Associate Manager - Marketing

📌 Core Information

🔹 Job Title: Associate Manager - Marketing

🔹 Company: Eli Lilly and Company

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing marketing tactics in Veeva Vault Promotional Materials (VVPM) system
• Collaborating with cross-functional teams to ensure quality, speed, value, and compliance
• Supporting annual claims assessments, periodic reviews, and label updates
• Actively participating in shared learnings and best practices across the team and consumer platform
• Extending support during critical business needs

ASSUMPTION: This role requires a strong understanding of Lilly's processes, brand strategies, and tactics, as well as the ability to work effectively with various teams and stakeholders.

📋 Key Responsibilities

✅ Create, update, maintain, and manage marketing tactics in the Veeva Vault Promotional Materials (VVPM) system

✅ Collaborate with marketing operations, brand team, and medical, legal, regulatory (MLR) reviewers to ensure quality, speed, value, and compliance throughout the materials lifecycle

✅ Partner with marketing operations, brand team, and MLR reviewers to create, update, and maintain marketing tactics

✅ Actively participate in shared learnings and best practices across the team and consumer platform, enabling knowledge sharing, building, and innovation

✅ Extend support in annual claims assessments, periodic reviews/reapprovals, and label updates by being flexible during any critical business needs

ASSUMPTION: The role may involve additional responsibilities based on business needs and team requirements.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in marketing, with a focus on promotional materials management

Required Skills:

• Proven experience with Veeva Vault Promo Mats (VVPM) tools and process
• Strong understanding of Customer Information Quality (CIQ)
• Solid project management practice

Preferred Skills:

• Experience working with agencies and external partner vendors
• Ability to work within a team and as a strong team player

ASSUMPTION: Candidates with experience in the pharmaceutical industry or relevant marketing experience will be preferred.

💰 Compensation & Benefits

Salary Range: INR 12,00,000 - 18,00,000 per annum (Estimated, based on industry standards for a Marketing Associate Manager with 2-5 years of experience in the pharmaceutical industry)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program

Working Hours: Full-time, typically Monday through Friday, 9:00 AM to 5:30 PM IST, with some flexibility based on business needs

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits may also vary based on the company's policies and the candidate's eligibility.

📌 Applicant Insights

🔍 Company Context

Industry: Pharmaceutical Manufacturing. Eli Lilly and Company is a global healthcare leader that discovers, develops, and delivers life-changing medicines to people around the world.

Company Size: 10,001+ employees. As a large organization, Eli Lilly offers numerous opportunities for growth and collaboration across various teams and functions.

Founded: 1876. Eli Lilly was founded by Colonel Eli Lilly in Indianapolis, Indiana, and has since grown into a global pharmaceutical company with a strong commitment to improving the lives of patients worldwide.

Company Description:

• Eli Lilly is dedicated to turning science into healing, with a focus on innovation, quality, and patient care
• The company's mission is to make life better for people around the world by discovering and delivering life-changing medicines
• Eli Lilly is committed to fostering an inclusive and diverse work environment that values collaboration, creativity, and continuous learning

Company Specialties:

• Pharmaceutical development
• Pharmaceuticals
• Biotech and biopharmaceuticals

Company Website: http://www.lilly.com/

ASSUMPTION: Eli Lilly and Company is a well-established pharmaceutical company with a strong global presence and a commitment to improving the lives of patients worldwide.

📊 Role Analysis

Career Level: Associate Manager. This role is an intermediate-level position that offers opportunities for growth and development within the marketing function.

Reporting Structure: The Associate Manager - Marketing will report directly to the Marketing Operations Manager or a similar role within the organization.

Work Arrangement: On-site, with some flexibility for remote work based on business needs and team requirements.

Growth Opportunities:

• Advancement to a Senior Manager or Executive Manager role within the marketing function
• Expansion into related roles, such as brand management, product management, or marketing strategy
• Opportunities to work on cross-functional projects and gain exposure to other areas of the business

ASSUMPTION: The growth opportunities listed are based on typical career paths within the marketing function and may vary depending on the candidate's performance, the organization's needs, and industry trends.

🌍 Location & Work Environment

Office Type: Corporate office environment. Eli Lilly's corporate headquarters is located in Indianapolis, Indiana, with additional offices and facilities around the world.

Office Location(s): Lilly Corporate Center, Indianapolis, Indiana 46285, US

Geographic Context:

• Indianapolis, Indiana, is a mid-sized city with a diverse population and a strong job market
• The Lilly Corporate Center is located in a suburban area with easy access to major highways and public transportation
• The city offers a range of housing options, from urban apartments to suburban single-family homes

Work Schedule: Full-time, typically Monday through Friday, 9:00 AM to 5:30 PM IST, with some flexibility based on business needs

ASSUMPTION: The work environment and schedule may vary depending on the specific team, business needs, and the candidate's role within the organization.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and/or team members
• Background check and offer extension

Key Assessment Areas:

• Marketing knowledge and experience
• Problem-solving skills and analytical thinking
• Collaboration and teamwork
• Adaptability and flexibility

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to the specific role and company, emphasizing your fit with Eli Lilly's mission and values
• Prepare for behavioral interview questions by reflecting on your past experiences and how they demonstrate the required skills and qualities

ATS Keywords: Veeva Vault Promo Mats, Customer Information Quality, Project Management, Marketing Operations, Brand Strategy, Creative Development, Tactic Assessment, Collaboration, Problem Solving, Quality Processes, Continuous Improvement, Agile Learning, Stress Tolerance, Organizational Skills

ASSUMPTION: The application process and interview format may vary depending on the specific role, team, and business needs.

🛠️ Tools & Technologies

• Veeva Vault Promotional Materials (VVPM) system
• Customer Information Quality (CIQ) tools
• Project management software (e.g., Asana, Trello, Jira)

ASSUMPTION: The tools and technologies required for this role may vary depending on the specific team, business needs, and the candidate's responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellent
• Patient-centered
• Inclusive
• Collaborative
• Curious

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and focused on continuous improvement
• Patient-centered and committed to improving the lives of people around the world

Self-Assessment Questions:

• Do you have a strong commitment to patient care and improving the lives of people around the world?
• Are you able to work effectively in a collaborative and team-oriented environment?
• Do you have a proven track record of success in a marketing role, with a focus on promotional materials management?

ASSUMPTION: Eli Lilly values a diverse and inclusive work environment that fosters collaboration, creativity, and continuous learning.

⚠️ Potential Challenges

• Working in a fast-paced and dynamic environment with tight deadlines and competing priorities
• Managing multiple projects and stakeholders simultaneously
• Navigating a large and complex organization with multiple teams and functions
• Adapting to changes in business needs, priorities, and processes

ASSUMPTION: The potential challenges listed are based on typical experiences in a marketing role within a large pharmaceutical company and may vary depending on the specific team, business needs, and the candidate's responsibilities.

📈 Similar Roles Comparison

• Marketing Specialist - Promotional Materials Management
• Marketing Manager - Brand Management
• Product Manager - Pharmaceutical Products

ASSUMPTION: The roles listed are similar to the Associate Manager - Marketing role in terms of required skills, experience, and responsibilities. However, each role may have unique aspects and requirements based on the specific team, business needs, and industry trends.

📝 Sample Projects

• Managing a product launch campaign, including the creation and approval of promotional materials
• Conducting a periodic review of marketing tactics to ensure compliance with regulatory requirements and brand guidelines
• Collaborating with cross-functional teams to develop and implement a marketing strategy for a new product

ASSUMPTION: The sample projects listed are based on typical responsibilities and experiences in a marketing role within a large pharmaceutical company and may vary depending on the specific team, business needs, and industry trends.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader marketing strategy and organization?
• What opportunities are there for growth and development within the marketing function and the broader organization?
• How does Eli Lilly support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: The key questions listed are designed to help candidates better understand the role, the team, and the organization, and to demonstrate their interest and engagement in the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Eli Lilly careers website
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for behavioral interview questions by reflecting on your past experiences and how they demonstrate the required skills and qualities
• Follow up with the hiring manager or recruiter after your interview to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.