📌 Core Information
🔹 Job Title: Associate Marketing Manager
🔹 Company: Helen of Troy
🔹 Location: Lausanne, Vaud, Switzerland
🔹 Job Type: Full-Time, Hybrid (3 days onsite)
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Supporting marketing efforts for assigned categories to achieve financial targets
- Managing portfolio, product development, and go-to-market strategies
- Collaborating with global, regional, and local teams for balanced global and local needs
- Building relationships with sales teams to drive distribution expansion and customer support
ASSUMPTION: This role requires a balance of strategic planning, tactical execution, and cross-functional collaboration to drive brand success in a dynamic, international environment.
📋 Key Responsibilities
✅ Supporting the development and implementation of marketing efforts for assigned categories to achieve financial targets
✅ Managing portfolio, product development, and go-to-market strategies in line with the global roadmap
✅ Collaborating with global marketing, program management, supply chain, and finance teams for packaging projects and NPD programs
✅ Defining product positioning, pricing, and go-to-market strategies for high-impact product launches
✅ Developing and supporting execution of annual marketing plans and 5-year strategic plans
✅ Managing market research, consumer needs analysis, and competitive intelligence
✅ Building and optimizing online and offline presence in cooperation with retail and digital teams
✅ Ensuring adherence to rules and regulations on quality, safety, and compliance
ASSUMPTION: This role involves a mix of strategic thinking, data analysis, and cross-functional collaboration to drive brand success and growth.
🎯 Required Qualifications
Education: University degree in Economics, Business, Marketing, or equivalent
Experience: 3+ years of experience in brand/product management within an international FMCG environment
Required Skills:
- Fluency in English (spoken and written), German and/or French a plus
- Strong MS Office knowledge (PPT and XLS especially)
- Excitement about joining a midsize yet growing company with fast-growing brands
Preferred Skills:
- Utilize own initiative and business drive
- Be a problem solver and decision-maker
- Have influencing and relationship-building skills
- Demonstrate excellent communication and presentation skills
- Be an analytical and strategic thinker
ASSUMPTION: Candidates with a strong academic background, relevant experience, and a proven track record in brand management will be best suited for this role.
💰 Compensation & Benefits
Salary Range: CHF 80,000 - 100,000 per year (estimated based on market research and company size)
Benefits:
- Collective health insurance or gym allowance
- Mobility allowance
- Flexible work policy
- Increased flexi-days package after 1 year of service
- Employee assistance counselling line
- Employee discounts on all EMEA products
- Lunch and learns
- Company closure between Christmas and New Year’s
- Employee stock purchase plan
Working Hours: Full-time, 40 hours per week, with flexible work arrangements
ASSUMPTION: The salary range is estimated based on market research and company size, as the original job listing did not provide specific salary information.
📌 Applicant Insights
🔍 Company Context
Industry: Helen of Troy operates in the global consumer products industry, offering a diverse portfolio of well-recognized and widely-trusted brands across various categories.
Company Size: Helen of Troy has 1,001-5,000 employees globally, providing a mid-sized company environment with opportunities for growth and development.
Founded: Helen of Troy was founded in 1968 and has since grown into a prominent player in the global consumer products industry.
Company Description:
- Helen of Troy is a leading global consumer products company offering creative products and solutions for customers through a diversified portfolio of well-recognized and widely-trusted brands.
- The company is committed to fostering a culture of inclusion and empowering talent, providing opportunities for career growth and development.
- Helen of Troy's brands can be found in homes worldwide, making everyday lives better through innovative and useful products.
Company Specialties:
- Consumer Products
- Consumer Goods
- Consumer Packaged Goods
- Innovation
- Design
- Marketing
- Healthcare Products
- Home Comfort
- Personal Care
- Housewares
- Curling Iron
- Hair Dryer
- Kitchen Gadgets
- Hydration Bottle
- Beverage Container
- Ear Thermometer
- Air Purifier
- Water Purifier
- Backpack
- Sporting Goods
- Outdoors
- and Beauty
Company Website: http://careers.helenoftroy.com
ASSUMPTION: Helen of Troy's diverse brand portfolio and international presence offer unique opportunities for career growth and development within the consumer products industry.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in brand management, seeking to grow their career in a mid-sized, international company.
Reporting Structure: The Associate Marketing Manager reports directly to the Wellness Marketing Manager and collaborates with various teams, including global marketing, program management, supply chain, and finance.
Work Arrangement: This role offers a hybrid work arrangement, with 3 days onsite and the remaining days working remotely.
Growth Opportunities:
- Progression to a Senior Marketing Manager role within the Wellness Division
- Expansion into other brand categories or divisions within Helen of Troy
- International assignments or relocation opportunities
ASSUMPTION: This role provides ample opportunities for career growth and development within Helen of Troy's diverse brand portfolio and international presence.
🌍 Location & Work Environment
Office Type: Modern office with collaborative workspaces
Office Location(s): Bussigny, Switzerland
Geographic Context:
- Lausanne is a vibrant city located on the shores of Lake Geneva, offering a high quality of life with a mix of urban and natural environments.
- The city is home to numerous international organizations and companies, providing a dynamic and multicultural work environment.
- Lausanne offers easy access to the Swiss Alps for outdoor activities and a rich cultural scene with museums, theaters, and festivals.
Work Schedule: Full-time, 40 hours per week, with flexible work arrangements and the option to work remotely for 2 days per week
ASSUMPTION: The hybrid work arrangement and modern office environment at Helen of Troy's Lausanne location provide an attractive and flexible work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the Wellness Marketing Manager and a member of the HR team
- Final interview with the Wellness Marketing Manager and a senior member of the marketing team
Key Assessment Areas:
- Cultural fit and alignment with Helen of Troy's values
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication skills
- Analytical and data-driven decision-making abilities
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Helen of Troy's brand portfolio and market position
- Prepare examples of successful brand management initiatives and their impact on business outcomes
ATS Keywords: Brand Management, Marketing Strategy, Product Development, Go-To-Market Strategy, Consumer Insights, Competitive Intelligence, Cross-Functional Collaboration, Global Marketing
ASSUMPTION: Helen of Troy's interview process focuses on assessing candidates' strategic thinking, problem-solving skills, and cultural fit, with a strong emphasis on relevant experience and achievements in brand management.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Google Analytics, CRM, marketing automation platforms)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Helen of Troy utilizes industry-standard marketing and project management tools to support its brand management and marketing efforts.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Empowerment
- Integrity
- Customer Focus
Work Style:
- Data-driven and analytical
- Strategic and forward-thinking
- Collaborative and team-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- How do your personal values align with Helen of Troy's company values?
- Can you provide an example of a time when you had to adapt to a significant change in a marketing strategy or plan?
- How do you approach building and maintaining strong relationships with cross-functional teams and stakeholders?
ASSUMPTION: Helen of Troy prioritizes cultural fit and values-driven decision-making in its hiring process, seeking candidates who align with its core values and work style.
⚠️ Potential Challenges
- Managing multiple brands and categories with varying priorities and resources
- Balancing global and local marketing needs and requirements
- Adapting to a dynamic and evolving market landscape
- Collaborating effectively with cross-functional teams and stakeholders across different time zones
ASSUMPTION: The Associate Marketing Manager role at Helen of Troy presents unique challenges and opportunities for growth and development in a dynamic, international environment.
📈 Similar Roles Comparison
- This role differs from other marketing manager positions in its focus on supporting the development and implementation of marketing efforts for assigned categories, rather than managing a specific brand or product line.
- Helen of Troy's international presence and diverse brand portfolio offer unique opportunities for career growth and development within the consumer products industry.
- Career progression in this role may involve expanding into other brand categories or divisions within Helen of Troy, or taking on increased responsibilities within the Wellness Division.
ASSUMPTION: The Associate Marketing Manager role at Helen of Troy provides a unique opportunity for career growth and development within the consumer products industry, with a focus on supporting the success of multiple brands and categories.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch within the assigned categories
- Conducting market research and competitive analysis to inform brand positioning and pricing strategies
- Managing the annual marketing planning process and 5-year strategic planning for the assigned categories
ASSUMPTION: The projects and responsibilities associated with the Associate Marketing Manager role at Helen of Troy are designed to drive brand success and growth through strategic planning, tactical execution, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the most significant challenges facing the Wellness Division and how this role contributes to addressing them?
- How does Helen of Troy support the professional development and growth of its marketing managers?
- Can you provide an example of a successful marketing initiative led by the Wellness Division and discuss the role's involvement in it?
- How does Helen of Troy balance global and local marketing needs and requirements for its brands?
- What is the typical career path for a marketing manager within the Wellness Division, and how does this role fit into that trajectory?
ASSUMPTION: Asking insightful and well-researched questions during the interview process demonstrates a candidate's interest in and understanding of the role and company, and can help assess their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful brand management initiatives and their impact on business outcomes
- Research Helen of Troy's brand portfolio and market position to demonstrate your understanding of the company
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
