ASSUMPTION: This role requires a strong understanding of social media trends and a passion for emerging platforms. The ideal candidate will be "chronically online" and have a deep understanding of on-brand visuals that work for social media.
π Key Responsibilities
β Content Creation & Strategy:
- Develop and execute social media strategies to increase traffic, engagement, and other core KPIs
- Create sharp copy, on-brand visuals, and video content for social media platforms
- Collaborate with editors, video, PR, and designers to develop content packages and rollout strategies
β Performance Analysis & Reporting:
- Regularly report on social media performance, delivering actions and insights
- Work with data analysts to track KPI pacing and adjust strategies as needed
β Cross-Functional Collaboration & Partnerships:
- Work closely with the US editorial team, global social team, and other departments to bring the brand to life across platforms
- Foster and maintain relationships with internal and external content partners
ASSUMPTION: This role requires strong organizational skills, focus, and attention to detail to manage multiple projects and stakeholders effectively.
π― Required Qualifications
- Education: Bachelor's degree in a relevant field (e.g., Communications, Marketing, Journalism)
- Experience: 2-5 years of professional experience in social media management
- Required Skills:
- Proven experience creating and optimizing content for various social media platforms
- Strong editorial judgment and critical thinking skills
- Ability to spot consumer trends and build campaigns through social data
- Experience using social publishing and listening tools (e.g., SocialFlow, Dash Hudson, Parsely, Google Analytics, CrowdTangle)
- Ability to manage stakeholders at very senior levels across different business functions
- Proficiency in editing tools such as InDesign, Photoshop, Premiere, or Canva (a plus)
- Preferred Skills:
- Experience using social media analytics tools to inform strategy and measure performance
- Familiarity with emerging social media platforms and trends
- Knowledge of the travel industry
ASSUMPTION: A general knowledge of and passion for travel is essential for this role.
π° Compensation & Benefits
- Salary Range: $71,500 - $77,000 per year (USD)
- Benefits: Employee benefits package, discretionary bonus compensation
- Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual offer may vary depending on the candidate's qualifications and experience.
ASSUMPTION: The specific growth opportunities for this role may vary depending on the candidate's performance and the company's future needs.
π Location & Work Environment
- Office Type: On-site, with the possibility of hybrid or remote work in the future
- Office Location(s): 1 World Trade Center, New York, NY
- Geographic Context: New York City offers a vibrant and diverse cultural scene, with numerous travel and tourism opportunities.
- Work Schedule: Full-time, with the possibility of flexible hours or remote work arrangements in the future
ASSUMPTION: The work environment for this role may evolve over time, with potential changes in office arrangements or work schedules.
- Social media publishing and listening tools (e.g., SocialFlow, Dash Hudson, Parsely, Google Analytics, CrowdTangle)
- Editing tools (e.g., InDesign, Photoshop, Premiere, Canva)
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
π Cultural Fit Considerations
- Company Values: Excellence, Innovation, Collaboration, Integrity, and Diversity
- Work Style: Fast-paced, collaborative, creative, and data-driven
- Self-Assessment Questions:
- How do you stay up-to-date with emerging social media trends and platforms?
- Can you provide an example of a successful social media campaign you've created or contributed to?
- How do you approach working with cross-functional teams to achieve common goals?
- Keeping up with the fast-paced and ever-changing social media landscape
- Managing multiple projects and stakeholders simultaneously
- Balancing the need for creativity and innovation with the need for data-driven decision-making
π Similar Roles Comparison
- Content Creator vs. Social Media Manager: While both roles involve creating content for social media, the Social Media Manager role focuses more on strategy, data analysis, and cross-functional collaboration.
- Travel Industry vs. Other Industries: This role requires a general knowledge of and passion for travel. Candidates with experience in the travel industry may have an advantage.
- Mid-level Management vs. Entry-level or Senior-level Roles: This role offers opportunities for career progression within the company. Candidates should be prepared to take on additional responsibilities and grow with the organization.
π Sample Projects
- Developing a social media strategy for a new travel destination or attraction
- Creating engaging content for a social media campaign around a travel-related event or trend
- Analyzing social media performance data to inform strategy and measure success
ASSUMPTION: The specific projects for this role may vary depending on the company's current initiatives and the candidate's skills and interests.
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in the role and your commitment to the company's success.
π Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://condenast.wd5.myworkdayjobs.com/CondeCareers/job/1-World-Trade-Center-New-York-NY/Associate-Manager--Social-Media--Conde-Nast-Traveler_R-20196-1)
- Tailor your resume and cover letter to highlight your relevant social media experience and skills
- Prepare examples of your social media content and strategies to discuss during the interview
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.