📌 Core Information
🔹 Job Title: Associate Manager, Marketing Commercialization
🔹 Company: SC Johnson
🔹 Location: Shanghai, China
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting and leading marketing commercialization strategy and business plan development
- Independently leading cross-functional teams to drive new product development (NPD) end-to-end
- Managing product lifecycles, campaign communication, and channel activation
- Analyzing market data and insights to drive future NPD and strategy
ASSUMPTION: This role requires a strong background in marketing and experience leading cross-functional teams. Familiarity with the FMCG industry and working with Sam's Club and Walmart is a plus.
📋 Key Responsibilities
✅ Supporting and leading marketing commercialization strategy and business plan development
✅ Independently leading cross-functional teams to drive NPD end-to-end, including consumer research, market analysis, business case development, product concept/packaging/claims, pricing, key assets development, channel strategy, media and communication plan, and sell-in materials
✅ Managing product lifecycles, campaign communication, and channel activation
✅ Analyzing market data and insights to drive future NPD and strategy
✅ Collaborating with cross-functional teams and external agencies to develop holistic marketing plans
✅ Monitoring campaign execution and investment to maximize ROI
ASSUMPTION: This role requires strong project management, leadership, and analytical skills. Experience with marketing mix modeling and consumer research methods is beneficial.
🎯 Required Qualifications
Education: Bachelor's degree in business and/or marketing, with a master's or MBA preferred
Experience: At least 7 years of marketing experience, preferably in FMCG
Required Skills:
- Proven experience in NPD end-to-end
- Experience in leading integrated marketing communications
- Experience working with multi-functional teams, including sales/trade marketing
- Strong analytical and project management skills
- Fluency in English, both written and verbal
Preferred Skills:
- Experience working with Sam's Club and Walmart
- Familiarity with the SC Johnson product portfolio
- Bilingual or multilingual skills
ASSUMPTION: Candidates with experience in consumer research, market analysis, and business case development will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role in Shanghai, the estimated salary range is CNY 350,000 - 500,000 per year. This is an estimate and the actual salary may vary based on experience and performance.
Benefits:
- Health insurance and retirement plans
- Employee discounts on SC Johnson products
- Opportunities for professional development and growth
- Global work environment with diverse teams
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM). Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and performance. Benefits may also vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: SC Johnson is a global leader in the manufacturing of household cleaning products, home storage, air care, pest control, shoe care, and professional products. They operate in virtually every country worldwide.
Company Size: SC Johnson is a mid-sized company with approximately 13,000 employees and operations in 70 countries. This size offers a balance between a large corporate structure and a smaller, more intimate work environment.
Founded: SC Johnson was founded in 1886 and is headquartered in Racine, Wisconsin, USA. The company is still family-owned and led, with a fifth-generation family member serving as the CEO.
Company Description:
- SC Johnson is a fifth-generation, family-owned and led company with a strong commitment to sustainability, transparency, and inspiring people to create opportunities.
- The company's high-quality products and iconic brands include OFF!®, Raid®, Glade®, Windex®, Scrubbing Bubbles®, Ziploc®, Mrs. Meyer’s® Clean Day, method®, Autan®, Baygon®, Mr Muscle®, Duck®, Lysoform®, and more.
- SC Johnson includes both SC Johnson Professional, providing solutions to healthcare, industrial, and institutional markets, and SC Johnson Lifestyle Brands, a growing house of like-minded brands working together for bold, transformative growth.
Company Specialties:
- Chemical products
- Home cleaning
- Air care
- Fast moving consumer goods
- Consumer packaged goods
- Pest control
- Home storage
- Shoe care
Company Website: http://www.scjohnson.com
ASSUMPTION: SC Johnson's commitment to sustainability and transparency is a key aspect of its company culture and should be appealing to environmentally conscious candidates.
📊 Role Analysis
Career Level: This role is at the manager level, with the expectation to lead cross-functional teams and drive projects end-to-end.
Reporting Structure: The Associate Manager, Marketing Commercialization will report directly to the Marketing Manager and work closely with various cross-functional teams, including sales, trade marketing, and consumer insight teams.
Work Arrangement: This is an on-site position based in Shanghai, China. Occasional remote work may be considered for specific projects or team meetings.
Growth Opportunities:
- Progression to a senior marketing role within the company
- Expansion into global marketing roles or other business units within SC Johnson
- Development of leadership and management skills through mentoring and training programs
ASSUMPTION: Candidates should be proactive in seeking out growth opportunities and demonstrating their potential for advancement within the company.
🌍 Location & Work Environment
Office Type: SC Johnson's Shanghai office is a modern, collaborative workspace with a diverse, multicultural team.
Office Location(s): 1525 Howe Street, Racine, WI, USA (Global Headquarters) and NO. 932, New Jinqiao Road, Pudong New District, Shanghai, China (Shanghai Office)
Geographic Context:
- Shanghai is the largest city in China and a major global financial hub, offering a vibrant culture, rich history, and numerous entertainment options.
- The city is known for its fast-paced, competitive business environment and high standards for professional development.
- Shanghai has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: Standard office hours are Monday-Friday, 9:00 AM - 6:00 PM, with occasional overtime required to meet project deadlines.
ASSUMPTION: Candidates should be comfortable working in a fast-paced, multicultural environment and be willing to adapt to the local work culture and customs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the marketing team and relevant stakeholders
- Final interview with the marketing director or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and business plan development
- Cross-functional team leadership and project management
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with SC Johnson's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of your experience leading cross-functional teams and driving NPD end-to-end
- Demonstrate your understanding of the FMCG industry and SC Johnson's product portfolio
- Showcase your ability to analyze data and make data-driven decisions
ATS Keywords: Marketing strategy, business plan development, cross-functional team leadership, project management, NPD, FMCG, data analysis, marketing mix modeling, consumer research
ASSUMPTION: SC Johnson's application process may vary depending on the role and location. Candidates should be prepared to adapt their application materials and interview responses to fit the specific requirements of the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing mix modeling software (e.g., Nielsen, Kantar, IRI)
- Consumer research tools (e.g., SurveyMonkey, Qualtrics)
- Project management tools (e.g., Asana, Trello, Jira)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Candidates should be comfortable using industry-standard marketing and project management tools, as well as learning new tools as needed for specific projects.
👔 Cultural Fit Considerations
Company Values:
- Family-owned and led, with a strong commitment to family values and work-life balance
- Focused on sustainability, transparency, and inspiring people to create opportunities
- Diverse and inclusive work environment, with a global team of over 13,000 employees
Work Style:
- Collaborative and team-oriented, with a focus on cross-functional teamwork
- Data-driven and analytical, with a strong emphasis on making informed decisions
- Fast-paced and dynamic, with a focus on continuous improvement and innovation
Self-Assessment Questions:
- Do you align with SC Johnson's commitment to sustainability and transparency?
- Are you comfortable working in a fast-paced, multicultural environment?
- Do you have strong project management and leadership skills, with experience driving cross-functional teams?
ASSUMPTION: Candidates should be proactive in assessing their fit with SC Johnson's company culture and values, and be prepared to demonstrate their alignment during the interview process.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse, cross-functional teams with varying levels of experience and expertise
- Adapting to a fast-paced, dynamic work environment with changing priorities
- Navigating a large, global organization with complex reporting structures
ASSUMPTION: Candidates should be proactive in addressing potential challenges and demonstrating their ability to thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Senior Marketing Manager role in other FMCG companies, with a focus on NPD and integrated marketing communications
- SC Johnson's global presence and commitment to sustainability set it apart from other FMCG companies
- Candidates should consider their long-term career goals and the potential for growth within SC Johnson compared to other companies in the industry
ASSUMPTION: Candidates should research SC Johnson's unique company culture and values, as well as its global presence and commitment to sustainability, when comparing this role to similar roles in other companies.
📝 Sample Projects
- Leading a cross-functional team to develop and launch a new product line, including consumer research, market analysis, business case development, product concept/packaging/claims, pricing, key assets development, channel strategy, media and communication plan, and sell-in materials
- Developing and implementing a marketing strategy and business plan for an existing product line, including market share analysis, demand planning, finance report analysis, and social listening
- Managing a product lifecycle, including campaign communication, channel activation, and market data analysis to drive future NPD and strategy
ASSUMPTION: Candidates should be prepared to discuss their experience with NPD, integrated marketing communications, and data analysis, as well as their ability to lead cross-functional teams and drive projects end-to-end.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing commercialization strategy and business plan development process for a new product launch?
- How does the cross-functional team structure and dynamics vary for different projects or product lines?
- What are the key priorities and focus areas for the marketing team in the next 6-12 months?
- How does SC Johnson support the professional development and growth of its marketing managers?
- What are the key challenges and opportunities for the marketing team in the Shanghai office, and how can this role contribute to addressing them?
ASSUMPTION: Candidates should be proactive in asking questions that demonstrate their understanding of the role and their interest in SC Johnson's marketing team and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on NPD, integrated marketing communications, and data analysis
- Prepare examples of your experience leading cross-functional teams and driving NPD end-to-end
- Demonstrate your understanding of the FMCG industry and SC Johnson's product portfolio
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
