Associate Manager, Media Planning

📌 Core Information

🔹 Job Title: Associate Manager, Media Planning

🔹 Company: dentsu

🔹 Location: Taipei - No. 77, Songgao Rd., Xinyi Dist., Taiwan

🔹 Job Type: Full-time

🔹 Category: Advertising & Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Day-to-day management of key accounts' media planning
• Building and maintaining strong media owner relationships
• Collaborating with cross-functional teams to ensure campaign success
• Guiding investment towards appropriate partners based on commercial opportunities

ASSUMPTION: This role requires a balance of strategic planning, relationship management, and operational execution. It's ideal for someone with a few years of experience looking to step into a management role.

📋 Key Responsibilities

✅ Effectively run day-to-day planning on key accounts

✅ Build and develop media owner relationships to drive market-leading planning for clients

✅ Collaborate with other departments to ensure campaigns go live on time, adhering to Service Level Agreements

✅ Use understanding of commercial opportunities and trading focuses to guide investment towards appropriate partners

ASSUMPTION: This role involves a mix of strategic planning, relationship management, and operational tasks. It requires strong organizational skills and the ability to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field

Experience: 2-5 years of experience in media planning or a related role

Required Skills:

• Proven experience in media planning
• Strong client relationship management skills
• Excellent campaign management skills
• Ability to collaborate effectively with cross-functional teams
• Strong commercial awareness and trading focus
• Familiarity with best practices and Service Level Agreements

Preferred Skills:

• Experience with media owner trading desks
• Fluency in Mandarin (in addition to English)

ASSUMPTION: While the role requires specific skills, it also offers opportunities for growth and learning, especially for candidates with relevant experience but not all the preferred skills.

💰 Compensation & Benefits

Salary Range: NT$600,000 - NT$800,000 per year (based on industry standards for mid-level media planning roles in Taiwan)

Benefits:

• Health insurance
• Retirement benefits
• Employee discounts

Working Hours: Full-time (40 hours/week), with flexibility for occasional overtime

ASSUMPTION: Salary range is estimated based on industry standards for mid-level media planning roles in Taiwan. Actual compensation may vary based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: dentsu is a global advertising and marketing services company, operating in the competitive advertising services industry.

Company Size: dentsu has over 10,000 employees worldwide, providing a large network of resources and opportunities for growth.

Founded: dentsu was founded in 1901 and has a rich history in the advertising industry.

Company Description:

• dentsu is a global leader in advertising and marketing services, with a focus on data-driven, creative solutions.
• The company operates in over 145 countries and regions, providing a wide range of services, including media planning and buying, creative services, and digital marketing.
• dentsu is committed to sustainability and creating a positive impact on society through its work.

Company Specialties:

• Media planning and buying
• Creative services
• Data and technology
• People-based marketing

Company Website: https://www.dentsu.com/

ASSUMPTION: dentsu's size and global presence provide opportunities for career growth and development. However, the competitive nature of the industry may also present challenges.

📊 Role Analysis

Career Level: This role is at the mid-level, providing an opportunity for experienced professionals to step into a management role.

Reporting Structure: The Associate Manager, Media Planning reports directly to the Manager, Media Planning.

Work Arrangement: This role is on-site, with occasional flexibility for remote work.

Growth Opportunities:

• Potential advancement to Manager, Media Planning role
• Expansion of responsibilities based on performance and interest
• Opportunities to work on diverse, global campaigns

ASSUMPTION: This role offers opportunities for growth and development, both within the media planning function and across dentsu's broader service offerings.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Taipei - No. 77, Songgao Rd., Xinyi Dist.

Geographic Context:

• Taipei is a bustling city with a mix of traditional and modern culture
• The Xinyi District is a central business district with easy access to public transportation
• The office is located near shopping, dining, and entertainment options

Work Schedule: Standard business hours with flexibility for occasional overtime

ASSUMPTION: The location and work environment provide a dynamic and engaging setting for the role, with easy access to amenities and public transportation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• In-person interview with the team
• Final interview with the department head

Key Assessment Areas:

• Media planning skills and experience
• Client relationship management skills
• Problem-solving and decision-making abilities
• Cultural fit and alignment with dentsu's values

Application Tips:

• Highlight relevant media planning experience and achievements
• Tailor your resume to emphasize skills and experiences most relevant to this role
• Prepare examples of successful media planning campaigns you've worked on
• Demonstrate your understanding of dentsu's business and values in your cover letter

ATS Keywords: Media Planning, Client Relationship Management, Campaign Management, Cross-Department Collaboration, Commercial Awareness, Trading Focus, Best Practices, Service Level Agreements

ASSUMPTION: The application process may vary based on the specific needs of the hiring team. It's essential to stay up-to-date with the latest information on dentsu's careers website.

🛠️ Tools & Technologies

• Media planning and buying platforms (e.g., Google Ads, Facebook Ads, etc.)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, etc.)
• Project management tools (e.g., Asana, Trello, etc.)
• Microsoft Office Suite

ASSUMPTION: The specific tools and technologies used may vary based on the team's needs and preferences. Familiarity with industry-standard tools is essential.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Creativity
• Courage
• Curiosity

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and innovative

Self-Assessment Questions:

• How do you demonstrate integrity in your work?
• Can you provide an example of a time when you collaborated effectively with a cross-functional team?
• How do you stay curious and innovative in your approach to media planning?

ASSUMPTION: dentsu values diversity and inclusion, and candidates from all backgrounds are encouraged to apply. However, a strong cultural fit with the company's values is essential for success in this role.

⚠️ Potential Challenges

• Managing multiple client campaigns simultaneously
• Keeping up with industry trends and best practices
• Balancing operational tasks with strategic planning
• Navigating a large, global organization

ASSUMPTION: While this role presents opportunities for growth and development, it also comes with its unique set of challenges. Strong organizational skills, adaptability, and a proactive approach to learning are essential for success.

📈 Similar Roles Comparison

• Unlike other media planning roles, this position focuses on day-to-day management of key accounts, requiring strong operational skills
• In the competitive advertising services industry, standing out through exceptional client relationships and innovative planning is crucial
• This role offers opportunities for career growth within dentsu's extensive service offerings

ASSUMPTION: While this role shares similarities with other media planning positions, its focus on day-to-day management and operational tasks sets it apart. Understanding the unique aspects of this role is essential for success.

📝 Sample Projects

• Developing and executing a comprehensive media planning strategy for a major retail client
• Managing relationships with key media owners to secure favorable trading terms for clients
• Collaborating with cross-functional teams to launch a successful integrated marketing campaign

ASSUMPTION: These sample projects provide a sense of the types of tasks and responsibilities associated with this role. However, the specific projects and campaigns worked on may vary based on the team's needs and priorities.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other departments within dentsu?
• What opportunities are there for professional development and growth within the media planning function and across dentsu's service offerings?
• How does dentsu support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and provides valuable insights into the company and team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant media planning experience and skills
• Prepare examples of successful media planning campaigns you've worked on for your interview
• Demonstrate your understanding of dentsu's business and values in your cover letter
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.