Associate Marketing Manager

📌 Core Information

🔹 Job Title: Associate Marketing Manager

🔹 Company: The LEGO Group

🔹 Location: Billund, Denmark

🔹 Job Type: On-site

🔹 Category: Not specified

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 days in office, 2 days remote)

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading the development of marketing campaigns for LEGO Icons and LEGO Architecture
• Engaging an adult audience through imaginative strategies
• Collaborating with multiple teams and stakeholders
• Enhancing brand presence and penetration in the adult market

ASSUMPTION: Given the emphasis on adult engagement and collaboration, this role likely requires someone who is both innovative in marketing strategies and capable of navigating complex team dynamics effectively.

📋 Key Responsibilities

✅ Lead marketing campaign development from conception to execution

✅ Collaborate with LEGO Agency, Markets, and Retail teams

✅ Manage communication with external IP partners for marketing alignment

✅ Support the market customer development teams by driving the selling-in process

✅ Analyze data and collaborate with product design and marketing leads

ASSUMPTION: Responsibilities suggest a need for both strategic oversight and detailed execution skills, indicating a role that balances creative and analytical tasks.

🎯 Required Qualifications

Education: Not specified

Experience: Proven experience in marketing and brand development, particularly focused on campaign development

Required Skills:

• Marketing and brand development
• Analytical and creative thinking
• Time management and market innovation

Preferred Skills:

• Experience in driving communications with creative teams
• Strong decision-making and presentation skills

ASSUMPTION: The qualifications emphasize the need for a versatile marketer with both creative and strategic capabilities, reflecting the dual focus of this role on brand engagement and tactical execution.

💰 Compensation & Benefits

Salary Range: Not specified; typically industry standards apply for such roles

Benefits:

• Family Care Leave
• Life and disability insurance
• Wellbeing resources and benefits
• Colleague discounts
• Performance bonuses

Working Hours: 40 hours per week with flexible home-office days

ASSUMPTION: Benefits suggest a supportive work environment aiming to enhance both professional and personal wellbeing.

📌 Applicant Insights

🔍 Company Context

Industry: Manufacturing sector, specifically within the toy and educational products market

Company Size: 10,001+ employees, indicating a well-established presence offering abundant resources and professional growth opportunities

Founded: 1932

Company Description:

• Innovator in play and education since 1932
• Global presence with facilities and offices worldwide
• Strong commitment to creativity and building the future leaders

Company Specialties:

• LEGO Bricks and educational concepts
• Digital play experiences and interactive learning
• Focus on creativity and imagination

Company Website: https://www.lego.com/en-gb/careers/who-we-are

ASSUMPTION: The company's historical strength in creativity and educational products indicates a supportive and innovative work environment.

📊 Role Analysis

Career Level: Mid-level position with potential for significant impact on project outcomes

Reporting Structure: Likely reports to the senior management within the marketing department

Work Arrangement: Hybrid with both in-office and remote work days

Growth Opportunities:

• Professional development through cross-departmental collaboration
• Exposure to international marketing strategies
• Potential for progression within global marketing teams

ASSUMPTION: Opportunities for growth in this role likely include upward mobility within the company's robust global marketing framework.

🌍 Location & Work Environment

Office Type: Headquarters with a high emphasis on creativity and innovation

Office Location(s): Billund, Denmark

Geographic Context:

• Center for LEGO’s global operations
• Vibrant, innovative workspace
• Access to world-class facilities and resources

Work Schedule: Standard workweek with hybrid flexibility

ASSUMPTION: The Billund location serves as a cultural hub for creativity, aligning with LEGO’s branding and operational ethos.

💼 Interview & Application Insights

Typical Process:

• Initial application screening
• Interviews with department leads
• Assessment of marketing strategies presented

Key Assessment Areas:

• Creative campaign development skills
• Analytical approach to marketing challenges
• Collaborative and strategic thinking

Application Tips:

• Highlight your experience in brand and campaign management
• Demonstrate creativity in marketing through portfolio examples
• Prepare to discuss collaborative projects and outcomes

ATS Keywords: Marketing, Brand Development, Campaigns, Consumer Engagement, Strategic Communication

ASSUMPTION: The application process likely focuses heavily on creativity, alignment with brand values, and the ability to analyze market trends.

🛠️ Tools & Technologies

• Marketing automation platforms
• Data analysis tools
• Creative design software

ASSUMPTION: Successful candidates should be adept with both traditional and digital marketing tools, as well as data analysis software.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Commitment to education and learning through play
• Inclusivity and diversity in the workplace

Work Style:

• Collaborative and team-oriented
• Innovative problem-solving
• Flexible and adaptable to change

Self-Assessment Questions:

• How do you approach a creative challenge?
• Describe a successful marketing campaign you developed.
• What excites you about engaging adult audiences?

ASSUMPTION: Candidates who value creativity, collaboration, and ongoing learning will thrive here.

⚠️ Potential Challenges

• Balancing creative freedom with brand guidelines
• Coordinating with globally diverse teams
• Adapting to rapidly changing market trends
• Meeting market expectations and deadlines

ASSUMPTION: The role involves complex problem-solving and the ability to align various marketing efforts cohesively.

📈 Similar Roles Comparison

• LEGO's position emphasizes creativity more than similar roles at other toy companies.
• Extensive collaboration across departments.
• Global brand influence compared to local or regional impacts.

ASSUMPTION: Compared to similar roles in other companies, this position places a higher value on global impact and cross-department collaboration.

📝 Sample Projects

• Develop a marketing campaign for a new LEGO Architecture set.
• Analyze consumer data to enhance brand strategies.
• Engage in cross-department creative workshops.

ASSUMPTION: Successful projects would involve creatively leveraging data for improved marketing outcomes.

❓ Key Questions to Ask During Interview

• How does LEGO define success in marketing campaigns for adults?
• What creative processes are encouraged at LEGO?
• How are global market differences accounted for in campaigns?
• What is the primary goal for engaging adult audiences?
• What support structures are in place for collaborative projects?

ASSUMPTION: Questions during interviews should focus on understanding LEGO’s objectives for adult engagement and their approach to creativity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a portfolio highlighting your marketing and brand development work
• Customize your resume with the provided ATS keywords
• Research LEGO’s current adult campaigns
• Be prepared to discuss your analytical and creative processes during the interview

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.