📌 Core Information
🔹 Job Title: Associate Marketing Manager
🔹 Company: CMC Energy Services Inc
🔹 Location: Fort Washington, Pennsylvania, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site (Fort Washington, PA)
🚀 Job Overview
Key aspects of this role include:
- Providing marketing and outreach support to internal and external customers
- Implementing marketing strategies to raise awareness and drive participation in energy efficiency and water management programs
- Maintaining excellent communications with clients, end-use customers, and stakeholders
- Analyzing customer data to determine market segment requirements and adapt tactics to motivate audiences to action
ASSUMPTION: This role requires a balance of strategic thinking, creativity, and strong communication skills to effectively engage diverse audiences and drive program participation.
📋 Key Responsibilities
✅ Provide direct marketing support to assigned key accounts, implementing marketing and outreach strategies
✅ Plan and deliver presentations at meetings as needed
✅ Maintain excellent communications with clients, internal staff, end-use customers, participating contractors, and regional stakeholders
✅ Research and analyze customer data and profiles to determine market segment requirements
✅ Assess individual market opportunities and adapt diverse tactics to motivate audiences to action and establish metrics for gauging impact
✅ Work closely with the marketing and outreach team to monitor program results and develop recommendations to improve the impact and value of programs
✅ Prepare creative briefs on the development and delivery of marketing deliverables that are in support of clients' objectives as needed
✅ Update and maintain systems including CRM, marketing automation tool, program management, survey tool, and more
✅ Staff event tables and distribute program materials as needed by the program managers
✅ Provide administrative support and perform other duties as assigned
✅ Conduct work in compliance with OSHA and company safety procedures
✅ Perform other duties as assigned
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and administrative tasks to support marketing efforts and drive program success.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Business, Marketing, or a related field
Experience: 2 years of marketing experience in the energy, water, or business-to-business sectors
Required Skills:
- Strong organizational, project management, problem-solving, and prioritization skills
- Self-starter and dynamic team player capable of working in a fast-paced environment
- Demonstrated success developing and managing marketing campaigns and communication strategies
- Proven experience using a variety of communications media, including social media
- Resourcefulness to meet tight deadlines and flexibility with fluctuating priorities
- Ability to communicate clearly and effectively, in speech and writing, with customers, staff, managers, supervisors, contractors, and clients
- Valid driver's license and use of personal vehicle required
- Ability to handle confidential information with the highest level of integrity and ethics
- Proficient in Microsoft Office Suite
Preferred Skills:
- MBA
- Knowledge of energy efficiency
- Graphic design experience
- Familiarity with design programs and digital assessment management systems
ASSUMPTION: Candidates with a strong educational foundation in marketing, relevant industry experience, and a proven track record of successful campaign management are ideal for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a mid-level marketing role in the energy sector in the Fort Washington, PA area)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time (40 hours per week), with flexibility for occasional overtime or travel as needed
ASSUMPTION: The salary range is estimated based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are typical for a company of this size in the energy sector.
📌 Applicant Insights
🔍 Company Context
Industry: Environmental Services, specifically energy efficiency and water management
Company Size: Medium (201-500 employees)
Founded: 1977, with nearly 40 years of experience delivering value-based energy conservation services
Company Description:
- CMC Energy Services is a woman-owned full-service energy efficiency company dedicated to reducing energy consumption and increasing energy efficiency awareness
- The company enables utilities to better manage large-scale energy conservation programs and services to reach energy efficiency mandates/goals and build better relationships with their end users
- CMC develops innovative approaches to combat energy resource scarcity, government-mandated energy output reductions, and quality of life issues related to residential and commercial building science
Company Specialties:
- Energy program design, management, and quality control
- Training and certification for energy auditors and weatherization contractors
- Energy audits and energy efficiency program marketing
Company Website: cmcenergy.com
ASSUMPTION: CMC Energy Services is a well-established company with a strong focus on energy efficiency and a commitment to reducing energy consumption and improving the environment.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing and Outreach Manager
Work Arrangement: On-site, with occasional travel required to client offices, exhibit spaces, and team offices
Growth Opportunities:
- Advancement to Senior Marketing Manager or similar role with increased responsibilities and team leadership
- Expansion of skills and expertise in energy efficiency and water management programs
- Potential opportunities in related fields, such as program management or business development
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing function and potentially in related areas of the business.
🌍 Location & Work Environment
Office Type: Corporate office environment with a mix of open and private workspaces
Office Location(s): Fort Washington, PA (headquarters), Cranbury, NJ, Yalesville, CT, and Westborough, MA
Geographic Context:
- Fort Washington, PA is located in the Philadelphia metropolitan area, offering a mix of urban and suburban living options
- The region is known for its rich history, cultural attractions, and outdoor recreation opportunities
- The cost of living in the area is generally lower than in major metropolitan areas on the East Coast
Work Schedule: Full-time, with occasional overtime or travel as needed
ASSUMPTION: The Fort Washington office is centrally located in the Philadelphia metropolitan area, offering easy access to major highways and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the Marketing and Outreach Manager or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Marketing and communication skills
- Problem-solving and analytical skills
- Cultural fit and team dynamics
- Energy industry knowledge and enthusiasm for energy efficiency
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of energy efficiency and CMC Energy Services' mission and values
- Prepare examples of successful marketing campaigns or projects you've led to showcase your abilities
- Follow up with the HR department or hiring manager after your interview to express your interest in the role
ATS Keywords: Marketing, Outreach, Energy Efficiency, Water Management, Campaign Management, Communication, Customer Engagement, Data Analysis, Project Management
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing skills, energy industry knowledge, and cultural fit within the CMC Energy Services team.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Graphic design software (e.g., Adobe Creative Suite, Canva)
- Social media platforms (e.g., LinkedIn, Facebook, Twitter)
- Presentation software (e.g., PowerPoint, Google Slides)
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and may vary depending on the specific needs of the company and its clients.
👔 Cultural Fit Considerations
Company Values:
- Integrity and ethics in all business practices
- Commitment to sustainability and environmental stewardship
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Dynamic and fast-paced, with a focus on results and accountability
- Team-oriented, with a strong emphasis on collaboration and communication
- Adaptable and responsive to changing client needs and market conditions
- Focused on driving innovation and continuous improvement in energy efficiency and water management
Self-Assessment Questions:
- How do you align with CMC Energy Services' commitment to sustainability and environmental stewardship?
- Describe a time when you had to adapt your marketing strategy to meet changing client needs or market conditions. How did you approach this challenge, and what was the outcome?
- How do you ensure that your communication style is effective and engaging for diverse audiences, including clients, end-use customers, and stakeholders?
ASSUMPTION: CMC Energy Services values candidates who are passionate about sustainability, adaptable, and effective communicators with a strong team orientation.
⚠️ Potential Challenges
- Balancing multiple projects and priorities, often with tight deadlines
- Working with diverse stakeholders, including clients, end-use customers, and regional partners, each with unique needs and expectations
- Keeping up-to-date with industry trends and best practices in energy efficiency and water management
- Occasional travel requirements, which may include overnight stays
ASSUMPTION: This role may present challenges in managing multiple priorities, working with diverse stakeholders, and occasional travel, but offers opportunities for professional growth and development in the energy industry.
📈 Similar Roles Comparison
- Compared to other marketing roles in the energy sector, this position focuses more on outreach and engagement with end-use customers and stakeholders
- Energy industry knowledge and experience are highly valued in this role, as it is essential for developing effective marketing strategies and communicating with clients and customers
- Career progression in this role may lead to opportunities in program management, business development, or other related functions within the energy industry
ASSUMPTION: This role offers unique opportunities for marketing professionals interested in the energy sector, with a focus on outreach, engagement, and driving program participation.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to increase participation in a residential energy efficiency program, resulting in a 20% increase in customer engagement
- Coordinating and staffing an industry conference booth, generating over 100 qualified leads and positive customer feedback
- Creating and distributing a quarterly newsletter featuring energy-saving tips, success stories, and program updates, with an open rate of 35% and click-through rate of 15%
ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute effective marketing strategies, engage with customers, and measure the impact of their efforts.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the energy efficiency and water management programs in the region, and how can this role contribute to addressing them?
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its marketing and outreach efforts, and what key performance indicators (KPIs) are most important for this role?
- What opportunities exist for collaboration and knowledge-sharing with other departments or teams within the company?
ASSUMPTION: Asking these questions will help the candidate better understand the role's priorities, expectations, and opportunities for growth and development within the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on energy industry knowledge and successful campaign management
- Prepare examples of successful marketing campaigns or projects you've led to showcase your abilities
- Follow up with the HR department or hiring manager after your interview to express your interest in the role
- If selected for the final interview, be prepared to discuss your approach to marketing and outreach strategies, as well as your understanding of the energy industry and CMC Energy Services' mission and values
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
