Associate Marketing Director

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📌 Core Information

🔹 Job Title: Associate Marketing Director

🔹 Company: The Surplus Line Association of CA

🔹 Location: San Ramon, California, United States

🔹 Job Type: On-site

🔹 Category: Insurance Industry (Assumed from company description)

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and coordinating organization-wide marketing efforts.
• Increasing awareness of the association’s mission and programs among key stakeholders.
• Positioning the organization within the surplus line industry through strategic marketing.
• Collaborating with creative individuals to execute innovative marketing strategies.

ASSUMPTION: The job requires understanding both marketing strategies and industry-specific conditions to tailor effective campaigns, as the role is described as being vital to industry positioning.

📋 Key Responsibilities

✅ Manage the company’s brand identity across various channels.

✅ Develop and implement creative briefs and corporate marketing plans.

✅ Oversee the execution of marketing initiatives, maintaining clear communication with stakeholders.

✅ Design and implement campaigns in collaboration with subject matter experts.

✅ Create marketing workflows that improve team productivity.

✅ Analyze data points to measure and adjust marketing efforts as needed.

✅ Present findings and strategies to executive administration and board of directors.

ASSUMPTION: The role includes both strategic oversight and hands-on implementation, requiring a balance between creative and analytical skills to be effective.

🎯 Required Qualifications

Education: Bachelor's degree

Experience: Minimum of 3 years in a marketing director or similar role

Required Skills:

• Ability to work collaboratively
• Knowledge of Adobe products
• Experience with Salesforce, Sprout Social, and Asana

Preferred Skills:

• Experience in the insurance industry (assumed valuable but not specified)
• Advanced proficiency in data analysis tools

ASSUMPTION: Preferred skills are inferred from required tools and industry context, such as a deeper understanding of insurance-specific challenges.

💰 Compensation & Benefits

Salary Range: $85,000 - $110,000 annually

Benefits:

• Medical, Dental, and Vision insurance
• Educational and Professional Development opportunities
• 401(k) matching and Roth IRA
• Paid Time Off (PTO)

Working Hours: 40 hours per week in a full-time capacity

ASSUMPTION: The compensation package is competitive within the California insurance industry, reflecting both financial and professional development aspects.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance, focusing on surplus line advisory functions

Company Size: 51-200 employees, suggesting a moderately sized organization with potential for personalized career growth and impact

Founded: 1937, with a long-standing history in the insurance sector

Company Description:

• Acts as a statutory surplus line advisory organization to the California Department of Insurance
• Facilitates compliance with regulations for its members
• Contributes to a fair and competitive insurance marketplace

Company Specialties: Specific specialties were not provided, but the focus is on insurance compliance and advisory roles.

Company Website: https://www.slacal.com

ASSUMPTION: The company is specialized in regulatory compliance and industry oversight, providing a niche market opportunity for marketing professionals.

📊 Role Analysis

Career Level: Mid-to-senior level with potential for strategic influence

Reporting Structure: Likely reports to top marketing leadership or executive team

Work Arrangement: Primarily on-site to facilitate collaboration and communication

Growth Opportunities:

• Enhancing skills in regulatory-focused marketing
• Expanding network within the insurance sector
• Potential for advancement into higher executive roles

ASSUMPTION: Assumed available growth paths are based on the industry and role level, suggesting strategic career development opportunities.

🌍 Location & Work Environment

Office Type: Corporate office setting designed for professional collaboration

Office Location(s): 12667 Alcosta Boulevard, 450, San Ramon, CA 94583, US

Geographic Context:

• Located in the dynamic Bay Area with access to a large talent pool
• Proximity to major insurance and business hubs
• Offers a vibrant cultural and professional environment

Work Schedule: Standard business hours with possible flexibility for project deadlines

ASSUMPTION: The location provides competitive advantages in terms of talent acquisition and client networking.

💼 Interview & Application Insights

Typical Process:

• Initial application and resume submission
• Phone screening with HR
• Interview with the marketing team
• Assessment of strategic marketing projects
• Final interview with executives

Key Assessment Areas:

• Strategic marketing knowledge
• Brand management expertise
• Problem-solving in ambiguity

Application Tips:

• Highlight experience in managing marketing initiatives
• Demonstrate collaboration with creative teams
• Showcase adaptability to industry-specific challenges

ATS Keywords: Brand Management, Creative Briefs, Marketing Plans, Campaign Design, Data Analysis

ASSUMPTION: The application process would be structured to identify candidates with the required strategic vision and industry knowledge.

🛠️ Tools & Technologies

• Adobe Creative Suite
• Salesforce
• Asana for project management

ASSUMPTION: Tools listed are standard but crucial for effective marketing operations and workflow management in this role.

👔 Cultural Fit Considerations

Company Values:

• Commitment to regulatory compliance
• Innovation within traditional financial sectors
• Collaboration and teamwork

Work Style:

• Adaptable to fast-paced changes
• Collaborative with cross-functional teams
• Proactive in identifying opportunities for improvement

Self-Assessment Questions:

• How have you managed brand identity in previous roles?
• What experience do you have in the insurance or regulatory sectors?
• How do you tailor marketing strategies to niche industries?

ASSUMPTION: Cultural fit insights are derived from the company's described values and the employee-focused positioning.

⚠️ Potential Challenges

• Balancing innovative marketing within a regulatory framework
• Communicating complex insurance concepts effectively
• Adapting to rapidly changing market conditions
• Navigating internal and external stakeholder relationships

ASSUMPTION: Potential challenges would stem from the unique regulatory context and fast-paced industry developments.

📈 Similar Roles Comparison

• Other roles may not require as much regulatory awareness
• This position offers unique industry influence compared to standard marketing roles
• Greater emphasis on data-driven marketing strategies

ASSUMPTION: The comparison assumes that the role includes specialized knowledge not typically required in other marketing positions.

📝 Sample Projects

• Developing a comprehensive brand overhaul for the association
• Launching a marketing campaign focused on educational program awareness
• Creating a data-driven marketing report for stakeholder presentations

ASSUMPTION: Sample projects are extrapolated from responsibilities, indicating types of initiatives candidates might engage in.

❓ Key Questions to Ask During Interview

• What are the current priorities for the marketing team?
• How does the organization adapt marketing strategies to regulatory changes?
• What are some successful marketing initiatives implemented recently?
• How does the company view the balance between creative and analytical marketing approaches?
• What opportunities for professional development are available?

ASSUMPTION: Interview questions are intended to clarify role expectations and assess cultural alignment with the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a portfolio showcasing relevant marketing projects
• Ensure your resume highlights experience with marketing tools listed
• Expect to engage in a multifaceted interview process
• Follow up with HR if you have not received a response within two weeks

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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