Associate Marketing Director

📌 Core Information 🔹 Job Title: Associate Marketing Director 🔹 Company: S&P Global 🔹 Location: New York, NY 🔹 Job Type: Full-Time 🔹 Category: Financial Services 🔹 Date Posted: June 28, 2025 🚀 Job Overview Key aspects of this role include: - Developing and implementing integrated marketing plans aligned with business priorities - Owning end-to-end campaign execution and delivering against marketing KPIs with a focus on contributing to commercial results - Serving as a key liaison between Product, Sales, and Marketing teams to maximize campaign impact - Championing innovation by leveraging new technologies, AI-assisted marketing tools, and data-driven insights to optimize performance - Collaborating with global and regional teams to adopt best practices and amplify global impact ASSUMPTION: This role requires a strategic thinker with strong communication skills, able to influence stakeholders at all levels, and comfortable working in a fast-paced, global environment. 📋 Key Responsibilities ✅ Develop and implement integrated marketing plans aligned with business priorities, ensuring a client-centric approach tailored to global and regional market nuances. ✅ Own end-to-end campaign execution, from strategy and budget allocation to measurement and reporting, delivering against marketing KPIs with a focus on contributing to commercial results. ✅ Serve as a key liaison between Product, Sales, and Marketing teams, influencing stakeholders beyond your direct reporting line to maximize campaign impact. ✅ Champion innovation by leveraging new technologies, AI-assisted marketing tools, and data-driven insights to optimize performance. ✅ Collaborate with global and regional teams to adopt best practices and amplify global impact. ✅ Lead integrated product marketing campaigns that position S&P Global as a thought leader, identify marketing qualified leads, facilitate renewal and client retention. ✅ Craft high-impact marketing communications adhering to legal, compliance, and brand guidelines. ✅ Utilize marketing automation tools and CRM analytics to measure performance and optimize reach. ✅ Partner with Sales to drive timely lead processing and provide regular and consistent updates to stakeholders. ✅ Develop sales enablement materials to articulate product value propositions and support revenue growth. ✅ Collaborate with the Global Events team to identify and assess event opportunities, design event engagement and activation strategies, and track ROI. ✅ Develop the annual marketing plan and budget, ensuring alignment with DVR business objectives and client segment personas. ✅ Apply a global mindset while tailoring programs to regional needs, collaborating with global and regional teams to adopt best practices. ASSUMPTION: This role requires a strong understanding of financial markets, with knowledge of securities pricing, reference data, risk analytics, or ETF/index data management. Familiarity with Salesforce CRM, Marketo, and AI-driven marketing tools is also preferred. 🎯 Required Qualifications Education: - Bachelor’s degree in Marketing, Communications, Business, or a related field Experience: - 8+ years of B2B marketing experience, preferably in financial services or related industries Required Skills: - Proven ability to operate independently while influencing stakeholders at all levels - Proven ability to develop impactful campaigns, manage budgets, and cross-functional projects - Analytical skills to analyze data and report on marketing-driven commercial results - Expertise in digital, social, and event marketing channels - Exceptional communication, presentation, and organizational skills - Adaptable, thrives in fast-paced environments, and embraces change - Strategic thinker with a relentless focus on winning in the market - Collaborative leader who builds bridges across teams and regions - Tech-savvy innovator eager to explore AI and automation - Passionate, energetic, and driven by measurable impact Preferred Qualifications: - Deep understanding of financial markets, with knowledge of securities pricing, reference data, risk analytics, or ETF/index data management - Familiarity with Salesforce CRM, Marketo, and AI-driven marketing tools - Experience working in global, matrixed organizations 💰 Compensation & Benefits Salary Range: $102,387 to $149,350 (Anticipated base salary range for this position. Final base salary will be based on the individual’s geographic location, as well as experience level, skill set, training, licenses, and certifications.) Benefits: - Health & Wellness: Health care coverage designed for the mind and body - Flexible Downtime: Generous time off helps keep you energized for your time on - Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills - Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs - Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in-class benefits for families - Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference Working Hours: 40 hours per week ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. The final salary will be determined based on the individual’s specific qualifications and the company’s internal compensation structure. 📌 Applicant Insights 🔍 Company Context Industry: Financial Services Company Size: 10,001+ employees Founded: 1909 (as Standard & Poor's) Company Description: S&P Global provides governments, businesses, and individuals with market data, expertise, and technology solutions for confident decision-making. Their services span from global energy solutions to sustainable finance solutions. From helping their customers perform investment analysis to guiding them through sustainability and energy transition across supply chains, their solutions help unlock new opportunities and solve challenges. Company Specialties: Analytics, Credit ratings, Finance, Energy & commodities information, Intelligence, Commodities, Benchmarks, Portfolio and enterprise risk solutions, ESG, and Sustainable Finance Company Website: www.spglobal.com ASSUMPTION: S&P Global is a well-established company with a strong reputation in the financial services industry. They offer a comprehensive range of services and have a global presence, providing ample opportunities for career growth and development. 📊 Role Analysis Career Level: Middle Management (Tier II) Reporting Structure: Reports to the Head of Marketing for the DVR Analytics portfolio Work Arrangement: On-site in New York, NY, with occasional travel collaboration across time zones Growth Opportunities: - Potential to grow into a senior marketing leadership role within the organization - Opportunities to work on high-impact projects and contribute to the company’s overall success - Exposure to various teams and stakeholders, fostering a well-rounded understanding of the business ASSUMPTION: This role offers a unique opportunity to gain experience in a global, matrixed organization and work on high-impact projects. With strong performance, there is potential for growth into a senior marketing leadership role. 🌍 Location & Work Environment Office Type: Corporate headquarters with a modern, collaborative work environment Office Location: 55 Water Street, New York, NY 10041, US Geographic Context: - New York, NY: A major global financial hub with a diverse and dynamic business environment - United States: A large and established market with a wide range of industries and opportunities Work Schedule: Standard business hours with flexibility for occasional remote work and collaboration across time zones ASSUMPTION: The office location in New York, NY, provides ample opportunities for networking and career growth within the financial services industry. The work schedule offers a balance between on-site collaboration and remote flexibility. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening 3. In-depth behavioral and skills-based interviews 4. Final round interviews with key stakeholders 5. Background check and offer extension Key Assessment Areas: - Strategic thinking and problem-solving skills - Communication and presentation skills - Ability to work independently and collaborate with cross-functional teams - Adaptability and resilience in a fast-paced environment - Cultural fit and alignment with company values Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a collaborative environment - Research the company and industry to demonstrate your understanding and enthusiasm for the role ATS Keywords: B2B Marketing, Campaign Execution, Data Analysis, Digital Marketing, Social Marketing, Event Marketing, Communication Skills, Presentation Skills, Organizational Skills, Strategic Thinking, Collaboration, Innovation, AI Tools, Marketing Automation, Sales Enablement, Client-Centric Approach ASSUMPTION: The interview process for this role will focus on assessing your strategic thinking, communication skills, and ability to work effectively in a collaborative, fast-paced environment. Being prepared with relevant examples and a clear understanding of the role and company will help you make a strong impression. 🛠️ Tools & Technologies - Salesforce CRM - Marketo - AI-driven marketing tools - Microsoft Office Suite - Google Workspace - Project management tools (e.g., Asana, Trello, JIRA) ASSUMPTION: Familiarity with these tools and a willingness to learn and adapt to new technologies will be essential for success in this role. 👔 Cultural Fit Considerations Company Values: Integrity, Discovery, Partnership - Integrity: Uphold the highest ethical standards and maintain the trust of our customers, colleagues, and the public - Discovery: Foster a culture of curiosity and continuous learning to drive innovation and progress - Partnership: Collaborate internally and externally to achieve shared goals and create lasting impact Work Style: - Fast-paced and dynamic environment - Global, matrixed organization with cross-functional collaboration - Data-driven decision-making and continuous improvement mindset Self-Assessment Questions: 1. How do you ensure that your marketing strategies align with the company’s overall business objectives and client segment personas? 2. Can you provide an example of a time when you had to adapt your marketing approach to meet the needs of a specific regional market? 3. How do you stay up-to-date with industry trends and emerging marketing technologies, and how do you incorporate this knowledge into your strategies? ASSUMPTION: Assessing your cultural fit for this role involves understanding your ability to thrive in a fast-paced, global environment and your commitment to continuous learning and collaboration. ⚠️ Potential Challenges 1. Role-specific challenges: * Balancing global marketing strategies with regional market nuances * Managing multiple stakeholders and cross-functional teams * Keeping up with the latest marketing technologies and trends 2. Company-specific challenges: * Working in a large, matrixed organization with diverse teams and perspectives * Navigating a fast-paced environment with evolving priorities and deadlines 3. Industry-specific challenges: * Staying informed about regulatory changes and their impact on marketing strategies * Adapting to market fluctuations and economic uncertainty 4. Location-specific challenges: * Commuting in a major urban area with high traffic and public transportation options ASSUMPTION: Addressing these potential challenges requires strong communication, collaboration, and adaptability skills, as well as a deep understanding of the industry and the company’s unique culture. 📈 Similar Roles Comparison 1. How this role differs from related positions: * Focus on the DVR Analytics portfolio within S&P Global Market Intelligence * Requires a strong understanding of financial markets and relevant industry-specific knowledge * Emphasis on global marketing strategies and regional market nuances 2. Industry-specific context: * Financial services industry with a focus on data-driven decision-making and risk management * Highly competitive market with a wide range of products and services * Rapidly evolving regulatory environment and technological advancements 3. Career path comparison: * Potential for growth into senior marketing leadership roles within the organization * Opportunities to work on high-impact projects and contribute to the company’s overall success * Exposure to various teams and stakeholders, fostering a well-rounded understanding of the business ASSUMPTION: This role offers a unique opportunity to gain experience in a global, matrixed organization and work on high-impact projects within the financial services industry. 📝 Sample Projects 1. Project example 1 (specific to this role): Developing and executing a global marketing campaign to launch a new ETF product, tailored to regional market needs and preferences, while ensuring alignment with the company’s overall business objectives and brand guidelines. 2. Project example 2 (specific to the industry): Conducting market research and analysis to identify gaps in the current product offerings and develop targeted marketing strategies to capture new market share. 3. Project example 3 (specific to reported responsibilities): Collaborating with the Global Events team to plan and execute a virtual conference, featuring industry thought leaders and subject matter experts, to drive brand awareness and generate marketing-qualified leads. ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities for impact in this role, requiring strong strategic thinking, communication, and collaboration skills. ❓ Key Questions to Ask During Interview 1. Role-specific questions: * How does this role fit into the overall marketing strategy for the DVR Analytics portfolio? * What are the key priorities for this role in the first 30, 60, and 90 days? * How does the company support the professional development and growth of its marketing team members? 2. Team structure questions: * Who are the key stakeholders for this role, and how do they collaborate to drive marketing success? * How does the marketing team structure support cross-functional collaboration and information sharing? 3. Company culture questions: * How does the company foster a culture of innovation and continuous learning? * What are some examples of successful marketing campaigns that have driven significant business impact? 4. Growth opportunities questions: * What are the potential career growth paths for this role, and how does the company support internal promotions? * What are some examples of successful career trajectories within the marketing team? ASSUMPTION: Asking these key questions will help you better understand the role, the team, and the company culture, ensuring a strong fit and a clear path for success. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: https://spgi.wd5.myworkdayjobs.com/SPGI_Careers/job/New-York-NY/Associate-Marketing-Director_316639-1 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role 3. Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a collaborative environment 4. Research the company and industry to demonstrate your understanding and enthusiasm for the role 5. Follow up with the hiring manager one week after submitting your application to express your continued interest in the position ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. 📝 Disclaimer This job description is for informational purposes only and does not constitute a contract. S&P Global reserves the right to modify or withdraw this job posting at any time without notice. This job description does not create an employment contract or imply any contract, unless otherwise explicitly stated in writing by S&P Global. Any offer of employment is contingent upon the successful completion of a background check and any other pre-employment checks required by S&P Global.