📌 Core Information
🔹 Job Title: Associate Manager, Product Marketing (Insurance)
🔹 Company: Guardian Life Insurance
🔹 Location: New York, United States
🔹 Job Type: Full-Time, Hybrid (3 days in-office)
🔹 Category: Financial Services, Marketing
🔹 Date Posted: April 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing collateral and communications for Guardian’s individual Life and Disability products
- Collaborating with various teams, including Marketing, Communications, Product Development, and Distribution
- Ensuring compliance review and approval of content
- Managing multiple projects with multiple deliverables simultaneously
- Working effectively and respectfully with associates in marketing and across the Enterprise
ASSUMPTION: This role requires strong project management skills, creativity, and the ability to work effectively in a fast-paced environment.
📋 Key Responsibilities
✅ Evaluate, revise, and develop materials for both life and disability lines of business
✅ Create product content stories for consumers and advisors
✅ Develop digital assets (email, social, etc.) for our consumers and field force
✅ Collaborate and communicate effectively with partners to deliver content and communications
✅ Ensure compliance review and approval of content is achieved
✅ Multi-task, listen and activate on plan
✅ Collaborate, support and activate with team on annual and ad hoc campaigns
✅ Manage multiple projects with multiple deliverables simultaneously
✅ Work effectively and respectfully with associates in marketing and across the Enterprise
✅ Assist colleagues and adapt to changing needs
ASSUMPTION: This role involves a mix of creative and administrative tasks, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Advertising, or related area preferred or equivalent work experience
Experience: 2-5 years of relevant experience in marketing, communications, or a related field
Required Skills:
- Demonstrated knowledge of marketing best practices
- Proven creative writing ability
- Familiarity with social media and other digital marketing approaches
- Familiarity with traditional print
- Attention to detail that ensures overall success
- Ability to embrace changing business priorities and environments
- Passion for ongoing improvement of your marketing and professional skills
Preferred Skills:
- Experience in the insurance industry
- Fluency in additional languages
ASSUMPTION: While experience in the insurance industry is not required, it may be beneficial for understanding the products and target audience.
💰 Compensation & Benefits
Salary Range: $69,380.00 - $104,067.50 USD per year
Benefits:
- Skill-building and leadership development opportunities
- Philanthropic opportunities
- Flexible and inclusive benefits
Working Hours: Full-time, typically 9:00 AM - 5:00 PM EST, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and experience level. Actual compensation may vary based on individual qualifications and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically Life and Disability Insurance
Company Size: 5,001-10,000 employees, offering a large, established environment with opportunities for growth and collaboration
Founded: 1860, with a rich history and strong financial stability
Company Description:
- Guardian makes a difference in the lives of people when they need us most, providing insurance and protection to generations of families and business owners
- As a modern mutual insurance company, Guardian invests in its colleagues, fosters an inclusive and innovative culture, and uplifts communities through thoughtful corporate impact programs
- Guardian employees embrace the company's values: do the right thing, believe people count, courageously shape the future together, and go above and beyond for the people they serve
Company Specialties:
- Life Insurance
- Disability Insurance
- Group Benefits
- Annuities
- Investments
- Well-being
- Dental Insurance
- Vision Insurance
- Accident Insurance
- Critical illness insurance
- Hospital Indemnity Insurance
Company Website: guardianlife.com
ASSUMPTION: Guardian's extensive history and size provide stability and opportunities for career growth, while its focus on well-being and community impact sets it apart in the industry.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the company as a whole
Reporting Structure: Reports to the Head of Disability Marketing, Individual Markets, and works closely with various teams, including Marketing, Communications, Product Development, and Distribution
Work Arrangement: Hybrid, with 3 days in a Guardian office (preferably New York, NY) and 2 days remote
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing department
- Opportunities to work on cross-functional projects and gain exposure to other areas of the business
- Chance to develop leadership skills through mentoring and training programs
ASSUMPTION: This role offers a good balance of autonomy and collaboration, with opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with amenities and resources to support productivity and well-being
Office Location(s): 10 Hudson Yards, New York, NY 10001, US (preferred location for this role)
Geographic Context:
- New York City offers a vibrant, multicultural environment with numerous amenities, attractions, and networking opportunities
- The preferred office location is in the Hudson Yards neighborhood, a rapidly growing and innovative district on the west side of Manhattan
- Guardian's office is easily accessible by public transportation, with several subway lines and bus routes nearby
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM EST, with flexibility for remote work
ASSUMPTION: The preferred office location offers a dynamic and engaging work environment, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Behavioral and situational interview with the hiring manager
- Final interview with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Marketing and communication skills
- Creativity and problem-solving abilities
- Attention to detail and organizational skills
- Adaptability and flexibility in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and communication skills, as well as any experience working with insurance products or financial services
- Prepare examples of your creative writing and digital marketing work to showcase during the interview
- Research Guardian's company values and be prepared to discuss how your personal values align with theirs
ATS Keywords: Marketing, Product Marketing, Insurance, Life Insurance, Disability Insurance, Digital Marketing, Social Media, Creative Writing, Project Management, Collaboration, Attention to Detail
ASSUMPTION: Guardian's application process is designed to assess candidates' skills and cultural fit, with a focus on behavioral and situational interviews.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Marketing automation and project management tools (e.g., Marketo, Asana, Trello)
- Social media platforms (e.g., LinkedIn, Facebook, Twitter)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and Adobe Creative Suite, as well as familiarity with marketing automation and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Do the right thing
- Believe people count
- Courageously shape the future together
- Go above and beyond for the people we serve
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible in a fast-paced environment
- Creative and innovative in problem-solving
- Attentive to detail and committed to quality
Self-Assessment Questions:
- How have you demonstrated Guardian's values in your previous roles?
- Can you provide an example of a time when you had to adapt to changing business priorities or environments?
- How do you approach managing multiple projects with multiple deliverables simultaneously?
ASSUMPTION: Guardian values a strong cultural fit, seeking candidates who align with their core values and work style.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously may be challenging for some candidates
- Working in a fast-paced environment may require strong organizational skills and adaptability
- Collaborating with various teams may present communication and coordination challenges
- Ensuring compliance review and approval of content may require attention to detail and patience
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position offers a unique focus on insurance products and a strong emphasis on collaboration with various teams
- In the insurance industry, this role provides an opportunity to work on both life and disability products, offering a broad range of experience
- Career progression may involve moving into more specialized roles within the marketing department or exploring opportunities in other areas of the business
ASSUMPTION: This role offers a unique blend of experience and opportunities for growth within the insurance industry and the marketing field.
📝 Sample Projects
- Developing a social media campaign to promote a new life insurance product
- Creating a series of email newsletters to educate advisors about updates to disability insurance policies
- Designing and implementing a project management system to streamline marketing workflows
ASSUMPTION: These sample projects demonstrate the creative, collaborative, and project management aspects of the role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Guardian support the professional development and growth of its employees?
- Can you provide an example of a successful marketing campaign and the role our team played in its execution?
- What are the most important qualities and skills for someone to succeed in this role?
- How does Guardian foster a culture of innovation and creativity within its marketing efforts?
ASSUMPTION: These questions are designed to gain insight into the work environment, team dynamics, and expectations for success in the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing and communication skills, as well as any experience working with insurance products or financial services
- Prepare examples of your creative writing and digital marketing work to showcase during the interview
- Research Guardian's company values and be prepared to discuss how your personal values align with theirs
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
