📌 Core Information
🔹 Job Title: Associate Manager, Member Lifecycle Marketing
🔹 Company: Peloton
🔹 Location: New York, New York
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing multi-channel lifecycle marketing strategies
- Managing communications across multiple channels for a seamless member journey
- Collaborating with cross-functional teams to align campaigns and optimize performance
- Analyzing campaign performance and optimizing strategies based on data-driven insights
- Presenting clear and concise reports to communicate strategy, initiatives, and metrics
ASSUMPTION: This role requires a high degree of collaboration and data analysis to create impactful and engaging member experiences.
📋 Key Responsibilities
✅ Own and execute multi-channel lifecycle marketing strategies that support both Apparel and Growth initiatives while keeping the Member Experience first.
✅ Develop and implement strategies that enhance the member experience and foster long-term engagement.
✅ Oversee all communications across multiple channels, including email, in-app, push notifications, on-hardware notifications, and SMS – ensuring a consistent and seamless multi-channel member journey.
✅ Oversee end-to-end Apparel campaign strategy and execution, including building in Braze. Serve as the main liaison between Apparel and Member Lifecycle teams to ensure alignment of timing, campaign goals, member segments, and frequency capping.
✅ Partner closely with the Growth Marketing team to build and optimize always-on automation programs and ramp up lifecycle communications in support of promotional periods, ensuring relevance and targeting based on affinity, behavior, and lifecycle stage.
✅ Propose and execute A/B tests within each of the relevant areas of focus and optimize campaigns based on data-driven insights.
✅ Analyze and report on campaign performance on an ongoing basis to ensure campaigns are performing as expected and improve future campaign strategies and tactics.
✅ Work cross-functionality with Data Analytics and Marketing Ops teams to ensure Members are receiving the most relevant and contextual communications.
✅ Develop and maintain clear and concise presentations that communicate strategy, initiatives roadmap, performance metrics, and contribution to revenue.
✅ Develop, maintain, and share-out process documentation.
✅ Effectively communicate with peers and managers.
ASSUMPTION: This role requires a strong understanding of lifecycle marketing strategies, cross-functional collaboration, and data analysis to drive member engagement and revenue growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum of 3-5 years in lifecycle/CRM roles with a solid track record in managing comprehensive marketing campaigns across diverse channels.
Required Skills:
- Proven experience in developing multi-channel lifecycle messaging strategies at apparel and/or subscription businesses
- Comfortable with the technical aspects of email, SMS, and push notification building
- Strong analytical skills with the ability to analyze campaign performance and adapt strategies based on robust data-driven insights
- Excellent communication skills with proficiency in developing clear and concise presentations for diverse audiences
- Strong project management and organizational skills with a proven track record managing parallel workstreams
- Comfort operating independently in a fast-paced environment
Preferred Skills:
- Experience within the subscription and/or apparel space
- Copywriting skills and a creative eye for email design
ASSUMPTION: Candidates with experience in subscription-based businesses and a strong background in lifecycle marketing are likely to be the best fit for this role.
💰 Compensation & Benefits
Salary Range: $106,296 - $138,185 USD per year (based on Peloton's provided range)
Benefits:
- Medical, dental, and vision insurance
- Generous paid time off policy
- Short-term and long-term disability
- Access to mental health services
- 401k, tuition reimbursement, and student loan paydown plans
- Employee Stock Purchase Plan
- Fertility and adoption support and up to 18 weeks of paid parental leave
- Child care and family care discounts
- Free access to Peloton Digital App and apparel and product discounts
- Commuter benefits and Citi Bike Discount
- Pet insurance
Working Hours: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The provided salary range is based on Peloton's headquarters in New York City. Actual compensation may vary based on location and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services. Peloton operates at the intersection of fitness, technology, and media, offering connected fitness experiences through its hardware, software, and content.
Company Size: Large (1,001-5,000 employees). Peloton's size allows for diverse opportunities and resources but may also have a more structured and hierarchical work environment.
Founded: 2011. Peloton has grown significantly since its founding, expanding its product offerings and global presence.
Company Description:
- Peloton is a leading interactive fitness platform that provides a wide range of live and on-demand studio classes, including cycling, running, strength, yoga, and meditation, accessible through its hardware products and Peloton App.
- The company offers a comprehensive fitness ecosystem that combines innovative hardware, distinctive software, and exclusive content to create impactful and entertaining workout experiences for its members.
- Peloton's immersive and social fitness ecosystem fosters motivation and engagement, with a strong community of members across the US, UK, Canada, Germany, and Australia.
Company Specialties:
- Fitness
- Networked fitness
- Android
- Cycling
- Hardware
- Software
- Video Production
- Retail
- and Supply Chain
Company Website: onepeloton.com
ASSUMPTION: Peloton's focus on innovation, entertainment, and community makes it an attractive employer for candidates seeking a dynamic and engaging work environment.
📊 Role Analysis
Career Level: Mid-level. This role offers opportunities for growth and advancement within Peloton's marketing organization.
Reporting Structure: This role reports directly to the Manager, Member Lifecycle Marketing and collaborates closely with cross-functional teams, including Growth Marketing, Data Analytics, and Marketing Operations.
Work Arrangement: Hybrid. This role offers a blend of on-site and remote work, allowing for flexibility and a better work-life balance.
Growth Opportunities:
- Advancement to a Manager or Senior Manager role within Peloton's marketing organization
- Expansion into other areas of marketing or related fields, such as product management or general management
- Potential opportunities to work on special projects or initiatives that drive strategic growth for Peloton
ASSUMPTION: This role provides a strong foundation for career growth within Peloton's marketing organization and the broader fitness and technology industries.
🌍 Location & Work Environment
Office Type: Hybrid. Peloton's offices are designed to foster collaboration and creativity, with a blend of open workspaces and private meeting rooms.
Office Location(s): New York, New York
Geographic Context:
- New York City offers a vibrant and diverse cultural scene, with numerous entertainment, dining, and recreational opportunities
- The city's fast-paced and dynamic environment may appeal to candidates seeking a challenging and stimulating work environment
- New York City's cost of living is higher than the national average, which may impact compensation and benefits considerations
Work Schedule: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: New York City's unique cultural and professional landscape offers a rich environment for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager or a member of the HR team
- In-depth behavioral and skills-based interview with the hiring manager and/or other team members
- Final interview with the Director or VP of Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Communication and presentation skills
- Collaboration and teamwork skills
- Adaptability and resilience in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight your lifecycle marketing experience, data analysis skills, and relevant industry-specific achievements
- Prepare for behavioral interview questions that focus on your experience with multi-channel lifecycle marketing strategies, campaign optimization, and data-driven decision-making
- Be ready to discuss your familiarity with Peloton's products, services, and unique value proposition
- Demonstrate your enthusiasm for Peloton's mission and commitment to creating engaging and impactful member experiences
ATS Keywords: Lifecycle Marketing, CRM, Email Marketing, SMS Marketing, Push Notifications, Marketing Automation, Data Analysis, Project Management, Communication, HTML, Presentation Skills, Campaign Management, Cross-Selling, Upselling, Collaboration, Attention to Detail
ASSUMPTION: Peloton's interview process is designed to assess candidates' strategic thinking, data analysis skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Braze, Salesforce)
- Email marketing tools (e.g., Litmus)
- Data analysis tools (e.g., Excel, Google Analytics)
- Project management tools (e.g., Asana, Trello)
- Presentation software (e.g., PowerPoint, Google Slides)
ASSUMPTION: Familiarity with Peloton's proprietary tools and technologies may be beneficial but is not always required for this role.
👔 Cultural Fit Considerations
Company Values:
- Find Your Push: Encourage employees to challenge themselves and find their inner strength
- Find Your Power: Empower employees to make an impact and drive results
- Be a Force Multiplier: Foster a collaborative and inclusive work environment that amplifies individual contributions
- Lead with Love: Prioritize empathy, respect, and kindness in all interactions
Work Style:
- Fast-paced and action-oriented, with a focus on data-driven decision-making
- Collaborative and inclusive, with a strong emphasis on cross-functional teamwork
- Creative and innovative, with a commitment to continuous improvement
- Results-driven, with a focus on delivering impactful member experiences
Self-Assessment Questions:
- How do you align with Peloton's core values, and how have you demonstrated these values in your previous roles?
- How do you approach working in a fast-paced, collaborative environment, and how have you adapted to change in previous roles?
- How do you balance data-driven decision-making with a strong focus on member experience and engagement?
ASSUMPTION: Peloton's culture emphasizes personal growth, collaboration, and a strong commitment to creating engaging and impactful member experiences.
⚠️ Potential Challenges
- Managing multiple channels and campaigns simultaneously may require strong organizational skills and adaptability
- Working in a fast-paced, data-driven environment may be challenging for candidates who prefer a more structured or predictable work environment
- Collaborating with cross-functional teams may require strong communication and interpersonal skills
- Peloton's focus on innovation and continuous improvement may necessitate learning new tools and technologies regularly
ASSUMPTION: These challenges are inherent to Peloton's dynamic and fast-paced work environment, and successful candidates will be able to adapt and thrive in this setting.
📈 Similar Roles Comparison
- Compared to other lifecycle marketing roles, this position places a stronger emphasis on cross-functional collaboration and data-driven decision-making
- Peloton's focus on innovation and entertainment sets it apart from more traditional fitness companies, offering unique opportunities for growth and development
- Career paths within Peloton's marketing organization may vary depending on the individual's skills, interests, and the organization's evolving needs
ASSUMPTION: This role offers a unique blend of strategic, data-driven, and creative responsibilities, making it an attractive opportunity for candidates seeking a dynamic and engaging work environment.
📝 Sample Projects
- Developing and executing a multi-channel lifecycle marketing campaign to drive member engagement and retention
- Optimizing automation programs to improve cross-selling and upselling performance within Peloton's subscription-based business model
- Collaborating with the Apparel team to create targeted and personalized communications that drive apparel sales and enhance the overall member experience
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of this role, highlighting the importance of strong analytical skills and cross-functional teamwork.
❓ Key Questions to Ask During Interview
- How does this role contribute to Peloton's overall marketing strategy, and how do my responsibilities align with the company's broader goals?
- Can you describe the team structure and dynamics within the Member Lifecycle Marketing team, and how does this role fit into the broader organization?
- How does Peloton support the professional growth and development of its employees, particularly within the marketing organization?
- Can you provide examples of how Peloton fosters a culture of innovation and continuous improvement, and how does this role contribute to that culture?
- How does Peloton measure the success of its lifecycle marketing campaigns, and how do these metrics align with the company's broader KPIs?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to understanding Peloton's unique culture and organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your lifecycle marketing experience, data analysis skills, and relevant industry-specific achievements
- Prepare for behavioral interview questions that focus on your experience with multi-channel lifecycle marketing strategies, campaign optimization, and data-driven decision-making
- Be ready to discuss your familiarity with Peloton's products, services, and unique value proposition
- Demonstrate your enthusiasm for Peloton's mission and commitment to creating engaging and impactful member experiences
- Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
