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Associate Manager,Marketing Commercialization

SC Johnson
Full-time
On-site
Shanghai, Shanghai, China
๐ŸŒ Digital Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Associate Manager, Marketing Commercialization

๐Ÿ”น Company: SC Johnson

๐Ÿ”น Location: Shanghai, China

๐Ÿ”น Job Type: Full-Time

๐Ÿ”น Category: Marketing

๐Ÿ”น Date Posted: July 4, 2025

๐Ÿ”น Experience Level: 5-10 years

๐Ÿ”น Remote Status: On-site

๐Ÿš€ Job Overview

Key aspects of this role include:

  • Supporting line manager in building holistic marketing strategy and business plan
  • Leading cross-functional teams to drive new product development (NPD) end-to-end
  • Managing product lifecycle, campaign communication, and channel activation
  • Analyzing market share, demand planning, and NPD performance data

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with cross-functional teams.

๐Ÿ“‹ Key Responsibilities

โœ… Supporting line manager in building holistic marketing strategy and business plan, including market share, value/volume target, business target, building blocks, key strategy pillars, and actions

โœ… Independently leading cross-functional teams to drive NPD end-to-end, including consumer research, market analysis, business case development, product concept/packaging/claims, pricing, key assets development, channel strategy, media and communication plan, sell-in material, etc.

โœ… Independently managing product lifecycle, working with cross-functional teams to develop, implement, and monitor campaign/always-on communication, social/e-commerce communication, offline visibility/promotion/events, etc.

โœ… Independently analyzing market share report, demand planning report, finance report, social listening, and driving relevant insights to direct future NPD

โœ… Independently working with cross-functional teams and external agencies to develop holistic marketing plan, including content/assets development, media strategy, key activation, social campaign, offline event, etc.

โœ… Closely monitoring execution and investment, including content and operation, to maximize ROI

โœ… Independently driving route-to-market strategy and specific channel portfolio strategy and activation, e.g., Samโ€™s Club, Walmart, etc.

ASSUMPTION: This role involves a mix of strategic planning, project management, and data analysis, with a strong focus on driving new product development and marketing campaigns.

๐ŸŽฏ Required Qualifications

Education: Bachelorโ€™s degree in business and/or marketing, with a masterโ€™s or MBA preferred

Experience: At least 7 years of marketing experience, with experience in FMCG being a plus

Required Skills:

  • Proven experience in NPD end-to-end
  • Proven experience in leading integrated marketing communications
  • Proven experience in working with multi-functional teams, including sales/trade marketing
  • Proven experience in working with Samโ€™s Club, Walmart, is a plus

Preferred Skills:

  • Experience in the FMCG industry
  • Experience working with global teams

ASSUMPTION: Candidates with a strong background in marketing, experience in FMCG, and a proven track record of driving new product development and marketing campaigns are most likely to succeed in this role.

๐Ÿ’ฐ Compensation & Benefits

Salary Range: Based on industry standards for a marketing manager role in Shanghai, China, with 5-10 years of experience, the estimated salary range is ยฅ350,000 - ยฅ550,000 per year (approximately USD $50,000 - $78,000).

Benefits:

  • Health insurance
  • Retirement savings plan
  • Employee discounts on SC Johnson products
  • Professional development opportunities

Working Hours: Full-time position, with standard working hours Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for project demands

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits may vary based on the company's policies and the candidate's location.

๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry: SC Johnson is a leading manufacturer of household cleaning products, home storage, air care, pest control, shoe care, and professional products. They operate in virtually every country worldwide.

Company Size: SC Johnson is a large, family-owned company with over 13,000 employees and operations in 70 countries. As a large company, applicants can expect a well-established work environment with diverse opportunities for growth and development.

Founded: SC Johnson was founded in 1886 and is headquartered in Racine, Wisconsin, USA. The company has a long history of innovation and commitment to sustainability.

Company Description:

  • SC Johnson is a fifth-generation, family-owned and led company with a strong commitment to sustainability, transparency, and inspiring people to create opportunities.
  • The company includes both SC Johnson Professional, providing solutions to healthcare, industrial, and institutional markets, and SC Johnson Lifestyle Brands, a growing house of like-minded brands working together for bold, transformative growth.
  • SC Johnson is known for its iconic brands, including OFF!ยฎ, Raidยฎ, Gladeยฎ, Windexยฎ, Scrubbing Bubblesยฎ, Ziplocยฎ, Mrs. Meyerโ€™sยฎ Clean Day, methodยฎ, Autanยฎ, Baygonยฎ, Mr Muscleยฎ, Duckยฎ, Lysoformยฎ, and more.

Company Specialties:

  • Chemical products
  • Home cleaning
  • Air care
  • Fast-moving consumer goods
  • Consumer packaged goods
  • Pest control
  • Home storage
  • Shoe care

Company Website: www.scjohnson.com

ASSUMPTION: SC Johnson's large size and global presence offer applicants a diverse range of opportunities and a well-established work environment. The company's commitment to sustainability and innovation is a significant aspect of its culture.

๐Ÿ“Š Role Analysis

Career Level: This role is a mid-level management position, offering opportunities for growth and development within the marketing department and the broader organization.

Reporting Structure: The Associate Manager, Marketing Commercialization, reports directly to the Marketing Manager and works closely with cross-functional teams, including sales, trade marketing, and the marketing communications team.

Work Arrangement: This is an on-site position based in Shanghai, China. The role may require occasional travel for meetings and events.

Growth Opportunities:

  • Progression to a senior management role within the marketing department
  • Expansion into global marketing roles or other functional areas within the organization
  • Opportunities to work on high-impact projects and initiatives that drive business growth and innovation

ASSUMPTION: This role offers a clear path for career progression within the marketing department and the broader organization. Applicants should be proactive in seeking out growth opportunities and demonstrating their potential for leadership and strategic thinking.

๐ŸŒ Location & Work Environment

Office Type: SC Johnson's Shanghai office is a modern, professional environment with collaborative workspaces and amenities to support employee productivity and well-being.

Office Location(s): 1525 Howe Street, Racine, WI 53403, US; Calle de Orense, 4, Madrid, Community of Madrid 28020, ES; Piazzale M. Michael Burke, 3, Arese, Lomb. 20020, IT; Mettmanner Strasse 25, Erkrath, NW 40699, DE; 550 W Washington Blvd, Chicago, IL 60661, US; 1 Webster St, Brantford, ON N3T 5R1, CA; Av Paseo de la Reforma, Mexico City, Mexico 06500 , MX; Avenida Uruguay 7286, San Isidro, Buenos Aires 1642 , AR; Av das Americas, Rio de Janeiro, Rio de Janeiro, BR; Zona Industrial San Vicente I, Maracay, VE; Frimley Green Road, Frimley , England, GB; ul.Kasprzaka 6a, Gorzรณw Wielkopolski, Poland, PL; Groot Mijdrechtstraat 81, Mijdrecht, Utrecht 3641 RV, NL; Z.1 Researchpark 310, Zellik Flemish Brabant, Flanders, BE;ZA La Piรจce 8, Rolle, Vaud, CH; 192 Smit St., Fairland, Johannesburg 2170, ZA; Stepana Bandery Ave, 19B, Kyiv, UA; 11 Cairo Belbeis Desert Road, Cairo, Cairo Governorate, EG; Outering/Thika Road, Ruaraka, Nairobi, Nairobi, KE; Jl. HR. Rasuna Said, Superblok 2 Kawasan Kuningan Persada, Jakarta , Jakarta , ID; NO. 932, New Jinqiao Road, Pudong New District, Shanghai, CN; 077 J.P. Rizal St., Barangay Poblacion, Makati Metro Manila, PH; 8 Jalan Kerinchi, Kuala Lumpur, Kuala Lumpur, MY; YOKOHAMA i-MARK PLACE 8F, 4-4-5 Minatomirai, Yokohama, Kanagawa, JP; 160 Epping Rd., Lane Cove, New South Wales, AU; No #01, Street No #09 Song Than 1 Industrial Zone, Bรฌnh Dฦฐฦกng, Bรฌnh Dฦฐฦกng, VN; 2809 w Ajax Ave, Rogers, Arkansas 72756, US; 4867 E Wilder Road, Bay City, Michigan, US

Geographic Context:

  • Shanghai is a major commercial hub and the most populous city in China, offering a vibrant cultural scene, diverse dining options, and numerous entertainment venues.
  • The city is known for its rapid pace of development and innovation, providing a dynamic work environment for professionals.
  • Shanghai has a humid subtropical climate, with mild winters and hot, humid summers.

Work Schedule: Standard working hours are Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for project demands and occasional travel.

ASSUMPTION: SC Johnson's Shanghai office offers a modern, collaborative work environment with opportunities for professional growth and development. The city's vibrant culture and dynamic business environment provide an exciting backdrop for this role.

๐Ÿ’ผ Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • In-depth interviews with the hiring manager and cross-functional team members
  • Final round interviews with senior leadership
  • Background check and offer extension

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Leadership and team management abilities
  • Cross-functional collaboration and communication skills
  • Data analysis and interpretation skills
  • Cultural fit and alignment with SC Johnson's values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Demonstrate your understanding of SC Johnson's business and the marketing commercialization process
  • Prepare examples of your past achievements in driving new product development and marketing campaigns
  • Follow up with the hiring manager or HR department one week after your final interview to express your continued interest in the role

ATS Keywords: New Product Development, Marketing Strategy, Cross-Functional Team, Data Analysis, Market Research, Campaign Planning, Channel Activation, Integrated Marketing Communications, FMCG, Consumer Research, Business Case Development

ASSUMPTION: SC Johnson's recruitment process is designed to assess candidates' strategic thinking, leadership, and cultural fit. Applicants should be prepared to demonstrate their relevant experience and skills throughout the interview process.

๐Ÿ› ๏ธ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Project management tools (e.g., Asana, Trello, Jira)
  • Data analysis tools (e.g., Excel, Google Analytics, Tableau)
  • Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
  • Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite, project management tools, and data analysis tools. Familiarity with marketing automation and social media management tools is a plus.

๐Ÿ‘” Cultural Fit Considerations

Company Values:

  • Family-owned and led, with a strong commitment to sustainability, transparency, and inspiring people to create opportunities
  • Focus on innovation and continuous improvement
  • Collaboration and teamwork across functional boundaries
  • Accountability and ownership for driving results

Work Style:

  • Fast-paced and dynamic work environment, with a focus on driving results and meeting deadlines
  • Strong emphasis on cross-functional collaboration and communication
  • Opportunities for professional growth and development
  • Supportive and inclusive work culture that values diversity and inclusion

Self-Assessment Questions:

  • Do you align with SC Johnson's commitment to sustainability and transparency?
  • Are you comfortable working in a fast-paced, dynamic work environment with tight deadlines?
  • Do you thrive in a collaborative, cross-functional team setting?

ASSUMPTION: SC Johnson's culture values innovation, collaboration, accountability, and a strong commitment to sustainability. Applicants should assess their alignment with these values and work style preferences before applying.

โš ๏ธ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Working with cross-functional teams and stakeholders with varying priorities and expectations
  • Adapting to a fast-paced, dynamic work environment with changing priorities
  • Navigating a large, global organization with diverse teams and cultures

ASSUMPTION: This role presents unique challenges related to project management, stakeholder communication, and adaptability in a fast-paced, global work environment.

๐Ÿ“ˆ Similar Roles Comparison

  • Unlike other marketing roles, this position focuses heavily on new product development and commercialization, requiring a strong background in NPD and a deep understanding of the marketing commercialization process
  • SC Johnson's global presence and large size offer unique opportunities for career growth and development compared to smaller, local organizations
  • This role requires a unique blend of strategic thinking, project management, and data analysis skills, making it distinct from other marketing positions

ASSUMPTION: This role offers a unique blend of strategic, project management, and data analysis responsibilities, making it distinct from other marketing positions. Applicants should consider their fit for these specific requirements and the opportunities for career growth within a large, global organization.

๐Ÿ“ Sample Projects

  • Leading a cross-functional team to develop and launch a new product line, including consumer research, market analysis, business case development, product concept/packaging/claims, pricing, key assets development, channel strategy, media and communication plan, sell-in material, etc.
  • Managing the product lifecycle for an existing brand, including campaign/always-on communication, social/e-commerce communication, offline visibility/promotion/events, etc.
  • Analyzing market share, demand planning, and NPD performance data to drive future product development and marketing strategies

ASSUMPTION: These sample projects illustrate the strategic, project management, and data analysis aspects of this role, providing applicants with a clear understanding of the responsibilities and requirements.

โ“ Key Questions to Ask During Interview

  • Can you describe the typical product lifecycle for a new product launch in this role?
  • How does the cross-functional team structure support the marketing commercialization process?
  • What are the key priorities for the first 90 days in this role?
  • How does SC Johnson support the professional development and growth of its marketing managers?
  • What are the most challenging aspects of working in a large, global organization like SC Johnson?

ASSUMPTION: These interview questions are designed to provide applicants with a deeper understanding of the role's responsibilities, work environment, and opportunities for growth and development within SC Johnson.

๐Ÿ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of your past achievements in driving new product development and marketing campaigns
  • Follow up with the hiring manager or HR department one week after your final interview to express your continued interest in the role
  • Prepare for your interviews by researching SC Johnson's business and the marketing commercialization process

โš ๏ธ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.