📌 Core Information
🔹 Job Title: Associate Marketing Director
🔹 Company: Abbott
🔹 Location: Philippines - Taguig City
🔹 Job Type: Full-Time
🔹 Category: Marketing Support
🔹 Date Posted: 2025-07-01
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving demand through third-party partnerships (PG+400)
- Managing the entire CRM and Loyalty Business of ANI PH
- Delivering on short and long-term strategic direction through media and digital KPIs
- Adopting digital technologies and analytics to drive ANI business positively impacting all brands and channels
- Implementing personalized marketing strategies to increase conversion rates and drive higher sales and gain insights for strategic decisions
ASSUMPTION: This role requires a strategic mindset and proven experience in driving marketing initiatives that span across multiple brands and channels.
📋 Key Responsibilities
✅ Drive demand through third-party partnerships (PG+400) across brands
✅ Manage the entire CRM and Loyalty Business of ANI PH
✅ Deliver on short and long-term strategic direction through media and digital KPIs
✅ Adopt digital technologies and analytics to drive ANI business positively impacting all brands and channels
✅ Implement personalized marketing strategies leveraging YouTube, GDM, traditional media, and CRM to increase conversion rates and drive higher sales and gain insights for strategic decisions
ASSUMPTION: This role involves a high level of autonomy and requires strong leadership skills to manage multiple stakeholders and drive results across various brands and channels.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: +15 years, with a focus on marketing and digital technologies
Required Skills:
- Proven experience in demand generation and CRM management
- Strong analytical skills and data-driven mindset
- Expertise in digital marketing, including YouTube, GDM, and traditional media
- Ability to manage multiple brands and channels simultaneously
- Excellent leadership and communication skills
Preferred Skills:
- Experience in the healthcare or nutrition industry
- Fluency in multiple languages
ASSUMPTION: Given the strategic nature of this role, candidates with a strong track record in marketing and a deep understanding of digital technologies are likely to be successful.
💰 Compensation & Benefits
Salary Range: Abbott does not provide salary ranges for this position. However, based on industry standards for a Marketing Director with 10+ years of experience in the Philippines, the estimated salary range is PHP 3,000,000 - PHP 4,500,000 per year.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off and holidays
- Employee discounts on Abbott products
Working Hours: Standard, full-time work schedule with the possibility of overtime as needed
ASSUMPTION: Abbott offers competitive compensation and benefits packages for their employees. The estimated salary range is based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Abbott operates in the healthcare industry, focusing on nutrition, diagnostics, medical devices, and branded generic pharmaceuticals. The company is a global leader in healthcare, serving people in more than 160 countries.
Company Size: Abbott is a large corporation with over 10,000 employees worldwide. This size allows for ample opportunities for career growth and development.
Founded: Abbott was founded in 1888 and has since grown into a multinational healthcare company with a strong reputation for innovation and quality.
Company Description:
- Abbott is a global healthcare leader that helps people live more fully at all stages of life
- The company's portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional, and branded generic medicines
- Abbott is committed to improving lives through its innovative products and services
Company Specialties:
- Nutrition
- Diagnostics
- Medical Devices
- and Branded Generic Pharmaceuticals
Company Website: https://www.abbott.com
ASSUMPTION: Abbott's extensive experience in the healthcare industry and commitment to innovation make it an attractive employer for marketing professionals seeking to make a significant impact in a global organization.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Marketing Director or a similar executive.
Reporting Structure: The Associate Marketing Director will oversee a team of marketing professionals responsible for driving demand, managing CRM and loyalty programs, and implementing personalized marketing strategies.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work depending on the company's policies and the employee's needs.
Growth Opportunities:
- Advancement to a Marketing Director or similar executive role within Abbott or its subsidiaries
- Expansion of responsibilities to include additional brands or regions
- Development of leadership and management skills through mentoring and training programs
ASSUMPTION: Given Abbott's global presence and diverse product portfolio, there are ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Abbott's Taguig City office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): Philippines - Taguig City, Venice Corporate Center
Geographic Context:
- Taguig City is a bustling, urban area in the Philippines with a thriving business ecosystem
- The city is home to numerous multinational corporations and offers ample opportunities for networking and professional growth
- Taguig City is well-connected by public transportation, making it easily accessible from other parts of the Philippines
Work Schedule: Standard full-time work schedule, with the possibility of overtime as needed
ASSUMPTION: Abbott's Taguig City office provides a dynamic and engaging work environment that supports the success of its employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and other stakeholders
- Background check and reference verification
- Job offer and onboarding
Key Assessment Areas:
- Marketing strategy and planning
- Data analysis and interpretation
- Leadership and team management
- Communication and presentation skills
- Cultural fit and alignment with Abbott's values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and achievements
- Demonstrate your understanding of Abbott's products and the healthcare industry in your application materials
- Prepare for behavioral interview questions that focus on your leadership and problem-solving skills
ATS Keywords: Demand generation, CRM management, loyalty business, digital marketing, analytics, personalized marketing, YouTube marketing, GDM, traditional media, conversion rate optimization, sales strategy, market insights, brand management, digital technologies adoption, KPI management, strategic decision making
ASSUMPTION: Abbott's application process is designed to assess candidates' skills and cultural fit, with a focus on identifying the best fit for the organization's needs.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis software (e.g., Excel, Tableau)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Abbott provides its employees with access to the tools and technologies necessary to perform their jobs effectively.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Caring
- Integrity
- Quality
- Courage
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with large datasets and using data to inform decision-making?
- Do you possess strong leadership and management skills, with the ability to inspire and motivate a team?
ASSUMPTION: Abbott values employees who are innovative, caring, and committed to delivering high-quality results in a collaborative and dynamic work environment.
⚠️ Potential Challenges
- Managing multiple brands and channels simultaneously may require strong organizational skills and the ability to prioritize effectively
- Working in a global organization may involve navigating cultural differences and time zone disparities
- The role may require occasional travel to other Abbott offices or client sites
- The fast-paced nature of the healthcare industry may necessitate adaptability and the ability to respond quickly to changes in the market or competitive landscape
ASSUMPTION: Abbott provides its employees with the support and resources necessary to overcome potential challenges and succeed in their roles.
📈 Similar Roles Comparison
- Compared to other marketing director roles, this position places a greater emphasis on digital technologies and analytics to drive business growth
- In the healthcare industry, marketing roles often require a strong understanding of regulatory environments and the ability to navigate complex stakeholder relationships
- Career paths for marketing professionals in the healthcare industry may include advancement to vice president or chief marketing officer roles, as well as opportunities to specialize in specific therapeutic areas or product categories
ASSUMPTION: This role offers a unique blend of strategic marketing and digital technology expertise, making it an attractive opportunity for experienced marketing professionals seeking to make a significant impact in the healthcare industry.
📝 Sample Projects
- Developing and implementing a comprehensive digital marketing strategy to drive demand for Abbott's nutrition products
- Conducting a data analysis to identify high-potential customer segments and optimizing CRM campaigns to improve conversion rates
- Managing a team to create and execute a successful product launch campaign, leveraging both traditional and digital marketing channels
ASSUMPTION: Abbott offers marketing professionals the opportunity to work on high-impact projects that drive business growth and make a meaningful difference in people's lives.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- How does Abbott support the professional development and growth of its marketing employees?
- Can you provide examples of how Abbott's marketing strategies have evolved to adapt to changes in the healthcare industry or competitive landscape?
- How does Abbott measure the success of its marketing campaigns, and how are these metrics used to inform decision-making?
- What is the company culture like, and how does it support the success of its employees?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into Abbott's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and achievements, with a focus on digital technologies and analytics
- Prepare for behavioral interview questions that focus on your leadership and problem-solving skills
- Research Abbott's products and the healthcare industry to demonstrate your understanding of the company and its market
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
