Associate Manager/Manager - Social Media

📌 Core Information

🔹 Job Title: Associate Manager/Manager - Social Media

🔹 Company: PhonePe

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Marketing & Communications

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive zero-to-one social media strategy
• Identifying the right mix of social media channels based on brand needs and user behavior
• Building channel-specific growth strategies to scale reach, engagement, and followers
• Overseeing the content calendar across channels, from ideation to publishing
• Collaborating with cross-functional teams to ensure alignment, quick decision-making, and cohesive storytelling for the brand

ASSUMPTION: This role requires a high level of ownership and strategic thinking to build the brand's social presence from scratch.

📋 Key Responsibilities

✅ Strategy & Planning:

• Develop and execute a comprehensive zero-to-one social media strategy aligned with marketing and business objectives
• Identify the right mix of social media channels based on brand needs and user behavior
• Build channel-specific growth strategies to scale reach, engagement, and followers

✅ Content & Execution:

• Oversee the content calendar across channels — from ideation to publishing
• Work with internal creative teams and external agencies/influencers to deliver thumb-stopping content
• Leverage trending formats, memes, topical moments, and native platform features to drive engagement

✅ Growth Hacking & Analytics:

• Experiment with low-cost, high-impact initiatives for follower and channel growth
• Monitor performance, derive insights, and optimize strategies based on data
• Track competitor activities, category trends, and platform innovations

✅ Stakeholder Management:

• Collaborate with cross-functional teams to ensure alignment, quick decision-making, and cohesive storytelling for the brand
• Manage external partners like social media agencies, content creators, and tool vendors

✅ Social Listening & Trendspotting:

• Be adept at social listening and crisis management ORM
• Stay ahead of platform changes, algorithm updates, and consumer behavior trends
• Bring innovative, out-of-the-box ideas to make the brand culturally relevant and buzzworthy

ASSUMPTION: This role requires a strong understanding of platform algorithms, audience insights, and native content formats to drive organic growth and engagement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 4-8 years of hands-on experience in social media strategy, execution, and growth for consumer brands

Required Skills:

• Proven experience of building and scaling a brand's social presence from scratch
• Strong understanding of platform algorithms, audience insights, and native content formats
• Excellent communication and storytelling skills
• Analytical mindset with the ability to read dashboards and translate data into actionables
• Highly self-driven, proactive, and comfortable working in a fast-paced startup environment
• Good stakeholder management and collaboration skills

Preferred Skills:

• Experience working on hyperlocal, e-commerce, or fast-paced consumer brands
• Experience growing personal or passion project social handles successfully
• Certified meme-lover with a deep understanding of social trends

ASSUMPTION: Candidates with experience in building and scaling social media presence from scratch are highly sought after for this role.

💰 Compensation & Benefits

Salary Range: INR 15-25 lakhs per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
• Employee Assistance Program, Onsite Medical Center, Emergency Support System
• Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
• Relocation benefits, Transfer Support Policy, Travel Policy
• Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment
• Higher Education Assistance, Car Lease, Salary Advance Policy

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Actual compensation may vary based on skills, experience, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: PhonePe is a leading fintech company in India, specializing in digital payments, mobile payments, and P2P payments.

Company Size: PhonePe has 5,001-10,000 employees, providing a large and diverse work environment.

Founded: PhonePe was launched in August 2016 and has since grown rapidly to become the preferred consumer payments app in India.

Company Description:

• PhonePe Group is India’s leading fintech company, proudly recognized as India’s #1 Trusted Digital Payments* Brand for three consecutive years.
• The PhonePe app was launched in August 2016 and has rapidly become the preferred consumer payments app in India.
• PhonePe has gained over 57 crore + registered users and established a digital payments acceptance network of over 4 crore+ merchants spread across Tier 2,3 cities and beyond, covering 99% of the postal codes in the country.
• Building on its leadership in digital payments, PhonePe Group has expanded into financial services—including insurance, lending, and wealth management—along with new consumer tech ventures such as Pincode, a hyperlocal ecommerce platform, Indus App Store - India’s first localized app store, and Share.Market- A wealth and investment platform (app & website), catering to investors and traders needs.

Company Specialties:

• Digital Payments
• Mobile Payments
• P2P Payments

Company Website: https://www.phonepe.com

ASSUMPTION: PhonePe's large employee base and diverse range of services provide ample opportunities for career growth and learning.

📊 Role Analysis

Career Level: This role is at the manager level, with the potential to grow into a senior management position.

Reporting Structure: The Associate Manager/Manager - Social Media will report directly to the Head of Marketing or a similar role.

Work Arrangement: This is an on-site role, with the possibility of remote work for specific tasks or projects.

Growth Opportunities:

• Potential to grow into a senior management role within the marketing department
• Opportunities to work on diverse projects across various brands and services within the PhonePe Group
• Chance to gain experience in a fast-paced, dynamic environment with a strong focus on innovation and growth

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skillset and take on increased responsibilities.

🌍 Location & Work Environment

Office Type: PhonePe's headquarters is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Green Glen Layout Road, PhonePe Private Limited Office-2, Floor 4,5,6,7, Wing A, Block A, Salarpuria Softzone, Service Road, Green Glen Layout, Bellandur Bengaluru, Karnataka-KA, Pincode- 560103, Bengaluru East, Karnataka 560103, IN

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its vibrant tech industry and high quality of life.
• The city is home to numerous tech giants and startups, providing ample networking and career growth opportunities.
• Bangalore offers a mix of urban and natural environments, with numerous parks, gardens, and recreational facilities.

Work Schedule: The work schedule is typically Monday to Friday, with flexible hours to accommodate team collaboration and project deadlines.

ASSUMPTION: Bangalore's thriving tech industry and high quality of life make it an attractive location for professionals seeking career growth and a balanced lifestyle.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• Final round interviews with the hiring manager and other stakeholders

Key Assessment Areas:

• Strategic thinking and planning for social media growth
• Content creation and storytelling skills
• Analytical skills and data-driven decision-making
• Stakeholder management and collaboration
• Cultural fit and alignment with PhonePe's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a portfolio showcasing your social media strategy, content, and growth initiatives
• Research PhonePe's brand, values, and recent campaigns to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring manager or HR team after your interview to express your interest in the role

ATS Keywords: Social Media Strategy, Content Creation, Growth Hacking, Analytics, Stakeholder Management, Trendspotting, Communication Skills, Storytelling, Data Analysis, Creative Thinking, Collaboration, Crisis Management, Brand Building, User Behavior Analysis, Platform Knowledge, Cultural Relevance

ASSUMPTION: PhonePe's hiring process is designed to assess candidates' strategic thinking, creativity, and cultural fit for the role and the organization.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Analytics tools (e.g., Google Analytics, Facebook Insights, Twitter Analytics)
• Design tools (e.g., Canva, Adobe Creative Suite)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Familiarity with relevant social media management, analytics, design, and project management tools is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Empowering every Indian by unlocking the flow of money
• Providing equal access to easy & secure payments and financial services
• Fostering a culture of innovation, collaboration, and continuous learning

Work Style:

• Fast-paced and dynamic, with a focus on agility and adaptability
• Collaborative and inclusive, with a strong emphasis on teamwork and cross-functional collaboration
• Data-driven and analytical, with a focus on continuous improvement and optimization

Self-Assessment Questions:

• Do you have a proven track record of building and scaling a brand's social presence from scratch?
• Are you comfortable working in a fast-paced, startup environment with a high degree of ownership and autonomy?
• Do you possess excellent communication and storytelling skills, with the ability to craft narratives that are sharp, witty, and culturally resonant?
• Are you adept at social listening and crisis management ORM, with a strong understanding of platform algorithms, audience insights, and native content formats?

ASSUMPTION: PhonePe's culture values innovation, collaboration, and continuous learning, with a strong emphasis on empowering employees to drive results and make a meaningful impact.

⚠️ Potential Challenges

• Building a brand's social presence from scratch requires significant time, effort, and strategic planning
• Working in a fast-paced, startup environment can be demanding and may require long hours and flexibility
• Managing external partners and stakeholders may present unique challenges and require strong communication and negotiation skills
• Keeping up with platform changes, algorithm updates, and consumer behavior trends can be challenging and time-consuming

ASSUMPTION: These challenges can be overcome with strong strategic planning, excellent communication skills, and a proactive, adaptable mindset.

📈 Similar Roles Comparison

• This role is unique in its focus on building a brand's social presence from scratch, with a high degree of ownership and autonomy
• Compared to other social media manager roles, this position offers significant growth potential and the opportunity to make a tangible impact on the brand's success
• Career paths for this role may include progression into senior management positions within the marketing department or other related fields

ASSUMPTION: This role offers a unique opportunity to build and grow a brand's social presence, with significant potential for career advancement and growth.

📝 Sample Projects

• Developing and executing a comprehensive social media strategy for a new brand launch
• Creating and implementing a content calendar that drives engagement and growth across multiple platforms
• Identifying and capitalizing on trending topics and moments to increase brand visibility and reach
• Managing a social media crisis or negative campaign to protect the brand's reputation

ASSUMPTION: These sample projects demonstrate the strategic, creative, and analytical skills required for this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy and roadmap for the brand?
• What are the key performance indicators (KPIs) for success in this role, and how will progress be measured?
• What opportunities are there for growth and development within the marketing department or the broader organization?
• How does PhonePe support work-life balance for its employees, particularly in this role?

ASSUMPTION: Asking these questions demonstrates your interest in the role, your understanding of the brand's priorities, and your commitment to driving results and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the PhonePe careers page
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare a portfolio showcasing your social media strategy, content, and growth initiatives
• Research PhonePe's brand, values, and recent campaigns to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring manager or HR team after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.