities and a diverse job market.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the global marketing team
- Final interview with senior leadership
Key Assessment Areas:
- Marketing strategy and campaign development
- Data analysis and business performance reporting
- Presentation and communication skills
- Collaboration and teamwork
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, consumer trend analysis, and global brand management skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research Mattel's brand portfolio and be prepared to discuss how your skills and experience align with the company's mission and values
ATS Keywords: Global Brand Marketing, Barbie, Marketing Strategy, Consumer Trends, Data Analysis, Presentation Skills, Collaboration, Teamwork, Problem-Solving, Marketing Campaigns
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate the candidate's marketing skills, consumer trend analysis, and global brand management experience.
🛠️ Tools & Technologies
- Microsoft Office Suite (PowerPoint, Outlook, Word, Excel)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud)
- Project management software (e.g., Asana, Trello)
- Consumer trend analysis tools (e.g., Nielsen, Euromonitor)
ASSUMPTION: Familiarity with Microsoft Office Suite and marketing automation tools is essential for this role. Experience with project management and consumer trend analysis tools is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- We treat play as if the future depends on it – because it does
- We represent the world as our consumers see and imagine it
- We empower generations to explore the wonder of childhood and reach their full potential
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and innovative
Self-Assessment Questions:
- Do you have a passion for consumer trends and global brand marketing?
- Are you comfortable working in a dynamic, fast-paced environment with multiple projects and deadlines?
- Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?
ASSUMPTION: Mattel values candidates who are passionate about consumer trends, global brand marketing, and collaborative work environments. Strong communication, interpersonal, and analytical skills are essential for success in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with a global team across different time zones
- Adapting to changes in business needs and priorities
- Balancing on-site and remote work responsibilities
ASSUMPTION: This role may present challenges related to time management, global team collaboration, and adaptability to changes in business needs and priorities. Successful candidates will be able to manage multiple projects, work effectively with global teams, and adapt to changes in a dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a Global Brand Manager or Senior Marketing Manager position within a consumer goods or entertainment company
- Compared to other marketing roles, this position requires a strong focus on global brand management, consumer trend analysis, and data-driven decision-making
- Career progression may include moving into a senior marketing leadership role or transitioning into a product development or strategy role within Mattel
ASSUMPTION: This role is similar to global brand management or senior marketing manager positions within consumer goods or entertainment companies. Successful candidates will have experience in global brand marketing, consumer trend analysis, and data-driven decision-making.
📝 Sample Projects
- Developing and executing a global marketing campaign for a new Barbie product launch
- Analyzing consumer trends and market data to inform global brand strategy
- Collaborating with cross-functional teams to bring innovative Barbie products to market on time and on budget
ASSUMPTION: Sample projects for this role may include developing and executing global marketing campaigns, analyzing consumer trends and market data, and collaborating with cross-functional teams to bring innovative products to market.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall global marketing strategy for Barbie?
- What are the key priorities for this role in the first 90 days?
- How does Mattel support the growth and development of its employees?
- What is the typical career path for someone in this role?
- How does Mattel foster a collaborative and inclusive work environment?
ASSUMPTION: During the interview process, it's essential to ask questions that demonstrate your interest in the role, the company, and its culture. This will help you better understand the expectations and opportunities for growth and development within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.smartrecruiters.com/MattelInc/744000055392495-associate-manager-global-brand-marketing
- Tailor your resume and cover letter to highlight your marketing experience, consumer trend analysis, and global brand management skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research Mattel's brand portfolio and be prepared to discuss how your skills and experience align with the company's mission and values
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
