📌 Core Information
🔹 Job Title: Associate Manager - Programmatic
🔹 Company: dentsu
🔹 Location: Gurugram, India
🔹 Job Type: Full-time
🔹 Category: Advertising & Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: Entry-level to Mid-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the Addressable Trading Manager in campaign delivery and setup
- Managing daily campaign pacing and performance metrics
- Creating end-of-campaign evaluations and tactical plans
- Collaborating with Account Managers to set up campaigns across platforms
- Troubleshooting campaign setups and performance issues
ASSUMPTION: This role is ideal for an entry-level or junior professional looking to gain experience in programmatic advertising and campaign management within a global advertising agency.
📋 Key Responsibilities
✅ Supports in the delivery of Programmatic, Social, or Search campaigns
✅ Applies daily campaign pacing adjustments to deliver campaign budgets and performance
✅ Builds/Delivers end-of-campaign evaluations with key learnings for the agency and/or the client
✅ Creates Programmatic, Social, or Search tactical plans focused on driving brand awareness
✅ Troubleshoots campaigns set up, tag management, brand safety, performance, and pace fluctuations
✅ Works closely with Account Managers to set up campaigns across various platforms
✅ Manages the time management flow, from delivery of creative assets to setup of campaigns on time
ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: 0-2 years of experience in programmatic advertising, digital marketing, or a related field
Required Skills:
- Proficient in campaign management tools (e.g., Google Ads, Facebook Ads, etc.)
- Strong analytical skills and data-driven mindset
- Excellent communication and collaboration skills
- Familiarity with brand safety and tag management
- Ability to work in a fast-paced environment and manage multiple tasks
Preferred Skills:
- Experience with programmatic trading platforms (e.g., The Trade Desk, AppNexus, etc.)
- Fluency in English and Hindi
- Knowledge of the local advertising market and trends
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite (Excel, PowerPoint) is expected for this role.
💰 Compensation & Benefits
Salary Range: INR 4-6 LPA (Estimated based on industry standards for entry-level to mid-level roles in Gurugram)
Benefits:
- Medical, dental, and vision insurance
- Retirement savings plan
- Employee assistance program
- Paid time off and holidays
- Training and development opportunities
Working Hours: Full-time (40 hours/week), with flexibility for occasional overtime as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level to mid-level roles in Gurugram. Actual compensation may vary based on factors such as experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees (Global) - Large, multinational agency with extensive resources and opportunities for growth
Founded: 1901 (as a holding company) - Dentsu has a rich history and extensive experience in the advertising industry
Company Description:
- Dentsu is a global advertising and marketing communications agency
- Offers a wide range of services, including advertising, media planning, creative, innovation, data, and technology
- Committed to helping brands predict and plan for disruptive future opportunities in the sustainable economy
Company Specialties:
- Marketing communications
- Advertising
- Media planning and buying
- People-Based Marketing
- Creative
- Innovation
- Data and technology
Company Website: https://bit.ly/3lDa6Ff
ASSUMPTION: Dentsu's global presence and extensive resources provide ample opportunities for professional growth and development.
📊 Role Analysis
Career Level: Entry-level to Mid-level (0-2 years of experience)
Reporting Structure: Reports directly to the Addressable Trading Manager
Work Arrangement: On-site, full-time position with occasional flexibility for remote work
Growth Opportunities:
- Potential career progression into senior roles within the programmatic trading team or other departments
- Opportunities to work on diverse campaigns and learn from experienced team members
- Access to training and development programs to enhance skills and knowledge
ASSUMPTION: This role offers a strong foundation for building a career in programmatic advertising and digital marketing within a global agency setting.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with on-site amenities
Office Location(s): AIHP Horizon, Gurugram, India
Geographic Context:
- Gurugram is a major IT hub and a significant contributor to India's economy
- Offers a mix of urban and suburban living with easy access to amenities and recreational facilities
- Home to numerous multinational corporations and startups
Work Schedule: Standard work hours with flexibility for occasional overtime as needed
ASSUMPTION: The work environment at Dentsu's Gurugram office is dynamic, collaborative, and focused on driving results for clients.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- On-site or virtual interview with the team
- Final interview with the department head or director
Key Assessment Areas:
- Campaign management skills and experience
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Adaptability and learning agility
Application Tips:
- Highlight relevant campaign management experience and achievements
- Tailor your resume to emphasize skills and experiences mentioned in the job description
- Prepare for behavioral and situational interview questions focusing on problem-solving, teamwork, and adaptability
ATS Keywords: Campaign Management, Programmatic Advertising, Social Media, Search Marketing, Data Analysis, Brand Safety, Tag Management, Performance Metrics, Creative Asset Management, Client Collaboration, Troubleshooting, KPI Selection, Pacing Adjustments, Tactical Planning, Evaluation Reporting, Time Management
ASSUMPTION: The application process at Dentsu is competitive, and candidates should emphasize their relevant skills and experiences to increase their chances of success.
🛠️ Tools & Technologies
- Campaign management platforms (e.g., Google Ads, Facebook Ads, etc.)
- Programmatic trading platforms (e.g., The Trade Desk, AppNexus, etc.)
- Data analysis tools (e.g., Excel, Google Analytics, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
ASSUMPTION: The specific tools and technologies used may vary depending on the client and campaign requirements.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Collaboration
- Accountability
- Passion
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on driving results for clients
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about driving results and exceeding client expectations?
- Do you embrace change and adaptability in your work?
ASSUMPTION: Candidates who align with Dentsu's values and work style are more likely to succeed and enjoy their role within the organization.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously
- Adapting to changing client needs and market trends
- Working in a fast-paced, dynamic environment with tight deadlines
- Collaborating effectively with cross-functional teams and stakeholders
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on driving results for clients.
📈 Similar Roles Comparison
- Compared to other entry-level or junior programmatic roles, this position offers a broader range of responsibilities and opportunities for growth within a global agency setting
- Industry-specific context: The advertising industry is dynamic and competitive, with a strong focus on innovation and data-driven decision-making
- Career path comparison: This role can serve as a stepping stone to senior roles within the programmatic trading team or other departments within the agency
ASSUMPTION: This role offers a unique blend of responsibilities and opportunities for growth within the global advertising industry.
📝 Sample Projects
- Managing a programmatic campaign for a major retail client, optimizing performance, and delivering key learnings in the end-of-campaign evaluation
- Collaborating with the creative team to develop a tactical plan for a social media campaign focused on driving brand awareness
- Troubleshooting a tag management issue for a search marketing campaign, ensuring accurate tracking and performance measurement
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities for learning and growth in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role support the broader goals of the programmatic trading team and the agency?
- What opportunities are there for professional development and growth within the team and the agency?
- How does the agency support work-life balance for its employees?
- What is the typical career path for someone in this role?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant campaign management experience and skills
- Prepare a cover letter emphasizing your interest in programmatic advertising and digital marketing
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
