🔹 Job Title: Associate Manager, Social Media + Content
🔹 Company: Maesa
🔹 Location: New York, United States
🔹 Job Type: Hybrid (3 days in office per week)
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🚀 Job Overview
Key aspects of this role include:
- Developing and executing social media strategies
- Creating and managing social media content calendars
- Analyzing and optimizing social media performance
- Collaborating with cross-functional teams to ensure brand success
- Staying updated on social media trends and pop culture
ASSUMPTION: This role requires a strong understanding of social media platforms, consumer trends, and brand marketing. The ideal candidate will have experience in consumer goods, preferably beauty, and be comfortable working in a fast-paced, entrepreneurial environment.
📋 Key Responsibilities
- Lead the development of social strategy and annual social marketing plans
- Craft and execute creative social media marketing plans tailored by platform
- Own social media content calendar planning and on-time execution
- Conceptualize and create trending social media content weekly
- Analyze and optimize social media performance daily, weekly, and monthly
- Engage with brand communities proactively and reactively
- Identify and capitalize on new social media opportunities and trends
- Manage collaboration and go-to-market processes with key cross-functional partners
- Foster an end-to-end process with robust project management skills
ASSUMPTION: This role requires a high level of creativity, analytical thinking, and adaptability. The ideal candidate will be able to manage multiple projects, pivot plans as needed, and maintain exceptional attention to detail.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Communications, or a related field
- Experience: 2-3+ years of experience in social media and brand content strategies
- Required Skills:
- Proven experience in consumer goods, preferably beauty
- Strong knowledge of major social platforms (TikTok, Instagram, YouTube Shorts)
- Experience with photo & video content creation tools (CapCut, InShot, Canva)
- Experience using social media reporting platforms (Dash Hudson)
- Strong mix of creative and analytical thinking
- Ability to manage multiple projects and adapt to market changes
- Exceptional attention to detail, organizational, and communication skills
💰 Compensation & Benefits
- Salary Range: $70,000 - $80,000 per year
- Benefits: Health insurance, wellness programs, life and disability insurance, retirement savings plans, paid time off, hybrid office setup, paid leave options
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The exact compensation may vary based on skills, experience, and location.
📌 Applicant Insights
🔍 Company Context
- Industry: Personal Care Product Manufacturing
- Company Size: 201-500 employees
- Founded: 1997
- Headquarters: New York, New York
- Specialties: Branding, design, manufacturing, beauty, fragrance, turnkey cosmetics, beauty packaging, and home fragrance
Company Description: Maesa is the world’s #1 beauty incubator in mass, believing that beauty ignites inspiration, creativity, imagination, and connection. They drive innovation by creating innovative brands to make prestige beauty accessible.
📊 Role Analysis
- Career Level: Mid-level
- Reporting Structure: Reports to the Director, Integrated Marketing
- Work Arrangement: Hybrid (3 days in office per week)
- Growth Opportunities: Potential for career growth within the marketing department and the broader organization
🌍 Location & Work Environment
- Office Type: Hybrid (3 days in office per week)
- Office Location: 225 Liberty St, 2301, New York, New York 10281, US
- Geographic Context: New York City offers a vibrant cultural scene, diverse neighborhoods, and a fast-paced work environment
- Work Schedule: Standard full-time work hours with flexibility for remote work on certain days
💼 Interview & Application Insights
- Typical Process: Application review, phone screen, in-person or virtual interview, and final round interview
- Key Assessment Areas: Social media strategy, content creation, performance analysis, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Showcase your understanding of the beauty industry and social media trends
- Prepare examples of your social media content and strategy work
🛠️ Tools & Technologies
- Social media platforms (TikTok, Instagram, YouTube Shorts)
- Content creation tools (CapCut, InShot, Canva)
- Social media reporting platforms (Dash Hudson)
- Project management tools (Asana, Trello, or similar)
👔 Cultural Fit Considerations
- Company Values: Collaboration, curiosity, game-changing, creativity, and discipline
- Work Style: Fast-paced, entrepreneurial, collaborative, and data-driven
- Self-Assessment Questions:
- How do you stay updated on social media trends and pop culture?
- Can you provide an example of a successful social media campaign you've managed?
- How do you prioritize and manage multiple projects?
⚠️ Potential Challenges
- Keeping up with the fast-paced nature of social media trends and algorithms
- Balancing creative content with data-driven decision-making
- Collaborating effectively with cross-functional teams in a hybrid work environment
📈 Similar Roles Comparison
- Role Differences: This role focuses on social media and content strategy for a specific brand, while similar roles may have a broader scope across multiple brands or include additional marketing channels
- Industry-Specific Context: The beauty industry is highly competitive and ever-evolving, requiring constant adaptation and innovation
- Career Path Comparison: This role can lead to senior marketing roles within Maesa or other beauty companies
📝 Sample Projects
- Developing a social media strategy for a new product launch
- Creating a viral TikTok campaign to increase brand awareness
- Analyzing and optimizing social media performance for a seasonal marketing campaign
💡 Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role collaborate with other marketing and brand teams?
- What are the most significant social media trends impacting the beauty industry currently?
- How does Maesa support the growth and development of its employees?
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://job-boards.greenhouse.io/maesa/jobs/7948384002)
2. Tailor your resume and cover letter to highlight relevant skills and experiences
3. Prepare examples of your social media content and strategy work
4. Follow up with the hiring manager after your application submission
5. If selected for an interview, research Maesa's company culture and values to demonstrate your fit
