Associate Marketing Manager 12-month temporary contract

📌 Core Information

🔹 Job Title: Associate Marketing Manager (12-month temporary contract)

🔹 Company: The LEGO Group

🔹 Location: Billund, Denmark

🔹 Job Type: Full-time, Temporary

🔹 Category: Marketing

🔹 Date Posted: April 25, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid: 3 days/week in office)

🚀 Job Overview

Key aspects of this role include:

• Developing and managing global product and marketing portfolios for multiple LEGO franchises
• Collaborating with global franchise leads, internal creative agency, and external partners to deliver world-class marketing assets
• Optimizing processes and building team spirit within the Cross-Franchise Marketing team
• Working in a dynamic, multitasking environment with a strong focus on time management and stakeholder management

ASSUMPTION: This role requires a high level of organization, adaptability, and strong communication skills to manage multiple projects and stakeholders effectively.

📋 Key Responsibilities

✅ Develop packaging that brings LEGO products to life on shelf in collaboration with global franchise leads and the internal LEGO creative agency

✅ Develop fantastic source copy, working closely with text and SEO agencies to deliver strong global product text optimized for various communication platforms

✅ Build and maintain franchise business cases in collaboration with global marketing leads

✅ Work with key Intellectual Property partners to ensure a smooth and optimized process for marketing and communication asset development

✅ Actively participate in process optimization and team building within Cross-Franchise Marketing

ASSUMPTION: This role involves a high degree of collaboration and stakeholder management, requiring strong communication and project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience from a similar position, preferably with experience in marketing asset development, packaging, or product management

Required Skills:

• Excellent written, verbal, and presentation skills in English
• Strong analytical skills and personal impact
• Proficient in Excel
• Ability to multitask, manage multiple partners, and work independently

Preferred Skills:

• Experience working with marketing asset development, packaging, or product management

ASSUMPTION: Candidates with experience in marketing, packaging, or product management are strongly encouraged to apply, as their skills will be highly relevant to this role.

💰 Compensation & Benefits

Salary Range: DKK 450,000 - 600,000 per year (Based on industry standards for a Marketing Manager with 2-5 years of experience in Denmark)

Benefits:

• Family Care Leave
• Insurances (Life and Disability)
• Wellbeing resources and benefits
• Colleague Discount
• Bonus scheme (if eligible)

Working Hours: Full-time (Hybrid: 3 days/week in office)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 2-5 years of experience in Denmark. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Manufacturing (Toys)

Company Size: 10,001+ employees (Global presence with regional hubs and manufacturing facilities)

Founded: 1932 (Family-owned since inception)

Company Description:

• World-renowned toy manufacturer known for its iconic LEGO bricks
• Mission to inspire and develop the builders of tomorrow through creative play experiences
• Strong focus on learning-through-play, creativity, and imagination

Company Specialties:

• LEGO Bricks
• Educational concepts
• Consumer Experiences
• Digital Play Experiences
• Learning-through-Play
• Creativity and Imagination

Company Website: https://www.lego.com/en-gb/careers/who-we-are

ASSUMPTION: The LEGO Group is a well-established, global company with a strong brand and a mission focused on inspiring creativity and learning through play.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports to the Global Marketing Lead within the Cross-Franchise Marketing team

Work Arrangement: Hybrid (3 days/week in office)

Growth Opportunities:

• Potential to take on additional responsibilities or projects based on performance
• Opportunities to work on high-visibility campaigns and collaborate with global teams
• Chance to develop skills in marketing, project management, and stakeholder communication

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing field, as well as the chance to work on high-impact projects for a global brand.

🌍 Location & Work Environment

Office Type: Hybrid (3 days/week in office)

Office Location(s): Billund, Denmark

Geographic Context:

• Billund is a small city in central Jutland, Denmark, known for being the headquarters of the LEGO Group
• The city offers a mix of urban and rural living, with a strong sense of community and a focus on family-friendly activities
• Billund has a mild, oceanic climate with cool summers and mild winters

Work Schedule: Full-time (Monday-Friday, 9:00 AM - 5:00 PM CET, with flexibility for occasional remote work)

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• On-site or virtual interview with the Cross-Franchise Marketing team
• Final interview with the Global Marketing Lead

Key Assessment Areas:

• Marketing and project management skills
• Stakeholder communication and collaboration
• Adaptability and time management
• Cultural fit and alignment with LEGO Group values

Application Tips:

• Highlight relevant marketing, packaging, or product management experience in your resume
• Tailor your cover letter to demonstrate your passion for the LEGO brand and commitment to its mission
• Prepare examples of your marketing work or projects that showcase your skills and achievements

ATS Keywords: Marketing Manager, Marketing Coordination, Stakeholder Management, Packaging Development, Product Management, Cross-Franchise Marketing, Global Marketing, LEGO, Toys, Play Experiences, Creative, Imagination

ASSUMPTION: The application process for this role is likely to be competitive, so applicants should focus on highlighting their relevant skills and experiences in their application materials.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Marketing automation and analytics tools (e.g., Google Analytics, Marketo, Hootsuite)

ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and can be learned or improved upon with relevant training and experience.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Imagination
• Learning-through-Play
• Collaboration
• Integrity

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on continuous learning and improvement

Self-Assessment Questions:

• How do you demonstrate creativity and imagination in your work?
• Can you provide an example of a time when you successfully managed multiple stakeholders and projects simultaneously?
• How do you stay organized and manage your time effectively in a fast-paced environment?

ASSUMPTION: Applicants who are passionate about the LEGO brand, its mission, and values, and who possess strong marketing, project management, and stakeholder communication skills will be well-suited to this role.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously may be challenging for some applicants
• Working in a dynamic, fast-paced environment may require adaptability and strong time management skills
• The temporary nature of the contract may present uncertainty regarding long-term career prospects
• Applicants may face competition from other marketing professionals with relevant experience

ASSUMPTION: Applicants should carefully consider the potential challenges of this role and ensure that they possess the necessary skills and experience to succeed in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager position, but with a focus on cross-franchise marketing and global product portfolios
• Unlike other marketing roles, this position requires a strong focus on packaging development and stakeholder management
• Career progression may involve moving into a permanent role or taking on additional responsibilities within the Cross-Franchise Marketing team

ASSUMPTION: Applicants should compare this role to other marketing management positions to understand the unique aspects and requirements of this opportunity.

📝 Sample Projects

• Developing and implementing a global marketing campaign for a new LEGO franchise launch
• Collaborating with external partners to create optimized marketing assets for multiple LEGO product lines
• Managing the marketing asset development process for a high-visibility LEGO product release

ASSUMPTION: These sample projects provide a sense of the scope and scale of the marketing responsibilities in this role, as well as the opportunity to work on high-impact campaigns for a global brand.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities of this role?
• How does this role fit into the overall structure of the Cross-Franchise Marketing team?
• What are the most important priorities for this role in the first 30, 60, and 90 days?
• How does the LEGO Group support the professional development and growth of its marketing employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the role, the team, and the company culture, as well as to demonstrate their qualifications and fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://lego.wd103.myworkdayjobs.com/LEGO_External/job/Billund/Associate-Marketing-Manager-12-month-temporary-contract_0000024492
• Tailor your resume to highlight your relevant marketing, packaging, or product management experience
• Write a cover letter that demonstrates your passion for the LEGO brand and commitment to its mission
• Prepare examples of your marketing work or projects that showcase your skills and achievements
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.