Associate Marketing Manager

📌 Core Information

🔹 Job Title: Associate Marketing Manager

🔹 Company: Solenis

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 18, 2025

🔹 Experience Level: 2-6 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing in-store marketing strategies and campaigns
• Collaborating with cross-functional teams for seamless integration of marketing initiatives
• Managing the development and production of marketing materials for in-store use
• Partnering with sales and category management teams to drive sell-through of products
• Analyzing and tracking the performance of in-store marketing programs

ASSUMPTION: This role requires a strong understanding of retail environments and shopper behavior, as well as excellent project management and communication skills.

📋 Key Responsibilities

✅ Develop and execute in-store marketing strategies and campaigns that align with the overall brand plan, catering to both mass retailers and independently owned dealer networks

✅ Collaborate with cross-functional teams to ensure seamless integration of marketing initiatives across all channels

✅ Manage the development and production of marketing materials for in-store use, including point-of-sale displays, signage, and promotional materials

✅ Partner with sales and category management teams to identify opportunities for in-store activation and drive sell-through of products

✅ Analyze and track the performance of in-store marketing programs, making data-driven adjustments to optimize results

✅ Stay abreast of industry trends and best practices in in-store marketing and trade activation within the pool industry

✅ Manage budgets and timelines for in-store marketing initiatives

✅ Build and maintain strong relationships with retail partners and key stakeholders

✅ Work with vendors for creative services, ensuring high-quality and on-brand execution of marketing materials

ASSUMPTION: The ideal candidate will have a proven track record of success in creating and implementing effective marketing programs that drive results and experience working for or with a dealer network.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2-6 years of experience in marketing, with a focus on in-store activation, trade marketing, or shopper marketing

Required Skills:

• Proven ability to develop and execute successful marketing campaigns that drive business results
• Strong understanding of retail environments and shopper behavior
• Excellent project management and communication skills
• Ability to work autonomously and as part of a team
• Excellent interpersonal skills
• Proficient in Microsoft Office Suite and relevant marketing software
• Experience with Adobe Suite
• Experience working for or with a dealer network

Preferred Skills:

• Experience working with a consumer packaged goods (CPG) company
• Experience with data analysis and reporting tools
• Understanding of digital marketing and e-commerce
• Experience in the pool industry
• Demonstrated experience in the practical application of marketing principles
• Experience with digital, graphic design and social media a strong plus

ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong understanding of the CPG industry and be comfortable working with a dealer network.

💰 Compensation & Benefits

Salary Range: $83,500.00 - $116,865.00 plus discretionary bonuses. The exact compensation may vary based on your skills, experience, and other factors permitted by law.

Benefits:

• Medical
• Dental
• Vision
• 401K
• Professional Growth
• Development

Working Hours: Full-time, typically 40 hours per week. This role is a remote position, however, it would be great if you are based in the Atlanta, GA area. If you are located on an alternative time zone, you will be required to work EST.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role with 2-6 years of experience. The final offer may vary based on the candidate's skills, experience, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Solenis operates in the chemical manufacturing industry, focusing on delivering sustainable solutions for water-intensive industries.

Company Size: Solenis is a large company with over 16,000 employees globally. This size offers opportunities for career growth and development.

Founded: Solenis was founded in 2014, making it a relatively young company with a strong focus on innovation and growth.

Company Description:

• Solenis is a leading global producer of specialty chemicals
• Focused on delivering sustainable solutions for water-intensive industries
• Owned by Platinum Equity and headquartered in Wilmington, Delaware

Company Specialties:

• Water treatment chemistries
• Process aids
• Functional additives
• Cleaners and disinfectants
• Monitoring and control systems

Company Website: www.solenis.com

ASSUMPTION: As a large company, Solenis offers a wide range of career opportunities and benefits. Its focus on sustainability and innovation makes it an attractive employer for environmentally conscious professionals.

📊 Role Analysis

Career Level: This role is suited for a mid-level marketing professional with 2-6 years of experience in in-store activation, trade marketing, or shopper marketing.

Reporting Structure: The Associate Marketing Manager will report directly to the Marketing Manager and work closely with cross-functional teams, including sales and category management.

Work Arrangement: This is a remote position, with a preference for candidates based in the Atlanta, GA area. Candidates located in alternative time zones must be willing to work Eastern Standard Time (EST).

Growth Opportunities:

• Potential to advance to a Marketing Manager role as the company grows
• Opportunities to work on diverse projects and gain experience in different aspects of marketing
• Chance to develop leadership skills by managing cross-functional teams and external vendors

ASSUMPTION: This role offers significant growth potential for the right candidate, as Solenis continues to expand its global presence and product offerings.

🌍 Location & Work Environment

Office Type: Remote work environment with occasional travel to meet with retail partners and key stakeholders.

Office Location(s): While this is a remote position, the company is headquartered in Wilmington, Delaware, with manufacturing facilities and offices around the globe.

Geographic Context:

• The United States has a large and diverse pool industry, offering numerous opportunities for in-store activation and trade marketing
• The Atlanta, GA area is a major hub for the pool industry, making it an ideal location for this role
• The remote work arrangement allows for flexibility and work-life balance

Work Schedule: Full-time, typically 40 hours per week. The work schedule may vary depending on the candidate's location and time zone.

ASSUMPTION: The remote work arrangement and flexible hours make this role an attractive option for candidates seeking a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Talent Acquisition team
• In-depth interview with the Marketing Manager and other team members
• Final interview with the Director of Marketing
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and campaign development
• Retail environment and shopper behavior understanding
• Project management and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with in-store activation, trade marketing, or shopper marketing
• Demonstrate your understanding of the pool industry and retail environments
• Showcase your ability to work autonomously and as part of a team

ATS Keywords: In-store marketing, trade marketing, shopper marketing, retail environments, project management, communication, Adobe Suite, Microsoft Office Suite, consumer packaged goods (CPG), dealer network

ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, industry knowledge, and cultural fit. Successful candidates will be able to demonstrate their ability to develop and execute effective marketing campaigns that drive results.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Adobe Suite
• Relevant marketing software (e.g., marketing automation platforms, CRM, etc.)

ASSUMPTION: The required tools and technologies for this role are standard for marketing professionals. Candidates should have a strong working knowledge of Microsoft Office Suite and Adobe Suite, as well as experience with relevant marketing software.

👔 Cultural Fit Considerations

Company Values:

• Safety
• Integrity
• Responsibility
• Excellence
• Sustainability

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and responsive to change
• Committed to sustainability and environmental stewardship

Self-Assessment Questions:

• Do you have a proven track record of success in creating and implementing effective marketing programs that drive results?
• Are you comfortable working with a dealer network and understanding their unique needs and challenges?
• Do you thrive in a collaborative, team-oriented work environment and enjoy working with cross-functional teams?
• Are you committed to sustainability and environmental stewardship?

ASSUMPTION: Candidates who align with Solenis' company values and work style will be more likely to succeed in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• Managing multiple in-store marketing campaigns simultaneously
• Balancing the needs of mass retailers and independently owned dealer networks
• Keeping up with industry trends and best practices in in-store marketing and trade activation
• Working with external vendors to ensure high-quality and on-brand execution of marketing materials

ASSUMPTION: These challenges can be overcome with strong project management skills, excellent communication, and a deep understanding of the retail environment and shopper behavior.

📈 Similar Roles Comparison

• This role is similar to a Trade Marketing Manager or Shopper Marketing Manager position, but with a focus on the pool industry and in-store activation
• Unlike other marketing roles, this position requires a strong understanding of retail environments and shopper behavior, as well as experience working with a dealer network
• Career progression in this role could lead to a Marketing Manager position or other senior marketing roles within Solenis

ASSUMPTION: Candidates with experience in trade marketing, shopper marketing, or in-store activation roles may find this position to be a good fit, but should be prepared to demonstrate their understanding of the pool industry and retail environments.

📝 Sample Projects

• Developing and executing an in-store marketing campaign to promote a new line of pool chemicals, including point-of-sale displays, signage, and promotional materials
• Analyzing the performance of an in-store marketing program and making data-driven adjustments to optimize results
• Collaborating with the sales team to identify opportunities for in-store activation and drive sell-through of products

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role. Successful candidates will be able to demonstrate their ability to develop and execute effective marketing campaigns that drive results.

❓ Key Questions to Ask During Interview

• Can you describe the typical in-store marketing campaigns for the pool industry and how this role contributes to their success?
• How does the company support the growth and development of its marketing team members?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of in-store marketing campaigns, and what metrics are most important to track?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the team they will be working with. Successful candidates will be able to ask insightful and thoughtful questions that demonstrate their interest in and understanding of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past marketing campaigns and their results to showcase your ability to develop and execute effective marketing programs
• Follow up with the Talent Acquisition team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.