Associate Marketing Director

📌 Core Information

🔹 Job Title: Associate Marketing Director

🔹 Company: Roche

🔹 Location: Shanghai, Shanghai, China

🔹 Job Type: Full-Time

🔹 Category: Biotechnology Research

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic and tactical marketing plans to realize market opportunities in target disease areas
• Leading and coaching a team to achieve marketing programs/project operational excellence with SMART KPIs
• Building and maintaining strong relationships with Key Opinion Leaders (KOLs)
• Collaborating cross-functionally to ensure launch excellence and support sales operations
• Fostering a culture of continuous improvement, best practice sharing, and effective communication

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving results through team leadership and collaboration.

📋 Key Responsibilities

✅ Develop and undertake both strategic and tactical plans to realize market opportunities in target disease areas

✅ Lead the team to achieve marketing programs/project operational excellence with SMART KPIs

✅ Develop KOL engagement plans and maintain good relationships with KOLs

✅ Identify, recruit, manage, coach, and develop team members to achieve team targets

✅ Seamlessly collaborate within the marketing team and cross-functionally, advocating for continuous improvement, best practice sharing, and effective communication

✅ Guide the team to develop effective brand promotional materials and trainings to support sales operations in launch excellence

ASSUMPTION: This role requires a strong understanding of the pharmaceutical market and a proven track record in marketing and/or sales, with a preference for experience in the pharmaceutical sector.

🎯 Required Qualifications

Education: Bachelor's degree or above, preferably in Medical, Marketing, or Commerce

Experience: 7-10 years of experience in marketing and/or sales, with 7 years of pharmaceutical or relevant marketing experience preferred

Required Skills:

• Strong communication and presentation skills in Chinese and English (oral and written)
• Strong execution capability and cross-functional communication
• Adaptability to different cultures and business styles
• Collaborative and supportive approach to teamwork
• Innovative thinking and high self-motivation to drive results
• Strong learning agility

Preferred Skills:

• MNC background

ASSUMPTION: While a Master's degree is not explicitly required, it may be beneficial for this role due to the strategic nature of the position.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be CNY 500,000 - 800,000 per year, based on industry standards for a marketing director role with 7-10 years of experience in the pharmaceutical sector in Shanghai.

Benefits:

• Competitive benefits package, including health insurance, retirement plans, and employee discounts
• Opportunities for professional development and career growth within Roche
• Flexible working arrangements, such as work-from-home options and flexible hours

Working Hours: Full-time position with standard working hours (Monday to Friday, 9:00 AM to 6:00 PM), with flexibility for occasional overtime or weekend work as needed

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Roche operates in the Biotechnology Research industry, focusing on advancing science to improve people's lives through innovative pharmaceuticals and diagnostics.

Company Size: Roche is a large, global organization with over 100,000 employees worldwide, providing a diverse and dynamic work environment.

Founded: Roche was founded in 1896 and has since grown into a leading player in the biotechnology and healthcare sectors.

Company Description:

• Roche is a global pioneer in pharmaceuticals and diagnostics, focused on advancing science to improve people's lives
• The company is the world's largest biotech company, with differentiated medicines in oncology, immunology, infectious diseases, ophthalmology, and diseases of the central nervous system
• Roche is also a leader in in vitro diagnostics and tissue-based cancer diagnostics, as well as a frontrunner in diabetes management

Company Specialties:

• Biotechnology
• Innovation
• Personalized healthcare
• Diagnostics
• Pharmaceuticals
• Research
• Healthcare technology
• Big data

Company Website: http://www.roche.com/

ASSUMPTION: Roche's focus on innovation, personalized healthcare, and improving patients' lives creates a unique and fulfilling work environment for employees.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring strategic thinking, team leadership, and cross-functional collaboration.

Reporting Structure: The Associate Marketing Director reports directly to the Marketing Director and oversees a team of marketing professionals.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work or flexible hours, depending on the team's needs and the employee's performance.

Growth Opportunities:

• Progression to a Marketing Director or other senior leadership roles within Roche
• Expanding responsibilities and team size as the company grows and enters new markets
• Opportunities to work on high-impact projects and initiatives that drive Roche's success

ASSUMPTION: Given Roche's global presence and commitment to innovation, there are ample opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Roche's Shanghai office is a modern, collaborative workspace with state-of-the-art facilities and a diverse, multicultural environment.

Office Location(s): Roche's Shanghai office is located in the Pudong New Area, one of the city's most vibrant and bustling districts.

Geographic Context:

• Shanghai is a major global city and a key economic hub in China, with a thriving biotechnology and healthcare industry
• The Pudong New Area is home to many multinational corporations and offers easy access to public transportation, shopping, dining, and entertainment options
• Shanghai's mild climate and rich cultural heritage provide a high quality of life for residents

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for occasional overtime or weekend work as needed.

ASSUMPTION: Roche's Shanghai office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and team members
• Final interview with the Marketing Director or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management capabilities
• Cross-functional collaboration and communication skills
• Adaptability to different cultures and business styles
• Innovative thinking and results-driven approach

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your strategic planning, team leadership, and cross-functional collaboration experiences
• Demonstrate your understanding of the pharmaceutical market and Roche's business by researching the company and its competitors

ATS Keywords: Marketing strategy, tactical planning, KOL engagement, team leadership, cross-functional collaboration, launch excellence, operational excellence, SMART KPIs, pharmaceutical market, biotechnology, innovation

ASSUMPTION: Roche's recruitment process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best match for the role and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Siebel)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's needs and Roche's global standards.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Courage
• Collaboration
• Passion
• Innovation
• Quality

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on achieving targets
• Adaptable and open to change
• Innovative and creative in problem-solving
• Strong communicator and listener

Self-Assessment Questions:

• Do you thrive in a dynamic, collaborative work environment?
• Are you comfortable working with diverse teams and adapting to different cultures and business styles?
• Do you have a proven track record of driving results through strategic planning and team leadership?
• Are you passionate about improving patients' lives and committed to Roche's mission?

ASSUMPTION: Roche values a diverse and inclusive work environment, where employees are encouraged to bring their unique perspectives and experiences to drive innovation and success.

⚠️ Potential Challenges

• Managing a team with diverse backgrounds, experiences, and working styles
• Balancing strategic planning and tactical execution in a fast-paced, dynamic environment
• Navigating cross-functional collaborations and stakeholder management
• Adapting to changes in the market, regulatory environment, or organizational structure
• Maintaining a strong work-life balance in a demanding role

ASSUMPTION: These challenges can be overcome through strong leadership, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other marketing director roles, this position places a greater emphasis on team leadership and cross-functional collaboration
• In the biotechnology and pharmaceutical industries, Roche is known for its strong focus on innovation, personalized healthcare, and improving patients' lives
• Career progression in Roche may involve expanding responsibilities, team size, or moving into other senior leadership roles within the organization

ASSUMPTION: This role offers a unique opportunity to drive marketing strategies and initiatives that have a significant impact on Roche's success and patients' lives.

📝 Sample Projects

• Developing and executing a strategic marketing plan to launch a new pharmaceutical product in the Chinese market
• Building and maintaining strong relationships with Key Opinion Leaders (KOLs) to drive brand awareness and adoption
• Leading a cross-functional team to develop and deliver effective brand promotional materials and trainings to support sales operations in launch excellence

ASSUMPTION: These sample projects illustrate the strategic, tactical, and leadership aspects of the Associate Marketing Director role at Roche.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics, and how this role fits within the organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Roche support the professional development and growth of its employees?
• What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
• How does Roche foster a culture of innovation and continuous improvement?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to understanding the organization's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your strategic planning, team leadership, and cross-functional collaboration experiences
• Research Roche's business and the pharmaceutical market to demonstrate your understanding of the company and its competitive landscape
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.