Associate Marketing Director (Ensure)

📌 Core Information

🔹 Job Title: Associate Marketing Director (Ensure)

🔹 Company: Abbott Laboratories

🔹 Location: Ho Chi Minh City, Hồ Chí Minh, Vietnam

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 11, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving annual planning and cross-functional execution of brand strategies
• Influencing positive business results using ANI’s products, processes, and organizational resources
• Managing P&L implications of marketing decisions, including sku, channel, and marketing mix
• Developing and executing innovative marketing campaigns to drive sales, exposure, and virality

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Develop local insights and connection tasks that bring global brand strategies to life

✅ Position portfolio to meet changing needs of markets, consumers, and business objectives

✅ Establish strategies for creation of line extensions and new products

✅ Drive market differentiation through commercial innovation

✅ Identify impact of market forces and address knowledge gaps to shape go-to-market strategy

✅ Plan for and respond to competitor actions in a timely manner

✅ Effectively manage marketing, advertising, and promotional activities to achieve business objectives

✅ Monitor and report on the productivity of marketing plans and projects

✅ Ensure marketing activities comply with relevant Acts, legal demands, ethical standards, and Corporate Business and Safety procedures

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Business or Marketing, with an MBA strongly preferred

Experience: Minimum 10 years of work experience, preferably with MNC organizations, and medical marketing experience is a plus

Required Skills:

• Strategic Planning
• Brand Plan Execution
• Financial Management
• People Development
• Delegating Responsibility
• Persuasiveness
• Organization and Planning Skills
• Excellent Interpersonal Skills
• Self-Starter, Aggressive for Constant Improvements
• Time Management Skills
• Good Command of English
• MS Office

Preferred Skills:

• Experience in handling ATL/Media/Consumer research
• New product launch experience
• Proven track record for designing, implementing, and tracking impact of creative marketing programs through sales force

ASSUMPTION: Candidates with experience in the healthcare industry and a strong understanding of marketing strategies will be most competitive for this role.

💰 Compensation & Benefits

Salary Range: Industry standard for a Marketing Director role in Vietnam with 10+ years of experience is VND 1,200,000,000 - VND 1,800,000,000 per year. This range is based on market research and may vary depending on the candidate's qualifications and experience.

Benefits:

• Competitive benefits package, including health insurance, retirement plans, and paid time off
• Opportunities for professional development and career growth within the organization
• Collaborative work environment with a diverse and inclusive culture

Working Hours: Full-time position with standard working hours Monday through Friday, 8:00 AM to 5:00 PM, with flexibility for occasional overtime as needed

ASSUMPTION: The salary range provided is an estimate based on market data and may be subject to change based on the company's internal compensation structure and the candidate's qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Abbott Laboratories operates in the healthcare industry, focusing on diagnostics, medical devices, nutritional, and branded generic medicines. The company serves customers in over 160 countries worldwide.

Company Size: With over 10,000 employees, Abbott Laboratories is a large organization that offers numerous opportunities for career growth and development.

Founded: Abbott Laboratories was founded in 1888 and has since grown into a global leader in healthcare.

Company Description:

• Abbott Laboratories is a global healthcare leader that helps people live more fully at all stages of life
• The company's portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional, and branded generic medicines
• Abbott Laboratories is committed to improving lives through its innovative products and services

Company Specialties:

• Nutrition
• Diagnostics
• Medical Devices
• and Branded Generic Pharmaceuticals

Company Website: https://www.abbott.com

ASSUMPTION: Abbott Laboratories is a well-established company with a strong reputation in the healthcare industry, making it an attractive employer for professionals seeking long-term career growth opportunities.

📊 Role Analysis

Career Level: This role is at the senior management level, reporting directly to the Marketing Director or a similar executive position.

Reporting Structure: The Associate Marketing Director is responsible for supervising Senior Brand Manager and Brand Manager, Marketing Manager, and other marketing team members.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work or hybrid arrangements, depending on the company's policies and the candidate's needs.

Growth Opportunities:

• Potential advancement to Marketing Director or other senior leadership roles within the organization
• Opportunities to work on high-impact projects and initiatives that drive business growth
• Chance to develop and mentor junior team members, fostering a culture of learning and growth

ASSUMPTION: Candidates with strong leadership skills and a proven track record of driving business results will have the best opportunities for career advancement in this role.

🌍 Location & Work Environment

Office Type: Abbott Laboratories has a modern, collaborative office environment that fosters innovation and creativity.

Office Location(s): 100 Abbott Park Road, Abbott Park, Illinois 60064-3500, US

Geographic Context:

• Ho Chi Minh City is the largest city in Vietnam, with a population of over 8.9 million people
• The city is a major economic hub in Southeast Asia, with a strong focus on industries such as finance, retail, and healthcare
• Ho Chi Minh City offers a vibrant culture, rich history, and numerous entertainment and leisure options

Work Schedule: Standard working hours are Monday through Friday, 8:00 AM to 5:00 PM, with flexibility for occasional overtime as needed

ASSUMPTION: Candidates who thrive in a dynamic, fast-paced work environment and enjoy collaborating with diverse teams will find Abbott Laboratories' office culture to be a good fit.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and other team members
• Final interview with the Marketing Director or another senior executive

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Marketing expertise and industry knowledge
• Leadership and team management abilities
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you've led in the past
• Research Abbott Laboratories and the healthcare industry to demonstrate your understanding of the company and its competitive landscape

ATS Keywords: Marketing Strategy, Brand Management, Financial Management, People Development, Delegating Responsibility, Persuasiveness, Organization, Interpersonal Skills, Self-Starter, Time Management, Marketing Campaigns, Market Analysis, Product Launch, Compliance, CRM/Digital Approaches, Advertising

ASSUMPTION: The interview process for this role may take several weeks, depending on the company's hiring timeline and the number of qualified candidates.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and CRM platforms (e.g., Salesforce, Marketo)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates should be comfortable using a variety of marketing and project management tools, as well as Microsoft Office Suite, to perform their job effectively.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Quality
• Integrity
• Performance

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Results-focused and accountable

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with cross-functional teams and collaborating with diverse stakeholders?
• Do you have a strong track record of driving business results through innovative marketing strategies?

ASSUMPTION: Candidates who align with Abbott Laboratories' core values and work style will be the best fit for this role and the company's culture.

⚠️ Potential Challenges

• Managing a large team and multiple projects simultaneously may require strong organizational skills and time management
• Working in a fast-paced, dynamic environment may be challenging for candidates who prefer a more structured or predictable work environment
• Competing in the global healthcare market may require continuous learning and adaptation to changing market conditions
• Navigating a large organization may present unique challenges and opportunities for career growth and development

ASSUMPTION: Candidates who are proactive, adaptable, and comfortable working in a fast-paced environment will be best equipped to overcome these challenges.

📈 Similar Roles Comparison

• Compared to other Marketing Director roles, this position may offer more responsibility and autonomy in driving business results through marketing strategies
• In the healthcare industry, marketing roles often require a strong understanding of regulatory environments and compliance considerations
• Career progression in marketing roles may involve moving into senior leadership positions, such as Vice President of Marketing or Chief Marketing Officer

ASSUMPTION: Candidates with experience in the healthcare industry and a strong understanding of marketing strategies will be well-positioned to succeed in this role and progress in their careers.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new product in the Vietnamese market
• Conducting market research and analysis to identify opportunities for line extensions or new product development
• Managing a team to execute a rebranding initiative, including advertising, promotional materials, and website updates

ASSUMPTION: Candidates with experience in these types of projects will be well-suited to the responsibilities and challenges of this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does the company support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the company's marketing efforts in the Vietnamese market, and how can this role address them?
• How does the company measure the success of its marketing campaigns and initiatives?
• What opportunities exist for collaboration and knowledge-sharing with other departments or teams within the organization?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process will demonstrate your interest in the role and help you better understand the company's culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you've led in the past
• Research Abbott Laboratories and the healthcare industry to demonstrate your understanding of the company and its competitive landscape
• Follow up with the hiring manager or HR department one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.