📌 Core Information
🔹 Job Title: Associate Manager, Social Media
🔹 Company: Campbell's
🔹 Location: Camden, New Jersey, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving meaningful consumer connections by shaping social conversations for multiple brands.
- Fusing creativity, data, and cultural trends to set new industry benchmarks.
- Pioneering innovative content and community initiatives that spark genuine engagement and loyalty.
- Collaborating with cross-functional teams to design and activate content and community initiatives.
ASSUMPTION: This role requires a balance of creative and strategic thinking, with a strong focus on data-driven decision making and cross-functional collaboration.
📋 Key Responsibilities
✅ Execute social strategies across multiple brands, tailoring content and community management to each platform and audience.
✅ Create and oversee production of original, culturally relevant social content; manage editorial calendars balancing planned campaigns with real-time moments.
✅ Build and nurture vibrant online communities, monitoring conversations and safeguarding brand reputation with empathy and agility.
✅ Use social listening tools to surface trends, sentiment, and competitive insights; translate data into actionable content and campaign recommendations.
✅ Analyze performance metrics to track success, uncover opportunities, and optimize campaigns for continuous improvement; present clear insights to stakeholders.
✅ Stay ahead of social trends and emerging platforms; champion social innovation and inspire teams to push creative and strategic boundaries.
ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's Degree required.
Experience: Minimum 3 years of social media management experience across multiple brands.
Required Skills:
- Highly creative storyteller with proven ability to develop impactful social content using in-house resources and external creators, including UGC.
- Proficiency with social management platforms (Sprout Social, Hootsuite, Sprinklr) and content creation tools.
- Data-driven decision maker who balances strategic planning with hands-on execution.
- Excellent communication and presentation skills, with the ability to influence cross-functionally and present insights with impact.
- Comfort working in fast-paced, collaborative environments that encourage innovation and experimentation.
- Experience managing influencer partnerships and integrating them into cohesive social strategies.
Preferred Skills:
- 5+ years experience in social media management
- Experience in the consumer packaged goods (CPG) sector or consumer marketing.
- Familiarity with paid social media advertising and budget management.
- Hands-on video production and editing skills for short-form social content.
- Deep understanding of emerging platforms such as TikTok, Snapchat, or Twitch.
- Certifications in social media marketing or analytics tools.
ASSUMPTION: While a Bachelor's Degree is required, relevant experience and a strong portfolio may be considered more important for this role.
💰 Compensation & Benefits
Salary Range: $85,800 - $123,300 annually. Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation.
Benefits:
- Medical, dental, short and long-term disability, AD&D, and life insurance
- 401(k) matching
- Unlimited sick time, paid time off, and holiday pay
- Fitness center access (if in WHQ)
- On-site day care (operated by Bright Horizons) and company store (if in WHQ)
- Employee Resource Groups
Working Hours: Full-time position with standard business hours, Monday through Friday, 9:00 AM to 5:00 PM. Occasional evenings and weekends may be required to manage real-time moments and events.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the CPG sector. Actual compensation may vary based on the factors mentioned.
📌 Applicant Insights
🔍 Company Context
Industry: Campbell's operates in the consumer packaged goods (CPG) sector, focusing on food and beverage manufacturing. The company has a strong presence in the United States and internationally, with a portfolio of iconic brands.
Company Size: Campbell's is a large corporation with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: Campbell's was founded in 1869 and has a rich history of connecting people through food they love. The company has evolved and grown over the years, remaining committed to its core values and mission.
Company Description:
- Campbell's is a leading provider of high-quality, branded food and beverage products.
- The company is dedicated to driving sustainable growth by delivering real innovation and enhancing go-to-market capabilities.
- Campbell's fosters a culture of belonging where people come first, living its values, and showing great care for the communities it calls home.
Company Specialties:
- Consumer Packaged Goods
- Food & Beverage
- CPG
- Food Production
- Foodservice
- and Snacks
Company Website: https://www.thecampbellscompany.com/
ASSUMPTION: Campbell's is a well-established company with a strong brand portfolio and a commitment to sustainability and social responsibility.
📊 Role Analysis
Career Level: This role is at the associate manager level, offering opportunities for growth and development within the marketing department and the broader organization.
Reporting Structure: The Associate Manager, Social Media will report directly to the Senior Manager, Social Media and work closely with cross-functional teams in Marketing, Consumer Engagement, Media, PR, and agency partners.
Work Arrangement: This is an on-site position, requiring regular presence at the company's headquarters in Camden, New Jersey. Occasional remote work may be possible, depending on the company's policies and the employee's performance.
Growth Opportunities:
- Progression to a Senior Manager or Manager role within the social media team or related marketing functions.
- Expansion into other areas of marketing, such as brand management, consumer engagement, or media planning.
- Gaining experience working with a diverse portfolio of brands and learning from cross-functional teams.
ASSUMPTION: Campbell's offers opportunities for career growth and development, with a focus on internal promotions and skill-building experiences.
🌍 Location & Work Environment
Office Type: Campbell's headquarters is a modern, professional office environment with on-site amenities such as a fitness center, day care, and a company store.
Office Location(s): One Campbell Place, Camden, NJ 08103, USA
Geographic Context:
- Camden, New Jersey, is located near Philadelphia, Pennsylvania, offering easy access to cultural attractions, entertainment, and dining options.
- The area has a mix of urban and suburban neighborhoods, with affordable housing options available.
- Camden is home to several Fortune 500 companies and has a growing tech industry, providing opportunities for networking and professional development.
Work Schedule: Standard business hours, Monday through Friday, with occasional evenings and weekends required to manage real-time moments and events.
ASSUMPTION: The work environment at Campbell's headquarters is collaborative and inclusive, with a focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Virtual or on-site interview with the hiring manager and/or team members
- Final interview with the Senior Manager, Social Media or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Candidates' understanding of social media trends and their ability to develop innovative content strategies
- Data-driven decision-making skills and ability to analyze performance metrics
- Communication and presentation skills, with the ability to influence cross-functionally
- Cultural fit and alignment with Campbell's values
Application Tips:
- Highlight relevant social media management experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Campbell's brand portfolio and social media landscape
- Prepare a portfolio showcasing your creative storytelling skills and ability to develop impactful social content
- Follow up with the hiring manager or Talent Acquisition team after your interview to express your interest in the role
ATS Keywords: Social Media Management, Content Creation, Community Management, Social Listening, Analytics, Influencer Partnerships, Video Production, Emerging Platforms, CPG, Consumer Marketing, Brand Management, Marketing Strategy
ASSUMPTION: Campbell's uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help ensure your application is seen by the hiring team.
🛠️ Tools & Technologies
- Social management platforms: Sprout Social, Hootsuite, Sprinklr
- Content creation tools: Adobe Creative Suite, Canva, etc.
- Social listening tools: Brand24, Hootsuite Insights, Sprout Social Listening, etc.
- Analytics tools: Google Analytics, Sprout Social Analytics, Hootsuite Analytics, etc.
ASSUMPTION: Familiarity with these tools and platforms is preferred but not required. Campbell's may provide training and resources to help employees develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Do the right thing
- Be a force for good
- Win with character
- Own it
- Love what you do
Work Style:
- Collaborative and inclusive
- Data-driven and innovative
- Focused on employee well-being and work-life balance
- Committed to sustainability and social responsibility
Self-Assessment Questions:
- Do you align with Campbell's core values and commitment to doing the right thing?
- Are you comfortable working in a fast-paced, collaborative environment that encourages innovation and experimentation?
- Do you have a proven track record of developing impactful social content and driving meaningful consumer connections?
ASSUMPTION: Campbell's values a strong cultural fit and seeks candidates who are passionate about their work, committed to the company's mission, and aligned with its core values.
⚠️ Potential Challenges
- Managing multiple brands with distinct voices and audiences
- Keeping up with the fast-paced nature of social media trends and platforms
- Balancing strategic planning with hands-on execution and real-time moments
- Collaborating effectively with cross-functional teams and agency partners
- Working in a large corporation with a diverse range of stakeholders and priorities
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike other social media management roles, this position requires experience managing influencer partnerships and integrating them into cohesive social strategies.
- Campbell's operates in the consumer packaged goods (CPG) sector, focusing on food and beverage manufacturing. This industry has unique challenges and opportunities compared to other sectors.
- Career progression in this role may involve moving into brand management, consumer engagement, or media planning, offering a diverse range of growth opportunities.
ASSUMPTION: Understanding the unique aspects of this role and the CPG industry can help candidates tailor their application and prepare for the interview process.
📝 Sample Projects
- Developing a comprehensive social media strategy for a newly launched product line, including content themes, platform-specific tactics, and influencer partnerships
- Analyzing social media performance metrics to identify trends, optimize campaigns, and drive continuous improvement
- Managing a real-time moment, such as a product recall or crisis communication, to safeguard brand reputation and maintain consumer trust
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Associate Manager, Social Media role at Campbell's.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the social media team and across marketing functions?
- How does Campbell's approach influencer partnerships, and what resources are available to support these initiatives?
- What are the most significant challenges facing the social media team in the next 12-24 months, and how can this role contribute to addressing them?
- How does Campbell's support the professional development and growth of its employees, particularly within the marketing department?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
ASSUMPTION: Asking thoughtful questions during the interview process can help candidates better understand the role, the team, and the company culture, enabling them to make informed decisions about their career.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant social media management experience and achievements
- Write a cover letter that demonstrates your understanding of Campbell's brand portfolio and social media landscape
- Prepare a portfolio showcasing your creative storytelling skills and ability to develop impactful social content
- Follow up with the hiring manager or Talent Acquisition team after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
