📌 Core Information
🔹 Job Title: Associate Manager, Paid Search
🔹 Company: Canadian Tire Corporation
🔹 Location: Toronto, ON
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the Paid Search Manager in executing and managing day-to-day operations of paid search campaigns.
- Implementing, monitoring, and optimizing campaigns across multiple platforms.
- Conducting data analysis to provide actionable insights and recommendations.
- Collaborating with the Paid Search Manager to develop strategic plans.
- Staying up-to-date with industry trends and platform updates.
ASSUMPTION: This role requires a high level of detail-orientation, analytical skills, and the ability to work both independently and collaboratively.
📋 Key Responsibilities
✅ Assist in the creation, implementation, and optimization of paid search campaigns across multiple platforms.
✅ Monitor campaign performance daily, ensuring KPIs are met and budgets are adhered to.
✅ Analyze campaign data to provide actionable insights and recommendations for continuous improvement.
✅ Collaborate with the Paid Search Manager to develop strategic plans and ensure alignment with overall marketing goals.
✅ Manage bid adjustments, budget allocations, and targeting settings to optimize campaign performance.
✅ Prepare regular reports on campaign performance for internal stakeholders.
✅ Stay up-to-date with industry trends, best practices, and platform updates.
✅ Monitor and troubleshoot issues within Google Merchant Centre to ensure smooth operation of shopping campaigns.
✅ Conduct SEM audits, perform keyword research, and provide optimization recommendations for ongoing improvements.
✅ Support the Paid Search Manager with ad hoc projects and tasks as needed.
ASSUMPTION: This role involves a significant amount of data analysis and requires strong attention to detail to ensure campaign performance is optimized.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field.
Experience: 3-4 years of experience in paid search marketing
Required Skills:
- Proficiency in using paid search platforms such as Google Ads and Microsoft Bing Ads.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent written and verbal communication skills.
- Detail-oriented with strong organizational skills and the ability to manage multiple tasks simultaneously.
Preferred Skills:
- Experience with web analytics tools such as Google Analytics.
- Ability to work collaboratively in a team environment while also being able to work independently.
ASSUMPTION: While not explicitly stated, proficiency in French may be beneficial for this role given the company's presence in Quebec.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Associate Manager role in Toronto, the estimated salary range is CAD 75,000 - CAD 95,000 per year.
Benefits:
- Store Discounts
- Supported Learning through the Triangle Learning Academy
- Canadian Tire Profit Sharing
- Retirement and savings programs for eligible employees
- Mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families
Working Hours: Full-time, typically 9:00 AM - 5:00 PM, Monday to Friday, with flexibility for project demands.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically in the automotive, hardware, and houseware sectors, as well as financial services, petroleum, sporting goods, and apparel.
Company Size: Canadian Tire Corporation has 10,001+ employees, making it a large organization with significant resources and opportunities for growth.
Founded: Canadian Tire Corporation was founded in 1922 and has since grown to become one of Canada's most admired and trusted companies.
Company Description:
- Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies.
- With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies, CTC continually innovates with purpose to be there for Canadians from coast-to-coast.
- CTC is an integral part of the communities in which it operates and has a legacy of community support through national and local programs.
Company Specialties:
- Retail (Automotive, Hardware & Houseware)
- Financial Services
- Petroleum
- Sporting Goods
- and Apparel
Company Website: http://corp.canadiantire.ca/
ASSUMPTION: Canadian Tire Corporation's extensive reach and resources provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, with opportunities for growth into senior management or specialist roles within the marketing department.
Reporting Structure: The Associate Manager, Paid Search reports directly to the Paid Search Manager and works collaboratively with other marketing team members.
Work Arrangement: This role is on-site, with the expectation of working from the company's headquarters in Toronto, Ontario.
Growth Opportunities:
- Progression into a Paid Search Manager or Senior Paid Search Manager role.
- Expansion into other marketing channels or specializations within the marketing department.
- Opportunities to work on high-impact projects and initiatives that drive business growth.
ASSUMPTION: Given the company's size and diversity, there are numerous opportunities for career growth and development within Canadian Tire Corporation.
🌍 Location & Work Environment
Office Type: The company's headquarters is a corporate office environment, with a mix of open-plan and private workspaces.
Office Location(s): 2180 Yonge St, Toronto, Ontario M4S 2B9, CA
Geographic Context:
- Toronto is a multicultural city with a population of over 2.9 million people.
- The city offers a wide range of cultural attractions, recreational activities, and dining options.
- Toronto has a humid continental climate, with warm, humid summers and cold, snowy winters.
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM - 5:00 PM, with flexibility for project demands.
ASSUMPTION: Toronto's vibrant and diverse culture, along with its extensive public transportation system, makes it an attractive location for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the marketing team
Key Assessment Areas:
- Analytical skills and data interpretation
- Campaign management and optimization
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in paid search marketing.
- Demonstrate a strong understanding of the Canadian Tire brand and its marketing strategies.
- Showcase your ability to analyze data and make data-driven decisions.
- Prepare questions to ask the interviewer about the role, team, or company to demonstrate your interest and engagement.
ATS Keywords: Paid Search, Google Ads, Microsoft Bing Ads, Campaign Management, Data Analysis, Marketing Strategy, Retail Marketing, Canadian Tire
ASSUMPTION: The interview process may vary depending on the candidate's background and the specific needs of the marketing team.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Bing Ads
- Google Analytics
- Google Merchant Centre
- Other relevant marketing and analytics tools
ASSUMPTION: Proficiency in these tools is essential for success in this role, and candidates should be prepared to demonstrate their familiarity with them during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Innovation and entrepreneurship at our core
- Outcomes drive us
- Inclusion is a must
- We are stronger together
- We take personal responsibility
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you align with Canadian Tire's core values, particularly 'Inclusion is a must'?
- How comfortable are you working in a collaborative, team-oriented environment?
- How do you approach data analysis and using data to drive decision-making?
ASSUMPTION: Candidates should carefully consider how their personal values and work style align with Canadian Tire Corporation's core values and work environment.
⚠️ Potential Challenges
- Managing multiple campaigns and platforms simultaneously may require strong organizational skills and time management.
- Keeping up with industry trends and platform updates may necessitate continuous learning and adaptation.
- Working in a large organization may present unique challenges in terms of communication and collaboration.
- Toronto's competitive job market may present challenges in terms of career progression and salary negotiation.
ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to overcome them during the interview process.
📈 Similar Roles Comparison
- Compared to a Paid Search Specialist role, this position has a stronger focus on management, strategy, and team collaboration.
- In contrast to a Paid Search Coordinator role, this position requires more experience and a broader range of responsibilities.
- Career paths for this role may include progression into senior management or specialist roles within the marketing department.
ASSUMPTION: Candidates should research similar roles within the industry to better understand the unique aspects of this position and how it fits into their career trajectory.
📝 Sample Projects
- Developing and implementing a paid search campaign strategy for a new product launch.
- Conducting a comprehensive audit of an existing paid search campaign and providing data-driven recommendations for optimization.
- Analyzing campaign performance data to identify trends and make strategic recommendations for improving ROI.
ASSUMPTION: Candidates should be prepared to discuss their experience with relevant projects and how they have contributed to campaign success in previous roles.
❓ Key Questions to Ask During Interview
- How does this role contribute to the overall marketing strategy for Canadian Tire?
- What are the key priorities for this role in the first 90 days?
- How does the marketing team collaborate and support each other in achieving departmental goals?
- What opportunities are there for professional development and growth within the marketing department?
- How does Canadian Tire support work-life balance for its employees?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, and that will help them make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for the interview by researching Canadian Tire Corporation, its marketing strategies, and industry trends in paid search marketing.
- Follow up with the hiring manager within one week of submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
