Associate Marketing Director

📌 Core Information

🔹 Job Title: Associate Marketing Director

🔹 Company: Abbott Laboratories

🔹 Location: Ho Chi Minh City, Hồ Chí Minh, Vietnam

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-21

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic marketing plans to drive business growth
• Managing brand campaigns and new product launches
• Analyzing market trends and consumer insights to inform decision-making
• Collaborating cross-functionally to achieve business objectives

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.

📋 Key Responsibilities

✅ Developing and implementing strategic marketing plans to achieve business objectives

✅ Managing brand campaigns and new product launches, including advertising, promotions, and digital marketing

✅ Analyzing market trends, consumer insights, and competitor activities to inform decision-making

✅ Collaborating cross-functionally with sales, product management, and other teams to achieve business objectives

✅ Managing marketing budgets and ensuring compliance with regulatory requirements

✅ Providing guidance and support to team members to foster a culture of continuous learning and development

ASSUMPTION: This role requires a balance of strategic thinking, tactical execution, and leadership skills to drive business results through marketing efforts.

🎯 Required Qualifications

Education: Bachelor's degree in Business or Marketing, with an MBA strongly preferred

Experience: Minimum 10 years of experience, preferably in medical marketing, with a strong background in handling media and consumer research

Required Skills:

• Strategic planning and execution
• Brand management and marketing campaign development
• Market analysis and research interpretation
• Cross-functional team leadership and collaboration
• Financial management and budgeting
• People development and team management

Preferred Skills:

• Experience in new product launches
• Fluency in additional languages

ASSUMPTION: Candidates with a proven track record in medical marketing and experience in handling media and consumer research are likely to be successful in this role.

💰 Compensation & Benefits

Salary Range: Salary information not provided. Based on industry standards for a Marketing Director role in Vietnam, the estimated salary range is VND 1,200,000,000 - VND 1,800,000,000 per year.

Benefits:

• Career development opportunities with an international company
• Recognition as a great place to work and an admired company
• Diversity recognition and awards

Working Hours: Full-time position, with standard working hours Monday to Friday, 8:00 AM to 5:00 PM, with flexibility for project demands

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Abbott Laboratories operates in the healthcare industry, focusing on diagnostics, medical devices, nutritional, and branded generic medicines. The global healthcare market is projected to reach USD 11.9 trillion by 2025, growing at a CAGR of 5.4% during the forecast period (2020-2025).

Company Size: Abbott Laboratories is a large corporation with over 10,000 employees worldwide. Working for a large company like Abbott offers opportunities for career growth, diverse experiences, and extensive resources.

Founded: Abbott Laboratories was founded in 1888 and has since grown into a global healthcare leader with a strong reputation for innovation and quality.

Company Description:

• Abbott is a global healthcare leader that helps people live more fully at all stages of life
• The company's portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional, and branded generic medicines
• Abbott serves people in more than 160 countries, with a commitment to improving lives through its innovative products and services

Company Specialties:

• Nutrition
• Diagnostics
• Medical Devices
• and Branded Generic Pharmaceuticals

Company Website: https://www.abbott.com

ASSUMPTION: Abbott Laboratories is a well-established company with a strong reputation in the healthcare industry, offering a range of products and services that improve the lives of people worldwide.

📊 Role Analysis

Career Level: The Associate Marketing Director role is a senior-level position, typically reporting to the Marketing Director or Vice President of Marketing.

Reporting Structure: This role is likely to have supervisory responsibilities, managing a team of marketing professionals, including Senior Brand Managers, Brand Managers, and Marketing Managers.

Work Arrangement: This is an on-site position, with the expectation of working from the company's office in Ho Chi Minh City, Vietnam.

Growth Opportunities:

• Progression to a Marketing Director or Vice President of Marketing role
• Expanding into other areas of the business, such as sales, product management, or general management
• International assignments or expatriate opportunities within the Abbott global network

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance their career within the marketing function or explore other areas of the business.

🌍 Location & Work Environment

Office Type: Abbott's office in Ho Chi Minh City is a modern, professional environment with collaborative workspaces and state-of-the-art facilities.

Office Location(s): 100 Abbott Park Road, Abbott Park, Illinois 60064-3500, US

Geographic Context:

• Ho Chi Minh City is the largest city in Vietnam, with a population of over 8.9 million people
• The city is a major economic hub, with a strong focus on industries such as finance, retail, and healthcare
• Ho Chi Minh City offers a vibrant culture, rich history, and numerous entertainment and leisure options

Work Schedule: Standard working hours are Monday to Friday, 8:00 AM to 5:00 PM, with flexibility for project demands and potential overtime as needed

ASSUMPTION: Working in Ho Chi Minh City offers a dynamic and multicultural environment, with ample opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and situational interviews
• Final round interviews with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Marketing expertise and campaign development experience
• Cross-functional team collaboration and leadership skills
• Financial management and budgeting abilities
• Adaptability and cultural fit within the organization

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and achievements
• Prepare examples of successful marketing campaigns and their outcomes
• Research Abbott Laboratories and the healthcare industry to demonstrate your understanding of the business and market trends

ATS Keywords: Marketing strategy, brand management, campaign development, market analysis, financial management, team leadership, cross-functional collaboration, healthcare industry

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' strategic thinking, marketing expertise, and cultural fit within the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and CRM platforms (e.g., Salesforce, Marketo)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role, as they enable effective campaign development, execution, and analysis.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Quality
• Responsibility
• Innovation
• Performance
• Collaboration

Work Style:

• Results-driven and focused on achieving business objectives
• Collaborative and team-oriented, with a strong emphasis on cross-functional teamwork
• Adaptable and responsive to changing market conditions and business priorities

Self-Assessment Questions:

• How do you align with Abbott's core values, and can you provide an example of a time when you demonstrated these values in a professional setting?
• Describe a situation where you had to adapt to significant changes in a marketing plan or strategy. How did you handle this, and what was the outcome?
• Can you share an example of a successful marketing campaign you developed and executed? What was the impact on business results, and how did you measure its success?

ASSUMPTION: Abbott Laboratories places a strong emphasis on cultural fit, with a focus on identifying candidates who align with the company's core values and work style.

⚠️ Potential Challenges

• The dynamic and competitive healthcare market requires constant adaptation and innovation
• Managing a team with diverse skills and backgrounds may present unique challenges and opportunities
• Balancing strategic planning and tactical execution can be demanding, requiring strong time management and prioritization skills
• Working in a large, global organization may involve navigating complex political landscapes and influencing stakeholders at various levels

ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and effective communication skills, as well as a willingness to adapt and learn from experiences.

📈 Similar Roles Comparison

• Compared to other marketing director roles, this position may have a stronger focus on strategic planning and cross-functional collaboration
• In the healthcare industry, marketing roles often require a deep understanding of regulatory environments and clinical data, as well as the ability to work effectively with medical and scientific teams
• Career progression in marketing may involve moving into general management roles or exploring other areas of the business, such as sales or product management

ASSUMPTION: Understanding the unique aspects of this role and the healthcare industry can help candidates tailor their application and prepare for interviews, highlighting relevant skills and experiences.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new medical device, including market research, competitive analysis, and cross-functional team collaboration
• Conducting a comprehensive market analysis to identify growth opportunities and inform strategic planning for a portfolio of nutritional products
• Managing a team to rebrand a pharmaceutical product, including market research, consumer insights, and regulatory compliance

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Associate Marketing Director role, providing candidates with a sense of the day-to-day tasks and challenges they may face.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department, and how this role fits into the organization?
• What are the most significant challenges facing the business in the next 12-24 months, and how can this role contribute to addressing them?
• How does Abbott support the professional development and career growth of its marketing team members?
• Can you provide an example of a successful marketing campaign executed by the team, and what factors contributed to its success?
• How does Abbott approach innovation and staying ahead of market trends in the healthcare industry?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and organization, as well as their ability to think critically and strategically.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the linked job posting
• Tailor your resume and cover letter to highlight relevant marketing experience and achievements, with a focus on strategic planning, campaign development, and cross-functional team collaboration
• Prepare examples of successful marketing campaigns and their outcomes, demonstrating your ability to drive business results through marketing efforts
• Research Abbott Laboratories and the healthcare industry to demonstrate your understanding of the business and market trends, and to identify potential growth opportunities
• Follow up with the hiring manager or HR representative within one week of submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.