📌 Core Information
🔹 Job Title: Associate Manager, Growth (Offline)
🔹 Company: Warby Parker
🔹 Location: New York, NY
🔹 Job Type: On-site
🔹 Category: Retail
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning, executing, and optimizing direct mail media
- Driving performance across various marketing channels
- Creating detailed reports on campaign performance
- Collaborating with internal teams to address marketing needs
ASSUMPTION: This role requires a strong balance of creative and analytical skills, with a focus on data-driven decision making and cross-functional collaboration.
📋 Key Responsibilities
✅ Reporting & Analysis: Create and present detailed reports on campaign performance, providing insights and recommendations based on data
✅ Planning & Execution: Collaborate with internal teams to identify and address needs related to direct mail and other offline marketing initiatives
✅ Creative Briefs: Develop clear and actionable creative briefs, collaborating with internal teams and agencies to ensure alignment with campaign goals
✅ Project Management: Oversee campaign execution, manage timelines, and coordinate with creative teams, vendors, and mailing houses to ensure quality and budget adherence
✅ Strategy & Optimization: Support the development of marketing strategies and execute various types of testing, including A/B, incrementality, pulse, and creative—always working to refine tactics based on performance data insights
✅ Agency Management: Help maintain clear direction and manage relationships with external agencies, ensuring alignment with our marketing strategies and objectives
ASSUMPTION: This role requires a proactive approach to problem-solving, with a focus on continuous improvement and optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of experience in performance marketing or campaign management
Required Skills:
- Proven experience in performance marketing and campaign management
- Strong analytical and creative skills
- Excellent communication and organizational skills, both in written and verbal forms
- Proficient in business intelligence tools (e.g., Looker) and spreadsheet software (e.g., Excel)
- Ability to thrive in a collaborative team environment and manage multiple projects simultaneously
Preferred Skills:
- Experience with direct mail marketing
- Familiarity with linear TV, streaming, online video, and podcast marketing
ASSUMPTION: Candidates with experience in direct mail marketing and familiarity with various marketing channels will be at an advantage for this role.
💰 Compensation & Benefits
Salary Range: $87,500 - $100,000 USD (based on Warby Parker's provided range for New York)
Benefits:
- Health, vision, and dental insurance
- Life and AD&D Insurance
- Flexible vacation policy
- Paid Holidays
- Retirement savings plan with a company match
- Parental leave (non-birthing parents included)
- Short-term disability
- Employee Assistance Program (EAP)
- Bereavement Support
- Education Reimbursement
- Free eyewear
Working Hours: Full-time, typically 9:00 AM - 5:00 PM EST, Monday - Friday
ASSUMPTION: The salary range provided by Warby Parker is an estimate and may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically in the eyewear industry
Company Size: Small (11-50 employees), which may offer a more intimate work environment and opportunities for growth
Founded: 2011, with a mission to inspire and impact the world with vision, purpose, and style
Company Description:
- Warby Parker was founded with a mission to make eyewear more affordable and accessible
- The company offers designer-quality glasses and contacts at a lower price point
- Warby Parker also provides eye exams and vision tests through its retail stores and online platform
Company Specialties:
- Eyewear retail
- Online eyewear sales
- Eye exams and vision tests
Company Website: https://www.warbyparker.com
ASSUMPTION: Warby Parker's unique business model and commitment to social responsibility may appeal to candidates who value innovation and making a positive impact.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development within the marketing department
Reporting Structure: This role may report directly to the Manager, Growth or another senior marketing team member
Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or meetings
Growth Opportunities:
- Potential advancement to a Manager or Senior Manager role within the marketing department
- Expansion of responsibilities to include additional marketing channels or teams
- Opportunities to work on special projects or initiatives
ASSUMPTION: With Warby Parker's focus on growth and innovation, there may be opportunities for career advancement and skill development in this role.
🌍 Location & Work Environment
Office Type: Urban, with a modern and collaborative work environment
Office Location(s): 161 Ave of the Americas, New York, NY 10013
Geographic Context:
- New York, NY is a major hub for the retail and fashion industries
- The office is located in the heart of Manhattan, offering easy access to public transportation and nearby amenities
- The city offers a diverse and vibrant culture, with numerous opportunities for social and professional networking
Work Schedule: Full-time, with core hours of 10:00 AM - 4:00 PM EST, Monday - Friday, and flexibility to work outside of these hours as needed
ASSUMPTION: Working in New York may offer unique opportunities for professional growth and networking, as well as exposure to diverse perspectives and ideas.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interview with the marketing team
- Final interview with the Director of Marketing or another senior leader
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Creative approach to marketing and campaign development
- Communication and presentation skills
- Collaboration and teamwork abilities
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Warby Parker's mission and values
- Prepare examples of your analytical and creative skills for the interview
- Research Warby Parker's marketing strategies and be ready to discuss potential improvements or ideas
ATS Keywords: Performance Marketing, Campaign Management, Direct Mail, Marketing Strategy, Data Analysis, Optimization, Agency Management, Collaboration, Multi-Project Management
ASSUMPTION: Warby Parker's interview process may emphasize behavioral and skills-based questions, with a focus on cultural fit and problem-solving abilities.
🛠️ Tools & Technologies
- Business intelligence tools (e.g., Looker)
- Spreadsheet software (e.g., Excel)
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with relevant marketing and project management tools will be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Make it fun
- Be humble
- Stay hungry
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you have a creative approach to problem-solving and campaign development?
ASSUMPTION: Warby Parker values candidates who are passionate, humble, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with external agencies and vendors to ensure alignment with marketing strategies and objectives
- Adapting to changes in marketing channels and strategies
- Navigating a fast-paced and dynamic work environment
ASSUMPTION: This role may present challenges related to time management, communication, and adaptability, but also offers opportunities for growth and development.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on offline marketing channels, including direct mail
- Warby Parker's unique business model and commitment to social responsibility may offer unique opportunities for growth and impact
- This role may provide a pathway to a career in marketing management or a related field
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing and executing a direct mail campaign to drive customer acquisition
- Analyzing campaign performance data to identify trends and optimize marketing strategies
- Collaborating with internal teams and external agencies to create and execute a linear TV advertising campaign
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Warby Parker?
- What are the biggest challenges facing the marketing department, and how can this role help address them?
- How does Warby Parker support the professional development and growth of its marketing team members?
- What opportunities are there for collaboration and cross-functional work within the marketing department?
- How does Warby Parker approach data-driven decision-making and optimization in its marketing strategies?
ASSUMPTION: These questions can help candidates better understand the role, the team, and the company's approach to marketing and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your analytical and creative skills for the interview
- Research Warby Parker's marketing strategies and be ready to discuss potential improvements or ideas
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
