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Associate Manager - Payments & Gift Card Marketing

Gap Inc.
Full-time
On-site
United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Associate Manager - Payments & Gift Card Marketing

πŸ”Ή Company: Gap Inc.

πŸ”Ή Location: SF - 2 Folsom, San Francisco, California

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-05-22

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Leading co-marketing campaigns and promotions for gift card and payment solutions
  • Developing and executing marketing strategies across multiple brands
  • Collaborating cross-functionally with brand partners and external partners
  • Conducting market research and analyzing campaign performance
  • Managing marketing expenses and processing gift card orders

ASSUMPTION: This role requires a strong background in campaign management with a passion for the retail and/or payments space. The ideal candidate will be organized, self-motivated, and able to thrive in a fast-paced environment.

πŸ“‹ Key Responsibilities

βœ… Develop and execute marketing strategies to promote payment solutions

βœ… Build and maintain strong cross-functional relationships with brand partners

βœ… Collaborate with external partners to align marketing efforts with business objectives

βœ… Conduct market research to identify payment trends and customer needs

βœ… Analyze campaign performance and optimize strategies based on data-driven insights

βœ… Process physical gift card corporate sales orders for internal partners

βœ… Coordinate the development, production, and ordering of physical and digital gift cards

βœ… Oversee marketing expenses by opening POs, maintaining budget tracking files, and coordinating with the finance team

ASSUMPTION: This role involves managing multiple simultaneous projects, requiring strong attention to detail and flawless execution.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of relevant work experience in retail, marketing, advertising, loyalty, ecommerce, or a related field

Required Skills:

  • Campaign management
  • Marketing strategies
  • Cross-functional collaboration
  • Market research
  • Data analysis
  • Budget tracking
  • Communication skills
  • Interpersonal skills
  • Attention to detail
  • Project management

Preferred Skills:

  • Payment industry experience
  • Organizational skills
  • Self-motivation

ASSUMPTION: While payment industry experience is preferred, it is not required for this role. The ideal candidate will have a strong background in marketing and a passion for the retail space.

πŸ’° Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (based on industry standards for a Marketing Associate Manager role in San Francisco)

Benefits:

  • Medical, dental, and vision insurance
  • 401(k) plan with company match
  • Generous merchandise discount
  • Paid time off and holidays
  • Employee assistance program

Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for project demands)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Associate Manager role in San Francisco. Actual compensation may vary based on experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Retail

Company Size: 10,001+ employees (Global Fortune 500 company)

Founded: 1969

Company Description:

  • Gap Inc. is a house of iconic brands, including Old Navy, Gap, Banana Republic, and Athleta
  • Offers clothing, accessories, and lifestyle products for men, women, and children
  • Committed to creating products and experiences that shape culture while doing right by employees, communities, and the planet

Company Specialties:

  • Fashion & Apparel
  • IT/E-Commerce
  • Retail
  • Supply Chain
  • Inventory Management
  • Design & Merchandising

Company Website: gapinc.com

ASSUMPTION: Gap Inc. is a well-established company with a strong presence in the retail industry. This role offers the opportunity to work with iconic brands and make a significant impact on the company's growth.

πŸ“Š Role Analysis

Career Level: Associate Manager (Mid-level)

Reporting Structure: Reports directly to the Director of Payment Strategy

Work Arrangement: On-site, full-time, with flexibility for project demands

Growth Opportunities:

  • Potential to advance to a Manager or Senior Manager role within the payments and gift card marketing team
  • Opportunities to work on cross-functional projects and gain exposure to other areas of the business
  • possibility to transition into a different marketing role or brand within Gap Inc.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance within the payments and gift card marketing team or explore other areas of the business.

🌍 Location & Work Environment

Office Type: Corporate headquarters

Office Location(s): 2 Folsom, San Francisco, California 94105, US

Geographic Context:

  • San Francisco is a major city in California, known for its diverse culture, vibrant tech industry, and scenic beauty
  • The office is located in the South of Market (SoMa) district, close to public transportation and various amenities
  • The city offers a high cost of living but also provides numerous opportunities for personal and professional growth

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for project demands)

ASSUMPTION: The work environment at Gap Inc. is dynamic and fast-paced, with a strong focus on collaboration and innovation. The San Francisco office offers a central location with easy access to public transportation and various amenities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the hiring manager
  • In-person or virtual interview with the hiring manager and a cross-functional team member
  • Final interview with the Director of Payment Strategy

Key Assessment Areas:

  • Campaign management skills
  • Cross-functional collaboration
  • Data analysis and problem-solving
  • Communication and interpersonal skills

Application Tips:

  • Highlight relevant experience in campaign management and marketing strategies
  • Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
  • Prepare examples of successful marketing campaigns you've managed and the results you achieved
  • Research Gap Inc. and the payments and gift card marketing team to demonstrate your interest and understanding of the role

ATS Keywords: Campaign Management, Marketing Strategies, Cross-Functional Collaboration, Market Research, Data Analysis, Budget Tracking, Communication Skills, Interpersonal Skills, Attention to Detail, Project Management, Retail Experience, Ecommerce Experience, Creative Development, Payments Experience, Organizational Skills, Self-Motivation

ASSUMPTION: The application process for this role is competitive, and candidates should tailor their application materials to highlight their relevant experience and skills. Demonstrating a strong understanding of the role and Gap Inc. is essential for success.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Google Workspace (Gmail, Google Docs, Google Sheets)
  • Marketing automation platforms (e.g., Marketo, HubSpot)
  • Data analysis tools (e.g., Google Analytics, Tableau)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and Google Workspace. Familiarity with marketing automation platforms, data analysis tools, and project management tools is also beneficial.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Act with Integrity
  • Innovate and Improve
  • Collaborate and Win Together
  • Embrace Diversity and Inclusion
  • Delight Our Customers

Work Style:

  • Fast-paced and dynamic
  • Collaborative and cross-functional
  • Data-driven and results-oriented
  • Adaptable and flexible

Self-Assessment Questions:

  • Do you thrive in a fast-paced, collaborative environment?
  • Are you comfortable working with cross-functional teams and managing multiple projects simultaneously?
  • Do you have a strong attention to detail and a commitment to delivering flawless execution?

ASSUMPTION: Gap Inc. values candidates who are collaborative, adaptable, and committed to delivering results. Demonstrating a strong fit with the company's values and work style is essential for success in this role.

⚠️ Potential Challenges

  • Managing multiple simultaneous projects and deadlines
  • Working with cross-functional teams and navigating different priorities
  • Adapting to changes in the retail and payments landscape
  • Balancing the demands of in-brand channels and external partners

ASSUMPTION: This role presents unique challenges, including managing multiple projects and balancing the needs of different stakeholders. Strong organizational skills and the ability to thrive in a fast-paced environment are essential for success.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Marketing Manager or Associate Marketing Manager position within a retail or ecommerce company
  • However, this role focuses specifically on payments and gift card marketing, which may require additional industry-specific knowledge
  • Career paths for this role may include advancement to a Manager or Senior Manager position within the payments and gift card marketing team or transition to a different marketing role or brand within Gap Inc.

ASSUMPTION: While this role shares similarities with other marketing management positions, its focus on payments and gift card marketing sets it apart. Candidates should be prepared to demonstrate their understanding of the unique aspects of this role.

πŸ“ Sample Projects

  • Developing and executing a marketing campaign to promote a new payment solution across multiple brands
  • Conducting market research to identify trends in customer payment preferences and competitive positioning
  • Analyzing campaign performance data to optimize marketing strategies and maximize ROI
  • Coordinating the development, production, and ordering of physical and digital gift cards for in-brand channels

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role. Candidates should be prepared to discuss their experience with similar projects and the results they achieved.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits into the broader organization?
  • What are the most pressing challenges facing the payments and gift card marketing team, and how can this role address them?
  • How does Gap Inc. support the professional development and growth of its employees?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role collaborate with external partners, and what are the expectations for managing those relationships?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company. Asking thoughtful questions demonstrates a strong interest in the position and a commitment to success.

πŸ“ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Prepare examples of successful marketing campaigns you've managed and the results you achieved
  • Research Gap Inc. and the payments and gift card marketing team to demonstrate your interest and understanding of the role
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.