Associate Manager, Social Media

📌 Core Information

🔹 Job Title: Associate Manager, Social Media

🔹 Company: Campbell's

🔹 Location: Camden, New Jersey, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving meaningful consumer connections through social media strategies
• Fusing creativity, data, and cultural trends to set industry benchmarks
• Pioneering innovative content and community initiatives
• Collaborating cross-functionally with various teams and agency partners

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving engagement and loyalty through social media platforms.

📋 Key Responsibilities

✅ Execute social strategies across multiple brands, tailoring content and community management to each platform and audience

✅ Create and oversee production of original, culturally relevant social content; manage editorial calendars balancing planned campaigns with real-time moments

✅ Build and nurture vibrant online communities, monitoring conversations and safeguarding brand reputation with empathy and agility

✅ Use social listening tools to surface trends, sentiment, and competitive insights; translate data into actionable content and campaign recommendations

✅ Analyze performance metrics to track success, uncover opportunities, and optimize campaigns for continuous improvement; present clear insights to stakeholders

✅ Stay ahead of social trends and emerging platforms; champion social innovation and inspire teams to push creative and strategic boundaries

ASSUMPTION: This role involves a mix of strategic planning, content creation, community management, and data analysis to drive successful social media campaigns.

🎯 Required Qualifications

Education: Bachelor's Degree required

Experience: Minimum 3 years of social media management experience across multiple brands

Required Skills:

• Expertise in content creation, community management, social listening, and analytics
• Highly creative storyteller with proven ability to develop impactful social content using in-house resources and external creators, including UGC
• Proficiency with social management platforms (Sprout Social, Hootsuite, Sprinklr) and content creation tools
• Data-driven decision maker who balances strategic planning with hands-on execution
• Excellent communication and presentation skills, with the ability to influence cross-functionally and present insights with impact
• Comfort working in fast-paced, collaborative environments that encourage innovation and experimentation
• Experience managing influencer partnerships and integrating them into cohesive social strategies

Preferred Skills:

• 5+ years experience of social media management
• Experience in the consumer packaged goods (CPG) sector or consumer marketing
• Familiarity with paid social media advertising and budget management
• Hands-on video production and editing skills for short-form social content
• Deep understanding of emerging platforms such as TikTok, Snapchat, or Twitch
• Certifications in social media marketing or analytics tools

ASSUMPTION: While a Bachelor's Degree is required, relevant experience and skills are more important for success in this role. Preferred skills indicate areas where additional experience or expertise could provide an advantage.

💰 Compensation & Benefits

Salary Range: $85,800 - $123,300 per year

Benefits:

• Medical, dental, short and long-term disability, AD&D, and life insurance
• 401(k) plan with immediate vesting
• Unlimited sick time, paid time off, and holiday pay
• Free access to fitness center (if in WHQ), on-site day care, and company store
• Employee donation matching program

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level social media manager role in the consumer packaged goods sector.

📌 Applicant Insights

🔍 Company Context

Industry: Campbell's operates in the consumer packaged goods (CPG) sector, focusing on food and beverage products. The company has a strong brand portfolio, including iconic brands like Campbell's, Pace, Prego, and V8, as well as popular snack brands like Goldfish, Kettle Brand, and Snyder's of Hanover.

Company Size: Campbell's is a large corporation with over 10,000 employees worldwide. As a large company, applicants can expect established processes, extensive resources, and opportunities for career growth.

Founded: Campbell's was founded in 1869 and has a rich history of connecting people through food they love. The company has evolved and expanded its product offerings over the years but remains committed to its core values and mission.

Company Description:

• Campbell's is a global food and beverage company with a portfolio of iconic brands
• The company fosters a culture of belonging where people come first and lives its values
• Campbell's is passionate and relentless in its pursuit of winning with character while setting high standards for performance

Company Specialties:

• Consumer Packaged Goods
• Food & Beverage
• CPG
• Food Production
• Foodservice
• and Snacks

Company Website: https://www.thecampbellscompany.com/

ASSUMPTION: Campbell's is a well-established company with a strong brand portfolio and a commitment to its values and mission. Applicants can expect a structured work environment with opportunities for growth and development.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and hands-on execution. The ideal candidate will have a proven track record in social media management and be ready to take on more responsibility and leadership.

Reporting Structure: The Associate Manager, Social Media will report directly to the Senior Manager, Social Media and work closely with cross-functional teams in Marketing, Consumer Engagement, Media, PR, and agency partners.

Work Arrangement: This role is on-site, with the expectation of working from the company's headquarters in Camden, New Jersey. However, Campbell's offers flexible work arrangements, including hybrid and remote work options for some positions.

Growth Opportunities:

• Progression to a Senior Manager or Director role within the social media team
• Expansion into other marketing or consumer engagement roles within the company
• Opportunities to work on high-profile campaigns and initiatives, gaining valuable experience and exposure

ASSUMPTION: This role offers opportunities for career growth and development within the social media team and the broader marketing organization. Applicants should be prepared to take on additional responsibilities and leadership as they grow within the role.

🌍 Location & Work Environment

Office Type: Campbell's headquarters is a modern, collaborative workspace with on-site amenities like a fitness center, day care, and a company store.

Office Location(s): One Campbell Place, Camden, NJ 08103, US

Geographic Context:

• Camden is a city in southern New Jersey, located across the Delaware River from Philadelphia, Pennsylvania
• The area offers a mix of urban and suburban living, with easy access to cultural attractions, entertainment, and outdoor recreation
• Camden is home to several Fortune 500 companies and has a diverse and vibrant community

Work Schedule: The standard work schedule is Monday through Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break. However, Campbell's offers flexible work arrangements, including hybrid and remote work options for some positions.

ASSUMPTION: Applicants should be comfortable working in an on-site environment and be prepared to commute to the company's headquarters in Camden, New Jersey. However, Campbell's offers flexible work arrangements, allowing for some remote work or hybrid schedules.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with a member of the HR team
• In-depth phone or video interview with the hiring manager
• On-site or virtual interview with a panel of stakeholders
• Background check and offer extension

Key Assessment Areas:

• Social media management skills and experience
• Creativity and storytelling abilities
• Data-driven decision-making and analytical skills
• Communication and presentation skills
• Cultural fit and alignment with Campbell's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant social media management experience and skills
• Include specific examples of successful social media campaigns you've managed, emphasizing results and impact
• Demonstrate your understanding of the consumer packaged goods sector and Campbell's brand portfolio
• Prepare questions that showcase your interest in the role and the company

ATS Keywords: Social Media Management, Content Creation, Community Management, Social Listening, Analytics, Influencer Partnerships, Strategic Planning, Data-Driven Decision Making, Creative Storytelling

ASSUMPTION: Campbell's uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application get noticed by the system and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Social media management platforms: Sprout Social, Hootsuite, Sprinklr
• Content creation tools: Adobe Creative Suite, Canva, etc.
• Social listening tools: Brand24, Hootsuite Insights, Sprout Social's Listening feature, etc.
• Analytics tools: Google Analytics, Sprout Social's Analytics, Hootsuite's Analytics, etc.

ASSUMPTION: Applicants should be comfortable using social media management platforms, content creation tools, and analytics tools. Familiarity with specific tools mentioned in the job description is a plus, but not required.

👔 Cultural Fit Considerations

Company Values:

• Do the Right Thing
• Own Your Impact
• Win Together
• Simplify and Accelerate
• Be Fiercely Curious

Work Style:

• Collaborative and cross-functional teamwork
• Data-driven decision making
• Agile and adaptable approach to work
• Focus on continuous learning and improvement

Self-Assessment Questions:

• Do my personal values align with Campbell's company values?
• Am I comfortable working in a fast-paced, collaborative environment that encourages innovation and experimentation?
• Do I have strong communication and presentation skills, with the ability to influence cross-functionally?

ASSUMPTION: Applicants should assess their fit with Campbell's company values and work style before applying. A strong cultural fit is essential for success in this role and the broader organization.

⚠️ Potential Challenges

• Managing multiple brands with distinct voices and audiences
• Keeping up with the fast-paced nature of social media trends and platforms
• Balancing strategic planning with hands-on execution and day-to-day management
• Working with cross-functional teams and agency partners to align on content and community initiatives

ASSUMPTION: Applicants should be prepared to manage multiple brands, adapt to changing social media trends, and balance strategic planning with hands-on execution. Strong project management and communication skills are essential for success in this role.

📈 Similar Roles Comparison

• This role is unique in its focus on social media management for a diverse portfolio of consumer packaged goods brands
• Compared to other social media manager roles, this position offers a broader range of responsibilities and opportunities for growth
• Career progression in this role could lead to senior management or director-level positions within the social media team or broader marketing organization

ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests. This role offers a broad range of responsibilities and opportunities for growth within the social media team and the broader marketing organization.

📝 Sample Projects

• Developing and executing a social media strategy for a newly launched snack brand, including content creation, community management, and influencer partnerships
• Managing a crisis communication plan for a food safety incident, ensuring brand reputation and consumer trust
• Analyzing social media performance data to identify trends, optimize campaigns, and drive continuous improvement

ASSUMPTION: Applicants should be prepared to provide specific examples of social media management projects they've worked on, highlighting their skills and experience in content creation, community management, and data analysis.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the social media team and the broader marketing organization?
• How does this role collaborate with other teams, such as consumer engagement, media, and PR, to develop and execute social media strategies?
• What are the most significant challenges facing the social media team currently, and how can this role help address them?
• What opportunities are there for growth and development within this role and the broader marketing organization?
• How does Campbell's support work-life balance for employees in this role?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company. Asking insightful questions can also help applicants assess the fit of the role and the organization with their career goals and personal preferences.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant social media management experience and skills
• Prepare questions that showcase your interest in the role and the company
• If invited to interview, be prepared to discuss specific examples of successful social media campaigns you've managed, emphasizing results and impact
• Follow up with the hiring manager within 24 hours after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.